Chapter 573 Year-End Summary

"Boss, Gaode accepted investment from Pintuan."

"Pintuan again..."

In Hangzhou, at Alibaba's headquarters, the news that Gaode accepted Pintuan's investment, accounting for 28%, came, and Boss Ma's expression instantly became ugly.

From Lashou.com to UC.

The companies he invested in, one by one, suffered losses at the hands of Pintuan. Now the target company has been snatched away again, and he must be angry.

Alibaba has been famous for a long time, and has enjoyed the dividends of the times and has developed extremely rapidly.

But I never thought that the rising star would be so fierce, which made Mr. Ma more and more vigilant.

You know, two years ago, Pintuan was really nothing, but two years later, this website has dominated the entire industry.

Especially the Pintuan supply chain has been gradually built up, allowing all physical merchants to become their own processors, and its ability to attract money is really getting stronger and stronger.

He is the one who sells vegetables, and the merchants who buy vegetables and go back to do business have to pay a share to the platform.

Under this model, Pintuan's strength will become stronger and stronger.

What worries Mr. Ma the most is not the supply chain + platform model of eating both ends, but its own brand, Pintuan Yanxuan.

To be honest, Pintuan Yanxuan has already entered the e-commerce field that Alibaba has set as a forbidden zone.

After all, he does online self-operation and delivery, especially the delivery route that cooperates with community group buying, and the same-city delivery has been very mature.

Speaking of e-commerce platforms, Mr. Ma is not afraid of anyone, even Jingdong, he doesn't take it seriously.

But if Pintuan really wants to go deep into the e-commerce field in the future, it will be a problem for Mr. Ma.

Why?

Because what the Internet ecosystem has been doing is always the routine of high frequency beating low frequency.

High frequency refers to functions with high user usage rate. Using the traffic of high-frequency functions to drive the development of industries with low usage frequency is the so-called high frequency beating low frequency.

Today's Internet users have gone further and further on the road of group coupons when going out for dinner.

Coupled with the daily special community group buying projects, there will be more and more users of group buying, and consumers will use group buying more and more frequently.

If one day, there is a software that can deliver food to your door and buy everything online, and the key is that everyone really believes that it is genuine and can deliver on the same day, it will be very dangerous.

However, it seems that Pintuan has no plan to fully develop Pintuan Yanxuan...

Mr. Ma now always has a feeling of "how can others sleep soundly beside my bed", but that Jiang is really fucking daring to sleep!

"Now, we really can't break up."

"Alipay is the current development priority. Without group buying, the application scenario of offline payment will be gone."

Mr. Ma was silent for a long time: "We need a product that can restrain Pintuan, otherwise it will be too passive. How can we break Pintuan's monopoly in the field of life services?"

To be honest, Alibaba has grown to a certain extent. It has resources and funds.

If they support any company, it should be prosperous.

Mr. Ma likes people who control everything, and he is very proud, but this feeling of being powerful but nowhere to use makes him very uncomfortable.

The life service sector has always been a sector that Mr. Ma attaches great importance to. Even if Lashou has collapsed completely, he is still eyeing this sector.

But the problem is that every step of group buying from supply chain to platform is strictly guarded.

At the same time, in Alibaba's investment department, the newly appointed manager Li Changming sat on Lu Zhichuan's original desk and repeatedly looked at a stack of startup company materials.

In recent years, there has been a boom in Internet entrepreneurship. Everyone knows that this field is a gold mine, and they think that they can cheat investors' money by digging casually.

This leads to the fact that investment managers must have a keen enough eye to find truly valuable entrepreneurial projects from a bunch of gimmicks.

Li Changming flipped through the project and saw a project seeking funding, which said "Ele.com does not order food platform".

He opened it and took a look, and threw it aside.

This is another project that burns money without limit. It is too risky to bet on such a project as his first investment after taking office.

"..."

In a blink of an eye, time came to New Year's Day, 2011 was completely over, and the brand new 2012 was coming.

At this time, Linda University welcomed another snowfall.

The bitter cold wind raged in the campus, like a whistle, and the snowflakes were flying all over the sky, getting heavier and heavier.

The pine trees standing on the left and right of the cafeteria were pressed down by the thick snow and bent slightly.

Jiang Qin has recently been investing again and is going to build a headquarters in Shanghai. He always feels hollowed out, so he has been eating everywhere these days, eating at Cao Shaoye's, Zhang Guangfa's, Song Qingqing's, Jian Chun's and Jiang Tian's.

But he didn't eat at the little rich woman's, because he subconsciously felt that the little rich woman was his own, so what was the need to eat.

"How can you eat at home all day long?"

"I have no money."

Jiang Qin sat opposite the four golden flowers in the third class of finance, eating the wontons bought by Jian Chun himself, and answered Zhuang Chen indifferently.

Zhuang Chen gave up the postgraduate entrance examination early and planned to start a business as soon as he graduated.

In the last period of his college life, he was determined to follow the route of a cool male god.

Zhuang's cool male god never takes the initiative to ask Jian Chun out for dinner, but "runs into her" every day.

He doesn't say hello when he meets her, but always "accidentally" sits next to Jian Chun after dinner.

Even when sitting next to him, he would not talk to Jian Chun, but he always liked to talk to Song Qingqing, Jiang Tian or Pan Xiuying.

In Zhang Guangfa's words, this is called aloof? How aloof are you!

So, Jiang Qin came to eat at the Four Golden Flowers's restaurant a few times, and every time he saw Zhuang Chen staring at him covetously.

At this moment, when he heard Jiang Qin say that he had no money, Zhuang Chen's face was full of ridicule and jealousy.

"Pretending again."

"?"

Jiang Qin turned his head and looked at him: "I said I didn't have money, so I pretended?"

Zhuang Chen glanced at Jian Chun and spoke again: "You say you don't have money now, and you will definitely say that you only have a few hundred million left later. Do you think you are funny every day?"

"You are so stupid. I might as well tell you the truth. I really have no money this time."

Hearing this, Zhuang Chen's heart trembled: "Is Pintuan in crisis again?"

Jiang Qin sighed: "I have invested in several companies and got a piece of land in Shanghai to build a headquarters building with dozens of floors. I have spent so much money, so of course I have no money. Do you think I like to pretend? Haha, superficial."

"..."

After breakfast, Jiang Qin drove away from Linda and came to the Pintuan headquarters along the snow-covered streets.

Under the heavy snow, the headquarters courtyard was white. There was a snowman in front of the parking area. It looked ugly. I don't know whose masterpiece it was.

"Boss, look at the snowman I made!"

"I saw it, it's awesome!"

Lu Feiyu smiled at the door: "Do you see how tall this snowman is? It's made in your image!"

Jiang Qin: "?"

At this time, Dong Wenhao, who had just returned from Kyoto, covered his face: "I asked you to learn how to flatter, and you just learned this trick?"

"Brother Dong, am I not flattering well?"

"Good, very good..."

At the same time, executives who rushed back from all over the country have gathered in the conference room.

In 2011, group buying developed rapidly, so the year-end summary meeting was still necessary.

Putting out the achievements made this year and putting them on the table is not only a summary of experience, but also an incentive for the future.

The first person to report was Tan Qing, because group buying is currently the most important project of the entire company and the most profitable project.

Then there is Dong Wenhao's Zhihu, Lu Feiyu's Toutiao, Wanzhong, Hengtong, Shangbang, and Jinsinan Investment from Xu Yu...

Group buying has now taken over all the sinking markets, even the county towns.

It is not an exaggeration to say that the current group buying users are all over the country.

In the group buying business in small cities, KTV and cinemas attract the most customers.

The customer attraction rate in first-tier cities is dominated by food, which also reflects the differences brought about by economic development.

In addition, Hengtong Freight's transportation routes and warehousing construction for the four first-tier cities have come to an end, and an efficient supply chain has been built.

This plan is the top priority for the later development of group buying, and it must not be limited to the four first-tier cities.

Therefore, in 2012, the group supply chain business will also begin to sink to the target cities according to the number of group buying orders.

In addition, the third Zhihu campus beauties and campus grasses competition has reached a fever pitch, and the results of the campus competition are almost out.

Huaying Entertainment is currently looking for these candidates. On the other hand, according to Dong Wenhao's suggestion, it has set its sights on the market of youth commercial films.

Campus movies like this do not require complex scenery or too exquisite costumes and props.

Low cost, but good effect, is indeed a good development direction.

Moreover, the story written by Shi Miaomiao is not vulgar, and is indeed very suitable for adaptation into this type of movie.

On the Toutiao side, the creators attracted by the previous infringement incidents have brought a large amount of content to the entire platform and attracted a large number of users, which is currently growing steadily.

In addition, Sunai has launched an advertising platform for Toutiao.

Any advertiser can use this platform to place advertising tasks on Toutiao Tonight, and the creators will claim them.

Some small brands actually have a hard time advertising.

Because the platform advertising price is too high, and web advertising is ineffective, it can't reach the expected target value at all.

But the emergence of Toutiao completely fills this gap, allowing brands to rely on algorithm delivery to obtain the most accurate potential users at a very low cost.

The blank market is often a blue ocean, so this service immediately attracted widespread attention when it was launched.

There are also many online stores that have started to operate on Toutiao with their own money.

In addition, on the Wanzhong side, six renovated shopping malls were put into operation, and the brands of the Linchuan business group were strongly settled in, forming a closed loop with the group buying, and also allowing the seventh batch of business group brands to enjoy the dividends of traffic.

Several executives stood up and spoke in turn, and the year-end report was soon over.

Everyone stood up noisily, shouting loudly for the boss to treat them.

Before Jiang Qin cursed, Tan Qing came over and handed over a document with the development plan of the hungry meal platform, which was obviously a version for seeking investment.

"Boss, someone in Shanghai has started to do takeout."

"Well, it's still early, don't worry about it for now."

Jiang Qin reached out and threw the plan on the table.