Chapter 693 Let’s Start a Fire in the Backyard
On a Wednesday in early November, Li Jin led the team to the industrial park and met Jiang Qin in the conference room on the third floor of the main building.
Although the name of the president of Pintuan is very popular on the Internet and there are many photos of him, the management of Bumblebee still feels a trance when seeing him in person.
The sense of youth that comes to the face really makes people speechless.
The youngest girl in their team, named Lin Ye, is a top student of business major who returned from studying in the United States, but even if she is the youngest, she is already 27 years old this year.
When she met Jiang Qin, it was hard for her not to doubt Jiang Qin's age.
The domestic market has been circulating that Jiang Qin has absolute control over the market, but as hearers, they really can't capture the reality.
This is not surprising.
When the identity of the president of Pintuan was first exposed, some people even said that Jiang Qin was just a puppet pushed to the front by the big boss behind the scenes.
Because what Jiang Qin did was indeed inconsistent with his age.
But when Mr. Jiang saw those news, he felt that age was not the main contradiction. The main contradiction was that they were jealous of him because he had both good looks and talent. He could have made a living with his face, but he insisted on conquering the market with his ability.
They hated this kind of hexagonal Yanzu the most, especially Uncle Ma from Hangzhou.
"Hello, Mr. Jiang. I am Li Jin, the person in charge of Bumblebee Taxi."
"Welcome, Mr. Li, welcome everyone, please take a seat."
Jiang Qin arranged for someone to make tea, and then sat down at the conference table: "Mr. Li, is there anything I can help you with?"
Li Jin pondered for a moment and then said: "Mr. Jiang, Bumblebee is currently facing some difficulties in its development, and I hope to ask you some questions."
"It's also about the problem of burning money."
"Yes."
Jiang Qin pursed his lips: "Wang Jian from Yaoyao Taxi came to me some time ago and asked similar questions to you, but as you can see, it was still defeated, so I can give suggestions, but it's hard to say whether it will work."
After listening, Li Jin said: "You can't do business behind closed doors. You still have to listen to the opinions of... industry seniors like you."
"Tell me about the problems Bumblebee is facing now."
"Beep Bibi and Kuaidi are burning money, while Alibaba and Tencent are still replenishing their cash flow. Our market is a bit difficult for Bumblebee. "
Jiang Qin glanced at him and said, "You didn't raise funds?"
Li Jin shook his head and said, "Yes, I am different from Mr. Wang of Yaoyao Taxi. I am not so noble. But even if we raise more, we can never compare with Alibaba and Tencent."
"That's true. Alibaba and Tencent are financially strong. Even if they are group buying, they dare not follow them directly. Cash flow is something that can be burned away in a few days."
"Yes, for Bumblebee, the most fatal thing is that Bibi and Kuaidi are burning money against each other. It is us who have seen a decline in business volume because we cannot make such a big discount and can only watch the loss of users and drivers."
The thing that Li Jin is worried about is that when the boss fights with the second boss, the third boss dies.
Since the battle of thousands of groups, this theory has been repeatedly verified.
Now all taxi apps want to swallow up the Shanghai market because the Shanghai market accounts for 30% of the entire market. Bibi and Kuaidi are willing to spend all costs to seize the main battlefield first and get the upper hand.
"Since you can't win the head-on battle on the same battlefield, have you ever considered changing the battlefield? Avoid Bibi and Kuaidi, develop yourself first, and reduce losses. After all, you already know that fighting will not produce results."
"But Mr. Jiang, Shanghai is the largest in the entire taxi market. If we withdraw at this time, it will be difficult to come back."
Jiang Qin looked at them: "Is there such a market that is already mature, easy to promote, and costs less, and can also contain the development pace of Kuaidi and Bibi?"
Lin Ye was stunned after listening: "Where can there be such a market?"
Others in the team had similar ideas. Where can there be such a magical market? If there is one, I want it all!
But soon, several senior executives including Li Jin suddenly opened their eyes wide.
Because they suddenly thought that such a market...may really exist, that is, Kyoto and Hangzhou.
After defeating Yaoyao Taxi, Bibi has now taken over the Kyoto market alone. Kuaidi, which originated in Hangzhou and has the support of Hangzhou leader Alibaba, has also dominated the market.
The taxi markets in these two regions have actually been developed by Bibi and Kuaidi. They are mature markets and it is really easy to promote them.
After all, users in these two places have already accepted online taxis, and the promotion threshold is very low.
"Boss Jiang, are you talking about Hangzhou and Kyoto?"
"I didn't say anything, but your idea is good, Ling Qin admires it!"
Jiang Qin denied and affirmed at the same time, with a slight smile on his face: "Then, let's set fire to their backyard."
However, as the one in charge of the overall situation, Li Jin still has concerns about this layout: "Boss Jiang, if we split the team into two markets, it's actually no different from being in Shanghai. We are both being attacked from both sides, and our strength is weakened."
Jiang Qin shook his head: "If you stay in Shanghai, Bibi and Kuaidi don't have to worry about you at all. The aftermath of burning money can defeat you, but it's different if you go to their hometown. They need to specially allocate financial resources and energy to deal with you."
Li Jin thought for a while: "What's the difference?"
"Don't forget that while you are attacking their backyard, they are still confronting each other in Shanghai. Whoever draws resources and energy to deal with you in your hometown first will be at a disadvantage in Shanghai. Do you think they dare to act rashly?"
"Mr. Li, doing business is a gamble. Now it depends on whether you dare to bet separately."
Li Jin opened his mouth and planned the route in his mind. Suddenly, he felt that he could catch the rhythm that he couldn't catch before.
How do they feel in Shanghai now? Scared!
Every day, they are busy doing marketing and always worry about when their competitors will burn money again.
But if they develop according to Jiang Qin's approach, all the rhythms will be in their own hands, and the choice becomes fast and beep!
"I used to joke with my employees that the real business war is not to develop yourself, but to attack your opponent."
"But what if you can develop yourself and attack your opponent?"
After the voice fell, the founding team of Bumblebee all looked at Jiang Qin.
Sure enough, rich people are scary, but the one who can defeat the strong with the weak is the scariest.
At this moment, the phone placed on the table by Jiang Qin suddenly rang with a ding-dong sound. It was a WeChat message.
Lin Ye took a look. The phone was not unlocked, but he could see his wallpaper.
It was the beautiful Mrs. Jiang, squinting her eyes to show a cool expression, and her eyes looking at the camera were moist and smart.
Seeing this wallpaper, Lin Ye couldn't help but look up at Jiang Qin again.
Such a scary person, how come there are rumors outside that he is a love-brained person, so abstract.
Then, Li Jin took the team away from the group and returned to the headquarters. He quickly divided the remaining people into two teams, quickly withdrew from the Shanghai market, and went to Hangzhou and Kyoto.
The markets in these two places have been established, and there are no other competitors, so the discounts are naturally not as big as before.
After all, the fish have been caught, who will feed the bait?
So Bumblebee quickly entered the markets on both sides at less than half the cost.
Cheng Wei of Bibi and Chen Chuanxing, CEO of Kuai, were stunned for a moment after receiving the news, and then they realized that there was a thief in their backyard!
To be honest, Bumblebee's speed was so fast that people were caught off guard. It left cleanly and decisively, and its action of entering the rear market was very decisive, leaving no chance for Bibi and Kuai to react.
And this cleanness and decisiveness was partly because Jiang Qin said it would work.
If it was Li Jin who made the decision himself, he might be afraid of making a mistake and hesitate, but the key is that it was Jiang Qin who said it would work this time.
"Why do these steps of Bumblebee have a very familiar taste."
"It's Jiang Qin."
"?"
"Li Jin followed Wang Jian and visited Jiang Qin a few days ago."
The news spread quickly in various group chats in the Internet business circle, and everyone shouted, it's really fucking dog smell, fuck, Li Jin got the true teachings of Jiang Qin? !
At this moment, they felt that there seemed to be a man sitting behind the scenes in the dark night of the market, who had been leading the direction of the market with his keen eyes.
The most important thing is that he didn't leave at all.
But there are more people who are relieved for this. Jiang Qin gave all the tricks to Li Jin. Is he really not going to leave in person?
And the subsequent development trend is exactly as Jiang Qin expected. Bibi and Kuaidi are already red-eyed, and they didn't retreat even when the backyard caught fire.
This situation is equivalent to a game that people often play.
There is a thief in the backyard, you let go first!
No, you let go first!
If you let go, I will let go immediately!
Forget it, I will shout one, two, three, and let go together!
Okay, one! Two! Three!
Then, neither of them let go.
I knew you wouldn't let go, but fortunately I didn't let go either!
At this time, Li Jin looked at the increasing number of user reports and almost wanted to worship Jiang Qin in the temple.
To be honest, if he had not left the Shanghai market, he would have been burned to ashes in the end. He might have been forced to sink to the second and third tier cities to do business, but he would not have the courage to go around and steal the market.
Because when a person is limited to the leader's thinking, it is really difficult to make a decision to retreat, and it is even more difficult to make up his mind to split his team into two.
Of course, the sudden stealing of the Bumblebee has triggered reactions not only in the taxi market.
There are also many entrepreneurs who are asking people to find connections and have all kinds of questions to ask.
Lei Jun was numb, thinking, if you play like this, how much money should I give him?