Chapter 707: Creating a Bad Business
After three updates, Didi has set a high threshold and has truly become the leader in the taxi market.
Especially in terms of public opinion, it has become a god in comparison with its competitors.
Regarding the Weibo topic page about how safe it is to ride Didi, the number of participants has exceeded 100,000, and the growth rate has not slowed down, and it has been praised everywhere.
As a negative example, Uber, which was exposed to sexual harassment, was repeatedly whipped by netizens.
Uber was sniped badly, and coupled with the pressure of the online video, the number of users dropped sharply, just like a faucet without a handle, which cannot be stopped at all.
"The online rumor about Uber's sexual harassment is untrue. The person in the video is not an Uber driver. Please do not believe the rumor. We have always respected Chinese consumers."
"The investigation of the case has been transferred to the public security department, and any rumor maker will be severely punished by law."
"In addition, we will reserve the right to pursue legal responsibility for the rumor maker and the secondary rumor maker."
Uber quickly came out to refute the rumor on major platforms, but it could not offset this negative impact, because the refutation of the rumor is too slow compared to the rumor.
Travis looked exhausted: "Mr. Trott, didn't you say that we just need to pull the rhythm of the business war back?"
Kang Jingtao glanced at him: "No, it's still his rhythm."
"?"
Travis stared at Kang Jingtao for a long time, thinking that you are a non-staff employee of the group buying, are you taking the five social insurances and one housing fund of the group buying?
But at this moment, an account called Feiyu said the world suddenly stood up and began to speak for Uber.
This account has been very active since the establishment of Tonight's Headlines, paying close attention to hot topics, and has exposed the dark kitchen incident in the takeaway industry, with many fans.
This time, he once again stood at the forefront of the hot spot and became a torch in the dark.
"Uber is not a taxi company, and they don't have a great monitoring system like Didi. They can't be blamed for the sexual harassment."
"I mean, aren't the car dealerships that Uber works with wrong? The drivers are theirs!"
"Don't keep staring at Uber, it's too innocent!"
As the topic emerged, the entry for Uber's car dealership quickly became a hot search.
Many people are discussing which car dealership was the one that had the sexual harassment incident, and girls must avoid it in the future.
After Uber entered China, it took the route of selling high-end cars at a civilian price, using vanity to open up the market. The luxury car dealerships they worked with were all very famous, so they were immediately pulled to the forefront.
Seeing the change in the direction of public opinion, Travis and Kang Jingtao's faces turned pale.
Which car dealership was it? We don't know whether the video is real or fake. The driver in the video has not been found yet. The goal is to make all car dealerships fall into public opinion because of Uber.
And what happened next told Travis, congratulations, you guessed it right.
On the afternoon of April 28, Jiangpan Luxury Car Travel Company was attacked instantly because of a previous sexual harassment incident exposed by netizens.
That afternoon, they sent an agreement to suspend cooperation to Uber and quickly issued an announcement, announcing that the video had nothing to do with them and that they had cancelled their cooperation with Uber.
Seeing the other party's sincere attitude, netizens let him go, and the limelight began to turn to the few car dealers that did not speak out.
Travis suddenly felt that he seemed to have learned a lot at this moment.
In the dark corner, Bibi and Kuaidi didn't even dare to breathe. The original May Day event warm-up was slightly postponed. They just stared there, their hearts were about to fail.
In fact, after the first update of Didi was launched, they have been following up.
For example, canceling the large map display on the homepage and the location of nearby drivers, and directly jumping to the front-end optimization of the taxi page, this version has been launched.
But the next two updates, that is, database matching and the handover of regulatory rights, they can't learn.
They don’t have the database built by group buying + takeout, and it is a bit impossible for these companies that want to go public in the United States to open up their supervision and data to official departments.
So at this time, they can’t be too high-profile.
What if Feiyu says to the world, are Bibi and Kuaidi not wrong?
“Although I’m not the one who got beaten, I’m under too much pressure now, and I can’t sleep well.”
Cheng Wei is the kind of person who likes to treat people to dinner. After changing the market, he also found someone who had experience competing with group buying to have dinner, that is, Yang Xueyu, the current head of Dianping.
This is how business is done. You need to communicate more and talk more nonsense, and you may come up with some good ideas.
At this time, on the bright and bustling streets of Dongcheng, two people sat opposite each other, and the topic was closely related to group buying.
"Were you all so stressed when you were fighting against Pintuan?"
Yang Xueyu picked up the wine glass and drank it silently before speaking: "Otherwise, do you think that Mr. Zhang's cerebral congestion was caused by playing with himself?"
Cheng Wei pressed his temples, not knowing how to comment, and then heard Yang Xueyu's own comments.
"Fighting a business war with Jiang Qin, you can't leave anything behind, not even a healthy body..."
"It's too bad to leave a healthy body behind."
"I'm telling the truth. Chen Jiaxin had a subordinate who got bald spots after a encounter with Pintuan. He lost hair every day, but it was cured instantly after he left the company."
When Cheng Wei heard this, he stroked his hair silently and picked up the bottle of wine as if nothing had happened.
It is obviously impossible to face Didi's attack head-on. The only way to get growth is to sink.
Because based on the current situation, sinking to the secondary and tertiary markets is always more valuable than waiting to see Didi show its operations.
Cheng Wei came back from the wine party and held a meeting on the future development direction of Bibi. He solicited everyone's opinions on the decision to sink into the market.
"Going down is indeed our only option at the moment, but Didi will definitely follow. We have studied several classic business war cases of Pintuan, and they like to chase their opponents down."
"That's right. With Didi's current service quality and technology, once we open up a new market, they can directly grab it."
"In the previous group buying war, only Dianping dared to confront Pintuan. Lashou and Nuomi were chased down to the market. After Dianping was killed, Pintuan chased after it, calling it a young lady."
"And Ele.com, which also went down after failing to hold the first-tier market, ended up every time it developed a city, Pintuan Takeaway immediately entered the market and grabbed half of it."
Cheng Wei straightened up: "Half is left?"
The manager in charge of operations pursed his lips: "That half is left for the Pintuan supply chain to make money from competitors."
"Many people say that Jiang Qin saves money in business, and that is all saved from competitors' pockets."
"..."
Spring is coming to an end, the temperature is slowly rising, and the taxi market has ushered in its first small peak, which is May Day.
Although they had to make up for one day in the front and one day in the back, it was hard to have a relatively long holiday, and consumers were still very enthusiastic.
The tourist season is closely related to the travel industry and will also drive consumption. At this time, Didi and Cloud QuickPass jointly sent marketing posters of 100-yuan taxi coupons to new users all over the market.
Alipay and WeChat Pay suddenly fell into a dilemma.
If offline gatherings, takeouts, and taxis can all get discounts with Cloud QuickPass, then what is left in the offline payment market.
The closed loop of group buying can be said to have built a high wall, binding the entire offline ecosystem with Cloud QuickPass.
At this time, Pang Rui's expression was almost the same as Cheng Wei, Chen Chuanxing, and Travis's.
In contrast, Jiang Qin, who was sitting on the top floor of the group buying industrial park, was sitting with his legs crossed, holding a high-foot glass with Coke, quietly watching the clouds in the sky, and then looking at the Huangpu River not far away, humming a childish tune with a faint smile on his face.
He and Feng Nanshu have been listening to nursery rhymes at home every day recently. He has learned several of them unconsciously and has been humming them all day long.
At this time, Sunai yawned and came to the top floor with heavy dark circles under her eyes.
She was the most tired one in the past month. After all, she was the CTO of the entire group-buying system. He had been watching the entire update process until the update was completed.
After arriving at the top floor, Sunai wanted to complain a few words, but looking at Jiang Qin's attitude, she couldn't help but ask the secretary to bring a high-foot glass, crossed her legs, and looked at the Huangpu River not far away.
"Boss, why are there bubbles in your wine?"
"Red wine is hard to drink. This is Coke. Which is more noble, imported or domestic?"
"Coke is also imported."
"This is Laoshan Coke."
Jiang Qin put the wine glass on his crossed legs.
Sunai stared at his wine glass and shook it, and couldn't help yawning again.
At the same time, Gaode's technical team and the team members in the group-buying technical department all let go of their keyboards, stretched their backs, and walked out of the group-buying main building with their tired bodies.
The sun was shining brightly outside, and they felt like they had been locked up for several days and were suddenly released.
At this time, Yu Yongjie also walked outside the building, looking at the metal sculpture with the name scratched off standing in front of the main building, and was in a trance for a long time.
Friendly competitors are really about to be destroyed.
(Seeking monthly tickets...or2)