Chapter 742 Let’s Split the Cake

"Let me see what's going on?"

The colleague took the data sheet from him and took a look: "It's a normal increase. Tonight's headlines are promoting Douyin. It's not strange to have such an effect."

Wang Bolin looked at him: "Isn't it strange?"

"Where do you think it's strange?"

"Before we joined our company, we were doing software promotion, you know? I've been exposed to Tonight's headlines' promotion channels. Logically speaking, the sustainability of this channel won't be so strong."

Wang Bolin expressed his thoughts and pointed to the curve with an increasing increase in the increase to show his colleague: "It's increasing at an accelerated rate, isn't it strange?"

The colleague was stunned for a moment, then looked down and frowned.

The reason why advertising is called advertising is that it has a marketing nature. Even if the channel's communication efficiency is high, its subsequent effect will continue to decline.

The first time an advertisement appears, three out of ten may choose to watch it.

The second time, there may be two out of the remaining seven.

And by the third time, there may be only one out of four, or even none.

But according to Wang Bolin's records during this period, taking the data of the first video pushed on the page as an example, the traffic of the entire Douyin is getting bigger and bigger, and the acceleration is very obvious.

"I don't think it's a big deal. We who do our work can't blindly trust previous experience."

"Blind trust?"

The colleague returned the data sheet to him: "It's the 4G era, and the network has begun to speed up. In fact, many previous data experiences are not very useful for reference."

Wang Bolin pursed his lips: "That's true."

"The most important thing is that the New Year holiday will be in half a month. Do you want to work overtime?"

Wang Bolin shook his head instantly. Only the devil wanted to work overtime.

"So, what if the leader really thinks this is a big deal and asks us to write data reports while celebrating the New Year, then it's over?"

The colleague scratched his head and added: "Let's talk about it after the New Year. With the current data growth, it will be at most 100,000 after the New Year. There is no need to be nervous."

Wang Bolin gave up the idea of ​​reporting after thinking for a while and turned back to his workstation.

In the following days, although Wang Bolin gave up the idea of ​​reporting, he still paid attention to the data changes of Douyin and the rising trend of interactive data on the site.

At the same time, he also observed the data changes of Miaopai, Kuaishou and Xiaokaxiu.

He found that the traffic and activity of the interactive areas of these three companies seemed to be declining, but one person's power was limited, he could not make a detailed analysis, and he could not figure out what it meant for the time being.

Subsequently, winter snow began to fall in most parts of the country, and the night of the entire Kyoto began to be shrouded in a clean white.

Every company has entered the year-end accounting stage, making summaries, writing reports, and calculating departmental funds by the way, and spending the unspent money before the holiday.

The party at Alibaba was very lively, with Ele.bu, Koubei, the merged Bibi, and various related industries all present.

"How is Ele.buy?"

"The overall business is rising sharply. We have also introduced flower delivery and medicine delivery, and the results are very good."

"Tao Piao Piao's growth momentum is also quite good, from 12.3% last year to 27.6% this year."

As everyone was talking, they couldn't help but look at Cheng Wei of Bibi Travel.

Needless to say, their performance was good. Although they lost most of the market in the early stage because they were ordered to rectify by the relevant departments, with the incorporation of Kuaidi, Bibi Travel has made great efforts in the later period.

The business growth of Ele.buy, Tao Piao Piao, Koubei and Bibi is actually the shrinkage of the three major business segments of group buying.

As a company that has been beaten to the ground by group buying, the pleasure of revenge even exceeds the excitement of the data rising.

At this moment, the door of the box was suddenly pushed open, and Pang Rui stepped in in high heels.

Seeing this, everyone stood up and greeted Pang Rui with wine glasses.

Pang Rui smiled and nodded to everyone, then said please sit down. Just like what they had just discussed, she asked about the business situation of each company, and her smile became even bigger after listening.

"I have good news for everyone. Alipay has sponsored this year's Spring Festival Gala."

"Starting from the end of January, we have a nationwide activity that will be officially launched. By then, there will be a huge amount of traffic access. I hope you can handle it."

Pang Rui put the hair behind her ears, picked up the wine glass, and raised a smile at the corner of her mouth.

The food on the table was steaming hot, and it spread out under the orange light, giving the whole box a feeling of clouds and mist.

The snow outside the window was very close, and there was wind to accompany it. The temperature was very low. The steam liquefied after contacting the window and condensed into small water droplets, which were shaken off by the laughter of everyone.

The takeaway war is over. Zhang Xuhao remembers that someone said he was the king of O2O.

The offline payment war is over. Pang Rui remembers that someone said it was the era of transcendence.

Everyone present had a dog-shaped shadow directly or indirectly, but at this moment, that shadow obviously could not withstand their combined counterattack.

Maybe next year, everything will be settled.

In the new year, the New Year atmosphere began to emerge. Jiang Qin climbed up and down at home to paste couplets, while Feng Nanshu was studying the recipe under the eaves, seemingly thinking about the New Year's Eve dinner the day after tomorrow, looking very serious.

They will not go home for the New Year this year, because Douyin is currently in a critical period, and Jiang Qin does not have so much energy, so the family will celebrate the New Year on the spot.

My parents called yesterday and said they would come to Shanghai on the 29th, so Feng Nanshu is now studying the recipe seriously, just to show it off.

She is a super virtuous Mrs. Jiang.

Feng Nanshu turned over and over, and then her brother who came into the house with scissors pinched her face, and she couldn't help humming twice.

"Have you learned it?"

"I have learned it." The little rich woman is very confident.

Jiang Qin cut the tape and pasted a blessing character on the door: "Tell me what you have learned."

Feng Nanshu closed the recipe, squinted his eyes and thought about it, thinking that I seem to have learned how to give orders when Aunt Zhou is cooking.

Just when Jiang Qin climbed up the scaffolding to paste the banner, a black car suddenly drove up outside the door and stopped at the door of the villa of the aunt's house across the street.

The visitor was holding a pink Barbie doll, lowered his head, and stepped into the door.

Jiang Qin pretended not to see this scene and pasted the banner.

My daughter was taken to the opposite side by my aunt this morning, saying that she would stay for lunch. I guess my uncle secretly called Feng Shirong again and asked him to come and see his granddaughter.

In fact, this kind of thing has happened several times since Jiang Ainan was weaned. Jiang Qin knew it in his heart, but he did not stop it.

But Jiang Qin would not give him a good face even if he saw his granddaughter.

At this moment, a little boy ran in from outside the villa, holding a mobile phone bigger than his hand. He scanned the blessing that Jiang Qin had just pasted, and then ran away quickly.

This little boy is from the neighbor next door. He is about ten years old, white and chubby, very outgoing, and dares to visit anyone's house.

He just came here to collect the five blessings. Alipay launched an activity where you can exchange cards by scanning the blessing character. As long as you collect patriotism, prosperity, harmony, friendliness, and dedication, you can share 100 million cash red envelopes on New Year's Eve.

This activity has been extremely popular since the beginning of the twelfth lunar month, and Alipay has been the most popular.

But Jiang Qin actually disliked this activity. He always felt that people's luck is balanced, and there is gain when there is loss, just like the conservation of energy.

You exchanged your luck for Uncle Ma's money, so Uncle Ma is equivalent to spending money to buy the luck of the whole country.

Ali can be glorious for at least four or five years with this luck, but the balance of luck is broken by external forces, and it will inevitably be strongly backlashed by the imbalance.

But apart from luck, it should be said that this activity has indeed greatly increased the daily activity of Alipay.

Jiang Qin dropped the scissors and heard the sound of an engine outside. The car that brought Feng Shirong here was now carrying Feng Shirong away slowly.

Half an hour later, the car returned to Sheshan Manor. Feng Shirong entered the villa and saw his brother-in-law Duan Hong was also there.

He greeted him gently and turned to go upstairs.

Since Feng Shirong was kicked out of the Feng Group, he and Duan Ying have hardly had a few days of peace. The previous harmony seemed like a false illusion.

"Where did my brother-in-law go?"

"You don't need to ask, you must have gone to see her granddaughter again." Duan Ying said coldly.

Duan Hong couldn't help but sigh: "It's not your fault that you misjudged someone."

Duan Ying's face was ashen and she was silent for a long time.

"Okay, I won't stay any longer. I have a few clients who want to drink with me tonight. You should hurry up with your investment."

"Okay, I understand."

Duan Hong has a company called Hongrun Supply Chain. It almost went bankrupt under the pressure of group buying, but as Alibaba's market sniping war against group buying began, he waited for a turning point that changed his fate.

Group buying is invincible in the O2O market, and group buying supply chain can be said to have played a big role.

So Ele.com is not in line with its reputation, and is currently looking for supply partners to weaken group buying's advantages in the O2O market.

Their cooperation model is just like Alibaba's Cainiao Guoguo, recruiting national supply companies to join, share profits, and act in unison to counter the group buying supply chain.

When Duan Wenzhao was cooking before, he held a portion of Ele.com's shares in his hands, and as the father of a shareholder, Duan Hong's Hongrun Supply naturally became Ele.com's partner.

But Duan Hong is very ambitious and greedy.

He felt that this opportunity was rare and would never come again, so he tried to attract investment in various ways, hoping to expand his scale to take on more orders and become the next group-buying supply chain, so he set his sights on Duan Ying.

He said that group-buying was about to end, and everyone was waiting for a share of the pie, so investing at this time would be a sure win.

Duan Ying was hesitant at first because she had witnessed the methods of group-buying and did not believe that this Internet giant would fall.

But Duan Hong was also very capable. He immediately brought up Ali, saying that it was Ali that was targeting group buying this time. That was Ali. If a company like this gets serious, who can stand it?

Duan Ying was instantly moved when he said this.

But she also knew that she couldn't count on Feng Shirong, so she had been using the little gold content of Mrs. Feng to raise funds crazily in the wives' circle.

She also understood that men are always unreliable. If you want to be rich forever, you can only rely on yourself.

(The foreshadowing is over. Please give me a monthly ticket. It's the end of the month. Don't save up for your family~!)