Chapter 659 E-Commerce and Physical Stores

This year's Double Eleven event is particularly huge, and Alibaba has focused almost all its energy on it.

Virus-like pop-up ads don’t even require permissions. They can directly bypass the system and get on consumers’ faces, making them extremely difficult to prevent.

Their goal is simple: to double their sales again this time.

Therefore, the warm-up period this time was longer than the last time, more brands participated than the last time, and the users who bought it cried miserably.

Many people who like to shop online have been wiped out by Boss Ma. The sales of dishes priced at less than five yuan at Linda Canteen have soared, while the sales of dishes priced at more than five yuan have dropped sharply.

A new word has appeared on the Internet, called eating dirt, which means that after Double Eleven, the poor will only eat dirt.

This shopping festival did live up to expectations, with total transaction data reaching 19.1 billion, causing an uproar on the Internet.

Some media said that Taobao has created history.

Due to the popularity of the e-commerce shopping festival, the entire express delivery market has expanded. Various express delivery brands have taken advantage of the trend and continued to sink into the market. It is said that the three uncles of Hongrong Homes have begun to help send and receive express delivery.

Due to the impact of holiday traffic, Alipay users quickly surpassed Union Quick Pass users, and even opened a gap of nearly one million in just one week.

However, this data is only temporary.

Shopping festivals don’t happen every day, and consumers don’t go crazy every month. Users will eventually return to their daily lives.

Ordering takeout and gathering for dinner, the user base of Cloud Quick Pass is still strong and solid.

Therefore, the fluctuation of data does not have much reference value in a short period of time.

In the early morning, Jiang Qin opened his eyes, took out his arms from the soft left and right sides of his penis, teased the two little ones, causing the sleeping little rich woman to let out a cry, then walked to the balcony and looked around go out.

At this time, various express delivery trucks were speeding on the road, pouring in towards the university town. Each one was piled up like a hill.

College students are truly the main force in online shopping.

Just as Jiang Qin was sighing, the door was opened, Wang Haini came in with a bunch of express delivery, and collapsed on the sofa.

"Neptune-san, have you picked up the express for me?"

"Here, take the white one and the larger SF one..."

Jiang Qin reached out and picked up a courier box, opened it and took a look. It was a new Xiaomi phone that was on sale some time ago. There were two of them, and the sender was Lei Jun.

There was also a card attached, which was written as a gift to Mr. Jiang and Mrs. Jiang.

In addition, several mobile phone companies, such as Huawei, ZTE, HTC, Coolpad, Apple and Samsung, also delivered their latest models to him during this period.

This is the case with mutual gifts in the business world, so it's not unusual.

Isn’t everyone saying that Jiang Qin has launched Cloud QuickPass and is aiming at Alibaba, so the next step is to enter e-commerce. It is very important for these mobile phone brands that rely heavily on online sales channels to establish a good relationship with the group in advance. of.

What would happen if mobile phones were sold for the speed of food delivery?

I don’t know whether it will make money or not, but in terms of market competition, it is definitely a killer.

Jiang Qin stretched out his hand to play with Xiaomi 2, and heard Wang Haini muttering next to her: "I just went to the express delivery station and found that it was almost crazy crowded. How come there are so many people shopping online this year?"

"Times are evolving. In recent years, except for the catering industry, offline physical stores have not been easy to operate. Wanzhong spent so much effort on reform before, and would rather go out of business for a year and take risks, just for this day."

"That's true. In the pure-sales mall in my hometown, half of the shops have been closed this year, and the escalators are reluctant to open. Of course, I don't like to go shopping just to buy things."

Wang Haini spoke, then picked up a courier to open.

But when she glanced at the waybill, she saw the words "warming and shaking", her face immediately turned red and she put it aside as if nothing had happened.

Jiang Qin didn't notice her little move and continued to speak: "The physical winter is coming, especially the end agents and physical store owners. Life will be very difficult. 19.1 billion. Before online shopping, this may be the only offline store in the country. sales.”

"Then what are they going to do?"

"Simple, relying on comprehensive shopping malls or business districts with concentrated traffic, this will be a process of survival of the fittest. However, in the future, offline stores may be more used for promotion and experience."

In 2008, in order to test a group buying project at Linchuan University, Jiang Qin looked for channel suppliers everywhere, and finally met He Yijun.

At that time, Wanzhong was still a pure sales mall, with shelves from the first to the fourth floor, offering everything from home furnishings, men's and women's clothing to daily appliances.

In Lao He's words, Wanzhong Mall is the landmark of Linchuan city center.

As a result, in less than four years, the entire environment has changed.

Pure sales malls failed and lost money. Only Wanzhong took the lead and transformed into a comprehensive mall crazily in 2009. It also established a deep cooperative relationship with Pintuan and jumped on the train of the times.

Looking back at the subtle changes in 2012, I can really feel that these four words have turned everything upside down.

At the same time, He Yijun, who was in Shanghai, also saw the news about Taobao's transaction volume, and even saw the crowd of people in front of the express station downstairs, and couldn't help but sweat.

Damn, it’s really cruel. In the 2011 Taobao Shopping Festival, there were only less than 4 billion in sales. In less than a year, it almost quintupled.

Only people like him who have witnessed this era can perhaps feel the huge risks in this wave of social development. If he hadn't reformed, he would have died miserably...

This wave is fierce and violent, and I don't know how many people have been drowned.

Only those who are able to sing loudly on the wave can lead this era, such as Shuangma and Jiang Qin.

Social events will trigger a series of social speculations. Soon, the self-media will focus on the difficulties of offline physical retail from the large-scale rise of online shopping.

Newspapers and news broadcast news about the overall decline of the real economy and the difficulty of the retail industry from time to time.

At this time, Wanzhong Group attracted the attention of many people.

This company has been doing new mall construction and old mall renovation projects in recent years. It is very famous, comparable to Wanda, especially the Wanshanghui project, which has attracted much attention since the start of construction.

Because this company is amazing from the perspective of passers-by.

In 2009, e-commerce had not yet grown so big, and the physical retail industry had not been affected too strongly, but Wanzhong resolutely cut off the most profitable retail business and closed for a year for transformation.

At that time, many people thought he was stupid.

But now Wanzhong has cooperated with Qin's Real Estate in Shanghai and has become one of the most well-known brands in the field of comprehensive shopping malls.

You don't think it's magical when you look from the front to the back, but when you look from the back to the front, it's simply a miracle.

So, a large number of media chased Wanzhong and wanted to interview He Yijun to dig deep into the reasons why Wanzhong retreated bravely and plunged into transformation.

Wanzhong's answer to the outside world was more official, saying that the transformation was based on thinking about the times and to find a better prospect for the company.

However, everyone in the circle knows that these official answers are for the image of the group, and the real reason is probably because of Jiang Qin.

Because the second largest shareholder of Wanzhong Group is Jiang Qin.

This speculation is not unreasonable, because according to the investigation, Wanzhong chose to transform when Pintuan was well-known in Linchuan.

After the transformation, Wanzhong Mall also relied on coupons from group buying to store to gather traffic again.

In other words, three years ago, Jiang Qin did not only do the big thing of establishing group buying. He also laid the overall idea and development policy of Wanzhong Group towards the development of comprehensive real estate three years in advance.

The most important thing is that Qin's Real Estate, which joined hands with Wanzhong, was originally a company under Feng's Group.

You know, there have been rumors in the Internet business circle and investment circle that Jiang Qin's wife is the eldest daughter of Feng's Group, but the two families seem to have a grudge.

Other details cannot be verified for various reasons, but many people probably have a rough idea of ​​Jiang Qin's journey.

Group buying is the online market, and it guides the development of comprehensive shopping malls. Then it established the Linchuan business group, won over a large number of brands, and established the Jinsinan Foundation to invest in shares.

He alone actually led the development of three industries and laid two foreshadowings.

Online is dominated by group buying, and offline is dominated by comprehensive shopping malls.

At that time, many people thought he was just a college student who could build websites and do marketing well, but the tricks Jiang Qin left behind were really shocking.

"If I had known that Jiang Qin was such a business talent, I would definitely not have joined the group buying war."

"We were simply deceived and led by the nose to burn the market. Now we understand it."

At this time, many group buying elites who fought with Pintuan in the market couldn't help but sigh.

The one who was sweating even more was Zhang Xuhao, who was hungry.

Since they shrunk their front and readjusted their layout, their original market share has dropped to about 28%.

However, Zhang Xuhao's mentality is very stable, because he is still waiting for Pang Rui to let them connect to Alipay.

But after seeing the rumors about Jiang Qin and Wanzhong Group in the circle, he was a little unsteady.

It feels like "50-50 with you" has been discovered by others. Your heart has been severely hit, but you still have to "force 50-50".

But what is even more broken is the Feng Group.

Qin's independence, investment failure, and step-by-step recruitment are all obstacles. The current Feng Group is in a panic.

When everyone heard that the president of Pintuan was Feng Shirong's son-in-law, they thought that the era of Feng's had come again, but who knew that the result would be like this.

"I heard that the current Mrs. Feng is Mr. Feng's second marriage."

"Really? Didn't everyone say it was her first marriage before?"

"What the hell, she just set up her own personality. I don't know what opportunity she got to the top, but she is said to be not good to Miss Feng. She is a typical vicious stepmother."

"No wonder, I was wondering why Mr. Feng's son was so young, it turned out to be a second marriage."

"If it weren't for this woman, Qin's would not be independent, and how could those brands in Linchuan avoid our project."

"This woman wants to destroy the entire Feng Group by herself?"

(asking for a monthly ticket...or2)