Chapter 667 The Dog Is Coming!

"Boss Pang, something went wrong."

"?"

Alipay's consumer subsidies were launched with great fanfare, and the alliance with Ele.me and Koubei.com was also highly publicized, attracting countless people in the industry in an instant.

Related or unrelated, almost all of them were paying attention to anything that had anything to do with Internet business.

Especially people like Zhang Xuhao who were in the middle of the battle, couldn't wait to witness the end of group buying.

Zhang Tao, who had been discharged from the hospital, even mobilized all the staff of Dianping.com to join the battle, and once again triggered a group buying war to take advantage of the situation.

The outside world believed that group buying was now a big business with a group buying supply chain as its foundation, and it would not be so unable to withstand the siege.

But then again, this time with Alibaba as the host and Alipay as the leader, plus the "others" in the field of life services, even if group buying could be stable, it would inevitably bleed.

There was no smoke of war in the business war, but everyone was sweating for Jiang Qin.

But when the subsidy activity was actually launched, something really shocking happened!

The group buying business suddenly became extremely prosperous. Not to mention the loss of users, they even had no impact on the New Year Festival and in-store promotions.

Alipay spent more than three months mobilizing resources from all parties and investing a lot of money to enter the market, but it was like a drop in the ocean, with no trace at all.

The situation began to become weird and unpredictable.

This is not like playing a game, there will be delays.

Logically speaking, Alipay is so well prepared, it is impossible to have such a dull start!

The first weekend in early February, coupled with the winter vacation buff, coincided with the Little New Year, Alipay's consumption subsidies should have had a strong effect, but the growth trend is still slow.

In addition, a group of old users are using Alipay less frequently.

The most terrible thing is that the catering field, where they have invested heavily, has almost zero growth. Only supermarkets, convenience stores, fresh food and other retail fields still maintain a good growth trend.

From the beginning of "let the bullets fly for a while" to later, the bad feeling suddenly came.

On the 26th, Zhang Xuhao was still waiting for the bullet to fly for a while, but the atmosphere in Alipay had already changed. As soon as he entered the conference room, he saw Pang Rui sitting in front of the conference table, puzzled by the growth data.

The marketing manager pushed the door and rushed in, holding a document, looking a little panicked.

"Pang, there is a problem."

"Before our subsidy activity started, Pintuan opened the online ordering system to merchants in first-tier cities."

"What?"

The marketing manager hurried to the front, inserted the USB drive into the computer, pressed the remote control in his hand, and the online ordering interface of a certain store appeared on the projection screen of the conference room.

"From the moment a customer enters the door, they can directly scan the code at the door to wait for a table. After entering the table number, they will automatically jump to the online menu. They no longer need to order in the traditional way. After ordering, they will choose to place an order, and then... automatically jump to Cloud QuickPass for settlement."

"With this set of processes, customers will never approach the bar from the moment they enter the door to the moment they leave, let alone pay for the White Box."

"In other words."

"They directly bypassed the scanning and payment link."

Hearing this, the scene suddenly fell into silence.

People have imagination, and everyone present is a talent who has deeply cultivated this industry, so of course they know what this means.

Alipay spends a lot of money in the settlement link, but group buying directly locks customers in from the moment they enter the door.

You have a plan, I have a ladder.

Zhang Xuhao was the first to be confused: "Impossible, online ordering doesn't need to be popularized? Can it be done by just posting a QR code?"

Chen Jiaxin also frowned: "Your market feedback actually missed such an important detail?"

The marketing manager pursed his lips: "Their online ordering system is directly embedded in the cashier backend. Before, the group push promoted their own cashier system everywhere, asking everyone to wait for their payment box to go online. In fact, it was a smokescreen. What everyone was waiting for was never the payment box, but the ordering code."

After the voice fell, Zhang Xuhao felt a brain congestion.

He seemed to see the group push pulling the waiters of a certain store and told them, you learn how to use our ordering system.

Look, here is ordering, here is checkout, here is income, hey, there is also an online ordering here, it's amazing, then I will "by the way" teach you, you also "by the way" learn it.

Maybe at that time many waiters themselves didn't know that they didn't learn cashiering at all, but learned how to use the ordering system.

In fact, the cash register system itself has an ordering function, the purpose is to allow merchants to check accounts.

In other words, they just left a code scanning channel in it.

As long as the group buying does not post the ordering code, no one knows that this thing is actually used in this way.

The payment box cannot be put on the shelves in batches in a short period of time, but the QR code is too simple.

Pretense, everything is a pretense!

Their ground promotion completed the first and most important step under the nose of Alipay with this kind of ridiculous means.

At this moment, everyone in the conference room seemed to be poured with cold water, and my arrogant fire of dominating the market was directly extinguished.

They made preparations both online and offline, using discounts to attract customers, creating a frenzy for Alipay, and then using the reputation of Ele.com to retain users, forming a three-way encirclement, which was originally foolproof.

But they never expected that group buying would skip all the steps, turning the payment box into a waste.

As the frequency of Alipay usage decreases, the traffic they expected will naturally disappear. Then there will be no users left by Hungry Dishe Reputation.

"wrong."

"This isn't right."

Pang Rui opened her eyes: "I really didn't expect what Jiang Qin did, but even so, our growth rate cannot be close to zero. There are always people who will go the extra mile for the discount, right?"

Hearing this sentence, other people also raised their heads, with a trace of confusion in their eyes.

Yes, if real money is put in, even if it is suppressed by other merchants by other means, it will not be completely ineffective.

What era is it now? Are consumers crazy if they don’t want any discounts?

The marketing manager was silent for a long time and then looked up: "Actually, offline catering stores do not recommend using payment boxes to scan QR codes, and some even remove the boxes."

"When we sent people to investigate, these stores even tore off our posters, and some of them were not completely torn off. As a result, many customers didn't even know that these stores can use Alipay to pay..."

"Why is this happening?!"

"because……"

The marketing manager organized his speech: "Because the group ordering is online, it saves them almost half of the manpower. Compared with this, the little subsidy we give is just drizzle."

"In stores where the boss is present, they find that after using online ordering, there is no need for so many waiters at all, and the cost is greatly reduced. In some stores where the boss is not present, the waiters find that they can open the store normally by playing on their mobile phones all day long. As for subsidies, then The boss took it, what does it have to do with them?”

"To put it simply, using Alipay requires you to pay half the salary more, or work for an extra day, but using group sharing to order food online does not happen at all. Who cares about the subsidy."

Upon hearing this, the entire audience fell into endless silence.

They suddenly understood that the online ordering developed by group sharing is a liberation of productivity, and it is not just a breakthrough for Alipay.

Zhang Xuhao couldn't help but say: "We can also make a food ordering system, can't we? This is not difficult!"

"Yes, but under the same conditions, no one can compete with group sharing in the O2O field. After all, the supply chain in first-tier cities has been integrated by him, and he can offer lower discounts than us. We have to pay more than group sharing. It would take several times the price to overwhelm them.”

"The cashier systems are all independent. If you use Cloud Quick Pass for cashiers, you can't use Alipay for cashiers. If we don't follow up, Alipay will not exist in the future O2O market!"

Zhang Xuhao is talking about us one by one. In fact, he is trying to make Alipay continue to snipe.

Because only in this way can those who are hungry and connected to Alipay get traffic.

The marketing manager looked at Pang Rui: "Mr. Pang, I don't recommend doing this."

"Tell me why."

“Our plan is based on group buying because our subsidies have been frustrated and there is no counterattack. However, the users of group buying have not been lost. Alipay has the ability to compete with UnionPay to compete for the market, but IMHO, I can’t do it without word of mouth.”

The logic of the marketing manager is easy to understand. If you are at a disadvantage in a group fight, Alipay and Yixiong will lead the two counselors. Even if the two counselors never win, they can still cause trouble.

But now there is no disadvantage at all when joining a group. Hungry and bad reputation are the two things that can compete with each other.

After Zhang Xuhao heard this, everyone was furious, his lips were trembling, and he almost slammed the table and left.

And Chen Jiaxin pursed her lips in silence, saying that lies will not hurt anyone, but the truth is the sharpest knife...

Pang Rui didn't say anything because she found that in just one round of fighting, the dilemma was thrown back to her.

She had met Jiang Qin quite a few times, but only now could she clearly feel how unnerving it would be to become his opponent.

The scariest thing was that she felt Jiang Qin was really weird.

Logically speaking, when your opponent makes a move, you start racking your brains to think of countermeasures. Then you are awesome, you are a business genius, and you finally think of a way to break the situation, but you have to spend time preparing, right?

But for some reason, she always felt that he had already thought of his opponent before she had thought of her own move. This was really fucking weird...

Pang Rui knew that he couldn't panic now or make decisions easily, otherwise he would definitely be substituted into Jiang Qin's rhythm.

Judging from the performance of business wars such as group buying wars, food delivery wars, etc. over the years, Jiang Qin is invincible at his own pace. He makes a lion's noise when he speaks, which is definitely not an empty talk.

She decided not to attack the catering market first, but to stabilize the retail market she had already acquired.

When you go to supermarkets and convenience stores, do you scan QR codes to order? impossible!

The next second, a piece of news from the Kyoto market caught Pang Rui off guard.

"Mr. Pang, some Linchuan brands such as Snack Convenience Store, Mr. Xianhui, Bei Lan Dessert, Xitian Milk Tea, etc. have started to use the Quick Pass small yellow box."

"How is that possible? They will start doing it in the middle of the month. Mass production will take time, not to mention there is a New Year's Day holiday in between!"

"We grabbed one and sent it to you by courier. The production date marked on the box is...September."

"Yunkai material?"

"No, it's a product of another IoT R&D company."

(Please give me a monthly pass, please give me a monthly pass...)