Chapter 650 Offline Payment War

Jingdong is Alibaba's rival in e-commerce, and Pintuan is now competing with Alibaba for the payment market. The two joined forces and pushed the number of Cloud QuickPass users to a peak in an instant.

At this time, the turnover of Pintuan Cloud QuickPass has reached Alipay's share in the e-commerce field.

However, when Alipay is fully committed to the offline payment market, Cloud QuickPass's achievements in the online market are not so prominent.

"Alipay's promotion efforts are too strong."

"If Alibaba occupies the offline payment market first, no matter how well Cloud QuickPass does online, the chances of turning around are slim."

"That's right, payment software is destined to be different from other software."

Payment software is different from commercial platforms such as e-commerce and food delivery. It is difficult for users to take advantage of payment, so the only way for payment software to retain people is to be convenient and fast.

For this reason, the payment market will not experience too drastic market share fluctuations. Basically, whoever grabs the user first will win.

This victory is not absolute, but the dominant position is definitely not easy to be replaced.

You have hundreds of thousands of yuan in Alipay, and you won't withdraw it and put it into Cloud QuickPass just because Cloud QuickPass is popular.

Therefore, companies that make payment applications want to get the first time of users.

Now, Cloud QuickPass has just caught up with Alipay's online pace, and has not started offline yet. From the perspective of long-term development, it is not dominant.

Zhang Xuhao, the founder of Ele.bu, has the same view.

Pang Rui promised him that Ele.bu will be connected when the offline payment market is fully rolled out.

So the better Alipay develops, the stronger the support for Ele.bu will be.

Taking advantage of this trend, Ele.bu has also begun to invest in the college student market in succession, trying to catch up with Pintuan Takeaway.

To be honest, Zhang Xuhao feels that he has caught up with the right time.

Why?

Because when they turned around to grab the college student market before, they were really afraid that Pintuan Takeaway would catch up again. As a result, Pintuan's current development center suddenly targeted the payment market and paid less attention to the takeaway market.

From summer to autumn, Ele.bu's business volume in the university town increased by 326%.

According to the previous market share, they have actually returned to the level of the period when they competed with Fandian.

However, Chen Jiaxin was a little worried about Zhang Xuhao's optimism. These worries had no reason, but came from her understanding of Jiang Qin.

"Something is wrong."

"Didn't the ground promotion of Pintuan start when Cloud QuickPass was launched?"

"Where did those ground promotions go?"

Ele.me is not in the forefront of the market, and it is competing with Pintuan, so it is relatively clear about the movements of Pintuan.

Chen Jiaxin noticed that the Pintuan sub-station had made some moves in July, and also received feedback from the marketing department that Pintuan's ground promotion had started to train again, but because Cloud QuickPass was gaining momentum online, everyone's attention was quickly diverted.

But if you think about it carefully, where did the ground promotion of Pintuan go?

Chen Jiaxin was slightly stunned, realized a problem, and frowned suddenly.

In the early morning of mid-October, the taste of autumn gradually began to take effect.

For the northern region, autumn is probably the shortest of the four seasons, because summer is too overbearing and the tail is always very long, while winter is often extremely fierce due to the addition of cold air.

But it must be said that autumn is indeed a very comfortable season.

At more than eight o'clock in the morning, freshman Zhang Ming got up early and went to the school cafeteria on the way to the club interview. After entering, he couldn't help but be stunned.

Because the school cafeteria was full of posters of Cloud Quick Pass. In addition, at the clean and transparent meal window, there was an additional QR code sticker next to the original clock-in machine, which said that if you use Cloud Quick Pass, you can enjoy 20% off.

Zhang Ming bought a tray of steamed buns, and in the process he saw that many seniors had already used Cloud Quick Pass.

In college, if you don't lose your meal card three or five times in a semester, you are not a college student. Some people are even too lazy to make up for it after losing it, and rely on cash to give their roommates year after year...

So, when the cafeteria supports Cloud Quick Pass, the number of student users has increased sharply.

Zhang Ming is not a person who likes to chase trends, and he likes to use Alipay, so he still swiped his meal card and went to the club for an interview.

After the interview, Zhang Ming met his girlfriend.

The two were admitted from the same high school and had a good relationship. When they were freshmen, they were already looking forward to graduating together, taking the postgraduate entrance examination together, getting married and having children.

"Zhang Ming, give me your phone, I'll go buy milk tea."

"Oh."

Zhang Ming took out his phone and handed it to his girlfriend, then stood at the intersection and waited quietly.

Not long after, his girlfriend came back and bought two cups of the sweet [Confession] series, and Zhang Ming's ZTE N88 had an additional [Cloud QuickPass] icon.

"?"

"Xitian has a 20% discount on Cloud QuickPass, and it seems that it can also be used in the school supermarket, and it is also 20% off when ordering takeout."

Zhang Ming said, and started using Cloud QuickPass to pay for breakfast the next morning. He ordered a takeout in the dormitory at noon, and opened Jingdong for online shopping...

The first to be affected was Ele.com. Since mid-October, their business orders have gradually begun to decline.

Zhang Xuhao immediately felt something was wrong, so he immediately called the city manager over.

"They are burning money."

"Group buying takeout is burning money again?"

“No, it’s Cloud QuickPass that’s burning money, but… it’s also equivalent to Pintuan Waimai burning money.”

“?”

The marketing manager in charge of Ele.bu Kyoto swallowed his saliva: “If you order food on Pintuan Waimai and then pay with Cloud QuickPass, you’ll get a 20% discount. Although the discount is provided by Cloud QuickPass, it’s actually equivalent to Pintuan Waimai giving a discount.”

After listening to this, Chen Jiaxin sighed: “I understand. He wants to use a sum of money to promote two softwares and use one 20% discount to achieve the effect of two 20% discounts.”

“Fuck…”

Jiang Qin’s business logic is actually very easy to reason about. To put it bluntly, it’s still a combination punch.

Pintuan Waimai + Cloud QuickPass, enjoy 20% off. For users, it’s just a matter of changing a payment software, but it leads to two results.

The first result is that students switch from Alipay to Cloud QuickPass. The other result is that ordering food on Pintuan Waimai is not cheaper than on Ele.buy.

Consumers don’t care whether Pintuan Waimai is discounted or Cloud QuickPass is discounted. The key issue is that I spend less.

"When Cloud QuickPass was doing online promotion, they were actually discussing cooperation with contractors of university canteens."

"So, we didn't see them on the market."

"According to the information collected so far, 80% of university canteens have already used Cloud QuickPass's scan code payment function."

After listening to Chen Jiaxin's analysis, Zhang Xuhao suddenly realized a problem, that is, with Cloud QuickPass, group buying has closed the loop in the college student market.

If group buying is used for takeout and payment, and the price is still low, then Ele.me will have no market at all if it is not in the college student field.

However, this may be an opportunity, because Alipay and Ele.me can also do this together.

"I'll go to Hangzhou and invite them to compete for the market together. Alibaba will never let go of such a big piece of cake."

"It's useless. Those canteen contractors have signed group-buying supply chains. If we fight a price war again, we can't afford it."

"Why are group-buying supply chains everywhere? Damn it, wherever we go, there are supply chains?!"

"Because their supply chains are burned by our own hands..."

"????"

It didn't take long for Cloud QuickPass to popularize QR code payment in college canteens, and it soon became a hot topic.

It spent a lot of money, not only to promote Cloud QuickPass, but also to suppress the desire to take advantage of the opportunity to attack. This strategy really opened everyone's eyes.

The most important thing is that group-buying, which originally had no achievements in the offline payment market, almost caught up with Alipay's efforts in the past two months after gaining the college student market.

Group-buying is indeed the company closest to consumers.

"Mr. Pang, you probably regret it now..."

"I regret the decision I made that summer."

Lv Zhichuan and Pang Rui are good friends. They often had dinner together and had many related business cooperation. However, after Lv Zhichuan left Alibaba, the two never contacted each other again.

However, the two companies are currently confronting each other, and Lv Zhichuan easily thinks of this old friend. I wonder what this old friend feels now.

In fact, if Pang Rui could have chosen Lashou.com and used the difficulties of online payment to curb the development of group buying during the group buying war, he would not have encountered this situation now.

Even if there is no group buying channel, they need more time to promote, which is better than being killed by others in their camp.

It's a pity that Pang Rui, who got the license with great difficulty, was too radical at the time.

Think about it, since 2004, Alipay has been struggling with the name of no license and has been sneaking for five years. Who doesn't want to run wildly after getting the license? How can you bear not to use the group buying channel.

But it is precisely because of this that they helped the biggest competitor later.

Now, the ecological chain of group buying is hindering Alibaba everywhere, which is equivalent to building a high wall between them and consumers, but Alibaba has nothing that can hinder group buying.

"Boss, the materials needed by Wanzhong Mall and Xihanheqing have been prepared and sent out."

"OK, thank you for your hard work. The publicity department and the ground promotion department will take three days off."

"Thank you, boss."

Jiang Qin sat in the boss chair in the conference room, looking at the balance of his cloud flash payment, twelve yuan and eighty: "Lanlan, how much is Taobao worth now?"

Wei Lanlan raised her head: "The valuation should be 50 billion."

"50 billion? Sunai, can you help me with the backend operation and change my balance to 50 billion, I will scan the cloud flash payment code and buy Taobao."

"???????"

Lv Zhichuan's heart trembled when he heard it next to him, thinking that the boss, this humanoid creature, is so fucking terrible, he has no bottom line at all.

(or2, monthly ticket, give me a monthly ticket...)