Chapter 664 Restarting the Payment War!

After New Year's Day, Alipay decided to promote offline code scanning equipment in first-tier cities, just as Wei Lanlan and Tan Qing had expected.

The first to take action was Alipay's business department. They started negotiations with all parties before New Year's Day and reached a strategic cooperation agreement with major offline chain brands.

Within a week, 711 convenience stores fully updated their equipment and generated more than 300 users who use payment codes to pay.

"At present, we have a market share of 42%, Cloud QuickPass has 36%, and Tenpay has 10%."

"Everyone, you should be able to feel the crisis, right?"

"In 2004, we Alipay independently developed our business, continuously optimized our services in depth, and moved forward with difficulty. Eight years later, we only got less than half of the market share. I believe many people are unhappy."

"After updating the equipment for offline merchants, I hope our market share can reach 56% within three months."

"Next spring, this number will double by another 20%."

Pang Rui sat in the office and issued orders to various departments. The tense atmosphere began to spread from top to bottom.

At that time, Zhang Jie's "Reverse War" was playing in all major business districts, and a large number of Zhonggong ground promotions appeared in the streets and alleys of first-tier cities.

Each of them was dressed in a suit and leather shoes, polished to a dust-free state, with an Alipay field work badge on their chests and a large crossbody bag, becoming the vanguard of the payment revolution.

From the streets to the alleys, from supermarkets to stores, ground promoters with equipment came in and out.

While introducing the convenience of the payment box to merchants, they read out Alipay's bonus incentive plan for the payment box.

For the first time to activate the device and complete the first transaction, a reward of 100 yuan will be given.

For every 30 natural days after the first order is generated, for each additional new user, a reward of 2 yuan will be given, with a cap of 500, valid for three months.

At the same time, users who use the payment box to scan the code to pay will get a random discount.

Because it is convenient and cheap, and the equipment does not need to be paid, Alipay's ground promotion is quite rapid.

In addition to the payment box, there is also a label attached, which says that if you show the payment code to the merchant, you can enjoy a discount of up to half the price.

Excluding the cost of equipment, Alipay spent tens of millions in three days.

At the same time, the first unmanned vending machine equipped with a code scanning function appeared at People's Square Station.

Paying with a tap became a hot topic at the beginning of 2013. Some media sensed the heat and began to interview passers-by randomly on the street.

"Ali is changing the world, really, I said this last year."

"Alipay can be regarded as the new four great inventions."

"This thing is not available in foreign countries. Our country's scientific and technological strength is advancing so fast!"

The payment revolution in first-tier cities has continuously spawned new users for Alipay, and by the way, it has plundered the original users of Cloud QuickPass. The number of registrations and transaction volumes have continued to rise in a short period of time.

At the same time, Alipay's code scanning payment advertisements are also popular online and offline.

In Sanlitun, Kyoto, they booked two large screens, one with Alipay written on it and the other also with Alipay, and the main theme is that they are rich and powerful.

Zhou Guangxiang, the team leader in charge of the promotion in Xicheng District, led 12 team members to visit thousands of stores in just one week, and the promotion fee received reached 13,000 per person.

Ali, go all out.

There is no way, the Double Eleven really made a lot of money.

It was not until this time that everyone suddenly realized why Ali could be regarded as the ceiling of the first-tier big companies. Damn, if he really went all out, it would really be a landslide.

There are many people paying attention to this matter. As the biggest competitor of Alipay, Pintuan Cloud Flash Payment will naturally be mentioned.

"It took eight years to prepare. Once Ali gets serious, it's really scary."

"Why eight years?"

"Alipay has been around since 2004, but at that time, third-party payment software was not recognized by the country, so Alipay couldn't promote it. But in eight years, they must have been well prepared."

"How long did Cloud QuickPass prepare? Half a year, so how can it compete with Alipay?"

"It's not Jiang Qin's style to make a high-profile move, but the promotion of payment software must be high-profile, accumulate credibility, and establish a brand image."

"During this period, there was a beeping sound in my ears. It felt like the whole world was Alipay. I don't know how Pintuan will respond..."

On a cold snowy night, Jiang Qin, wrapped in a thick down jacket, walked out of Building 1, 101, and walked along the path to Building 3, 201.

Feng Nanshu and Gao Wenhui went to get their hair cut. He was bored at home, so he went to brag with Lao Cao and the others.

The Internet cafe owned by Master Cao is being renovated recently. It is said that some people have started to apply for cards without even a computer in the room. It's really out of line.

"Old Jiang, I haven't been paid for the last team building."

"You're not the host of the party? Have you forgotten how your chest exploded that night?"

"????"

After bragging and forcing Cao Guangyu to call him uncle and pay the bill, Jiang Qin walked along the snowy path to the entrance of the community, intending to buy a large box of Lan Lingling at the door.

At this time, the lights of the convenience store were on, illuminating half of the snow.

The lady at the cashier was reading the headlines of tonight. When she saw Jiang Qin coming in and heading straight for the shelf in front of the store, she couldn't help but stand up a little straighter.

She didn't look up when Jiang Qin came the first time, but she recognized him the second time. Seeing Jiang Qin coming to buy a condom again, she hissed softly in her heart.

Mr. Jiang and Mrs. Jiang are really good at it. How many times a day is this...

When checking out, Jiang Qin lowered his head and immediately found the Alipay code scanning box placed in front of the cash register. The corners of his mouth slightly raised.

Awesome Alipay, it's at my doorstep?

Linchuan's GDP has soared in recent years, and the level of residents' consumption has continued to rise. It has long been far ahead of other second-tier cities. It is not surprising that it will be used as a promotion city for payment devices.

Jiang Qin opened Alipay on his mobile phone, scanned the code to pay, and reduced three yuan and fifty cents.

The lady at the convenience store watched Jiang Qin leave, and couldn't help shouting in her heart, Mr. Jiang should not study how to surpass Mrs. Jiang every day, but also develop his own payment device!

You are the pride of our Linchuan!

She only dared to shout these words in her heart, but her eyes were very hot.

At the same time, at the corner of the road, Feng Nanshu, wearing a long down jacket, ran over and threw herself into Jiang Qin's arms when she saw him.

She dyed her hair blue again, like a rebellious girl, revealing her naughty nature.

But when she got into Jiang Qin's arms, her left and right sides were bumped, and then she found that Jiang Qin had a big box of elves in his hand, and her cheeks turned pink instantly, a little shy.

Gao Wenhui also saw the box in his arms, and asked knowingly: "Jiang Qin, what did you buy?"

Jiang Qin raised the corner of his mouth: "Friendship protection film."

"Bah!"

Gao Wenhui called him shameless, wearing this means we are still good friends, right? What's the difference between this and those scumbags who say that wearing it is not considered cheating!

But before she could finish her words, she thought of another thing: "We just went to get our hair cut, and those barbershops all recommended that we pay with Alipay, saying that users can get discounts and merchants can get bonuses. I feel that almost no one uses Cloud QuickPass anymore."

"That's just an illusion."

"?"

In fact, Cloud QuickPass has already started to respond to Alipay.

The reason why it has not been paid attention to is that Jiang Qin did not choose to fight Alipay in first-tier cities, but chose to sink into the third- and fourth-tier markets.

When Alipay started to promote payment boxes, they took the third- and fourth-tier university towns as the center and continued to promote merchant payment codes, which are the things that users need to scan to pay.

You should know that payment boxes and barcode scanners cannot be used alone to complete payment. Stores that can use these devices must have a cash register, which means they must have a computer equipped with Alipay's merchant cash register system.

But Jiang Qin believes that there are very few stores that can have digital cash registers.

Especially in the second- and third-tier markets, payment codes that can be used with just a mobile phone are in line with reality.

So throughout January, Cloud QuickPass's payment code was constantly posted in third- and fourth-tier cities.

The market is expanding, and the overall number of users in the payment market is still increasing. Cloud QuickPass is rapidly catching up by using the sinking market. In fact, it is not far behind Alipay in terms of the number of users.

But from another perspective, everyone is not optimistic about Cloud QuickPass's path this time.

What is the consumption level in first-tier cities, and what is the level in third- and fourth-tier cities?

The number of users is similar, but the difference in user quality is too great. The transaction volume of the two companies may have already been far apart.

"Continue to promote in first-tier cities and ignore Cloud QuickPass's market sinking behavior."

"Wait until Cloud QuickPass's share in the first-tier market is completely eaten up, and we will turn back and grab his fruits!"

Pang Rui made a deployment in response to Cloud QuickPass's actions.

To be honest, this deployment is full of dog spirit, because this is the method used by Jiang Qinguan, and he intends to give him a taste of his own medicine.

However, what Pang Rui did not expect was that on January 10, Pintuan suddenly lowered the payment priority of Alipay in its app and put it in the folding column of other payment methods.

In an instant, Alipay's daily transaction volume and number of users dropped sharply. Pang Rui's face turned pale and the cup in his hand was smashed to pieces.

"This is unfair competition!"

That night, Ma Yun posted seven words on Weibo, which caused heated discussions on the whole network.

Many fans of Uncle Ma were standing up for justice below, saying that Pintuan was anxious and the means were too dirty and overbearing, and that if you can't afford it, don't play.

As a leader of the new era, Uncle Ma's motivational speeches across the country are indeed very effective, and he has countless fans under his social accounts.

"Regarding the adjustment of the payment priority of Alipay by Pintuan, it is a reasonable improvement based on business adjustments."

"In addition, I hope that Taobao can use Cloud Quick Pass payment one day."

Jiang Qin quickly expressed his views on Weibo and tagged the State Administration for Industry and Commerce.

That night, the second cup was broken at Alibaba headquarters, but Mr. Ma never expressed any opinions again.

However, the priority of Alipay was lowered to other industries, and it was folded a bit, which also affected the business volume of group buying.

After all, some consumers would rather give up group buying and use Alipay.

As a result, the number of users of Ele.Buy began to increase suddenly, and Zhang Xuhao's eyes widened, and he shouted in the office all day long!

"Boss, our users are also starting to lose."

"Don't worry, people will come back after the limelight. If you don't use group buying, what will consumers use? Use Dianping, or Ele.Buy?"

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