Chapter 750: Tik Tok Is Going Crazy

The Internet industry develops faster than other industries because it can ignore space and time.

But similarly, such companies will die quickly if they die, just like Ele.

No orders, few riders, few riders, slow delivery, slow delivery, users dislike, dislike, no orders.

Once such a vicious cycle starts, the company will collapse like a domino.

Not long after Ele.com stopped burning money for discounts, it suddenly issued an announcement to postpone the turnover settlement cycle, and the 20% discount carnival originally scheduled for 15 days also came to an abrupt end on the seventh day.

No company can withstand endless burning of money, not to mention that the effect is not good.

After the news came out, there was an uproar in the industry.

You know, this is just Douyin’s first commercialization attempt, and this attempt is just adding a port and updating a prompt, but Ele.com began to falter.

Many people in the circle talked about Jiang Qin, and they all felt that 2012-2015 was the peak period of Jiang Qin’s dominance.

Group buying, take-out, supply chain, taxi-hailing, all kinds of things are flourishing.

But only now did they realize that Jiang Qin's dominance over the market is still increasing, and it has not yet reached its peak. This time, even Ali can't stand it.

So, what's next?

People who do business are not stupid. Some things can be understood by thinking about them. This is just the beginning.

"Boss Cui, please find a skilled manicurist to help my wife make beautiful nails!"

"Hey, Mr. Luo? Long time no see."

In a nail salon in Wanzhong Mall, Kyoto, Robin, the former manager of Lashou.com in Shanghai, walked in with his wife.

Cui Yiting came out to greet him after hearing the news, and was a little surprised to see an old friend.

Lashou.com and Suixintuan are the most hostile in the group buying war, but after many years, the previous fights have become a joke when reminiscing about the past.

Robin and Cui Yiting chatted briefly, then looked around the store and asked, "How's the recent business?"

"We have opened 23 branches and made a lot of money, but this is also thanks to Mr. Jiang's kindness, choosing us to be the Wanzhong brand store."

"Have you played Douyin?"

Cui Yiting nodded: "We have a task within Wanzhong to make marketing videos every month, and the traffic-generating effect is very good."

Robin turned his head and looked out the window: "It seems that Ele.com can't hold on."

"Mr. Luo, why are you still so concerned about the Internet circle?"

"Because before the New Year, Chen Jiaxin called me and said that Ele.com did not plan to take half of the market this year. By then, the scale will increase and the management will definitely be short of manpower. She wanted me to help."

After listening, Cui Yiting smiled lightly: "Do you feel that it's really close? Fortunately, you had the courage to give up and did not choose to continue to do the Internet?"

"Yes, it's really close..."

Robin couldn't help but speak, looking at the popular Douyin videos playing on the big screen outside the window.

When did he first meet Jiang Qin? It was the year when an unknown college student group buying website suddenly said it would enter Shanghai.

That was the first time he heard of Jiang Qin's name, and also the first time he heard of Pintuan. In the five years that followed, the development of the entire Internet could no longer avoid these two names.

They were the first group of people to retreat bravely that year, and they couldn't help feeling lucky at this time.

Time flew by and it was Mid-Autumn Festival. There were many people visiting Jiang Qin's home.

The Internet industry, supply chain industry, catering industry, and physical industry were countless.

After all, Pintuan is now one of the largest capitals in China, just like in ancient times, you had to pay homage to the mountain before doing business. You have to choose one from Alibaba, Tencent, Pintuan, and Baidu.

For example, Zhang Danian, the president of Lianshang Company from Jinling, Dai Meng, the president of Bikelock Technology Company...

Many people came together without prior agreement, and the gifts they sent piled up into a small mountain.

"Mr. Zhang's wifi master key is very good. I like it very much. I noticed it as soon as it was launched."

"You just trick users into downloading your software, and then secretly remember their wifi passwords. When the number of passwords increases, you will finally crack it?"

"Such a crappy software should be promoted vigorously so that people all over the world can use wifi. If there is not enough money, I can invest."

Everyone looked at Jiang Qin, who was wearing a sky-high bun, sitting on the sofa and talking freely, with his daughter standing behind him with her little hands busy.

Jiang Ainan was very naughty now, using her mother's rubber band to braid her father's hair.

After a while, Jiang Qin's hair was full of small tufts.

The people who came to visit looked at each other at this time, and Jiang Qin, who was in the nanny mode, seemed dazed.

He confronted Ali and beat him up right under their noses. They thought Jiang Qin's personality should be like a powder keg, but they didn't expect him to be so easy-going and casual.

Such a sense of contrast is too strong.

When everyone left, some people even saw Jiang Qin couldn't wait to open the gifts they brought.

"What did you give me?"

"Mooncakes..."

"Hide it quickly, don't let your mother see it, I'm afraid my lips will be damaged."

What happened next was just as everyone expected. The defeat of Ele.Buy was not the end, and Pintuan's counterattack against Alibaba had just begun.

If you want to hit a dog, you must be prepared to be chased and bitten by the dog.

So on the third day after the Mid-Autumn Festival, Douyin launched a new version, and Cloud QuickPass was officially connected to Douyin. After entering the menu bar in the upper left corner, Cloud QuickPass scan code and payment QR code are displayed.

In addition, after clicking the plus sign in the lower bar, you can also directly identify the Cloud QuickPass QR code and jump to the settlement.

You can go to a convenience store to buy things, go shopping with your wife in the mall, and scan and pay directly while browsing Douyin.

This update made the entire Alipay panic instantly, and also made WeChat Pay feel like it was facing a great enemy.

Douyin is the software that occupies the most fragmented time of users, and when users have payment needs, they often stay on the Douyin page for more time, so Cloud QuickPass naturally becomes the first choice.

WeChat Pay is better because it still has the ability to compete with Douyin in terms of traffic, but Alipay is not so lucky.

It is a tool software itself, and users will not open it for fun.

When users encounter payment needs, they are much more likely to stay on Douyin and WeChat than it.

This has always been Alipay's most fatal shortcoming, and now this shortcoming has been fully exposed after Cloud QuickPass was connected to Douyin.

Subsequently, group buying was also connected to the Douyin main interface in the form of a mini program, and the Douyin video channel was opened on the group buying end.

Merchants who want to promote their own stores can directly upload videos to the Douyin group buying page.

Users don't like to watch ads, so the ads of group buying merchants generally do not enter the short video traffic pool on the homepage to affect the user experience.

But it's different for those users with needs. You may want to go out for a meal, but you don't know what to eat.

So you click on the Douyin group buying page, and swipe it. The dining environment and signature dishes are clear at a glance. Click the lower left corner to go directly to the package purchase page.

Especially the check-in video of the scenic spot, which allows users to intuitively know whether this place should be visited.

This thing forms a closed loop with Jiang Qin's previous layout of hyping up city songs and inviting officials to enter to promote local cultural tourism.

Douyin, it's killing crazy!

"It is said that not long after the group buying war ended, Jiang Qin acquired Huayu Film and Television. Some people say that he had already finalized the Douyin project at that time."

"In other words, the final form of the group buying system is like this."

"Looking back, we were really stupid when we did group buying. Even if we have been holding on to it until now, when Douyin appears, can we still hold on?"

Yang Xueyu looked at Zhang Tao and couldn't help but speak his mind.

Dianping had thought of many ways to deal with group buying, such as restrictions on payment tools and public opinion wars.

But now think about it, even if they succeeded at that time, and were lucky enough to eat up part of the group buying market, how could they withstand this time when group buying entered Douyin?

As for the reputation that was restarted twice, it was even worse.

They did not succeed in the group buying war, and later it was restarted once for food delivery, and it was restarted again when Alipay wanted to integrate functions.

Now, at the moment when group buying was connected to Douyin, it is completely cold.

So far, the sniper war that Alibaba has been planning for a year has come to an end. Zhang Xuhao is like a god, accurately predicting the time when the dust of this war will settle.

But it is settled, but the result is very different from what they imagined.

The entire Alibaba army attacked, whether it was the son's project or the god son's project, all rushed in, but it didn't beat the group buying, but all the projects were killed.

But before Ma Yun could get angry, another piece of news came, which made his scalp numb.

"Boss, a manager from the group-buying business department went to Gree today."

"Gree?"

"Yes, Dong Mingzhu received him personally. He visited the assembly line and factory in the morning, and in the afternoon he focused on several new products that Gree will put on the shelves later."

(Did you know that Alipay also has short videos? It is really as hardworking as Laocuo. I am crying. Please give me a monthly ticket.)