Chapter 747 Jiang Qin Crosses Boundaries Again? !

"It's not just the wine last night that makes me cry~"

"It's not just your gentleness that makes me reluctant to leave~"

"Walk with me on the streets of Chengdu, oh~"

"Until all the lights go out, I won't stop~"

After midsummer, Douyin continued to maintain a fierce growth trend due to the influence of directional traffic cards, and has left other short video platforms far behind.

But so far, Douyin has not produced any national hot spots until a folk song was uploaded to Douyin.

Folk songs have always been a niche music field in China, and the audience is not large.

There are a group of people who specialize in singing folk songs, but they can never find a chance to stand out.

But the explosion of "Chengdu" surprised everyone except Jiang Qin.

Popularity is a very strange thing, just like art is elusive. Sometimes you can't tell why it is popular, but it is popular, and it is very popular.

After Zhao Lei's original soundtrack was added to the Douyin material library, it was cited by countless video shooters.

Recording a video with this song, even if you just add a night city street, you can get more than 10,000 exposures.

Later, a group of cover singers also released their own cover videos for popularity, which added fuel to the fire.

Under Jiang Qin's suggestion, Wanzhong Malls across the country also began to add this song to the playlist and play it in a loop, continuously expanding its influence offline.

As time went by, stores around Wanzhong also began to play Chengdu in a loop.

From time to time, some popular science folk songs will appear on Toutiao and Zhihu, and they accidentally use "Chengdu" as an example, and spread a value of listening to folk songs with more taste.

So under this hype, this song is really more popular day by day.

Everyone from top to bottom in the Douyin project department witnessed a heat-making action named by Jiang Qin, and they even felt a little dazed after the success.

"When the boss specifically asked for this song, I didn't really understand it, but... can it really be so popular?"

"It's so popular, my daughter in kindergarten can hum it..."

"It turns out that capital can really control popularity."

"I always feel like the boss is like a cheat. The Maitian Project has signed so many original music, why did the boss choose this one?"

In fact, the popularity of "Chengdu" even confused Zhao Lei himself.

He wrote this song in 2014. During his days as a resident in the bar, he had sung it countless times, but the guests didn't react too strongly every time after singing.

But he didn't know why, when this song was posted on Douyin, it was liked by so many people.

The popularity of "Chengdu" also successfully led to the popularity of Chengdu. The tavern on Yulin Road seemed to have become a rare spiritual symbol of leisure in the busy life.

The business teams of major music platforms such as QQ Music and NetEase Cloud Music quickly found Zhao Lei, hoping to get the authorization of this song.

After asking, he learned that the copyright of this song had been signed by Douyin.

And they also learned a piece of news, that is, the short video that Zhao Lei made popular on Douyin was not the original version, but the second version.

And the second version is said to be supervised by Jiang Qin himself.

When the three music platforms left Zhao Lei's house, their minds were empty.

"Mr. Jiang, do you still understand pop music?"

"It's bad, the one who killed us is a cross-border one."

But Jiang Qin actually has no accomplishments in music. He can only sing about the devil, the black silk skirt, and the big or small Ruyi stick, and the recent learning, I have a good father, a good father.

And there are three main reasons why he took the song "Chengdu" as a target.

The first is to use the spread of the song to drive the popularity of the platform, and the second is to attract more Internet celebrities who want to "become famous overnight".

As for the third reason...

At the end of August, the business department of the group-buying business group came to Chengdu and invited the city's officials to settle in Douyin for tourism promotion in the name of group-buying tourism.

Because the popularity of the song "Chengdu" also attracted the attention of local officials, and the traffic of Douyin was indeed increasing day by day, so the two sides hit it off.

The group-buying software made efforts online, from publicity to ticket purchase to group purchase of scenic spots, and opened up the path.

The official offline operation set up Douyin check-in points and gave exclusive group-buying preferential prices.

With the popularity of Douyin, the online promotion of group-buying tourism, the atmosphere created by Toutiao tonight, and the high cooperation of Chengdu, the tourism industry in this city exploded instantly. Compared with last year, the number of tourists that month increased by dozens of times.

"Chengdu became popular on Douyin, and the number of tourists increased dramatically. Chengdu officials entered Douyin as soon as possible and took in this overwhelming wealth!"

"I just came back from Yulin Road, and I was really taken in."

"I found that Chengdu is a very livable city, and even the air has a unique temperament that is hard to explain."

"I've been there, it's great, I'll go again next time."

The popularity of tourism has brought more videos about Chengdu, and official interactions have become a hot spot on Douyin.

What's even better is that more musicians have joined Douyin's "Wheat Field Project" because of Zhao Lei's popularity, and took out the songs they had written for their hometown before.

Although these works did not become as popular as Chengdu, there are indeed many memorable melodies and lyrics.

For example, "Under the walls of Chang'an people are the trains of Chang'an people, and Chang'an people can't help eating steamed buns no matter where they go..."

Seeing that the golden tourism season of the National Day is only a few months away, Chengdu's popularity seems to have provided a new inspiration for local cultural tourism and governments.

So during that time, many official accounts settled in.

From the beginning of the year to the middle of the year, Douyin completed its three transformations.

The original version of Douyin only had handsome men and beautiful women, black silk short skirts, and then with the social hot spots of Wufu, Douyin's diversified matrix began to take shape, and the entry of official accounts changed the temperament of the entire Douyin.

It seems that it is no longer just a short video software.

The most horrified one is Weibo, which follows hot topics and invites official users to join. They know Douyin's operation very well, because this is the current state of Weibo.

It's broken, it's coming to me.

The short video director of Weibo paced back and forth in the office, anxious and helpless.

And the pressure from above also came. The leader asked him to make a song "Chengdu", but he said he couldn't. The leader said why can't you if others can do it?

At the same time, after seeing Douyin's god-level hype again, Tencent's CEO Ma couldn't help but open Weishi, which he had high hopes for, and saw a social shake, and couldn't help showing the expression of an old man looking at his phone on the subway.

Other short video platforms, especially some platforms without big capital support, have already had the idea of ​​giving up at this time.

Because they found that the temperament between the two is too different.

When you watch Douyin, you always feel that it is all-encompassing, as if you can understand the whole world by just watching this platform.

And their platform feels very niche, not addictive, and boring.

Douyin's version is too far ahead. Every time Jiang Qin makes a move, it seems that he has accelerated the development of the short video industry by himself.

"Can you achieve this level by crossing over from the O2O field to the entertainment field?"

"What is cross-border? He started out as a campus forum. O2O is cross-border. This time he just returned to a familiar field."

"Is he a hexagonal warrior?"

"It is said that the song "Chengdu" was produced by him."

"Damn, heptagon?"

"He is also the first learning star of Linchuan University."

"????"

And with the crazy increase in traffic of "Chengdu" and Douyin, the biggest actual beneficiary is not only Chengdu, but also Xitian.

The Wheatfield Music Plan is that Xitian "took out" 500 million yuan and gave it to Douyin to support original musicians, so Xitian not only gained traffic, but also gained goodwill.

So Xitian struck while the iron was hot and launched the "My Brother" co-branded milk tea and the Chengdu lyrics cup.

However, people in the industry were silent about this matter.

Five hundred million?

Haha.

Xitian and Pintuan are basically fucking husband-and-wife shops!

Ever since the stepmother incident was reported, almost everyone knows that Xitian is a gift from Jiang Qin to his wife.

They seemed to see Jiang Qin's beautiful wife taking out a wad of money from her left pocket and putting it in her right pocket...

Jiang Qin is a wife slave. No need to ask, the wife must be in charge of the money in the Jiang family!

By the way, when Jiang Qin gave Xitian to his wife, they were just good friends.

Giving his good friend a milk tea brand worth tens of billions in the future, President Jiang is really spending a lot of money to flirt with girls.

Bah, dog licker!

The key is that Mrs. Jiang is also quite interesting.

Everyone can often see her ID on the Internet. Every time Jiang Qin is on a show, she will follow a large group of Jiang Qin's female fans to shout that her husband is so handsome.

If you click on her Weibo certification, you will find that her certification is not [President Xitian], but [Wife of Jiang Qin].

In addition to this certification, she also posts photos of Jiang Qin on her social media accounts all day long, as if she really thinks her husband is handsome.

It is not clear whether this is a deliberately packaged personality or whether Mrs. Jiang has a clear mind and a clean soul.

In short, when many people envy her for being Mrs. Jiang, it seems that many entrepreneurs also envy Jiang Qin for having such a wife.

"The milk tea industry is too difficult to do."

"There is no way, Xitian almost eats up the entire market traffic."

(Please give me a monthly ticket, please give me a monthly ticket)