Chapter 737 Traffic Is Gold

"I heard that group buying is doing a lot in the overseas market."

"I've heard that many saturated brands are following Keeta, an overseas platform for group buying, to do business with foreigners."

"I went to Singapore some time ago and did see the overseas store of Xitian. One of the sea salt flavors seemed to be sold out."

"So has Cloud QuickPass also gone overseas?"

"Yes, but foreigners generally don't accept mobile payments very well. Keeta's focus is still on building an overseas membership database."

"The market is not a cabbage. How can you do overseas business just by saying so?"

"Plastic bags, their own don't leak, but those for others leak. This is a business war method that foreign platforms have never seen before. Moreover, every brand that follows group buying to go overseas has found a local benchmark brand, frantically riding on the popularity, and once they become famous, they call themselves a century-old brand."

"Damn, businessmen really sell stories!"

During the Great Heat, the Internet Entrepreneurs Club held a party.

All kinds of entrepreneurs who have been deeply involved in this industry were present, and when everyone talked about the development of the industry, the one that could not be avoided was naturally group buying.

Some people who had just traveled to neighboring countries could not help but open their mobile phones and show them something like "South Korea's century-old brand" and "Thailand's century-old brand", which made everyone look at each other in bewilderment.

In fact, before group buying went overseas, many people thought that Chinese companies could only bully others at home.

You punch me, I kick you, you smear me online, and I will ask you to fight in the park.

In sharp contrast, American companies can spread all over the world and become international companies in three to five years as long as they can quickly raise funds locally.

Facebook, Twitter, YouTube, Google, Amazon, and even Uber are almost all expanding rapidly with international territory as their territory, not to mention Coca-Cola, KFC and McDonald's.

So many people think that American companies are one dimension higher, not worshipping foreigners.

And group buying has now become a variable.

People like Jiang Qin who are extremely good at fighting business wars are like wolves into a flock of sheep after going overseas, and they really bite randomly.

His domestic tricks are also popular abroad, which shows that the domestic enterprises are not wronged.

There are three giants in the domestic Internet industry, BAT, among which A is in the limelight, T is slightly insufficient, and B is already old.

However, the newly promoted P is in the heyday of the Spring and Autumn Period and is very powerful.

With the continuous accumulation of wealth and age, people's desires are growing, while courage is constantly being eroded. Therefore, once many companies have a status, they basically start to make money. P, the company, or Jiang Qin, is still brave.

They can't imagine what group buying will become in another ten or eight years.

However, in this world, no matter what happens, there are two voices, so if someone praises group buying, there will be someone who will sing bad words. The main point of these people is that it is difficult for group buying to be glorious for a few more years.

"Although group buying is doing very well in overseas markets, don't forget that the domestic market has begun to shrink."

"It's normal. Now Alibaba and Tencent are restricting the development of group buying from upstream to downstream. If it doesn't shrink, it will be a miracle."

"I think group buying suddenly shifted its focus to overseas markets because the domestic market is full of crises and chose to temporarily retreat."

"It's not full of crises, but development is definitely limited. Some time ago, someone said that WeChat would block group buying links."

"Tencent is better, Alibaba is more direct and is working hard on function aggregation."

The so-called function aggregation is actually what Pang Rui envisioned in the payment war.

Because group buying used online ordering to cut off the source of funds and broke the promotion rhythm of Alipay, so that this set of things did not work, but it did work well this year.

They aggregated all the Ele.bu, Koubei, Taopiaopiao, and Feizhu on the homepage of the Alipay platform, using the overall traffic to bring all projects to life. The current effect is really good.

Ele.com's market share in the food delivery market has increased significantly, and its reputation has gradually improved. Even more powerful are Tao Piao Piao, which is on par with Pintuan Movies and Damai, and Fliggy is also closely following Pintuan Travel in the tourism industry, second only to Ctrip.

In addition, after continuous attempts in the early stage, WeChat's development path seems to have taken this path.

According to internal news, WeChat will then make a traffic interface for itself and connect all Internet services on the market to WeChat.

The development paths of these three companies are different, but they are somewhat similar.

Take payment software as an example. Currently, the three PAT companies have three forms.

The first form is Cloud Flash Payment, which is a basic form with only payment functions, used to link group-buying software.

The second form is Alipay, which regards itself as a big pocket and puts all functions in it, trying to meet all needs with one software.

The third form is WeChat Pay, which relies on social functions and is equivalent to soaking in a huge traffic pool. Where there is social interaction, there will be WeChat Pay.

Now many experts are making predictions, saying that WeChat's form is the most perfect.

Because social networking has traffic attributes and is also needed by the public, Tencent has concentrated all industries at the center of traffic and will inevitably become stronger and stronger.

Alipay itself is a tool application. If one software can really satisfy everyone, it can indeed break through the limitations of tool applications.

And the group fight...

To be honest, experts predict that the future of group sharing is not good. One of the main reasons is that there is no source of traffic for group sharing.

With the development of 4G networks, the traffic of cultural media platforms has gradually declined, and even giants like Weibo have been affected.

Pintuan’s two major traffic pools, one is Toutiao and the other is Zhihu Campus, are currently entering a period of declining traffic.

So as time goes by, groups that lack traffic pools, and even Alibaba, will be at a disadvantage, while Tencent will remain evergreen with its amazing social matrix of daily activity.

After all, with 4G and even 5G, as network speeds continue to accelerate, the future will be all about traffic.

That’s why Alibaba is crazy about social networking, first with Laihui, and then with Momo. It is said that on Pay BMW, interest communities and discussion groups will be established.

Chatting in the payment software and controlling users hard, Pang Rui's imagination is quite big.

Many people also laughed at them, saying that Alipay's management is stupid, who would use a payment software to chat.

But they don’t know that some things are insisted on because they can’t be done without doing it. Traffic is the gold of the future.

Therefore, in this case, although group building is still rapid, most people in the industry are not optimistic about his future because he has never made a new layout for traffic.

Amid the discussion, three people stood together on the west side of the hall.

Zhang Xuhao from Hungry, Cheng Wei from Beep, and Zhang Tao from Dianping.

They have all lost to team fights, but they still have hope today.

Just as those naysayers feel, under the bilateral sniping attacks by Alibaba and Tencent, groups that lack traffic entrances will always fall into a period of weakness.

They look forward to the fall of a whale, the birth of all things, the decline of one thing and the growth of the other.

However, what they don't know is that the algorithm center of the group has started to rapidly update and iterate during this period. The technical department has been working hard all night, and it seems that a bigger storm is brewing that will overturn all the existing structures.

At this time, the evening darkness slowly came in, and the evening breeze of summer night blew gently.

In the living room of Shanti Villa, a cute baby was sitting on the sofa, with his short legs spread apart, looking at his father who was making tea, his eyes wandering.

Finally, she couldn't help but lie forward and called daddy with a sweet voice.

Jiang Qin's eyes were so gentle that he immediately held her in his arms and kissed her little face.

Jiang Ainan showed a cute smile and kept calling daddy.

Just last night, when Jiang Qin hugged Feng Nanshu to sleep, Jiang Ainan suddenly woke up crying. That was the first time she called her parents that night.

At that moment, Jiang Qin felt that it was almost dawn, and he immediately called Cao Guangyu the next morning and invited him to come to his house for dinner in the evening!

When Cao Guangyu thought about it, he felt that there was a trap. Damn it, if Lao Jiang could take the initiative to treat guests to dinner, it would be better to believe that solar energy comes from the west.

Sure enough, when his father called out, Cao Guangyu felt that half of his life had been wiped out.

Ding Xue had agreed to give him a baby this year, but the two of them had been working hard for half a year and there was still no movement. Lao Cao was now in the stage of extreme longing. When he saw Jiang Ainan calling him daddy, he exploded with envy, jealousy and hatred.

"It's so happy to be a father. Are you happy for me, Lao Cao?"

Jiang Qin hugged his daughter and spoke loudly, without caring about the young master's life or death.

Cao Guangyu pinched Ren Zhong to regain his composure, his voice trembling: "Is this why you invited me to dinner?"

Jiang Qin was slightly startled while holding his daughter: "Who wants to treat you to dinner?"

Jiang Ainan couldn't help but turn around and look at this uncle, as if he was saying when did my father invite you to dinner.

"?"

After hearing this, Cao Guangyu almost gritted his teeth and thought to himself, "Why don't you even give me food after you finish feeding me?" You just want to achieve your goal, you are so damn unscrupulous!

"You are so wicked. You deserve to have fewer and fewer Cloud QuickPass users!"

Jiang Qin turned to look at him, frowning slightly: "Even you can tell that there are fewer and fewer users of UnionPay QuickPass?"

Cao Guangyu twisted his lips: "I run a store. Of course I know. Last month we calculated the accounts of Qianzuo. WeChat Pay accounted for 38%, Alipay accounted for 37%, and UnionPay only accounted for 100%. It’s twenty-five.”

"There is no new traffic entrance for Cloud Quick Pass, and offline promotion has temporarily slowed down. It is normal for users to drop."

"So I rebelled."

Jiang Qin: "?"

Cao Guangyu grinned: "Alipay has now launched a red envelope code. Scan it before payment and you can receive the red envelope immediately. My store is full of them."

Jiang Qin was silent for a long time: "But you don't have a baby."

"Damn it, Lao Jiang, I'm going to strangle you to death!"

(Please give me a monthly pass, please give me a monthly pass, please give me a monthly pass...)