Chapter 665: A Single Move Affects the Entire Body!

Group buying lowered the priority of Alipay, which resulted in a more crazy promotion of Alipay offline. In addition to the confirmed Linchuan strategic brand, Alipay's ground promotion almost went to every store.

Brother, do you want a payment box?

At first glance, I thought it was a selling plate!

And in this stage, Alipay's first target is those stores controlled by group buying.

Because after group buying lowered the payment priority, Alipay lost this part of users rapidly.

However, not everyone will use group buying coupons first when dining out. They just think that group buying coupons are cheaper and they will be cheated in offline stores. This is the subconscious created by the crazy burning of money in the group buying war.

Pang Rui believes that as long as Alipay payment can give enough discounts, why must we rely on group buying as an intermediary for dining and shopping?

So, after research, Alipay held a discussion meeting on consumption subsidies for the catering market.

They want to burn money to make Alipay payment cheaper than group buying online!

At about the same time, the Ele.bu team and Koubei.com team went to Hangzhou and met at Alibaba headquarters, the Alipay business group building.

This was the second step in Pang Rui's plan.

"I have a feeling that Ele.bu's chance has come."

Zhang Xuhao felt his heart pounding, and he felt that all the humiliation could be washed away.

Chen Jiaxin couldn't help but nod: "President Pang should merge Ele.bu and Koubei.com into Alipay."

"Let's go and meet President Pang."

The two stepped into the Alipay business group building and happened to meet the Koubei.com team.

The two shook hands and exchanged a few words, and the joy on their faces could not be concealed.

Soon, the secretary with thin legs and a wasp waist came over and took the two teams into the conference room.

Pang Rui was wearing a champagne suit and had a short haircut. She looked more fierce than before, and her temperament as a strong woman was undoubtedly revealed. Sitting next to her were executives at all levels. When they saw them come in, they immediately clapped their hands to welcome them.

"Mr. Pang, long time no see."

"Long time no see, everyone please take a seat."

Zhang Xuhao and Fan Ming sat down first, and the team members next to them also sat down.

Afterwards, a cooperation case about the access of third-party applications to Alipay was delivered to them.

Although he was prepared when he came, Zhang Xuhao still felt a little numb when he saw the cooperation case for the first time, and the excitement spread all over his body.

In the middle of the takeaway war, he was abused by the group-buying takeaway and had to run around the country. Now he finally got the chance to fight back.

As for word of mouth, it is no exception.

Although word of mouth has not had a direct confrontation with the group-buying battlefield, there are many old people from Lashou.com and Wowotuan in the team, and they have long wanted to win the group-buying again.

After two days of discussion, the three teams decided to warm up half a month later, that is, at the beginning of the winter vacation, and then step by step to attract consumer enthusiasm, invest funds during the Spring Festival, and jointly attack when the consumer market is the hottest.

Pang Rui's idea is very simple, that is to create troubles in all directions for group buying, and weaken Cloud QuickPass during the Spring Festival craze.

You know, consumption subsidies are only a means to attract users during the promotion period, not a long-term solution.

Because doing business is always for the purpose of monetization.

Although they have attracted a group of users with payment discounts, everyone's group buying habits have not been rewritten. Users who can be attracted with money will be pulled back sooner or later, which is equivalent to tossing in vain.

Therefore, Pang Rui wants to merge Ele.buhe.com into the homepage of Alipay.

That's right, she wants to increase the stakes.

Stabilize the users attracted by Alipay with money, and then divert them to Ele.buhe.com.

In this way, even if the subsidy period is over, Ele.buhe.com can lock these users and feedback them to Alipay itself.

Kill three birds with one stone.

After the meeting, Pang Rui's secretary hurried in after seeing off the Ele.Bu team and Koubei team: "Boss Pang, Pintuan has placed an order with Yunkai Wuke and is producing its own payment equipment."

Pang Rui nodded after listening, thinking that this was indeed very much like Jiang Qin's style.

When he does marketing, he always leads others to burn money to do marketing, and he squats behind as a yellow bird.

But this time, Pang Rui will not give him a chance.

Pintuan has just started to make payment equipment. When the first batch goes online, Alipay's promotion has been completed. By then, Ele.Bu and Koubei will encroach on the market from both sides. She hopes to see Pintuan unable to take care of itself.

"She wants me to be unable to take care of myself."

"This woman is very bad!"

"Then...then I will act like I am a little too busy."

Jiang Qin looked at the winter sun, shrugged his shoulders slightly, and there seemed to be a golden wheel in his eyes, fiery and dazzling.

Subsequently, the promotion of group-buying sub-stations began to appear in first-tier cities, just like the previous Alipay promotion, and went to many stores.

But they are different from Alipay. They don’t bring equipment, only a technical manual, and a mouth, and they just talk.

In the past years of market competition, group-buying has maintained a good relationship with merchants in various places, so merchants are still willing to listen to them.

During this period, Alipay has been sending people to keep an eye on this matter. Every time the group-buying people just left, Alipay’s marketing manager followed them and asked them what they were doing in the group-buying.

The two companies' open and covert struggles were really exposed.

Then, an investigation document was sent to Pang Rui's desk, which was filled with the chatter of the group-buying ground promotion in the past few days.

"Pang, the group-buying ground promotion is promoting its own offline cashier backend, which is similar to our cashier backend."

"Without payment equipment, promote your own cashier backend first? What's wrong?"

The secretary couldn't help laughing: "It's quite funny. They said that merchants should first get familiar with their cashier backend, and wait until their payment equipment is online before working together to become bigger and stronger and create brilliance."

After hearing this, the executives in the room couldn't hold back and laughed out loud.

If the equipment can't keep up in a short time, let the merchants get familiar with their own backend first and wait for them. What a weird operation.

Merchants look at interests, not favors. By the time your equipment is on the market, Alipay will have unified the market. Is there any merchant willing to give up Alipay and use Cloud QuickPass backend?

Zhang Xuhao and Chen Jiaxin have been keeping an eye on the market for some time, and they were very happy after hearing this.

"It is said that those group buying groups are teaching those merchants how to use the backend very seriously. If some waiters don't want to learn, they will find the next waiter."

"It is really funny, but it also means that Jiang Qin is really anxious. You know, with Jiang Qin's ability, if it was in the past, he would never do such a thing."

After Chen Jiaxin finished speaking, she said again: "But there are indeed a group of group buying fans on the Internet who say they are waiting for the launch of the flash payment box."

Zhang Xuhao was so happy that he couldn't stop: "What do they care if they are willing to use it? It is the merchants who have the final say on how to collect payments. By then, Cloud Flash Payment has no market, and users should still use Alipay as they should. Otherwise, do they have to use cash?"

Time passed day by day, and the winter vacation of Linda University quietly arrived.

Although graduate students do not have a clear "holiday concept", Mrs. Jiang wants to go home every day. Her home is Hongrong Home in Jinshan Street, Jeju City. Who dares to stop her?

So she went to the graduate school early in the morning to pack her things and filled her suitcase.

Xie Ziyi and the others were left behind by their mentor to help his company with year-end accounting and revenue reports...

Seeing the school leaders come out in full force to see Mrs. Jiang off, her desire to find a good husband reached its peak at that moment.

The undergraduates of Linda University were also packing up and preparing for the holiday in a hurry. From the misty morning, many college students began to pour out of the school gate with their suitcases, and everyone was in high spirits.

But this is not a good thing for group buying, because more than half of the transaction volume of Cloud QuickPass comes from the school's business district.

With no students in the university, the canteen, commercial street, and surrounding business districts naturally began to close down, so when the winter vacation came, the usage rate and transaction volume of Cloud QuickPass began to decline.

To be honest, Pang Rui is indeed a powerful character. She specifically targeted this time period to snipe Cloud QuickPass during the low period of the winter vacation.

When college students go home and spend money in the city, Alipay, which has been widely promoted, becomes their first choice. During this period, if they spend money to enter the college student market, will college students use Cloud QuickPass again after returning to school?

In the business war, one move affects the whole body, and Ali has shown its most terrifying side.

Why Pang Rui can become the CEO of Alipay, this question has an instant answer at this moment.

But what's funny is that everyone found that the ground push of Pintuan is still tirelessly teaching merchants to use their system, and in just half a month, they almost visited the entire first-tier city.

According to the above requirements, they must teach at least one person to use the cash register system of Pintuan Cloud QuickPass in stores that are capable of using the cash register system.

And after this period of hard work, they did it.

But without payment equipment, what's the point of teaching them to use the cash register system? In the business circle, there was a lot of bad news.

However, amid these bad news, trucks from the Pintuan supply chain drove into the offline business district one after another, and connected with the ground push department that had been waiting for a long time.

"Are they all here?"

"They are all here. They are labeled with numbers and are self-adhesive. You can just tear them off and use them."

Liu An, who was in charge of the golden promotion in Sanlitun, brought his team into the carriage and moved boxes down one by one, but was stopped when they were moving them inside.

The strongest king of promotion, Jiang Jian, showed a sharp look: "Those inside are not."

"Oh oh."

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