Chapter 628 I Will Kill You, Who Can Resist Me?

The weekend is the time for group buying to make an overall effort.

The overall effort means not only group buying takeaway, but also group buying in-store, group buying selection, daily specials and ground promotion.

This is the conventional project category.

And the unconventional project category also includes Zhihu and Tonight's Headlines, which followed suit.

Because there are many departments to be mobilized, even if the internal system of group buying is very sensitive, Jiang Qin can't operate it alone, so the company's executives at all levels gathered in 208.

Under the brilliant setting sun, the tree outside the window swayed gently, and what was going with the wind seemed to be their lost youth.

It has been a long time since I worked in this place. The core members of 208 all have a feeling of returning to the early days of the dream. They suddenly found their original intentions and passion, and then plugged in the computer and worked hard. Countless task orders were passed to all directions.

"Boss, it's time to eat, let's do it later."

Lu Feiyu and his younger brothers brought back a lot of takeout meals, shaking with soup.

Jiang Qin frowned: "Stay away from my fragrant clothes!"

"They are not new, what are you afraid of?"

Wei Lanlan chuckled: "Although they are not new, the boss's wife washed them."

Lu Feiyu opened his eyes wide: "The boss's wife is like a fairy, boss, you are willing to let her wash your clothes!"

Jiang Qin coughed: "The big discount has been released. We have re-mobilized the group function of the daily special offer, grabbing coupons at a fixed time, and then waiting for the situation and testing the traffic."

Lu Feiyu held a steamed bun in his mouth and clicked the mouse for a while: "The soft article I wrote before on how to get the wool of group buying takeout has also been sent out."

"Ok, let the bullets fly for a while."

The market was in chaos, and it became the shape of Jiang Qin. In the whole adverse situation, it was particularly difficult for Ele.Bu to fight.

On the one hand, they had to bear the distrust of consumers, and on the other hand, they had to withstand the attack of group buying. During this period, many three-no small stores were exposed one after another.

The entire marketing department was in a state of panic, and the senior management of Ele.Bu had a sense of panic that they were powerless to save the situation.

What Zhang Xuhao regretted most was that he was the one who started the fire.

Facing the dilemma at this moment, this rising star who was jokingly called the second Jiang Qin suddenly realized that this might not be a sarcasm, but a compliment when facing the real Jiang Qin.

"Pintuan updated a group function in the group buying era, called daily specials, which is equivalent to a built-in group buying group. Now the daily group buying has been separated and added to Pintuan takeaway, but the function is still there."

"At present, they are using this function to issue coupons for Pintuan takeaway to consumers on a regular basis and in a fixed quantity every day."

"Tonight's headlines and Zhihu have recently become very popular with a post called how to get the wool of Pintuan takeaway, which is very popular."

"In addition, the progress bar plan used to screen riders was used by them to let users pull users for fission growth."

"Also, they have added a secondary page called Guess what you like, which should be the algorithm system they have been developing for Tonight's headlines..."

At the ninth plenary meeting of Ele.bu this week, Dai Qing from the marketing department and the team responsible for keeping a close eye on Pintuan reported one by one, and no one said a word at the scene.

And the business elites who were watching the excitement smelled something even worse.

Jiang Qin used the forum as a traffic pool to support group buying, and group buying used the traffic from group buying to the store to support daily special offers. Now, the orders for daily special offers have become a steel knife in the takeaway market.

At this moment, the grown takeaway is nurturing the group buying supply chain.

Then this supply chain, if nothing unexpected happens, will be another steel knife.

In addition, there are big data algorithms, group buying strict selection, Linchuan business gang...

The group buying company itself was raised in the war. How could someone want to crush it in the war?

At this time, Chen Jiaxin looked at the curve chart that was constantly declining in front of him, and suddenly he had the feeling when he was working for Dianping.

[You killed me, I held on, then I killed you, can you hold on? ]

The answer is, I can't hold on.

Even if it is not the same battlefield, even if Chen Jiaxin thinks Zhang Xuhao is the entrepreneur whose style is most like Jiang Qin in recent years, the result is still unbearable.

At this moment, there was a knock on the door. Zhang Li pushed the door open and walked in. He whispered in Chen Jiaxin's ear.

"Mr. Chen, Alibaba's investment manager is here and is in the meeting room."

"What are they doing here?"

"Mr. Ma plans to merge Koubei Waimai into Ele.bu."

Although Koubei Waimai was getting worse and worse, it changed its development direction in the later period and no longer competed for the first-tier market, so it still did well in the third and fourth-tier markets.

Mr. Ma hoped to rely on the strategy of surrounding the city with the countryside and cooperate with Ele.bu to trap Pintuan.

After the group buying war, except Pintuan and Dianping, other websites went bankrupt, and those elites also scattered like monkeys when the tree fell.

Kang Jingtao, who was once known as the golden shovel, is now working at Koubei Waimai. After learning that Koubei was going to be merged into Ele.bu, he directly submitted his resignation.

It's just a job, there's no need to risk your life.

You are young, not even forty, you can't give yourself a whole brain congestion.

Kang Jingtao still remembers the scene in the Shenzhen City Market where Jiang Qin provoked an internal fight with just one sentence, which ended in the brilliant sunset.

"You are the only one who has mature market experience in the entire word of mouth, and you are the only one who has had a direct confrontation with Pintuan. How can you just say you won't do it?"

The word of mouth takeaway failed to take off, and there were many changes of leaders during the period. The current person in charge is Fan Rong.

In terms of talent, this person is not very talented, but his advantage is that he is good at using people, so now the business of word of mouth takeaway in second- and third-tier cities is authorized by him to be in charge of Kang Jingtao.

Now Kang Jingtao wants to withdraw, and Lao Fan is very panicked.

"Boss Fan, actually, I have never had a direct confrontation with Pintuan. I have always been the one who got beaten."

"?"

Perhaps because he was leaving, Kang Jingtao felt a lot more relaxed: "People like Chen Jiaxin, Luo Ping Robin, and Yang Xueyu, who came out of the group-buying war, all said that they had fought against Pintuan, but it was all bullshit. We were just beaten unilaterally."

Fan Rong: "..."

"Boss Fan, if anyone tells you that I had fought against Jiang Qin in the future, just treat it as bullshit and don't believe it anymore."

After Kang Jingtao finished speaking, he suddenly thought of his former partner Zhu Jinfu.

At the beginning, their branch station in Shenzhen collapsed, and Zhu Jinfu packed up his things overnight and surrendered to Pintuan. He should be living a good life now.

Damn, it's more painful to see my partner living a good life than to die myself.

And there are many people who react like Kang Jingtao, such as Zhou Zhenhao, who is currently working on a rental website, and Cui Yiting, who has created her own beauty brand.

In addition, there are people like Luoping Robin Yang Xueyu who are still on the front line of O2O.

Seeing that Ele.Bu is being beaten hard now, they can't help but recall the years when they were beaten.

Many of them regarded Jiang Qin as their opponent at the beginning. When their own websites were at their peak, they had the illusion that "Jiang Qin and I were evenly matched."

Even if their own websites were ruined, they would think that it was due to insufficient funds, insufficient resources, or problems with high-level decision-making.

People are like this, and it is not uncommon to find excuses for failure.

But seeing that Ele.Bu, which was bet on by two major companies at the same time, was beaten to this extent by group buying, their illusion of "once evenly matched" was immediately shattered.

"I always knew Jiang Qin would have a trick up his sleeve, but I didn't expect it to happen so soon."

"Ele.me shouldn't last until the end of the year."

"I'm not that pessimistic. After all, Koubei Takeout will soon be merged into Ele.me."

"It's all broken by group buying, patched up on the left and patched up on the right? Isn't that pessimistic?"

"Speaking of which, Alibaba really took ruthless action this time, and gave away all the resources and money."

"It has to be ruthless. The closed loop of in-store group buying, community group buying, supply chain, brand owners, and group buying is immediately formed, and it will definitely step into e-commerce in the end."

"In fact, now that I think about it, the biggest gap between us is that Jiang Qin made us feel that he was 50-50."

No one knew that Ele.me didn't hold on until the end of the year, but the first one to give up was Takeout Superman.

Originally, they only did high-end takeout. Although the scale was small and the growth rate was slow, at least the reputation was good.

The money was well spent, and Superman's takeout was definitely different from other takeouts, and even the packaging boxes were much more exquisite.

But after joining Ele.Bu, it was also splashed with a basin of dirty water from group buying, and its positioning from being a bit expensive became not only expensive but also lousy.

Many rich people felt that they had been taken advantage of, so they even lost their original users.

Ele.Bu is now in a mess, so naturally it can't take care of Waimai Superman, so Waimai Superman and his old boss Feng Group fell into the same situation.

That is, it has lost its profitability, but its own operation is still consuming cash flow.

Finally, it tightened and tightened again, and it was only one step away from the funding break.

"When I Grow Up, I Become Your...Dead Look"

"Mr. Feng, I can't pay my salary anymore, I need some funds."

"I can't help you."

"Why?"

"I don't have the authority."

"?"

When Ele.Bu was suppressed to a corner, Hurricane Capital's investment in the Internet field was completely stopped. The board of directors held a special meeting to let Feng Shirong focus on the real estate field, and all matters of Hurricane Investment were temporarily managed by Cai Ming.

In other words, Feng's power was decentralized.

Feng Shirong can only give orders to the commercial real estate sector now, and Hurricane Capital is no longer under his control.

Shareholders have no choice. It’s okay if you can’t make money, but who can stand it if you always put money in!

Feng Shirong has nothing to say and can only accept it silently.

He has not experienced the group buying war, has not witnessed the rise of Pintuan, and has not heard that Jiang Qin once chased countless broken group buying websites and was forced to sink to open up the market for him.

When Alibaba and Tencent both bet on Ele.com, he was really confident, but he really underestimated Pintuan, and his daughter’s boyfriend’s business was indeed beyond his imagination.