Chapter 740 "Small" Track

In September, the school season is coming, and the weather is still hot.

A junior student came to school and started browsing Zhihu Campus. While reading the posts, he suddenly found a promotion pop-up on the mobile page.

The size of this software is very small, only a few dozen megabytes.

So from installation to download, it was completed in just a moment, and after opening the software, it would prompt to update.

In the wifi state, the data packet will be automatically updated at the moment of download completion, and in the traffic state, there will be options to update immediately and update after connecting to wifi.

This approach greatly reduces the download threshold, and also locks in users who want to download at the first time.

In fact, with the development of the Internet industry, the functions of many software are getting bigger and bigger, which also leads to bigger and bigger sizes. Many users who can't find wifi will give up downloading directly after seeing the file size.

When Jiang Qin directly threw this plan to the technical department, the entire technical department fell silent.

Infinitely lowering the external threshold for downloading and installing the main body of the software on the user's mobile phone first, this is simply a god move.

As a result, the entire promotion process of the beta version of Douyin was extremely smooth.

"Boss... have you ever worked in the product field before?"

In order to upgrade its technology over the years, Pintuan has recruited many engineers and product managers. They don't know much about Jiang Qin's past, and every time this happens, new engineers will always have questions.

Sunai shook his head: "The boss is a finance major, but I always feel that he has seen the future with his own eyes."

"Oh my god, who can beat us!"

The internal test of Douyin started after Zhihu Campus. Because there is no data after the user logs in for the first time, the algorithm function does not work temporarily

So, the first video that almost all boys open the screen is a hot dance of a black silk lady in shorts.

As for the girls, it is a man with eight abdominal muscles who is doing a lot of sex.

There is no positive energy on the entire platform, it is all vulgar, of course, the effect is also extremely obvious.

Some students are quick-witted and quick-handed, and they live a fairy-like life of playing music and dancing every night in just a few days.

And with the use of the student group, the entire Pintuan technical department, including the big data center and the algorithm center, began to continuously collect data and adjust the 1.0 version of Douyin.

Time flies and it is October. The internal test of Douyin continues to the later stage, and the first creator conference of Toutiao is held in Shanghai.

On the day of the meeting, the scene was crowded with people.

Jiang Qin appeared on the stage with a microphone and talked about the development history of Pintuan, focusing on creating a persona of undefeated seven-year business career.

Then he announced that Pintuan would take out 1 billion as a reward for short video creation, inviting self-media creators to start trying video mode creation.

This is a principle that Jiang Qin has always believed in, that is, there must be reckless people under heavy rewards!

And a series of actions made people in the industry whisper.

Video software is not uncommon in the current market. Miaopai, Meipai and Kuaishou have existed for a long time. This year, there is also a software called Xiaokaxiu that has also become popular. At the same time, Weibo and Youku are also making their own fragmented video platforms.

Especially Youku, they started to encourage users to upload their own videos a long time ago, but they have not been able to do it for so many years.

Among so many examples, the best developed ones are Kuaishou and Xiaokaxiu.

Kuaishou focuses on rural and earthy themes, while Xiaokaxiu's track is called funny short videos, and most of the content is some jokes, villains, or cross-dressing imitations.

Although they became popular quickly, according to the data, the traffic of these software is extremely unstable, and many investors will basically not choose to try this track.

One is because the return rate is not high, and the other is because ordinary companies cannot afford to play in this industry.

In addition, in the traditional Internet business thinking model, text, pictures and videos are all supplementary parts of the social matrix.

Everyone still thinks that the biggest significance of users posting videos is to show themselves in the end.

For example, mobile QQ has also updated the video function, but the user frequency is very low, and it is far less popular than the picture function.

Some people have tried to place advertisements on these software, but the conversion rate obtained later is very low, so many people in the Internet have a consensus that the track of selfie videos is too narrow.

Therefore, the strategic plans of some large companies never involve self-made videos.

So when the Douyin project was in beta, everyone was confused about the sudden change of direction of Pintuan.

Pintuan is the dominant player in the O2O field, doing the business of buying and selling. Suddenly doing this gives people the feeling of a tough guy wearing a skirt.

"In fact, my last analysis was correct. Pintuan is still facing the problem of traffic. If the influence of Tonight's Headlines and Zhihu decreases, it must find a new traffic pool."

"WeChat has a social matrix, and Alipay is now constantly providing financial services to control users. It will be very dangerous if Pintuan does not find a new traffic entrance."

"But the track Jiang Qin chose..."

"Alas, I can't say."

Many people in the industry believe that Douyin may be Jiang Qin's exploration and attempt to get external traffic.

Just like Alibaba acquired Youku and Tudou, and struggled for a long time, but it became less and less satisfactory. There are also Xiami Music and Tiantiandongting. These attempts have failed without exception.

And Jiang Qin's attempt this time may not care about success or failure, just to find a new direction in the process.

Alibaba and Tencent also knew this news, and then chose to ignore it after studying the development status of Xiaokaxiu and Kuaishou in the same track.

They have more important things to do.

In 2012, League of Legends became popular in China, and Cao Guangyu made a lot of money by hosting parties in Internet cafes.

And three years later, Tencent benchmarked this game and created a mobile version of lol "Honor of Kings", which will be launched soon.

Alibaba is keeping a close eye on the O2O market. Ele.me is not burning subsidies in second-tier cities, and Tao Piao Piao even launched a one-yuan movie viewing event.

At the same time, they also made two new moves.

One is the new retail IP Hema Fresh, and the second is the unmanned supermarket.

The unmanned supermarket is actually a gimmick. Alibaba intends to use this thing to promote that Alibaba can change the world and emphasize how safe Alipay is. The publicity significance is greater than the actual significance.

And the new retail IP Hema Fresh is said to be a project that has been prepared for more than a year. The Jinqiao store in Shanghai is being renovated and will open at the end of the year. The benchmark is Jiang Qin's Xianhui Xiansheng.

How to say the location of the two stores, pure competition, just like the relationship between Wanzhong and Joy City in Kyoto.

According to unconfirmed rumors, when selecting products, Hema Fresh will even specifically ask the other party whether it has cooperated with Xianhui Xiansheng.

It can be seen that Alibaba really doesn't want to give group buying any breathing space.

Adjust, update, adjust, update.

Douyin was officially launched after the internal test. Because it has not been fully promoted, the user growth rate is not fast, and it is not even as good as the Xiaokaxiu of the same period.

But Jiang Qin does not seem to be in a hurry.

They focused their work on recruiting excellent video creators from the same industry, and from software such as Bilibili, Kuaishou, and Xiaokaxiu, they looked for people who were suitable for the tone of their products.

Once excellent video creators were found, Pintuan would sign them in the name of Huayu Film and Television Company.

For this reason, Huayu also specially set up an MCN department to provide talent training and personality packaging for the first-generation Internet celebrities with creative ability.

They will be the mainstay of Douyin after it officially starts full-scale promotion. Jiang Qin made all the preparations in the hope of getting a blockbuster effect.

In line with the attitude of being serious and responsible for the project, Jiang Qin often followed the training projects of female Internet celebrities on the spot, and used his experience in his previous life to help plan several classic personalities.

He even shamelessly helped copy songs.

What "Let Me Be Your Eyes", "The Rest of My Life", "We Are Different", "The Wind Rises", "Learn to Meow".

It probably took only an afternoon for Jiang Qin to write more than ten songs, but because he didn't know the score, he hummed them on the spot for a music director invited by Huayu to listen to.

The music director was dumbfounded after hearing this, and even Dong Wenhao, who went with Jiang Qin, was shocked and opened his eyes wide.

Oh my god, if it weren't for business, you would have almost become a singer!

Later...

Later, I don't know who complained, but the rich woman knew that he went to train female internet celebrities, and then Jiang Qin didn't dare to go.

"My brother likes to look at beautiful women, not the ones at home."

"Slander, I always look through the glass, and every time Dong Wenhao drags me to go, you see, the creases on my leather shoes are the evidence of my struggle!"

"Dong Wenhao is a bad guy."

In the blink of an eye, winter quietly came.

Pintuan has been busy with the Douyin plan. In the eyes of the outside world, their O2O field seems a little sluggish.

If Pintuan didn't have a deep foundation in the group buying industry and the supply chain, the current market share might have dropped even more.

Kang Jingtao had just joined the group buying team from Uber, and he felt very disappointed when he saw this scene. He thought to himself that he couldn't always join the National Army in 1949...

(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...)