Chapter 746 Douyin King Card

The development of the times will indeed limit the development of the industry, just like in the past when traffic was extremely expensive, text media, which saves traffic, was regarded as the mainstream.

Now, two traffic price cuts have allowed the video industry to flourish.

But no matter how flourishing it is, 2016 is still a long way from the era of free traffic. Even a wealthy man like Master Cao feels sorry for the money, not to mention ordinary people.

Jiang Qin watched a handsome guy pay the bill at the front desk. He was still watching videos before leaving, but he reluctantly quit Douyin when he reached the door.

"I plan to get married this year."

"Huh?"

Jiang Qin came back to his senses and glanced at the master.

Cao Guangyu sat at the counter and spoke quietly, like a handsome man who had experienced vicissitudes of life: "It's almost 26 in a blink of an eye. I've had enough fun. It's time to get married."

"You're talking about how exciting it was before you met Ding Xue. Haha, have you had enough fun with your brother?"

"?"

Jiang Qin grinned and stood up to leave Qianzhuo, but left a brand new unopened phone card when he left.

Cao Guangyu was stunned for a moment, picked up the card and took a look, a little confused.

As soon as I returned to Shanti Villa, I heard the voices of Gao Wenhui and Wang Haini coming from the living room, both complaining about Douyin consuming their package traffic.

"In the Name of Friends" was officially published. Huihuizi was invited by the publishing house to revise the manuscript in the second half of last year, and was only released from the small black room at this time.

Then the two became heavy Douyin addicts.

Gao Wenhui's followers and likes are all dog food couples, and Wang Haini's followers and likes are all fitness coaches with eight abdominal muscles.

According to Wang Haini, it was a good time!

However, when they received the monthly bill, they realized that they had fallen into the trap of the capitalists!

Look, it was only the middle of the month, and they had already used up their data. Without wifi, they couldn't even see their abdominal muscles. There was no law!

And Feng Nanshu's data was almost exhausted, with only a few dozen megabytes left.

"Don't you use wifi at home? This can also use up your data. What do you watch?"

"I watch handsome guys every day, and I watch them when I go out."

Feng Nanshu said seriously, with a confident expression.

After listening to it, Wang Haini couldn't help but be stunned. She thought, wow, Feng Nanshu must have been tired of playing with Jiang Qin after getting married, and now she even watches handsome guys on Douyin!

With excitement and gossip, Hai Wangni secretly took her phone and took a look when she wasn't paying attention. As a result, she found that it was full of video clips of Jiang Qin on the news, and couldn't help but laugh.

Gao Wenhui also leaned over to take a look, thinking that I knew that the handsome guy Feng Nanshu was talking about was none other than Jiang Qin.

As the number of Douyin users increased, the topic of insufficient data traffic gradually became a hot topic, becoming a hot topic for all people.

"Black silk will drain the body, and Douyin will drain the data traffic!"

"I have always said that Jiang Qin is a living Bodhisattva, but now I know that these black silks are not free!"

"Is Douyin a dog sent by the operator?"

"Before the New Year, they said that the data traffic would not be cleared for the month, but now it's good, my fucking data traffic is not enough for a month!"

"It's great, it's really great, I worked hard for a month, and all my salary was paid for the phone bill."

The Douyin app has a magical power, as if it makes people feel that time has not passed.

Some people plan to browse for a while before going to bed at night, but after a while they find that, hey, it's another beautiful morning!

Therefore, under this situation, it is normal to exceed the data traffic limit, but it does affect the user experience. After all, no one wants to stare at the data traffic bar nervously.

This phenomenon is good news for those Internet companies that are following the trend of making short videos.

Douyin has been incubated for a year and has grown rapidly in the later period. What competitors need most is time to catch up with Douyin's development speed. However, with traffic restrictions, Douyin's pace will inevitably be restrained.

"Douyin is less than a year old now. Although its users are sticky, their loyalty is not enough. We have a chance."

"Because according to survey data, the user overlap rate of Douyin and Kuaishou is 60%. Do you know what this means?"

"This means that Douyin's users are not tied to Douyin. As long as we make a good product, we are likely to overtake it."

"The most critical point is traffic."

"Although the three major operators have reduced the price of traffic before the New Year, the current price still cannot allow users to watch videos freely. As the cost of Internet access becomes higher and higher, Douyin's growth rate will definitely enter a weak period."

"Our strategic plan is to use this time to make a better product than Douyin and surpass it when the next traffic price reduction occurs."

Tudou Short Video began to incubate. Ma Yun felt that as long as there was enough time, it would definitely not be worse than Douyin.

Tencent's CEO Ma has high hopes for Weishi, and thinks that as long as Weishi is given enough time to grow, it will become one of Tencent's largest traffic pools in the future.

Baidu and Sina also spent a lot of effort during this period and spent a lot of money to dig well-known creators from major platforms.

Major Internet companies have made estimates of future development. In their view, video freedom must be realized at least in 2018.

Therefore, it is difficult for Douyin to eat up the entire market in two years.

And these two years are the critical period for them to catch up with Douyin.

In fact, major Internet companies are still a little grateful to Jiang Qin.

In recent years, major companies have been exploring the development direction of the 4G era, but they have never found a way and can only take one step at a time. At this moment, Jiang Qin directly pointed out the direction for the entire industry.

The future of the Internet is a battle of traffic and a battle of user usage time, and its embodiment is a battle of short videos.

But what they didn't expect was that Jiang Qin didn't seem to leave them that much time.

It happened very suddenly, just like Douyin's explosion during the Spring Festival without any signs...

Wang Bolin, a former data analyst at Youku Tudou, often had to watch videos to study Douyin's algorithms and content after joining the short video department.

One morning, he just opened Douyin and saw an advertisement.

"Come on, it's 2016, and you're still worried about the data?!"

"Group Buying x China Mobile has given fans benefits. The Douyin King Card with 10G data for 20 yuan is officially launched."

"10G is not enough? But this is only the national data."

"The package also includes a 50G directional data package. Watch Douyin, read Toutiao, browse Zhihu, use Gaode Maps, order group buy takeout, and find group buy discounts. Will it not be enough?"

"Click on the lower left of the video. The number is limited. Apply quickly!"

"Apply now and you can use it in the evening~"

Then, a tariff detail table about the Douyin King Card popped up from the video, and was quickly swiped to the next video with beautiful music.

Wang Bolin didn't speak for a long time after watching it. Five seconds later, he slowly raised his head. His heart, which had just tightened, slowly relaxed. His heart finally died.

After the video of Douyin Wangka was transferred to Jinye Toutiao, Zhihu, and even Moments, all the Internet giants who planned to pursue Douyin were all in a frenzy.

They thought that the price of traffic would limit the growth rate of Douyin, but they never expected that Pintuan would launch a targeted package in conjunction with China Mobile.

It turns out that the shackles of the times can be taken off and then tightened a little on the competitors.

Jiang Qin didn't intend to give them any time to catch up!

"Targeted traffic..."

Shuangma's eyelids twitched wildly, and Sina's short video director looked ashen.

Without the shackles of Douyin, who the hell can beat it?

The number of online applications for Douyin Wangka increased rapidly, and countless netizens who were already addicted to short videos called it a living Bodhisattva. According to unreliable news, there were bursts of light and thousands of auspicious colors over the Jiang family's ancestral tomb that day.

But many people only paid attention to the Douyin King Card product itself, but ignored the last sentence of the video.

At that time, a warehouse was opened in the logistics parks of Pintuan across the country, and stacks of cards were delivered to designated locations in the city by trucks.

At the same time, the system added countless orders to the delivery riders of Pintuan, and each rider received the task of delivering cards.

Some people applied at noon and got the card in the evening, which even the applicants themselves found unbelievable.

The consequence of this phenomenon is that the real-name system channel of China Mobile will be crowded.

He Jie, the CEO of China Mobile, had two unexpected things.

The first unexpected thing was that Douyin would become so popular after the Chinese New Year.

The second unexpected thing was that he did not expect the delivery speed of Pintuan to be so exaggerated.

This overwhelming wealth, they received it from China Mobile!

That night, Jiang Qin updated a post on Weibo, which had not been used for a long time.

No more pretending, showdown, I will go first, everyone find a cool place to bury yourself.

The director of Sina Short Video smashed the coffee cup in his hand with a "bang", thinking that he was too arrogant, thinking that one card could lock the battle?

But what he didn't expect was that this sentence was not a summary, but a preview.

At the beginning of summer, the popular contestants in several popular talent shows recently announced on Weibo that they had settled in Douyin, and maintained a daily update routine after settling in.

The key is that these popular singers did not move in together, but one every five days, one every five days...

This led to countless fans flocking in, and the four words "my brother" brought a wave of traffic to Douyin.

Sina Weibo, I feel that my vitality is being drained.

"Are those traffic stars... from Huayu Film and Television?"

"Yes."

"Is Huayu Film and Television controlled by Pintuan Holdings?"

"Yes..."

"They took control of Huayu in 2012, and then Huayu started to incubate idols by first holding talent shows, then releasing singles, and then acting on TV?"

"That's right."

"Did Jiang Qin decide to do Douyin in 2012?"

"I don't know, boss. Don't cry. I'm scared..."

Just like the group investment in Meitu Xiuxiu, they have always been full of doubts about Huayu Film and Television's control.

But at this moment, the answer that was four years late finally came quietly.

At this moment, at the headquarters of Alibaba Baba, Ma Yun found a photo of him and Jiang Qin at the Internet Conference and looked at it for a long time.

For some reason, he suddenly felt a little tired, or felt a little old.

He didn't quite understand how young people today could make their business like this.

However, after all the traffic idols under Huayu Film and Television settled in, Douyin's actions did not stop.

Those who were beaten by him back then knew that he was a dog in business. Without full preparation, he would never show up, but once he showed up, he would not give friendly companies a chance.

So after the traffic idols settled in, Xitian announced that it would take out 500 million yuan and jointly launched a support plan for original musicians called "Wheat Field" with Douyin.

In fact, there have always been many musicians in China who have been quietly creating, but because they have no funds to package themselves, no operating company to establish their own personality, and even no publicity funds, they have always been unknown and regarded as unpopular singers.

Some of them sing in bars, and some work during the day and sing on the streets at night.

Douyin's "Wheat Field" plan promises to provide original musicians with support funds and more than 100,000 traffic exposures to help outstanding musicians realize their dreams.

At this time, an original musician named Zhao Lei was browsing Douyin and silently clicked on the Wheat Field plan.

He had participated in a program called China's Good Songs before, and only got the title of the top eight in the group. At this time, looking at the endless night, he was not sure where his future would be.

(Please give me a monthly ticket, my family, or2)