Chapter 741 The Era of the Most Prolific Yanzu

Douyin was incubated by Jinye Toutiao. The part-timers who were invited to participate in self-media creation that year contributed a huge amount of content to the entire Douyin project.

After two months of trial operation optimization, Douyin's personalized recommendations have also been significantly improved.

If you like to see black silk, you can always see black silk.

If you like to see feet, you can always see feet.

Douyin is using this highly mature personalized recommendation to greatly increase the audience's addiction.

Some brothers don't even eat, but their fingers can't stop watching videos, as if they were stepped on the bed by something fragrant and soft.

Therefore, without conducting full-channel public promotion, the stickiness of Douyin's existing fans has reached an unprecedented height.

However, the first update of Douyin after the winter was regarded as the first killer weapon that was prepared quietly.

Before Douyin went online, Meitu Xiuxiu contributed a lot of data to their database and imported it into the algorithm library. After everyone's day and night research and testing, the video version of the one-click beauty filter was quietly launched with the update.

Since the start of Tonight's Headlines, Pintuan has invested a lot of money in big data and algorithm construction every year.

Moreover, because of the first-hand layout, Pintuan's data center has almost gathered all relevant talents.

Meitu Xiuxiu has been working in the field of beauty for many years, and they are very experienced in this professional field of one-click beauty.

Therefore, the combination of Douyin's face algorithm and Meitu Xiuxiu's beauty filter has achieved an effect far beyond imagination.

Open the shooting.

Each person is Yanzu.

Each person is Yifei.

Therefore, after this update, the frequency of Douyin users posting videos began to increase rapidly.

The background data shows that there are some female accounts with high activity but never posted selfie videos. After the Douyin beauty function was launched, they all began to post works one by one.

In addition, the number of some male works has also begun to increase rapidly.

Ever since photos can be beautified, everyone has been saying that nine out of ten beauties are fake photos, but in fact, boys are also the target group.

Who doesn't want to be handsome in the social circle these days?

Especially after the beauty function has become more and more simplified, it is difficult for both men and women to have the courage to face their own cameras without turning on the beauty function.

Of course, there are also some very confident handsome men and beautiful women. They are used to using beauty cameras and always think that they are not bad. So they quietly turn off the beauty function, but suddenly find a loser on the screen. The gap in their hearts is like swimming across a cliff waterfall.

No, it's impossible. How can I look like this?

[Turn on beauty]

This is the real me!

After the winter solstice, the temperature dropped sharply, and Master Cao's party hall ushered in the off-season, but Master Cao was not short of money, so it was just a good time for himself.

At that time, Ding Xue was holding her mobile phone in the party hall and taking pictures, and finally aimed at Master Cao's face.

"?"

"What are you filming?"

"A short video software released by Jiang Qin's company."

Ding Xue aimed at Cao Guangyu, took a look, and then moved the screen away to take a look: "How great it would be if this filter could be welded on your face."

Master Cao: "?"

Ding Xue posted the work and then clicked on Feng Nanshu's account.

Because she had Feng Nanshu's mobile phone number, the system automatically recommended the ID [Magic Eye Girl Feng Nanshu] for her to follow.

But unlike what Ding Xue imagined, on her account homepage, she didn't have many videos of herself, most of them were of her husband and daughter.

This silly rich woman really only had these two people in her eyes.

Ding Xue clicked on her first video, and the screen was aimed at the corridor on the second floor of their villa. Feng Nanshu shouted "husband" to the corridor.

Then, she saw Jiang Qin running towards her...

"What's wrong?"

"Nothing, I just wanted to call you."

Feng Nanshu's voice came from the receiver, with the kind of coquettish feeling of a girl who just woke up.

Jiang Qin in the camera narrowed his eyes and suddenly rushed over. A "ah" sounded from the camera, and the picture shook twice and then stopped.

After watching it, Ding Xue couldn't hold back her joy, and she grabbed Cao Shaoye next to her and sucked.

The same thing happened in every corner of the country. For example, Jiang Tian, ​​Jian Chun and Song Qingqing also downloaded Douyin. After opening the video, they even felt that they had the strength to fight Feng Nanshu.

The number of short videos increased rapidly, and the speed of update and iteration began to increase faster and faster.

Slowly, the content of Douyin included and not only "black silk short skirt" and "abdominal muscle work".

Some users started to record their lives, some socialites started to make fun of themselves online, some started to complain about TV series and movies, and some shared their idols. The content of the platform began to diversify.

No matter what the content is, as long as it is exciting enough, it will be pushed.

Jiang Qin's development logic is actually very simple. If you want to make Douyin bigger, then its positioning cannot be just a short video platform.

Like Kuaishou and Miaopai, their attitude of hoping to win with content is correct, but they still haven't touched the underlying logic of this industry.

No matter how interesting your video is, it can only be in the video track.

I dig taro and bamboo shoots in the countryside and take some photos of smoke, but its content is only leisure value after all.

Take Xiaokaxiu as an example. They have been guiding users to shoot some funny videos and recommending users to imitate some TV drama plots.

This track is too small. You will only be a niche if you do it to death.

One day, users don't want to play anymore, and they will suddenly find that this platform is really dispensable to them.

And Douyin is not only about making good-looking short videos, but more importantly, chasing hot spots, trends and news.

Just like the idea of ​​making Tonight's Headlines, how to make Douyin's content keep up with the times and get the most cutting-edge content? That requires everyone to participate in creation.

Because whether it is a hot topic, a trend, or news, it all happens around users.

After the beauty filter was launched, the "me" that is photographed looks good, which has become a basis for guiding the whole people to participate in short video creation.

If the person photographed looks good, more people will be willing to shoot. The larger the content volume, the faster the update speed, and the higher the timeliness, there will always be some hot spots that will trigger discussions among the whole people, thereby gaining more traffic.

Douyin currently has four traffic pools, from small to large, with thresholds of 200, 1000, 5000 and 10,000.

The algorithm calculates that videos with high completion rate, high like rate and high forwarding rate will be pushed into the 1000 traffic pool, and compete with high-quality videos for data, and the winner will enter a larger traffic pool.

So the content enters the stage of survival of the fittest, iteration, iteration, and iteration again.

Slowly, Douyin can get in touch with the first-hand social hot spots, and will attract more users.

When users know that all the hot spots, trends and news in the world will "happen" on Douyin in the first place, this software can break through the "video track" and enter the threshold of national-level applications.

Then it will no longer be just an entertainment software, it will become the Weibo of the video track, and it will become the tonight's headlines of the video track...

Take a simple example, you and your friend sit together and chat, he is a Douyin user, you are not, and you find that he always knows a lot of fun and new things that you don't know, you will feel a huge gap.

Then this information gap monopoly will be the most important development direction of Douyin in the future.

At present, in this track, only Kuaishou has this evolutionary trend.

But according to the direction of Kuaishou's guidance, Jiang Qin feels that the Kuaishou team has not realized how important this direction is...

Time flies, and 2016 is approaching.

When Douyin continues to use push and algorithms to guide users to record their lives, many major events have also happened.

Hema Fresh opened, Ma Yun personally stood on the stage, and smiled and said nothing when asked by the media about group buying.

At about the same time, Tencent launched Honor of Kings, which ignited a raging fire in the mobile game circle.

At the same time, in order to "take advantage of your weakness", with the help of Ali's sniping action to complete its own market competition, Bibi merged with Kuaidi, changed its name to Bibi Travel, and began to eat into Didi's market.

The outside world is really worried about group buying.

With the arrival of the end of the year, major companies have begun to publish their own data and publicize their achievements this year, which also makes group buying appear more passive.

"The market growth of group buying is almost zero, and takeout is even showing a downward trend. However, the growth of mobile phone users this year is 6.5%. I'm afraid that all these new markets have been taken by Alibaba's platforms."

"The domestic market is not ideal, but the growth of overseas market of group buying is amazing."

"But the domestic market is the foundation of group buying. I am worried for Jiang Qin."

"Alibaba is still Alibaba after all. You will know how terrible it is when you take it seriously."

"You are panicking too early. The next is the big era. Maybe many patterns will change. Mr. Ma said that the second half will determine the next year. I'm afraid that 2016 will not be too smooth for group buying."

2016 is called the big era by people in the Internet business circle, because starting from November, the 3G network began to slow down across the board.

In order to completely enter the 4G era, the three major operators reduced the price of their own packages by 20%, and fully implemented the "no clearing of traffic in the current month" for 4G packages.

In order to catch up with the trend of fee reduction and growth, almost all software are advertising and creating new ways of playing, and various apps are beginning to emerge in an endless stream. Even the medical industry has joined in, and online consultation platforms have sprung up like mushrooms after rain.

At the same time, Douyin also began to promote itself through Toutiao's channels, and also logged into the opening page of Gaode Map.

Among thousands of tracks, it seems particularly inconspicuous, but it has a strong vitality.

"The number of users of this software has grown so strangely..."

"..."

Kyoto Zhonggang Building, Youku Tudou, Market and Competitive Product Analysis Department, Wang Bolin, who is responsible for studying new trends in the industry, looked at the growth data of Douyin, and a trace of confusion flashed in his eyes.

Youku has a self-made video section and has also cultivated relatively new program formats such as Tang Tang Talk Show, so they have always paid attention to the short video track.

At the beginning, everyone thought that the promotion of Douyin was just a small matter.

But with the emergence of monitoring data, Wang Bolin soon felt something was wrong.

So at three o'clock in the afternoon, Wang Bolin began to organize the information, stacked the data tables of Kuaishou and Xiaokaxiu together, and went to find the department leader.

He felt that it was necessary to give feedback on this matter because this was his job responsibility.

"Secretary Chen, where is the manager?"

"It's the end of the year, the manager went to dinner with partners, do you have anything to do?"

Wang Bolin held the data sheet in his hand: "When will the manager come back?"

Secretary Chen shook his head: "Then I don't know, you know, there are all kinds of social events at the end of the year, I haven't seen him for several days."

"Forget it, I'll call him."

Wang Bolin left the manager's office and was about to dial the phone when he saw his colleague who was taking the coffee looked at him: "What are you doing?"

"I have something to do with the manager. The data increase of Douyin seems to be different from our previous estimate."

(Please give me a monthly ticket, please give me a monthly ticket, please give me a monthly ticket...)