Chapter 581: Adding Fuel to the Fire in the Market

The final exams will start soon, and in these five days, few college students can go out and have fun. Almost everyone is sleepy and solemn.

Some are stupid, temporarily quit their brother, and do well in every subject.

Some dogs are given the green light, although they can't do anything, but they act like the real thing.

Some young masters have armor fusion in their minds...

At the same time, Ele.bu and Kuaidi.com are working together to recruit riders, leaving the startup city and quickly conquering the surrounding cities.

Wei Dajun, who came to Hangzhou from his hometown to work, was an employee of a rental company, but at the beginning of last month, the company went bankrupt due to poor management, so he has been unemployed since December.

Seeing that he couldn't pay the rent, he was extremely anxious.

Later, by chance, he was introduced to Ele.bu by a friend from the same hometown and registered as a part-time rider.

In fact, Wei Dajun refused at first, because in his opinion, delivering food was too low.

After all, he is a college graduate. Doesn't it damage his status to do such things?

The New Year is coming soon. What should he say when he goes home?

Have you found a job?

I found one. I am delivering food for others now.

If this gets out, the people in the village will probably say, look, what's the point of his parents working so hard to support him to go to college, and finally he has to do such a job.

But Wei Dajun finally went, not for anything else, but because the landlord started to scold him.

And he didn't give him food when he was hungry... It's really a bit too much.

"Prepare an electric bike, preferably with two extra batteries, and charge it in the store while running. Oh, by the way, do you have any friends? Ask them to come together."

"Are you still short of people?"

"Yes, there are a lot of people short of people. I will give you a hundred yuan as an introduction fee for pulling one person over."

Wei Dajun swallowed his saliva and opened the company's group chat: "Are there any people who want to do part-time work? As long as you are diligent, you can make about four or five thousand a month."

The figure of four or five thousand is the result of Wei Dajun's income after running for a day multiplied by 30.

This is also the cleverness of Ele.bu.

It is different from fast food. It does not give a basic salary, but the delivery fee is extremely high.

The real-time feedback of daily income in the background can really stimulate the enthusiasm of the riders and make them feel that there is a bright future.

"Four or five thousand? Dajun, don't brag, what part-time job can make so much money?"

"Deliveryman..."

"The kind that moves goods? Is it tiring? I haven't done hard labor since I was a child."

"Not tiring, not moving goods, just a little bit exposed to the wind and sun."

Their original salary was actually between three thousand and five thousand. When they heard that there was a part-time job that could earn four or five thousand, some people immediately started to respond.

There were a total of seventeen people in the group. Except for three who had already found a job, the others were very willing.

Until three minutes later, the boss of the original company sent a question mark in the group, and everyone suddenly fell silent.

Although he had resigned, the boss's majesty still existed. Wei Dajun himself was a man who was not good at speaking. At this time, he suddenly saw the original boss appear, and he couldn't help but feel a little nervous.

"Brother Jun, what part-time job, can you take me with you? I'm going to be a deadbeat."

"..."

The rider team in Hangzhou was gradually established in this way under the routine of attracting people and giving bonuses.

Afterwards, Ele.Bu turned to Jinling and began to exert efforts at both ends.

And Kuaidi started from Kyoto, and after establishing a team, it began to develop southward.

In this stage, the wild growth of the industry in its initial state was brought to the extreme.

Because the domestic market is large, it means that the cake is large, and in a short period of time, there will not be a situation where multiple companies compete in the ordering industry.

Therefore, the process of going outward is as smooth as Dove.

In this process, college students and white-collar groups have made great contributions to the growth period of the industry.

Because according to statistics from Ele.Bu, these two groups account for 80% of all orders.

In addition, after the success of the platform specializing in late-night snacks in the start-up, it also began to operate three meals delivery.

There are also some ordering platforms that focus on professionals and college students, and they are also working hard to expand their business and wait for capital to enter.

But the takeaway industry did not see the phenomenon of thousands of companies rising overnight like group buying websites.

Because compared with group buying, the threshold of the takeaway industry is indeed relatively high.

Group buying can be done by building a website. As long as you attract enough merchants and negotiate a low price, you can make it big.

But the takeaway industry needs to hire a certain number of riders and form a special team to start the business.

Therefore, the group ignited, so that the situation of thousands of companies competing for each other did not appear.

During this period, Boss Jiang has been paying attention to this industry, worrying about it privately, and even registered an ID "Peerless Business Pride" on Toutiao to show his concern for this industry every day.

[The takeaway industry has great potential, and the number of riders will become the key to later development! ]

[Many companies in the takeaway industry are competing, and the market share of the first-tier market will determine success or failure! ]

[The Internet is booming again, and the speed circle city is the king of development! ]

[In the Internet business, burning money for speed is the basic rule, and you can stand out if you are not afraid of burning money! ]

Several articles were quickly pushed, and the words revealed the taste of fighting, grabbing, and burning.

Soon, these articles were quickly reposted by Baidu News, UC Headlines, Tencent News, and Sina Weibo. When the food delivery industry was still in its infancy, it had already begun to create a prosperous atmosphere.

"Damn, these old foxes..."

Jiang Qin pushed away the keyboard, knowing that the big companies had begun to focus their attention.

Otherwise, his misleading articles would not have been reposted so quickly.

From this point of view, there are many people who want to hype up this industry.

And the fact is exactly as Jiang Qin expected. Although the plan of Ele.Bu did not pass the test of Li Changming, the new investment manager of Alibaba, with the publicity of Toutiao, it gradually caught the attention of Boss Ma.

He has always wanted to find a new breakthrough to enter the local life field and do group buying.

Now seeing the food delivery industry, he thinks that the opportunity may have come.

Li Changming is also a smart man. When he saw that his boss was so concerned, he immediately found the development plan of Ele.Bu that he had thrown away before.

"Boss, I've actually been paying attention to the food ordering platform industry for a long time!"

"Have you contacted a suitable company?"

"No, I'll contact them right after I get back."

The days passed quickly, news came one after another, and the food delivery industry became more and more prosperous.

Some office workers have gradually developed a mentality that they can't live without food delivery.

This is actually related to the "blessings" of work in China.

Although workplace dogs have lunch breaks, most people's lunch breaks may only be two hours, or even one and a half hours. If they dawdle for a while and have a meeting, it may not even take an hour.

Add to that eating lunch, it's difficult to take a nap.

Many experts on the Internet say that 45 minutes is the best time for lunch break sleep, but this "best" is bullshit in the eyes of most workplace dogs.

Don't even mention 45 minutes. Some people's mental fatigue can't be relieved even if they sleep for an hour or 45 minutes.

In this case, ordering takeout in advance, eating immediately after get off work, and going to bed quickly after eating has gradually become their normal life.

This is a micro-development, called habit formation.

In the macro aspect, the news from Jiang Qin did work. Kuaididian began to target the market in Shanghai and was ready to compete with Ele.me. This is called the direction of development.

Then, it was waiting, waiting for the market to start to have disputes.

Jiang Qin felt that if the market did not fight, it would not be able to grow to the limit, because only when it was fighting, the platforms would burn money the most and grow the fastest.

Just like the crazy burning of subsidies in the group buying war, consumers' habits were quickly formed, the industry grew infinitely, and finally merged into a mature market.

"Lao Jiang, you don't have to take the final exam, why do you put on a serious expression all day long?"

"I am guiding the growth of an industry and changing your lives."

"..."

On January 17, the final exam was completely over.

A wave of college students who had been in the circle emerged in the school, surfing the Internet, renting rooms, and sleeping for a day and a night. Everyone seemed to be taking revenge on the previous week.

Feng Nanshu trotted all the way, sticking to Jiang Qin with a cold expression.

She wore a pair of black high-waisted jeans today, which made her figure look slim and tight, with a perky little butt and a slender waist.

But the cold Jiang Qin didn't even look at her, like a gentleman who had gotten rid of vulgar tastes, squinting his eyes and letting the little rich woman run around in front of him.

"Just study every day, don't make good friends, good friends affect your studies."

"Brother, I will never study again."

Jiang Qin looked at her seriously: "I am so beautiful, aren't you afraid that someone else will make friends with me in the past half month?"

Gao Wenhui and Wang Haini looked at them from behind, and couldn't help but secretly said that they were childish.

But childish as they were, they were easy to deal with.

In the past, the two of them separated because they had things to do, and they were far away, so they didn't miss each other so strongly.

For example, Jiang Qin sometimes went on business trips and sometimes attended meetings, and Feng Nanshu went to Shanghai because of her grandmother's birthday party. They were far away and couldn't see each other even if they wanted to.

But this time it was different.

They were in the same school but they had to bear not to see each other, which was really a pain for both of them.

Feng Nanshu had been talking in his sleep these two days, and all of them were calling Jiang Qin.

The four of them walked forward and arrived at the entrance of the cafeteria. At this time, Jiang Qin was still explaining to Feng Nanshu how dangerous it was to not look closely at a good friend who was so good-looking.

The rich woman became more and more scared as she listened, and finally she put all the blame on Gao Wenhui, saying that she was too strict in supervising.