Chapter 591 Group Buy for Takeout, Everything Will Be Delivered Fast!

At the end of March, on the eve of Qingming Festival, the temperature gradually increased and the war in the takeout market was in full swing.

At this time, Pintuan's branches in four major first-tier cities and fifteen second-tier cities have all established independent food delivery business departments.

This includes the operations team, technical team, local promotion team, business team and publicity team.

At the same time, the internal management system of the group has undergone a major upgrade.

The data backend of Pintuan.com has been connected, and in-store group buying and community group buying have officially begun to experiment with all-online operation models.

In other words, the sub-site established for group buying is now reborn from the ashes and has entered another realm extremely smoothly.

There are almost no barriers between these two fields.

Soon, the group delivery business group was officially established. The first-tier cities where the business started to develop were headed by Ye Ziqing, Guan Shen, Xing Xiangming, and Dai Zhitao, who directly connected with Jiang Qin.

The sub-stations in second-tier cities are under the supervision of the former sub-station manager of Pintuan, who also directly interfaces with Jiang Qin.

Just like they do with nationwide group buying, all feedback, approval and docking of the entire development process of the food delivery industry will rely on the efficiency of the internal system to link up with each department at any time, so that the mission will be achieved.

Subsequently, group takeout was officially launched.

But there was no advertising, no publicity, everything was as low-key as a night walk in brocade.

However, the group tour is destined to be different from the group tour two years ago. No matter how low-key a behemoth is, it is impossible to hide it.

What's more, the three BAT companies have been eyeing the group fight for a long time.

Yes, Jinyi walks at night, but it can’t stop them from assigning people to keep an eye on your dog’s movements.

"The group fight is over."

"Did you hear that the group fight ended?"

"It's broken, the dog is coming..."

Word-of-mouth takeout is currently run by Robin and Luo Ping. The two of them had just eaten most of the fast-food market. When they came back and heard the news, their scalp went numb instantly.

Lao Ma was in a meeting at this time, talking about the importance of the food delivery industry in Alibaba's O2O layout. He was silent for a while after hearing the news.

It is inevitable for them to enter the food delivery industry through group sharing.

There is no doubt that the tyrant of group buying will not let go of the huge market of food delivery.

But even with psychological preparation, many people still feel a sense of suffocation.

The business style of Pin Tuan is different from that of all Internet companies. They are unorganized and have no bottom line. They usually just punch in and out.

You can't even see the sect or the number of methods clearly.

But when the fight is over and the person on the other side dies, and you find a prisoner to come over and do an autopsy, you realize that almost every punch they threw hit their fatal weakness.

How can you defend against such an opponent?

As a result, several large manufacturers are preparing to increase investment, seize the opportunity of the group, and rapidly expand their scale.

Group buying and takeout are not the same thing.

Just like Tencent's QQ and WeChat, is QQ the social ceiling?

But when WeChat entered the market, it was first beaten by Fetion and then almost killed by MiLiao. This is also the same reason.

As a result, the entire market increased subsidies and expansion speed due to the news of group entry. In the blink of an eye, the entire industry became booming, and the number of people joining the rider industry exceeded 200,000.

The four leading websites also started encounters at this time.

Koubei Takeout and Nuomi Takeout have settled in Shanghai, and their advertisements are flying all over the place. However, in the end, the combined market share of the two companies is only one-third of Hungry Bu's.

However, when they were hungry, they quickly settled in Kyoto and swallowed up half of their market in an instant.

Swapping one-third for one-half, he showed his arrogance without taking action when he was hungry, and his market share reached 45%.

From group buying to being hungry, the curse of big companies seems to be broken. Regardless of resources or funds, these advantages seem to have no effect at all, and grassroots enterprises are becoming more and more outstanding.

"Big factories are nothing more than that."

Zhang Xuhao drank heavily at the team building meeting at the end of March.

Chen Jiaxin also drank two drinks and was sincerely grateful that she had left the public resolutely and came to Hungry.

His vision is indeed good.

Zhang Xuhao is probably the next Jiang Qin in the food delivery industry.

At this time, the group fight was still in the background, as if it had not yet woken up. There were no advertisements or recruitment, as if it was just an app made and placed there.

"Building groups is a key focus of major manufacturers. You see, as soon as the news of our launch spread a few days ago, Uncle Ma was so frightened that he immediately invested tens of millions of dollars. Do you know why?"

After hearing this, Lu Zhichuan said subconsciously: "I know, because the boss is such a bitch."

Jiang Qin: "?"

"No, what I mean is that the boss is too strong. Facing a powerful opponent, one will naturally be more vigilant."

Jiang Qin put his hands in his pockets and walked under the shade of a tree: "They will guard me in all fields. If I advertise, they will compete with me in spending money on advertising. If I spend a lot of money to recruit riders, they will spend even more." Too much money stuck in my neck.”

After hearing this, Lu Zhichuan raised his head: "Will you be targeted?"

"Of course, don't forget, I dug you here and used you to snatch Gao De. Uncle Ma hates me so much now. What's more, we are really strong."

"That's true."

The strength exposed by group buying in the group buying war is enough to make everyone wary.

For example, Hungry Now has a market share of more than 40%, and group shopping is almost non-existent.

But in the eyes of those people, group takeout is a greater threat than being hungry.

If Jiang Qin takes drastic actions, the money-burning war will be triggered again, and group delivery will be directly involved.

If you pay five yuan for a group delivery order, I will pay six yuan. If you pay six yuan, I will pay eight yuan. In short, a tyrant will never be allowed to stand up in the food delivery industry. Therefore, in this situation of burning, the market feedback will be picked up by other platforms.

Therefore, Jiang Qin wants to try a different strategy from the past, which is why Lv Zhichuan stands here.

It took a month to build the food delivery sub-station. During this month, Jiang Qin not only practiced kissing skills with the little rich woman, but also arranged for Lv Zhichuan to talk to Shengshi Advertising about buying shares.

This advertising company has been their firm partner since Jiang Qin started his business.

However, in the past two years, with the development of the Internet industry, the offline advertising industry has become more and more competitive, resulting in a sharp drop in prices, so the efficiency of the factory has become lower and lower.

Seeing that the income was not enough to cover the expenses, Jiang Qin once again acted as a living Bodhisattva and took a part of the shares.

In the following half a month, Shengshi Advertising cancelled some small orders, freed up three production lines, and started working for group buying.

Hengtong Freight's transport trucks drove over one after another, packed the things that had just been printed, sent them to the group buying takeaway branch station, and handed them over to the ground promotion department.

When Lv Zhichuan saw the things printed by Shengshi Advertising Factory, he was dumbfounded, as if he had never seen such a dog.

"Boss Qiu."

"Hey, Manager Jiang, long time no see."

"Long time no see, how is your business recently? I heard that your small store is doing very well in the takeaway industry?"

"Yes, a small store like ours has a small area and a small number of customers. We couldn't make money from group buying before. Now it's good. I directly cancelled the dine-in service and hired twice as many people to specialize in takeaway!"

Jiang Jian, the king of the group buying branch, nodded repeatedly after hearing this: "Your takeaway packaging is quite expensive, right?"

"Yes, those takeaway men, like taking aphrodisiacs Like this, the action is fierce and the strength is great. The plastic bags of slightly inferior quality will be broken when thrown, and customers will immediately give bad reviews. "

Boss Qiu, who makes fried noodles and fried rice noodles, sighed: "This month, I have bought thousands of plastic bags alone. The key is that those who sell plastic bags are also cunning. Seeing that the demand is large, they raise the price every few days."

"These businessmen are really shameless."

"Who said it's not, oh, by the way, Manager Jiang, what do you want to talk to me about?"

Jiang Jian waved his hand and asked the bronze pushers behind him to carry two boxes in: "I have a batch of manufacturers here Direct-sale plastic bags and packaging boxes, no middlemen to make a profit, good quality, less than half the price of yours. "

Boss Qiu's eyes lit up instantly: "That's great!"

"But there is a small problem..."

"Haha, I knew there is no free lunch in this world."

Jiang Jian immediately waved his hand: "It is indeed a small problem, that is, there are some prints on this batch of plastic bags, which are suddenly not needed by other companies after they ordered them, so they are sold at a low price. You can take a look at the quality first."

Boss Qiu opened the box, pulled out a plastic bag and tore it After two glances, he instantly became interested: "Wow, the quality is so good? Are there a lot?"

"A lot, just give me the cost price."

"Okay, okay, I'll order from you in the future."

Jiang Jian reached out and opened another box: "There are also plastic boxes, which also have some prints, but it is because of this that the price is so affordable. I'll send you a batch first, you try it out and see if it works. If it works, just call me directly."

Boss Qiu looked at Jiang Jian's back as he left in a chic manner, and raised his mouth: "Living Bodhisattva..."

As soon as he finished speaking, a bunch of takeaway riders arrived.

I'm not hungry, Nuomi takeaway, Koubei takeaway...

Three riders were smoking and waiting for their meals at the door. After getting them, they immediately got in the car and rushed to their destination.

In Wangjing, where office buildings are lined up and thousands of companies are crowded, deliverymen take the elevator, run up and down, and deliver the takeaway in their hands to customers.

Xiaobai is a copywriter for an Internet company. After receiving the takeaway, he glanced at the words on the plastic bag and his eyes revealed a trace of confusion, as if he had seen a ghost.

"Group buy takeaway, everything is delivered quickly?"

"That's not right, I seem to be hungry when I ordered it? Why is it a group buy takeaway?"

"Is it an illusion?"

Xiaobai was eating fried noodles, staring at the eight words, puzzled, and always felt that he had changed the table.

At this moment, a colleague at the next table walked over and patted him: "You guy, are you eating takeaway again?"

"The discount is very large now. Look at this fried noodles. It costs six yuan in the store, but only three yuan for takeaway."

"Is it true?"

"Is it a lie?"

The colleague pursed his lips, turned his head to look at the four big words [Group buy takeaway, everything is delivered quickly] on his packaging bag, and reached out to take out his mobile phone.

The cost of packaging bags is actually very low, but for some small merchants, using too much will also be a considerable cost.

Now that there is a channel to reduce costs, who wouldn’t want to use it?

So in just one week, the group buying and delivery together released a total of one million plastic bags and 100,000 plastic boxes to the market. No matter which platform consumers order food from, what is delivered to them is the group buying takeaway!

And this cost is just a drop in the bucket compared to the cost of TV advertising.

Many people are confused after seeing the words on the takeaway packaging, thinking what's going on?

I clearly ordered takeaway on xxx, but why did it end up being group-buying takeaway?

Some smart people, after careful consideration, suddenly felt that they might have been taken advantage of by other platforms. The takeaways ordered from other places were actually group-buying in the end, so they were scared and immediately downloaded a group-buying takeaway to see.

As a result, without advertising, the number of users of group-buying gradually began to accumulate.

There are also some people who don't care whose takeaway they ordered, they just want to eat their fill.

But after a vague glance, they did remember the brand of group-buying takeaway, especially the meals they ordered and the meals ordered by their colleagues, most of which had the words of group-buying takeaway, which would have a group communication effect.

Everyone knows that group-buying also does takeaway.

Moreover, the current takeaway war is intensifying, and the sudden end of group-buying has increased capital investment in this industry.

Plastic bags will fly when they encounter wind. Jiang Qin discovered this scientific truth when he went to the New Year market, but some rich second-generations and big bosses don’t understand this truth.

(I had a dream last night, and the sky was full of monthly tickets. I was so happy...)