Chapter 744: Cross-Border King

After a long time, when the fireworks outside the window bloomed in the sky and the sound of firecrackers crackled in the yard, Wang Bolin suddenly came back to his senses.

He reached out and opened Douyin, and selected the fourth function below the avatar on the right, forwarding.

Unlike other software forwarding modes, Douyin's forwarding does not share to xx software after clicking, but prompts you to download the video.

While the video is being downloaded, the watermark in the upper right corner and the video end page are automatically generated.

When the operation reached this step, Wang Bolin had goose bumps all over his body.

Currently, the software on the market basically uses the form of links in the content forwarding function.

I saw a fun video and forwarded it to your WeChat. After you receive it, you will see a link and click on the link to watch it.

Douyin's video saving and sharing allows users to directly send the video itself.

After figuring out these, Wang Bolin suddenly understood why Douyin's growth data is getting faster and faster.

When someone sees an interesting video on Douyin, they will forward it to their friends by saving the video. After watching it, the friend will find it interesting and may forward it to another friend.

Then the friend of a friend, the friend of a friend of a friend...

This video can be separated from the platform and does not need to be restricted by the environment. As long as the content is interesting, it is very likely to be forwarded hundreds of times, and even flow into other media platforms.

For example, this video of receiving red envelopes during the Chinese New Year, Wang Berlin himself was forwarded three times, you can imagine how far this video has reached.

And Douyin has countless such videos...

The person who finalized this forwarding form does not care where the video will flow, he just needs to see their jumping logo and the last sentence Douyin, record a beautiful life.

He doesn't care whether you will download it or not, he just wants you to hear the name of Douyin.

He knows that when the spread is repeated, repeated and repeated, you will always be curious and take the initiative to download it.

Just like tonight, on New Year's Eve, Wang Bolin feels that if he were an ordinary person, and saw his girlfriend, childhood friend, and roommate playing this software, he would definitely follow the trend immediately.

The most terrible thing is that after saving the video, forwarding it will not be restricted by any platform.

When Taobao and Tencent were fighting each other, all Tencent's social software blocked links to products from Taobao.

But they can't block Douyin's videos unless they directly cut off their video function.

Then these fun videos can be sent to WeChat, Moments, QQ Space, Weibo, Youku, bilibili, and all platforms that support video functions will become its promotion channels.

So, those videos will spread to every corner of the Internet like a virus.

"Alipay has opened the lottery, 790,000 people, an average of 272 yuan!"

"Scan the Jingyefu at the last second, and you have the New Year's money!"

"Jingyefu was hyped up to 500 yuan per ticket, did you regret it after the lottery?"

"The actual amount you received was 272, isn't that too little?!"

"I didn't scan the Jingyefu, but I received a red envelope of 1314 from my boyfriend!"

Wang Bolin lowered his head and found that there were five more videos forwarded by friends on his phone, all of which were news about the five-blessing lottery, each with a vibrato, recording the sound of a beautiful life.

Five times, at the same time point, the same event was spread five times in front of him.

You know, the news of receiving red envelopes in the New Year was only repeated three times.

That is to say, in these two hours, two more channels of communication were opened in his few social relationships.

At this moment, Wang Bolin found that the goose bumps on his arms were getting denser and denser.

On New Year's Eve, as the fireworks went up into the sky, countless people were discussing the news of Alipay's prize draw. Alibaba successfully created a keyword that was even more popular than the Spring Festival Gala.

But it seemed that only Wang Bolin knew that in this boiling and noisy night, when everyone's attention was attracted by the five blessings, a software had already risen unstoppably.

He has been working in the Internet industry for many years and is considered a very senior person.

He remembered that since 4G was announced for commercial use in 2013, everyone agreed that 4G must be the era of video.

So iQiyi rose from it, bringing a wave of self-made variety shows and web dramas.

Then the barrage video of Bilibili became popular, adding a fresher way of playing to the video track.

Everyone thought it was almost done, that's it, but Wang Bolin suddenly realized tonight that when everyone thought they were standing on the cusp of 4G, Douyin became the biggest cusp of the 4G era.

Some people create themselves within the industry, and some people create the industry themselves.

The Spring Festival is over soon, and the huge success of Alipay's Five Blessings Collection event made Pang Rui feel like she was floating in the clouds.

However, on the first day of work, when she arrived at the Alibaba headquarters with great joy, she saw many employees holding their phones and talking about things. When she met the executives of various business groups, she found that they looked solemn.

"What's wrong? Why are you all so sad? Didn't Mr. Ma ask us to come to a meeting?"

"Mr. Pang, Douyin has made a big move."

"?"

The Spring Festival of big shots is not spent immersed in the Internet, because all the scenery on the Internet can be seen with their own eyes by just moving their mouths.

After the staged victory in 2015, Pang Rui went to Iceland for the New Year, rowing and diving, and did not pay too much attention to domestic affairs. In fact, even if she was in China, she would not pay attention to the news of the entertainment industry.

But what is different from her is that Douyin has attracted the attention of all Internet companies as early as the third day of the New Year.

On New Year's Eve, the number of videos uploaded to Douyin exceeded 2.6 million, and the number of activations in 24 hours reached 790 million. Even at three o'clock in the morning, there were hundreds of thousands of online activities.

It is more appropriate to describe Douyin users as "forgetting food and sleep".

Sina, Tencent, Baidu and other big companies all felt the pressure like a tsunami.

"Douyin started to promote in January, and it has become the number one app store download in half a month."

"My child said that all his classmates are using Douyin."

"There is an Internet celebrity on Douyin called Papi Jiang, who plays two roles in Taiwanese and Northeastern dialects, complaining about current social hot spots, and attracted 500,000 fans in three days."

"Now, all Internet companies are studying the Douyin software. The data department and content department of the entertainment business group came back to work overtime on the fifth day of the first lunar month, and have not left the company for two days."

Pang Rui's secretary couldn't help but speak up and summarized what everyone was discussing.

Pang Rui roughly understood that a very powerful video software was released during the Spring Festival, which was beyond everyone's expectations.

She herself didn't pay much attention to the entertainment industry, but she could clearly understand what the phrases of number one download, attracting 500,000 fans in three days, and everyone using these phrases meant.

But what surprised Pang Rui was that she, who didn't pay attention to the entertainment industry, actually felt that the name sounded familiar.

"Tik Tok..."

Pang Rui squinted her eyes and thought about it, her expression froze, and a chill ran up her head.

She knew why she felt that Tik Tok sounded familiar, because it was the software launched by Pintuan!

The entertainment industry has no conflict with Alipay's existing business, but if it is a part of the Pintuan ecosystem, it is another matter.

Pang Rui immediately went to the office building of the entertainment business group. At this time, the content department and the data department had collected and sorted out a lot of data about Tik Tok and were conducting internal discussions.

In almost the same period of time, companies such as Sina, Tencent, NetEase and Baidu were all experiencing this kind of discussion.

"During the Spring Festival, Douyin spread its logo to every corner of the Internet by saving videos before forwarding them. It was everywhere."

"No matter which platform you are a user of, you will always see videos with the Douyin logo, so you will know about this platform."

"As the chances of seeing their logo increase, you will think, why don't I just watch Douyin directly?"

"So in just half a month, they went from an app with 3 million downloads to the threshold of tens of millions."

"The most terrifying thing is that the girls in my circle of friends will use Douyin to take selfies before taking screenshots, because Douyin's beauty algorithm is more natural, And every time they take themselves, they are the live advertisements of Douyin. I was willing to shoot, and I was more willing to be praised by others. "" So the creator poured in madly, the number of users continued to increase, and the current transmission speed of Douyin was more terrible than the virus. Looking at the almost straight up of the curve, Pang Rui knew that the group was creating a 4G era's largest traffic pool. They found that the news that appeared on their hot search list could soon be seen in related videos on Douyin.

But things that became popular on Douyin were not seen much on Weibo, or they were not as intuitive as videos.

As the most successful platform in the entire information industry, Weibo actually realized very early that text media had no advantage over video media.

In the past, when the Internet speed was slow and the Internet fee was expensive, the media could still maintain a certain priority, but with the rapid decline in 4G prices, this advantage will gradually disintegrate.

They are now also promoting the video function of Weibo, investing a lot of manpower and material resources on this road, and constantly trying to explore.

The product director of Weibo has always believed that he has enough time to lay out the video industry and continue to maintain the dominant position of the information platform.

But he did not expect that in just one Spring Festival, a product that subverts the industry form appeared.

What makes them afraid is not Tencent, not Baidu, but a king who came from a cross-border.