Chapter 625 Who Wins in the End?

In April, at the official Internet conference, Jiang Qin had some exchanges with Alibaba's CEO Ma and Jingdong's CEO Liu.

At that time, Liu Chuanzhi and Lei Jun interviewed Jiang Qin in person on their behalf to see if he had any idea of ​​doing e-commerce.

Jiang Qin made it clear at the time that he was not interested in e-commerce, but when he turned around, he began to borrow strength from all sides and worked hard to develop the supply chain.

Supply and logistics are inseparable, and the two are actually the same thing.

In addition, Pintuan Yanxuan has established its authentic image in the past two years, its quality and reputation have always been online, and its user base is also very large. If they want to do e-commerce, then it will be a big trouble.

This is even more alarming than Tencent's establishment of Paipai.com.

Because Tencent has no achievements and experience in the field of e-commerce, it basically does it blindly, doing it if it can, and throwing it away if it can't.

But Pintuan has enough online sales experience, as well as a powerful ground marketing company and large traffic pools such as Zhihu and Jinye Toutiao, plus a self-built logistics line, it will be a big enemy at the beginning.

The downstream of the e-commerce industry is warehousing, so Jingdong Logistics and SF Express, who got the first-hand news, certainly didn't want to sit back and watch Pintuan suddenly expand its logistics line.

The news gradually began to spread, from this circle to the next circle, and finally spread to the entire circle.

When Alibaba's CEO Ma heard the news, his eyelids twitched wildly.

"Logistics line..."

"It's broken, it's coming to me!"

Alibaba's reputation couldn't be built, so it bet on Ele.bu, which was also very competitive. After eating up part of Baidu Takeaway's market share, it turned around and started a fight with Pintuan Takeaway.

Pintuan responded with a fierce attitude and immediately burned money, but it was still one step behind Ele.

What was everyone's attention on at the time?

It was all about who could win this war!

Pintuan changed its usual behavior and burned money to lure the enemy. Who wouldn't want to take a second look at such a new thing.

But no one could have imagined that Jiang Qin's madness online was just a feint. He actually focused all his efforts on supply chain promotion.

Ali's Zhonggong was developed by the entire e-commerce industry, which is their golden signboard.

Jiang Qin's Nanying was developed by the entire group buying industry, and its power is even greater.

The king in front is pushing, and the back is eating and expanding. In a blink of an eye, the group buying supply chain based on Hengtong Freight has expanded infinitely.

What is Hungry? Hungry is not a big deal.

The goal of group buying has never been Hungry, but a larger logistics.

Thinking of this, Mr. Ma felt that he still underestimated Jiang Qin's ambition and viciousness.

Ali did not build its own logistics, and its hands could not reach so far, so it was not sensitive to changes in the logistics market.

Moreover, this industry has always been behind the scenes, and ordinary people will not pay special attention to its development trends.

If Jingdong Logistics had not jumped out first and broke this layer of window paper, he would definitely still feel that Hungry did not take the lead, and the 500 million orders might have all been burned to the group buying supply chain.

The situation was reversed in an instant.

The takeaway field, which is regarded as the main battlefield, is actually nothing. The real main battlefield is the logistics construction.

The takeaway competition won a small victory, but the opponent seemed to have buried a mine in his yard, and it was a remote-controlled mine that could be detonated at any time. In this way, it is hard to say who won.

"Who is winning this game?"

"How can there be such a jerk?"

"If the supply chain of Pintuan continues to develop, the valuation of this company is estimated to double."

"Damn, no wonder he won the group buying war, this is not luck at all."

"Jiang Qin's plan may have started from the moment the group buying war just ended."

The circle was discussing it, and they thought from the beginning to the end that Pintuan won the group buying war more than a year ago and immediately started to lay out the supply chain, maybe for this moment.

In other words, Pintuan has actually been waiting for such a large-scale burning of money, because small-scale burning of money is useless, and only this scale can affect the development of the entire industry.

In other words, at that moment, Jiang Qin had already calculated the development of the food delivery industry to this point.

Or... even later.

On Saturday morning, an internal video about the group-buying logistics park began to circulate in the circle.

In the video, the workers in the park unloaded, moved, distributed and loaded goods in an orderly and interlocking manner, which was no worse than a professional logistics park.

These videos are said to be first-hand information obtained by a courier company who sent people to go undercover.

"The current group-buying supply chain does have enough capacity to support the e-commerce industry."

"Their digital warehousing is developing very rapidly and is almost catching up with the level of Jingdong Logistics."

"In addition, the three warehouses newly built in Yizhou, Shangdu and Jinmen are warehouses, but I looked at the construction scale and found that they are a little smaller than the logistics park..."

After receiving the news, Mr. Ma immediately sent Li Changming to Shanghai, to the headquarters of Ele.Bu, to meet Zhang Xuhao and stop the war.

Compared with competing for the market in the field of life services, what Alibaba hates most is that someone wants to get involved in the e-commerce industry.

The takeaway industry is just an investment, but e-commerce is their foundation.

At present, Ele.me has burned 200 million yuan after this food delivery war, and there are still 300 million yuan left, which can be regarded as a blessing in disguise.

After hearing Mr. Ma's instructions, Zhang Xuhao's face froze, and he felt like he couldn't breathe.

There is still money in hand, but he can't fight anymore. This is really uncomfortable for a radical like Zhang Xuhao.

Ele.me has all the advantages now. If it continues to push forward, it may hurt the backbone of group food delivery. If it gives up now, there will be no such good opportunity.

In the Internet age, successful businesses are not built up step by step by the ashes of burning money?

You are afraid that he will expand his logistics line, but I don't do e-commerce, what am I afraid of?

But the sponsor has spoken, and Zhang Xuhao has no choice but to let Ele.me reduce the discount first and slowly restore the original price.

Once the discount is reduced, the most affected are not the middle and lower-level catering stores, but the high-end catering stores on the takeaway superman side.

Because even if there is no discount, you still have to eat, but whether it is good or bad is another matter.

Without notifying Waimai Superman, Ele.bu directly restricted Waimai Superman's traffic. The "high-end food" that had previously made a lot of money was suddenly deserted.

Feng Shirong was waiting for Waimai Superman's performance to prove his decision-making ability. When he got the news, he hurried to Waimai Superman's company.

"What's the situation?"

"This food delivery war is on the surface a fight for the food delivery market, but Pintuan has its own supply chain. They set off fire in the first and second markets, took up all the freight orders, expanded their logistics scale through mergers and acquisitions, and built a logistics network for downstream cities."

Liu Yihua of Waimai Superman said: "The major shareholder of Ele.bu has been worried that Pintuan will enter the e-commerce industry. Now that he sees that he is leveraging his power to develop self-built logistics, he urgently stopped the money-burning war."

Feng Shirong thought for a moment after listening to it, and then he realized that Pintuan's operation of repairing the plank road in the open but secretly crossing the Chencang Pass was in a trance.

In other words, because of this incident, Ele.bu may not even dare to burn money in the future.

If this goes on, there will be no place for Ele.bu in the food delivery market.

As soon as he thought of this, Feng Shirong couldn't help but think of Jiang Qin's appearance at the Internet Conference. He still couldn't believe that this man who was so good at strategizing and playing with everyone would be his daughter's boyfriend.

"Mr. Feng."

"Hmm?"

Liu Yihua looked up at him: "It's said outside that Mr. Jiang of Pintuan is your son-in-law. Why didn't we Waimai Superman cooperate with Pintuan at that time?"

Feng Shirong came back to his senses: "This is a family matter."

"Understand."

Feng Shirong couldn't tell Liu Yihua that he didn't want to join Pintuan because he didn't care enough about his daughter and was not a good father, so he didn't even meet his son-in-law.

Half an hour later, Feng Shirong left Waimai Superman headquarters and returned to Sheshan Manor.

Duan Ying was in a good mood during this period. The wife's card game at home was set up again, and the sound of mahjong was heard one after another.

After all, after this stage of money-burning war, Ele.bu ate up a part of Baidu Waimai's share and now leads the industry.

She and her nephew both have a little bit of shares in Ele.bu, and the savings that were burned before have made a small profit.

The most important thing is that Feng Nanshu's boyfriend is arrogant and came to support her. In order to vent her anger, he directly ruined the meal. He was so arrogant.

In her opinion, Jiang Qin might be like her nephew a month ago, also in a state of panic, and his expression must be very bad.

Duan Ying is a woman with no information access channels. She can only see the takeaway market but not the overall situation.

But she guessed one thing right, Jiang Qin's expression is indeed not good now.

"Boss, Ele.bu's discount has weakened."

"?"

Ye Ziqing called on Sunday morning and reported the latest developments of Ele.bu.

Some of their large coupons have been cancelled and are no longer issued. Only some small coupons are left to maintain the enthusiasm of this event. The market seems to be fading.

If nothing unexpected happens, the supply chain of group buying should be exposed.

Jiang Qin thought that with the takeaway competition attracting attention, Hengtong Freight's dog moves could be concealed for at least a month, but he didn't expect it to be concealed for only half a month.

Jiang Qin was a little disappointed: "Damn, my three logistics warehouses haven't been built yet!"

"What should I do next?"

"Although Uncle Ma is Zhang Xuhao's financial sponsor, they are not the same company after all, and their hearts can't be on the same line. Zhang Xuhao is very arrogant and will definitely not be reconciled. Now they can accept the truce because they have the advantage, so we will force him to jump the wall."

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