Chapter 745: Algorithm Threshold

Jiang Qin has been very busy during the post-Chinese New Year period. He handed his daughter to his parents, and took Feng Nanshu abroad several times to investigate the overseas market of group buying and travel.

On the sunny beach, Feng Nanshu wore a blue floral dress and a big sun hat, which was more beautiful than the clear sky in front of her.

This girl who had given birth to a daughter seemed to tell him all the time with her beauty and cuteness that you have a big business, but the greatest wealth in life is me.

So the breeze floated her long hair and skirt, and even the waves seemed to be surging for her.

After returning to China, Jiang Qin also took her to participate in some industry discussions and appeared on a CCTV speech program.

Every time entrepreneurs in the same industry met him, they could see him harassing his wife Jiang in a mean way when there were few people, and then he was kicked. The scene was very funny.

But it was funny, but they couldn't laugh.

Because many people knew that Jiang Qin once again led the development of the times.

"We must also make short videos."

"This outlet must not be occupied by the group-buying company."

"I have a hunch that short videos will be fertile ground for all Internet industries."

After the Waking of Insects, the temperature in various regions of the country has slightly rebounded. After being hit by Douyin, countless Internet companies began to set up projects for short videos.

After the project is established, the team is formed and employees are recruited in large quantities.

This is the style of large companies. Since there is an order from above, no matter whether you have a clue or not, you must move first and make a model for everyone to see.

So the funds began to flow and the plan began to be planned.

For the emergence of a product, the underlying logic, core concept and development direction are the most important, just like the foundation, which will determine how high the building can be built.

So everyone began to study Douyin in depth, and at the same time, they were also studying other competing products, such as Kuaishou, Xiaokaxiu, Miaopai, etc.

In comparison, many differences between products in the same field will become particularly obvious.

Internet companies that want to follow the trend have found that Douyin is very different from other short video software.

Other short video products will still use traditional Internet logic to divide you into home page recommendations, content selections, or life, jokes, news and other channel categories.

Moreover, their gameplay is to let creators use video content to increase the popularity of their personal accounts.

Xiaokaxiu's videos are even sent out through the community function, which is not much different from Weibo's gameplay. You can only see more content about him if you find a video blogger you are interested in in the community recommendation and follow him.

Kuaishou is better than it. There are many video thumbnails when you open the software.

These videos will be marked with titles, and you can click on the titles you are interested in. Compared with Xiaokaxiu, this model is one step closer to users.

Douyin has given up all of these, there is no community, and no social functions are promoted.

To put it bluntly, you play Douyin, there is no nonsense.

Its homepage is the video playback page, there is no selectivity at all, it seems to be extremely sure that it gives you what you like.

"It's the algorithm."

"The algorithm of group buying has matured to the point that if I give you something, you will definitely like it."

This is almost the first problem faced by all Internet giants when they decide to imitate Douyin.

Douyin's precise algorithm recommendation is one of the core gameplays. If you want to be the same platform, how can you cross this threshold?

"After new users of Douyin enter the software, the system will recommend more videos of handsome men and beautiful women, because the threshold for such content is relatively low, and they must be watched."

"As you scroll, when you choose to like, collect or forward the content that you are more interested in, and generate interest data, the algorithm of group buying will accurately capture what you like."

"Then every time you open it, it can accurately lock the content you are interested in and automatically play it for you."

"So Douyin does not need to classify videos, it even saves users the link of "finding content."

"This is something that many platforms dare not even think about."

Every Internet company that plans to make short videos was silent for a long time after hearing the analyst's report, and then couldn't help but have a question.

"Is our algorithm not as advanced as Pintuan's?"

"You can't say that."

"Then why is this a difficult point?"

"In fact, the underlying logic of the algorithm is similar. Every algorithm is a baby after it is developed. The key lies in what data you use to cultivate and train it. The algorithm that Douyin is using now is fed by the tens of millions of daily active users of Jinye Toutiao. The gap is too big."

Pintuan is the first company in China to start working on algorithms. When the group buying war was still in chaos, their big data algorithm center had already landed in Shanghai.

The first time the algorithm made its debut and influenced the situation was in the war of self-media.

At that time, Jinye Toutiao had just been launched. With the support of the recommendation algorithm, it quickly surpassed its competitors and has been the number one in the self-media track for two years.

The algorithm developed by Jinye Toutiao was optimized and optimized again by the algorithm engineers hired by Pintuan in the subsequent period, and now it has become the leading version in the industry.

In fact, Pintuan's algorithm has also been used in group-buying in stores and group-buying takeout, but it has not caused any effect because people's appetite is too unpredictable.

What you want to eat today may suddenly become disgusting tomorrow, which happens from time to time.

But interests are different, and interests will not change from time to time, so the superiority of Pintuan's algorithm has completely exploded in the short video industry.

Although Pintuan has set such a high threshold for Douyin, Internet companies still have to follow it.

Tencent is the fastest because they made a similar product called Weishi three years ago.

This product was Tencent's attempt at the short video industry, but Mr. Ma thought the project's value was not as high as expected. In addition, the game industry was developing rapidly at that time, and live broadcast platforms were booming, so the Weishi project was soon cut off.

But with the launch of Douyin, Tencent suddenly realized that it was not that the project was not valuable, but that they did not understand it.

Especially watching Douyin's take-off growth rate, Tencent was panicking.

Although Douyin does not have rich social functions and will not cause a direct blow to WeChat, Douyin's share of user time is too high.

The average time a person spends on WeChat is only four hours, and it will be higher when there are dogs who stay on the chat page waiting for the goddess to take a shower.

But Douyin can allow users to spend more than nine hours in short videos.

The content of the Internet is becoming more and more abundant, and there are more and more ways to play. The platform that can occupy more time of users will be the winner.

And the fragmented time of users is a must-fight for all companies.

Therefore, with the entry of Tencent Weishi, Baidu also launched a project called Haokan Video. In addition, there are software such as Bobo Video, Xiaoying, Caishi, and Kuai Video, which have been launched one after another.

Tencent, Sina, and Baidu, which have the ability to make algorithms, of course, are working hard to recommend algorithms.

Those who are not capable of making algorithms but still want to have a taste of the soup are still following the traditional classification model to make video software with social functions.

The most interesting one is Alibaba. In 2012, Alibaba acquired Youku and merged it with Tudou, changing its name to Youku Tudou.

Four years later, Alibaba split them up again, extracted Tudou, developed Tudou short videos, and incubated it through UC.

At the same time, software such as Kuaishou and Xiaokaxiu also began to move closer to Douyin.

At this time, Jiang Qin returned to Shanghai after accumulating a wave of exposure and went to Qianzhuo to take a look.

Qianzhuo's customers are all young people who are concerned about the most cutting-edge culture. When he saw that everyone was playing Douyin, he felt that the trend had been established, so he slapped the table and said that he was happy today and asked the young master to treat him.

Cao Guangyu walked up to Jiang Qin, cursing. His style was very unique, and the right eye circle was black.

"What happened to you?"

"I watched black stockings."

"Did the black stockings fade?"

"Maybe it was my fists. I was watching black stockings on Douyin yesterday and was discovered by Ding Xue."

Jiang Qin's mouth twitched: "This tiger bitch, she's really ruthless."

Cao Guangyu twisted his mouth: "It's mainly because Douyin is too addictive. Once you open it, you can't close it. I spent too much traffic last month. I now reasonably suspect that you are cheating me with the operator."

"This is the first time I've seen a rich second generation feel bad because of the traffic fee. You just got a good birth, nothing else. . "

"It's really expensive. Many of my clients said that they have exceeded their traffic consumption because of Douyin, and they are discussing quitting Douyin."

Jiang Qin couldn't believe it: "You can't even quit black silk, how can you quit Douyin?"

Cao Guangyu gritted his teeth: "Actually, I don't want to watch it, but he always recommends me to watch black silk!"

"Just fool the laymen, don't fool yourself, Douyin's algorithm is based on your preferences, how can it recommend something you don't like to watch?"

Jiang Qin took out his mobile phone, opened Douyin, and all he saw was how to be a good husband, and some nursery rhymes and early education.

The young master narrowed his eyes and thought to himself that you are really good at acting.

(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...)