They Are All Reborn, Who Will Fall in Love?

Chapter 678: Another Group-Buying Truck

The opening promotion of Joy City ended, and the popularity did suddenly decline like a tide.

The sales on the second day were even worse than the first day, and even did not reach 800,000.

On Monday, when the morning light fell on Joy City Square, several managers of the mall looked at the empty hall and the deserted streets and could not help but whispering.

"No one on Monday, normal?"

"But there can't be no one..."

"I just went to see that there are still many people in Wanzhong next door, and many restaurants are full of customers."

"After all, it's a new brand, maybe it will be better at dinner time?"

So from 8 o'clock in the morning, the mall business manager has been patrolling everywhere. At noon, the mall welcomed a small group of people who came to eat, from nearby office buildings.

In the evening, the mall welcomed another small group of people, but they left in a hurry.

On Tuesday, there were even fewer customers.

There was a beggar at the entrance of Wanzhong. He took advantage of the opening of Joy City to move in and left at noon on Tuesday.

Feng Shirong brought people to the mall at this time. Looking at the empty interior, he instantly felt a feeling of a flower blooming and then quickly entering a withering period.

Han Xiong now knew that when the tide receded, no one would be left without pants. There was no lottery, and even the old ladies nearby stopped coming.

Seeing this scene, Duan Ying was a little confused: "Where are the people? There were so many people some time ago."

"After the promotion ended, the mall subsidies were gone. Joy City's stores are not competitive enough, especially the catering industry, which is a diversion store. There are almost no big brands. People nearby actually prefer to go to Wanzhong, eat what is caught in the river, drink Xitian, Ruixing and so on."

"We can't even reduce the rent?"

Han Xiong looked at Duan Ying: "Some brands cannot be solved with money. Anyway, the catering industry now dares not offend group buying."

Feng Shirong held the glass fence on the third floor: "Continue to do promotions and draws to increase customer flow until after the National Day, and wait until the stores we are talking about now sign contracts."

"This... is a solution."

Joy City has no group buying support, can't recruit popular stores, and is a brand-new mall brand. When discussing cooperation, it will always encounter brand defense.

The most appropriate approach now is to subsidize it yourself, attract customer flow, and trick those brands who are waiting and watching in.

As more and more first-tier brands are deceived, the mall will become more attractive, and then it will enter a virtuous circle by relying on service and location advantages.

This is called the business nurturing period in the commercial real estate industry. It is necessary to spend money to attract customers and more brands to update the mall until the mall can enter a stage of balance between income and expenditure.

Some of the brands that Joy City is currently negotiating with have a lot of traffic. They promised to come to choose a store after October 1st, so as long as the customer flow during this period is increased, it doesn’t matter if it is slow.

So Joy City once again launched promotional activities and cooperated with Dianping to launch exclusive packages.

Subsidies, channels, and two-way operations, starting from Wednesday and Thursday, the customer flow that had dropped sharply began to increase slowly.

Of course, Feng’s money was also burned. During the opening period, they took out a Volkswagen brand car, and now they put another car in the showroom.

In this way, until September 30, Joy City relied on the strong financial resources of a large family and business to finally stabilize the customer flow to a considerable level.

The weather is not very hot at this time. After all, autumn is just around the corner, and you even need to add more clothes in the morning and evening.

When the financial team of Feng Group calculated the income and expenditure statement for the recent period, they had only one feeling, that is, they would lose a lot of money.

But there is also an effect, because some regional managers are indeed a little tempted after seeing the customer flow of Joy City. Starbucks, Yidiandian, and Xiaolongkan have entered the negotiation stage for settlement.

Although they still insist on talking about it after the October 1st holiday, in Feng Shirong's opinion, the matter has almost been done.

"We should be able to breathe a sigh of relief on October 1st."

Han Xiong nodded: "Yes, the passenger flow during this period will increase rapidly. Even without subsidies, Joy City can still have quite good income, especially with the arrival of tourists. There are a lot of tourists in Kyoto."

Feng Shirong nodded: "Tell the Ministry of Commerce that after the October holiday, the settlement contract must be signed anyway."

"Understood."

"Mr. Feng, a manager of Weiduomei is here and wants to take a look."

While the two were talking, an employee of the Ministry of Commerce ran over.

Feng Shirong looked at Han Xiong: "I have to meet a few friends in the afternoon. Mr. Han, please go and receive them. You and Mr. Gu seem to know each other?"

"Yes, we talked a little at a cocktail party before, and later met a few times when we were recruiting investors."

"Okay, then I'll leave this matter to you."

Han Xiong nodded and followed the employee of the Ministry of Commerce to meet Weiduomei's marketing manager, Gu Zhifang.

"Mr. Gu, hello, why are you here in person? We should go to your place."

"I went to the store over there to check the hygiene, and I came here to take a look."

Han Xiong smiled: "Mr. Gu, take a look at our customer flow, how is it? Not worse than Wanzhong, right?"

Gu Zhifang nodded: "I also heard from my friends that your Joy City has good traffic, so I came here to take a look."

"Are you interested in opening a store? I have a lot of good stores left. A103 is what Mr. Zhang from Starbucks specifically asked us to keep. He said we'll have this one. Why don't you open it next to them?"

"Has Starbucks signed a contract with you?" Gu Zhifang was a little surprised.

Han Xiong scratched his head: "Not yet, but the store has been decided."

Gu Zhifang smiled and said: "I'll come and see after October 1st."

To be honest, Han Xiong has been hearing people talking about October 1st, October 1st, and he has become more and more sensitive to this date.

Because once, twice, and three times is a coincidence, but if everyone talks about October 1st, it's not just a coincidence, right?

Han Xiong couldn't help but invite Gu Zhifang to a secluded place, and couldn't help but say: "Mr. Gu, why must it be after October 1st? Our current customer flow can be stable at this number. There will be more on October 1st, right?"

"Everyone will make a decision after National Day, not just me."

"How do you know they will make a decision after National Day? What happened to National Day?"

Gu Zhifang coughed, looked around and saw no one, then said: "I heard that your Joy City may be empty for a few days during National Day."

Hearing this, Han Xiong's smile slowly froze on his face.

At the same time, at the south gate of Wanzhong Square, a manager Liu from Joy City was squatting.

On the eighth day of Joy City's opening, Wanzhong still had no action, and it was safe and sound, as if there was no intention of fighting a business war.

But at this moment, Manager Liu saw more than 20 trucks passing by, queuing up and heading towards the west gate.

This is the third time since Joy City opened. Manager Liu couldn't help but take out his mobile phone to take a photo, hesitating whether to report it.

On the first day of the opening, he, Lao Zhang and Lao Song also saw the trucks from the group-buying supply chain, so they immediately reported it, which scared Joy City to reduce the price by another 10%. As a result, Wanzhong did not hold any activities at all, so he was scolded and accused of lying about military intelligence.

Forget it, why not report it...

Maybe the truck driver was bored and drove for fun.

Manager Liu stood up and saw that the time was almost up, so he planned to go directly to Wanzhong for a meal.

However, before he walked a few steps, he saw countless workers appearing on the right side of Wanzhong Square, near the west gate, and the trucks that drove in were also parked in a uniform manner not far away.

Then, billboards were erected one by one, and stalls were erected one by one. From the west gate to the subway entrance, there were small stalls.

But what surprised him the most was that a stage was being built in front of Wanzhong, and there were two brand-new cars in front of the stage, which looked very familiar.

No, it's not familiar. I seem to have touched the red silk tied on the car some time ago.

At this time, Manager Liu raised his head and looked at the top LED screen. The promotional video of Xihanheqing was gone and replaced by a static poster.

[Group Buying x Wanzhong]

[Creation Collection x Food Festival]

[On-site lucky draw to win a car]

Manager Liu instantly understood that the trucks he saw during this period were not aimed at the opening of Joy City, but they were preparing for Wanzhong's National Day Carnival.

At this moment, the phone in Manager Liu's pocket suddenly rang. It was Lao Song who called.

"Lao Liu, did you take the subway today?"

"No, what's wrong?"

"I saw the advertisements for the Pintuan Food Festival and Wanzhong Creation Collection, right next to the transfer sign!"

"I'm at the entrance of Wanzhong now. Their activity booth has been set up. You can see the entrance plate from Exit B without crossing the intersection."

"It seems that the flow of people from Joy City is going to be intercepted. I have to report it."

Manager Liu hung up the phone and took a taxi on the side of the road while looking for Han Xiong's phone number in the phone book.

At this time, a man in a suit and leather shoes passed by him, holding a beautiful girl next to him, holding a trophy in his hand, and the two walked hand in hand into a hotel opposite Wanzhong.

Kyoto is holding an investor conference recently. The reason why Cai Ming came to Kyoto is to join the excitement of Joy City and to attend this conference.

Coincidentally, Jiang Qin and Feng Nanshu also came for this investment conference.

But this time, Jiang Qin came with Feng Nanshu.

Ever since the rumors about Pintuan and Feng's spread in the circle, the circle has been very curious about Mrs. Jiang's affairs, and there are quite a lot of things that can be found, and perhaps there is also the instigation of the aunt.

So, Feng Nanshu was named the angel investor of the year in 2013.

Because Jiang Qin was very "concerned" about the Joy City project, he originally planned to come over during the National Day holiday, just in time to bring the little rich woman to receive the award.

However, Feng Nanshu was not very interested in this trophy, but was tempted by the colorful ice cream in Jiang Qin's hand.

After entering the hotel, the two of them went to the suite on the top floor. Feng Nanshu was directly picked up and couldn't help but screamed, and the trophy in his hand almost fell.

"Jiang Qin, what are you doing?"

"I want to find out about my investors."

"?"

Feng Nanshu said with a stern face: "I won't let you find out."

Chapter 681/771
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