Chapter 736 Authentic Korean Style Flavor!

After returning from Linchuan, the plan of strategic brand cooperation overseas was quickly implemented.

The group and partners jointly invested funds, and the effect was surprisingly fierce, resulting in many other non-Linchuan brands coming to the door.

For example, some fast-moving consumer goods brands, tea brands similar to Xitian, and brands specializing in pizza and fried chicken.

These brands almost all grew up wildly in the deformed market of group buying wars and takeaway wars.

Although they were not as lucky as the Linchuan brands, with Jiang Qin providing information and the entire group helping to formulate development routes, their own luck was actually good. After catching up step by step, they also accumulated a lot of wealth.

However, due to the development of Internet business, each track is now very competitive.

Take the milk tea market as an example. Under the influence of Xitian’s huge valuation, more and more people are making milk tea brands.

According to statistics, in 2013, about 34 new milk tea brands were born in the country.

With more competitors, the market share becomes smaller, and the profit point begins to become weak, so many tea brands that have grown up first are looking for new markets.

In this case, the international market in Asia is naturally the first to bear the brunt.

So after the summer solstice, Pintuan has various brand teams visiting every day.

In their eyes, they need to swim to the overseas market first, but Pintuan is a huge ship that can carry them there after buying a ticket.

On Wednesday afternoon after returning from Linchuan, the sun was setting and the breeze was warm.

Sitting in the office, Jiang Qin held a telephone conference with the overseas market team and listened to the development report on the overseas market.

In Thailand, Singapore and Hong Kong, three markets with relatively free business competition, everyone has developed well, and the number of Keeta users has also increased significantly.

The Korean market is obviously not small, the development is slightly slow, and the data presented is far worse than the other three regions.

"The Bang people have a strong sense of cultural self-esteem and are very repulsive to non-Korean brands. They always think they are the best in the world."

"You can go to their supermarket and buy a map to see it. Damn, even the beauty camera can't be so outrageous."

"So in response to the resistance in the Korean market, I suggest that these brands give themselves Korean names, make Korean and English bilingual signs, and not actively tell us that we are Chinese companies."

"In addition, find some famous local celebrities as spokespersons to expand the influence."

"Imagine a few years later, when our brand becomes the pride of the whole of Korea, and after investigation, we find out that these are not Korean brands. How fun it will be."

"But there is one thing you need to pay special attention to. It's okay to pretend to be a local Korean store, but it's not okay to say you are Korean. This nation has always been very crazy. Maybe they will apply for you to be a world heritage without you knowing it."

After reading the report, Jiang Qin gave a suggestion.

So, the brands that landed in Korea began to implement it quickly. After changing the signboard, they carried out a comprehensive marketing, and the effect can be said to be immediate.

The taste from the East gradually began to invade, and even Yangji followed.

As time passed, the popularity of domestic tourism began to rise again. Those who had no money went home to travel, those who had money traveled all over the country, and those who had more money chose to travel abroad.

Li Changpeng, who came from a wealthy family, had just finished his thesis defense and went to South Korea to play, and was received by idol trainee Sun Zhuangzhuang.

The two were good friends in childhood. Later, Sun Zhuangzhuang went abroad with his parents to do business and moved to South Korea.

Although they were thousands of miles apart, Sun Zhuangzhuang and Li Changpeng had never lost contact because of the existence of the Internet.

Li Changpeng, who stayed in China, followed the normal trajectory of a normal person, took the college entrance examination all the way, and entered university, while Sun Zhuangzhuang was discovered by a scout by chance and entered the entertainment industry.

After two and a half years of practice, Sun Zhuangzhuang got an opportunity to debut with an idol boy group, and specially invited Li Changpeng, who had successfully graduated from university, to celebrate.

"How is it, Korea is beautiful, right?"

"It is very beautiful."

"I told you to come here a long time ago, why not open your eyes and see the world?"

Li Changpeng followed Sun Zhuangzhuang to his bachelor apartment, and while resting, he listened to Sun Zhuangzhuang introduce Korea to him, including takeouts, talent shows, and even demonstrated the super service of ordering a bowl of soybean paste soup and having it delivered to your door in 30 minutes.

After listening to this, the honest Li Changpeng swallowed his saliva: "You... haven't returned to China in these years?"

"No, my parents are here, and my relatives have come here in recent years. There is no point in going back."

"Oh oh..."

Sun Zhuangzhuang changed his clothes and put a handsome earring on his ear: "Have you found a job?"

Li Changpeng nodded: "I got an offer from Taobao."

"Oh, I know, Taobao is your shopping website, right? I saw it on Twitter, the efficiency is too poor, it takes three days to send a courier, and Korean courier basically delivers on the same day."

"Yes, Korea... is not even as big as a province in China."

Sun Zhuangzhuang frowned after listening to this: "But Korea is the first in Asia."

Li Changpeng pursed his lips: "No, Korea is the first in the universe, the Dragon Boat Festival and Confucius are yours."

In May 2004, Koreans applied to the United Nations, intending to apply for the Chinese Dragon Boat Festival to be listed as a world heritage under the name of "Gangneung Dragon Boat Festival".

At the end of November 2005, the United Nations officially approved the Korean application. This has always been a matter that Chinese people have to pay tribute to Korean ancestors.

In 2008, during the Olympic Games, South Korea held a Confucius worship ceremony with great fanfare, intending to apply for Confucius to be listed as a world heritage. Although it did not get what it wanted, the Chinese people had long seen what kind of face Korea had.

Sun Zhuangzhuang wanted to brag about South Korea, but thinking that he was actually a Chinese, he did not argue with him, but changed the topic.

"Are you hungry?"

Li Changpeng touched his stomach: "A little."

Sun Zhuangzhuang took out his mobile phone and swiped it twice: "Several restaurants in Itaewon are very popular recently. The queues at the door are very long. I have never had time to go. I will take you to try them tonight?"

"Okay, I really want to try Korean food."

"This time I will let you see it."

As the night slowly fell, the sunset dispersed the afterglow in the sky.

Sun Zhuangzhuang took Li Changpeng to Itaewon, located on the eastern foot of Namsan Mountain in Yongsan District, Seoul. This place is very similar to Lan Kwai Fong in the port area. It is also one of the must-visit places for foreign tourists. The business is very developed.

The two people followed the flow of people and came to the store that Sun Zhuangzhuang mentioned.

There was a line of English under the big Korean sign, which was authentic and international at first glance, and there were several other stores next to it that were being renovated.

Sun Zhuangzhuang asked Li Changpeng to queue here, and then he turned around and went to another popular store to buy drinks.

About half an hour later, Sun Zhuangzhuang, carrying two cups of milk tea, met up with Li Changpeng who was already sitting in the store.

At this time, Li Changpeng was facing the signature burritos of Burger King, Yangji Korean dumplings, and the signature meat noodles in front of him, and his mind was confused.

"Oh no, am I dreaming?"

"I don't think I've been abroad..."

Sun Zhuangzhuang came closer and was also a little surprised: "Do you speak Korean?"

Li Changpeng shook his head: "No."

"Then how did you order the dishes?"

"The waiter speaks Chinese."

Sun Zhuangzhuang twisted his mouth: "I said, Korea is international!"

Li Changpeng took a look at the two cups of milk tea in Sun Zhuangzhuang's hand. Although he didn't recognize the name, the logo was so familiar: "Is this... milk tea?"

"Yes, the old taste that the Korean nation is most proud of."

"Are you sure?"

Sun Zhuangzhuang The plastic bag that was about to be thrown into the trash can was spread out again, flattened, and pointed at the two lines of Korean on it: "Do you know what the first line means?"

Li Changpeng glanced at him: "What does it mean?"

"Authentic Korean old taste!"

Li Changpeng was a little choked: "What about the line below?"

Sun Zhuangzhuang took a closer look: "The century-old tea drink that makes the Korean nation most proud, you see, it is still endorsed by Park Shin Hye."

South Korea's SBS TV station recently launched a Korean drama called "Pinocchio", which became popular throughout Asia as soon as it was launched. Park Shin Hye is the heroine of this drama.

Xitian found them to do a joint name, and their reputation also rose with it.

Sun Zhuangzhuang kindly helped Li Changpeng open the straw, and he must let him taste this old Korean taste, and then he opened it and tasted it himself.

"Oh Mo!"

His eyes were bright, and he completely melted in the strong fragrance of the tea, and he exclaimed in Korean.

The word Oh Mo is an exclamation in Korean, equivalent to the Chinese word "OMG".

Seeing his amazement, Li Changpeng also subconsciously took a sip, and then instantly covered his forehead, his mind full of memories with his ex-girlfriend on the university campus.

Damn, I was so wronged for spending money on this plane ticket.

During the four years of college, he and his ex-girlfriend drank countless cups of Xitian, and ended up spending thousands of dollars on a plane ticket to go to Korea, and it was still Xitian!

And Sun Zhuangzhuang was still cheering himself up, saying "Oh, oh, oh, there are still beads in it!"

Li Changpeng looked at the authentic Korean old taste, hesitated for a long time and couldn't help but say: "Zhuang, if we can't do it, let's go back to our hometown to have a look?"

(Please give me a monthly ticket, please give me a monthly ticket...)