Chapter 655 Time Is Running Out for My Father-in-Law

The news that Feng Nanshu was Mrs. Jiang spread among the first-year graduate students, and the news that Mr. Jiang and his wife appeared at Longkai Hotel spread among the entrepreneurs at an even faster speed.

So, one car after another appeared in the next few hours.

Among these cars, BBA is a common one. Everyone crowded into the parking lot of Longkai, and finally stopped parking according to the parking spaces.

There were so many Chinese people that the old man in charge of parking lot guidance was numb. For the first time, he wondered how humans could have only two hands.

Then, a group of entrepreneurs gathered.

These people came from various cities and belonged to a variety of industries. At this time, Longkai was surrounded by three layers inside and outside, and no one could get through.

Those who came early entered the hall, while those who came late lined up on both sides of the fountain with their project books, looking like students waiting for their teachers to correct their homework...

"Is Mr. Jiang really here?"

"Yes, Mrs. Jiang is here to host a banquet for the students today, and Mr. Jiang is here with us."

"Damn, I told you, you can't find Mr. Jiang, you still have to go through Mrs. Jiang's way, Lao He is an example!"

"Who is Lao He?"

"Don't you know Lao He? Xiabu Hotpot, he wanted to do a chain but had no funds, so he opened a store directly at the gate of Linda. He used a lot of connections to invite Mrs. Jiang to have a meal, and she praised it for being delicious. Lao He has now received investment from Jinsinan."

"Fuck..."

In the crowd of people in suits and leather shoes, some people heard about this for the first time, and they called him a genius in their hearts. He deserved to be rich if he could do business through his wife's way.

At the same time, Jiang Qin in the crowd was invited into the largest banquet hall to look at their project books one by one.

If you are interested, keep it, if you are not interested, put it on the table.

There are even some well-known brands that will be established in a few years, but are now stuck by funding issues and have become the focus of Jiang Qin's attention.

Feng Nanshu is next to him, and sometimes Jiang Qin will hand her the projects he is interested in.

"Is this okay?"

"Yes."

"What about this?"

"No, brother, don't invest in this." Feng Nanshu shook his head, fearing that his big bear would be sad because of losing money.

Jiang Qin took the two project books in his hand, took a look, and thought to himself how it was the same as my judgment, and his suspicion that the little rich woman was very smart deepened.

In recent years, due to the rapid development of the Internet industry, coupled with the rise of group buying, takeaway and other platforms, small businesses have become more and more difficult to do. Take the catering industry as an example. The most significant change is that the trend of brand chainization has become more and more serious.

In business circles across the country, no matter which one, the most popular brands are always those chain brands.

In this case, the life of small entrepreneurs is becoming more and more difficult.

Boss Wei from Fuzhou opened a fast food restaurant and incorporated some ancestral skills. He mainly offered affordable prices and made a lot of money in the past few years.

Because compared with KFC and McDonald's, they still have an advantage in price.

But with the group buying war, takeaway war, and fast food brands launching localized money-burning wars, four of Boss Wei's six stores closed in half a year.

Why?

Because your price advantage is gone.

These chain brands have strong capital support behind them. Even if they fight a price war for a year, they can't hurt them at all, but money-burning wars will be a disaster for small startups.

No matter how good you are, how clear your positioning is, how good your reputation is in the place of operation, and how rich your management experience is, you can never resist this kind of real money competition.

Maybe in a few years, as the process of brand chainization accelerates, all cities in the country will look the same.

The same comprehensive shopping malls, the same branded stores, and the eating, drinking and dressing are becoming more and more national...

If you want to find a specialty store, even the Internet can't give you the answer, you can only make friends with locals.

For example, Jiangcheng hot pot, which city doesn't have it now...?

Don't worry about whether it is authentic, it does not have characteristics.

More than a decade later, characteristics will become scarce, and some cities may even become popular overnight because of their own characteristics.

So small and small households with characteristics can't fight price wars, nor do marketing, they can only ask for funds and hug thighs, this is the industry trend.

Driven by this environment, Linchuan has become their first choice.

Because the joint ecology of Linchuan business group + Jinsinan Foundation + group supply chain support + group marketing is simply an incubation paradise for entrepreneurs. Those brands in Linchuan that have faced national difficulties are living examples.

So in recent years, entrepreneurs of catering brands always come to Linchuan to try their luck.

It is under this situation that the city of Linchuan has entered a period of rapid development, and the growth rate of GDP has far exceeded imagination.

There are more and more migrant workers, and even housing prices are approaching those in first-tier cities.

In the sixth and seventh rounds, the Linchuan business group opened up channels for foreign brands to join. Many bosses bought houses here and even moved their headquarters here.

Jiang Qin also intends to cultivate some unique brand stores within the regional business scope. These stores may not be able to be nationwide because of their characteristics, but they are very good for the regional group buying ecology.

For example, if you travel to a certain city and hear about a special delicacy, you will definitely want to try it. This is the future tourism economy and also a traffic supplement for the business district.

Use the Jinsinan Foundation to invest a sum of money to make regional brands for these small brands, supplement the local business district, and gather local traffic.

Let the group supply chain be the source, integrate supply and marketing resources, and finally connect the brand to the group to make the ecology more complete...

Oh no, I'm going to make a lot of money again.

Jiang Qin tutted, packed the project book and development plan together, and took it back to the Linchuan business gang, intending to give the selected part to Wei Lanlan.

"How is it, what did Mr. Jiang say?"

"No word, but Mrs. Jiang nodded when she saw my plan."

"That's stable, unlike me, my project book has only been nodded by Mr. Jiang, and Mrs. Jiang hasn't nodded yet. I feel it's still a bit uncertain..."

At dusk, Jiang Qin and Feng Nanshu came to the group headquarters and handed those more promising project books to Wei Lanlan, intending to develop regional brands and then carry out initial incubation.

The projects he picked out were basically brands with very good revenue before 2010, which were also the ones that Feng Nanshu had nodded to before.

Such brands only owe money, and then slowly develop, and they definitely have a leading advantage in regional competitiveness.

Of course, some of these brands may also have national capabilities, and Jiang Qin is also happy to see them blossom across the country.

Taobao was originally named to help the national manufacturing industry do Internet business, bringing together large, medium and small manufacturing plants across the country to create a huge e-commerce empire.

Jiang Qin is now also using the way of helping offline stores to do business to bring together national, non-national, and unique ones, starting with the supply chain and ending with group buying, takeout or commercial complexes to achieve a win-win situation.

By then, the Wanzhong Mall, Wanshanghui, and the final ultimate commercial entity [Wanshang Tiandi] across the country will not be completely homogenized, but will have their own characteristics under the gathering of many traffic brands.

He, Lao He, and his aunt will have a huge win-win situation.

"Later, the group supply chain can send people to connect with this plan, and Tan Qing will arrange managers in various places to be responsible for the connection with the group."

"Understood."

After Jiang Qin finished speaking, he thought of another question: "How is Feng Group's Joy City now?"

"Now there are more and more real estate companies doing commercial complexes. Joy City's construction period is very tight. It is said that they hope to open in the middle of 2013."

Wei Lanlan thought for a while and added: "Wanzhong's Wanshanghui project in Shenzhen will probably open at about the same time."

After listening, Jiang Qin nodded: "What about the investment situation?"

"The effect of renting out at a reduced price is not bad, but the quality is not high. Kyoto's Joy City was originally intended to be a model, but it is a bit stretched at present, especially some catering brands, which are almost impossible to recruit. But didn't you say that shopping malls are not sold, but eaten."

Jiang Qin knocked on the table: "The time left for my villain father-in-law is not much."

"Boss, you are not stubborn anymore?" Wei Lanlan was a little surprised.

"?"

"Father-in-law is father-in-law, good friends are good friends, don't confuse the concepts."

Jiang Qin went out to find his good friends like a dog that looks like a human, and he saw Feng Nanshu playing with Sunai again.

These two people have common topics.

Jiang Qin got angry when he saw it, and took a step to take his little rich woman away, but when he reached the door, he suddenly stopped, as if he thought of something, and then pretended not to see it, and returned to the office quietly.

Afterwards, Jinsinan's targeted investment in regional brands was officially launched.

Some small brands with unique characteristics have been given the opportunity to grow and develop.

To be honest, Jiang Qin really wanted to have another group buying war, hook up other people's wallets, and burn some brands, but it was a pity that the only remaining Volkswagen was not good. It was said that the boss Zhang Tao was hospitalized for cerebral congestion and has not recovered yet.

Of course, the takeaway war is also possible. Although it is impossible to go to the store, some brands can still do takeaway.

And if you are hungry, you still have some spirit. Zhang Xuhao still feels that he is not inferior to others.

Therefore, not long after the regional brand incubation began, Pintuan Waimai took the initiative to start another takeaway war.

Ele.Bu was in a gloomy mood and asked Alibaba for help many times.

Pang Rui gritted her teeth and rejected Ele.Bu's letter of request. She felt a strong sense of crisis and was afraid to move because of the covetous eyes of Pintuan Waimai's supply chain.