Chapter 749: Sniper Hungry?

In 2015, Pintuan shifted part of its business focus to overseas, which was seen by the outside world as being constrained by Alibaba.

Enterprises need growth points, and entering overseas markets is expansion, but also avoidance.

In the year when Pintuan deliberately avoided the war, Alibaba attacked with all its strength and targeted from multiple angles, and indeed ate up part of Pintuan's market.

Among them, the biggest gainer was Ele.bu.

In this sniper war without gunpowder, only undercurrents, Ele.bu reversed its previous decline and increased its market share by 11%.

Eleven percent does not sound like much, but it is a huge volume in the national market.

Zhang Xuhao was very excited.

Although he was suppressed by Jiang Qin in recent years, his ambition has not diminished.

Because there is a saying that it is better to laugh for a long time than to laugh loudly.

So after discovering that the effect of the sniper war was so outstanding, he immediately notified the upstream supply chain to expand quickly to ensure greater results after the new year.

Hongrun Supply followed the market trend and used price reduction to attract partners in the group-buying supply chain. It really tasted the sweetness, so after receiving the notice from Elebu, it immediately began to expand.

But this year, everything was quiet and nothing happened.

This is equivalent to someone telling you that there will be a war next year, you should recruit soldiers this year, and maybe you can become the king.

When the time comes, we will conquer this world and share the glory.

As a result, the war has not been fought yet, but the soldiers who need food are already full of the camp.

At the end of August 2016, the utilization rate of Hongrun Supply Chain's expanded warehouse was only 26%, and half of the fleet was in a state of doing nothing.

The park security guards pulled those idle drivers all day long, playing mahjong during the day and going to square dance at night.

There are no monsters, so they raise a bunch of Ultraman to eat idle meals?

How can capitalists tolerate this?

Duan Hong is average in ability and vision. He doesn't know why Alibaba suddenly stopped its market sniping, so he has been reading the Art of War at home recently.

As the old saying goes, the victors are the kings and the losers are the bandits. The victors need to pursue the victory.

Seeing that the advantage is in my hands, why do I stop fighting?

But he really misjudged the situation.

In 2015, it can be seen that everyone surrounded the group. There were constant bad voices in the market, predicting that 2016 would be a weak period for the group, but this year, the group suddenly turned around and surrounded everyone.

Chinese is really interesting, everything makes sense...

In the evening, the sun sank in the western sky, and the sunset crossed the sky. It was time for dinner.

Jiang Qin took his two little cuties who were eating ice cream up the escalator and came to the fourth floor of Wanzhong Mall.

The little rich woman is a foodie girl, and Jiang Ainan has inherited this character. The two rich women of the Jiang family, one big and one small, can't move their feet in the crowded food city. They want to eat this and that.

Wang Haini and Gao Wenhui followed behind. Don't ask, just eat for free.

While waiting for the food, Wang Haini was watching those handsome brothers on Douyin, and suddenly saw a prompt pop up on the right side of Douyin.

"You've been watching for too long, take a break and have dinner?"

"?"

Wang Haini was stunned for a moment, and then saw the logo of the group takeaway appeared in the lower right corner.

As she clicked in, Douyin automatically jumped and entered the nearby food high score list.

The dazzling array of takeaway dishes is distributed in a list for users to place orders at will. After the order is successfully placed, there will be an option to return to Douyin.

"What is this?"

"A warm reminder."

Jiang Qin carried his daughter to the chair and said, "It reminds you that although the video is beautiful, don't forget to eat. It cares about you more than your mother. Are you touched?"

Wang Haini said twice: "It's really considerate."

"Do you think this function is practical?"

"It's practical. I often forget to eat while watching Douyin. When I come to my senses, it's past dinner time."

Gao Wenhui couldn't help but nodded: "I was asked by the publishing house to revise the manuscript before. I only have two hours to eat at noon every day. As a result, I was revising and it was half past one when I came to my senses."

Feng Nanshu couldn't help turning his head: "Why do you have to revise it for so long?"

"You are not allowed to write more about the maple forest. You have to delete it."

The little rich woman was stunned for a moment, knowing that she shouldn't ask, and then turned her head to wash the dishes with a cold face.

But as she washed, her little face couldn't help but blush slightly, looking like a cool but a little shy fool.

Jiang Qin also took out his phone and tried out the new features. He thought that when the linkage effect of a software can make it convenient for you to bypass the desktop, then the competitor software almost becomes "other options".

Because it takes three steps to exit, swipe the page, and click on the competitor software, while it only takes one step to jump from Douyin to group buying.

Of course, some people will definitely think, I won't listen to your arrangements, I'm going to exit and click on "Are You Hungry?"

Damn capital, don't even think about controlling my life!

But this is only a minority.

When doing business, the majority is always the consideration.

Later, the restaurant started serving dishes. Smelling the mellow and fresh aroma, Wang Haini instantly put down her phone and picked up the chopsticks.

But what she didn't know was that the function she had just experienced had already made the entire Ele.Bu in a mess.

People can't eat every second, and the peak time for eating is the three periods of morning, noon and evening.

But starting from four o'clock in the afternoon, the employees of Ele.Bu found that the peak time of orders that should have appeared did not arrive as expected, and the number of orders in their background has been showing a downward trend.

This trend continued until five o'clock, and the supervisors of the local branches couldn't help but call the headquarters.

The number of orders has decreased, which makes people a little panic.

It is obviously the peak time for eating, but the actual number of orders is not as many as the orders this morning.

Many riders of Ele.Bu are calling to complain that they can't get orders. Some riders who run in fixed blocks can only deliver two orders in one trip.

At this time, Zhang Xuhao looked out the window at the street and saw countless group-buying takeaway riders in yellow robes speeding along the road. He knew that the worries he had at the beginning of the year were gradually becoming a reality.

"Mr. Zhang, group-buying takeaway has been connected to Douyin. Now most users are directly redirected to Douyin."

"They also set up warm reminders. Every time it's time to eat, Douyin will remind users to remember to eat."

"From traffic to monetization, they have started a closed loop."

At the headquarters of Ele.Bu, all executives fell into a state of doubt after hearing the report.

Douyin is now the software that occupies the most user time. If you arrange someone to randomly check one person, you will find that at least three out of five times, he is browsing Douyin.

After group-buying takeaway has an excuse to jump on Douyin, it has received a huge supply of traffic.

This traffic is certainly not as big as the Alipay Five Blessings event, and it can even be said that it is far behind.

However, the traffic of the Alipay Five Blessings event is only short-lived, but the traffic of Douyin can be continuous and even constantly growing.

Until the peak of ordering in the evening, compared with yesterday, the number of orders for Ele.bu dropped by 6%.

And the next day, it dropped by 13%.

It continued until the number of orders for Ele.bu was cut in half, and this trend slowed down.

The business of the Internet has always been about the way of monetizing traffic.

Alipay first used Yu'ebao to raise the banner of traffic, and then used the Five Blessings event to push the popularity to the peak. Ele.bu had never taken advantage of it, but now it all disappeared.

"Offer discounts to bring back the order volume!"

"Just like what we said when we made the plan, stabilize the existing market first, and then start to break through."

"The gap between us and Pintuan Takeaway now is traffic. Li Zhi from the Ministry of Commerce went home to pack up his things for a business trip and monitor the progress of our cooperation with Kuaishou and Xiaokaxiu!"

Zhang Xuhao pressed the table and issued two instructions with a gloomy face, so the whole Ele.bu started to act frantically.

Not long after, Ele.bu opened a 20% discount special.

And under the real money discount, some of the users who had lost before did come back, and the orders gradually picked up, but after seeing the rising curve, everyone was not happy.

Because this rising part was far less than their previous prediction.

Douyin directly jumped to Pintuan Takeaway from within the software, which led to a large number of people not even knowing that Ele.bu was no longer offering discounts.

Seeing this scene, the whole Ele.bu was shrouded in a panic environment.

Chen Jiaxin now studies the report every day, and her eyebrows never fall apart when she looks at the fluctuation curve of the platform's orders.

Once the discounts are launched, they can't be stopped. This is a huge expense, and Ele.bu can't hold on for long, and the traffic crisis still needs to be resolved with traffic.

At this time, the cooperation negotiations between Ele.bu and Kuaishou have begun to accelerate.

But the problem is that the two companies are not the same company, and Kuaishou can't directly open an interface to him like Douyin.

They only promised Ele.bu to launch advertisements during the three peak hours of morning, noon and evening, and the cost is not low.

On the eve of the Mid-Autumn Festival, Ele.bu's advertisements on Kuaishou were officially launched, and the share of the sinking market slowly increased, but the order volume in important markets such as the first, second and third tier cities was still declining.

The reason is that Kuaishou does not have many users in the first, second and third tier cities.

"There are fewer and fewer orders to receive."

"I won't compete with you. I'll switch to group buying. You can wait, but I can't wait for my mortgage."

"There are too many riders on the group buying side. I may not be able to get an order even if I go."

"At least there are orders to be shared, right? Now I'm hungry and don't even have orders. What's the point of having fewer riders?"

(My wife saw that my double chin was so charming, so she signed me up for a private fitness trainer. The class is at noon. Dear readers, I hope I can come back alive. Then, I'm begging for monthly tickets. I'm begging for monthly tickets.)