Chapter 677 Shopping for Free? !

The opening of Joy City on the first day was a great success, and the enthusiasm for the activities on the second day was still the same.

You build a shopping mall and welcome countless customers as soon as you open the door. This sense of accomplishment is simply unparalleled.

Under such circumstances, the ongoing investment promotion work in the mall has indeed gone smoothly. Although some currently popular brands have not made the decision to open stores, their attitudes have improved a lot.

For a shopping mall, it is normal if the store renewal rate does not exceed 50% within a year.

The brand competitiveness of Joy City's current merchants is indeed inferior to that of Wanzhong, but as long as they prove that their customer traffic is sufficient, attract big-name stores to replace Feng's own franchise stores, and then do a good job in operations, it will not be difficult to become popular. .

So on the second day of the opening event, Feng Shirong specially invited the Kyoto marketing managers of several brand companies to visit Joy City.

Faced with the huge passenger flow, the marketing managers of these physical brands nodded repeatedly.

"Mr. Li, it is absolutely guaranteed that UNIQUE will open a store in Joy City."

"Feng's first step in transforming into commercial real estate is indeed a big move, and the customer flow has indeed met our store opening standards. It seems that Mr. Feng is not exaggerating."

"Mr. Li's words are serious, what about cooperation?"

"Well, I'll bring the team over after October 1st, and we'll discuss it in detail then."

After Feng Shirong heard this, he looked at Mr. Li and said, "There's no need to trouble Mr. Li. I can ask our business department manager to go directly to your headquarters tomorrow."

Mr. Li waved his hand: "It will be after the National Day, it will only be a few days anyway. I will lead the team here in person, and I will also confirm the location of the store."

"Then just listen to Mr. Li."

After taking the market inspection group of various brands to visit the crowded Joy City, Feng Shirong arranged for some cigarettes and alcohol to be given away.

At about the same time, the marketing department of the supporting office building also called and said that today's orders had obviously increased, probably due to the impact of the mall's traffic.

At this time, the marketing department employees responsible for receiving other brands also came over. After a few people communicated, they found that the brands all had similar meanings. After October 1st, the negotiations and store selection would be carried out together.

Things go so smoothly that once you raise your lips, you won't be able to put them down.

But after the opening discount, the most important thing is to stabilize the daily passenger flow. This part is also extremely important.

Feng Shirong walked away from the third floor and excitedly went to Han Xiong, the manager in charge of mall operations: "Have you calculated yesterday's sales?"

"Coming out..."

“Tell me, how many sales were generated!”

"Well... From the perspective of customer flow, Joy City's opening promotion was very good. The customer flow was full, which was really exciting. But from the perspective of sales, the data on the first day did not match the customer flow. Feng You don’t need to be too disappointed after watching it.”

As Han Xiong spoke, he handed yesterday's statistical data sheet to Feng Shirong.

Feng Shirong was slightly stunned. He took the report and took a look at it in surprise. Only then did he understand why Han Xiong told him not to be too disappointed: "Only more than 800,000?"

"Yes, it's unexpected, but if you think about it, it's normal. There are performances and programs for the opening, and the majority of people are joining in the fun. What's more, there are so many old ladies who go shopping for free. These people are actually not ours. audience.”

"But this is too little..."

Feng Shirong had a bad feeling: "Mr. Han, find someone to find out what Vanzhong's sales were yesterday."

After hearing this, Han Xiong scratched his head: "It should have more zeros than us."

Feng Shirong was stunned after hearing this: "What kind of activities did they do to make the sales so high?"

"They...didn't do any activities."

"What?"

Han Xiong clenched his fists: "I sent people to keep an eye on them for a day yesterday. They didn't do any activities. It was similar to every weekend before. The amount I estimated was the average sales amount of Vanzhong in the past few weekends. ”

Feng Shirong was stunned after hearing this: "Their daily sales are so high? What about when they open?"

“It should be more than 10 million, because every time Wanzhong opens a business, it has joint marketing with the group-building software called Liangjian Plan. The customers who come to the store through matching through the Internet are basically young and have spending power. "

"Then it can't be so different?"

Feng Shirong found it difficult to accept this real data.

Wanzhong didn't hold any activities, and its daily sales on weekends could reach more than 8 million, while Joy City's opening promotion only saw sales of more than 800,000.

He couldn't help but picture a group of old ladies rushing to the prize redemption area with lottery tickets in their hands.

Han Xiong stood up, led Feng Shirong back to the mall, and went to several stores on the third floor to inquire.

There were indeed a lot of guests these two days, but the reception rate was very low. Many waiters said that they felt relaxed these two days and felt like they were on vacation. They would come back if they wanted.

For store owners and managers, they have already smelled a dangerous smell. There are many customers, but the quality is poor.

Han Xiong looked at Feng Shirong's expression, but there was something he didn't dare to say.

The opening discounts are so huge that underground supermarkets want to buy one and get one free. The top prize in the lottery area can even win a car. It’s strange that it can’t attract talents.

But when the marketing ends tomorrow, the working day comes, and the heat subsides, the entire market may realize that we are swimming naked.

"There is one more thing. Mr. Feng, you must be prepared."

"What else?"

"An important part of the daily flow of customers in the mall is to use the group purchase channels of gourmet stores and cooperate with the platform to offer discounts to attract consumers to eat in the mall. However, after the Joy City store went online yesterday, it ranked very low in the group purchase. We hired people to make orders but couldn't get it up."

Feng Shirong's expression suddenly became a little irritable: "Is the group purchase really targeting Joy City? Doing business is to make money, how can there be so many love affairs!?"

Han Xiong pursed his lips and thought, love affairs? The one he dotes on is your daughter.

"In addition to this part of the flow, what other flow plans are there?"

"Main stores such as Heli Lao, Beilan Desserts, and Xitian..."

After listening to it, Feng Shirong turned around and left without asking another question.

At this time, Duan Ying came forward with a lot of things in her hands, saying that Joy City was really good to visit, and she couldn't help but buy a lot. Then she said that she went to Wanzhong, but the flow of customers on the opposite side was not even half of that here.

Hearing this, Feng Shirong frowned deeply.

Han Xiong looked at the couple and couldn't help sighing. At the same time, there was a crisp sound of footsteps behind him, and Cai Ming, the CEO of Hurricane Capital under Feng Group, stepped forward.

"What's wrong with President Han? There are so many people in Joy City, why are you still frowning?"

"The consumption rate of Joy City's current wave of traffic is too low. If you want to enter the normal operation stage, I'm afraid there will be a hell gate to go through. President Cai, I don't understand, President Feng and President Jiang of the group buying are so deadlocked, how dare he enter the commercial real estate market?"

"He didn't know at first."

"Ah? What happened later?"

"Later, he was busy and blind."

"?"

Cai Ming leaned on the railing and looked down: "When President Feng returned to China, he took over Feng from the great President Qin and tried his best to make a brilliant achievement, so he ran around to meet customers and worked non-stop every day, even his daughter He didn't have time to meet her, you have to say he worked really hard. "

Han Xiong swallowed his saliva: "..."

"President Jiang actually gave face to Mr. Feng. Seeing that Mr. Feng had not seen his daughter, he went to Mr. Feng's house in person. As a result, Mr. Feng went to socialize again! How could he know what he missed. "

Han Xiong's face twitched: "Is that so..."

Cai Ming smiled: "In fact, when Mr. Feng knew that Mr. Jiang was the president of Pintuan, he didn't think there was anything wrong. He is an Internet company and Feng's is in the real estate business. It stands to reason that they should not interfere with each other, but he completely underestimated the power of the Linchuan business group. "

"Does Mr. Feng also know that Wanzhong is also related to Pintuan?"

"I know, but it's too late. President Jiang borrowed Jinsinan to hold 30% of Wanzhong's shares. Feng Shihua asked me to convey this to Feng Shirong. The second brother gave the eldest brother a chance to make him understand that he can't get around Jiang Qin in commercial real estate."

Han Xiong was dumbfounded: "Even knowing all this, hasn't President Feng found a chance to ease the relationship?"

Cai Ming shrugged: "Mrs. Feng's pillow talk is too powerful. As for President Feng, he is not a person who is good at bowing his head."

"President Cai, I saw the sales volume of Joy City today, and I was panicked. Do you have a solution?"

"The name is wrong. It may be better to change it."

"?"

"What do you think It should be called Nanshu City. Will it have a better future than Joy City? "

After Cai Ming finished speaking, he couldn't help laughing: "The tide is about to recede. It will be clear who is not wearing underwear at that time."

Han Xiong was stunned for a long time, and suddenly seemed to think of something: "Mr. Cai, I heard that Wanshanghui in Shenzhen is about to open. Can I go there to be a manager?"

"Hey, you can't say anything. I am from Feng's family. Wanshanghui belongs to the great Mr. Qin. How can I decide where you go?"

"No, you keep talking about the great Mr. Qin, okay!"

At the same time, Feng Shirong and Duan Ying returned to the hotel, and their minds were still a little confused.

Just now, several people from the Ministry of Commerce called and said that many target brands are similar to what Mr. Li of Uniqlo said, indicating that they will wait until October 1 to bring a team to inspect.

Feng Shirong took off his clothes and sat in the living room of the suite and fell into deep thought.

If Joy City can still gather so much traffic when Wanzhong is holding an event today, it doesn’t matter if the sales are lower.

But Wanzhong didn’t do any event, and Joy City’s sales are still so low, which is fatal.

Joy City is a comprehensive shopping mall, not an amusement park that doesn’t require tickets.

Now he has another worry. Tomorrow’s marketing event will officially end. How many customers will be left is still unknown.