Chapter 597: Spending Money Again

During the Qingming Festival, the temperature dropped slightly with continuous drizzle.

In a world that ordinary people cannot feel, the battle of Internet business is like a small hotel near a university ushering in the weekend, and the battle is already fierce.

The news of the release of Xiaomi 2 has been hyped since then, and Huawei's mate series has also been put on the agenda.

The three domestic telecom operators also followed the trend and launched the latest traffic discount packages, targeted packages, and contract packages to compete for users.

The mobile Internet market is expanding day by day.

Mobile games such as Fruit Ninja and Plants vs. Zombies have been launched one after another, and root tools have also flourished, marking the increasing maturity of this market.

In terms of e-commerce, JD.com, Suning and Gome have raised funds again, and it seems that they will make some big moves in the second half of 2012.

During this period, Alibaba bought back 20% of Yahoo's shares, and the entire enterprise was truly controlled by Boss Ma.

Subsequently, Boss Ma cooperated with Acer and invested a large amount of money to build Alibaba Cloud Mobile Phone, intending to officially enter the field of smart phones.

In the same year, Youku and Tudou announced their merger, and 360 started to build a search engine.

WeChat’s number of active online users finally surpassed Weibo, and Tencent Weibo finally made a comeback when it was beaten to a pulp by Sina Weibo.

In 2012, the Internet market was full of major events, which seemed to be foreshadowing the coming of a more prosperous era, attracting the attention of countless investors.

“Since 2010, the domestic Internet market has entered a period of rapid development, especially the popularization of mobile devices, which has accelerated this process. Among them, several representative companies can be regarded as the pillars of the Internet industry.”

“For example, Alibaba, Tencent, 360, NetEase, Sina…”

Mr. Hu, a famous financial expert, made his own evaluation of the current Internet boom.

Seeing this, the host couldn't help but ask: "What about Pintuan? This new company has been in the limelight in the past two years, and now it has entered the takeaway market. Do you think it can't be regarded as a representative company of the domestic Internet industry?"

"Not yet."

"Why? This company is a unicorn in the O2O field."

Teacher Hu looked at the host and smiled pretentiously.

Why not? Because other companies are willing to give him publicity fees, but Pintuan is not willing to give it, and even points his nose at people and scolds them.

He has been in the "expert" industry for so long, but this is the first time he has encountered such an unyielding company.

You spend a little money and let me do some publicity for you to strengthen your reputation. What's wrong with that?

But they can't attack Pintuan head-on.

Because just last month, Pintuan signed an agricultural assistance agreement with five counties and is helping some unsalable fruit and vegetable farmers to carry out strategic plans for external sales.

Ordinary consumers may not know, but according to industry insiders, their plan basically does not make money except for fuel costs.

Jiang Qin is not a true gentleman who has strict moral standards for himself. He just thinks that this matter is in line with his three views, so he did it.

Moreover, he will not lose money.

Why?

Because the ecological chain of group buying has been established.

They can make money without fruit and vegetable farmers, but the commission of merchants is fixed.

A pound of eggs is bought back, supplied to merchants, and fried into a dish. The price rises tenfold. They don’t need to make money from the bottom. The platform commission alone can make back the money for the eggs.

Therefore, although the "experts" are reluctant to praise it, they dare not touch the bad luck of this company.

The most terrifying thing is that group buying is currently entering the food delivery industry, and it seems to be intentionally extending this ecological chain.

Imagine what the entire group buying industry chain will look like after the food delivery market is also unified by him?

An egg is put in, transported, processed into a dish by merchants, and then delivered to the home by riders with a delivery fee. Then is this egg still the price of an egg?

No, the price of the egg has increased several times in the end, and what he paid is actually the egg.

From sourcing to delivering food to the door, such group buying is actually comparable to a money printing machine.

However, as far as the current situation is concerned, it is too early to talk about the unified takeaway market. Group buying does have an advantage from the beginning with the help of packaging plans, clothing plans and tableware plans, but other platforms are not soft persimmons.

In several rounds of takeaway offensive and defensive battles, Ele.bu was the first to bear the brunt and seized the opportunity in the college student market.

Nuomi Takeaway was renamed Baidu Takeaway, and the new red theme color was extremely dazzling. The business volume and development speed were close to Ele.bu.

In addition, there is a takeaway superman with foreign background who has entered the Shanghai market in a high-profile manner.

After establishing an independent branch in China, this foreign website quickly acquired "Eat Your Meal", taking the first step towards localization of the international platform.

Subsequently, he accepted a huge amount of financing from the old venture capital institution, Hurricane Capital, and quickly signed 10,000 restaurants and stores.

In general, there is only one word, rich.

As the largest investor in Waimai Superman, Hurricane Capital also attracted a lot of attention.

This is a venture capital institution under the Feng Group. Its previous investment directions were mostly traditional industries, such as real estate, cruise ships, hotels, etc.

This is their first time to enter the Internet, and they didn't expect the move to be so big.

Once the incident fermented, it also formed a wide range of hot discussions in the investment circle.

Then rumors began to leak out, saying that the management of Fung Group was undergoing a major reshuffle, a new leader was in place, and it was about to explore the Internet field.

Faced with the onslaught of foreign companies, the valuation of the food delivery market has soared again.

Liu Yihua, head of Takeout Superman China, said in an interview that he will serve 200 cities within a year.

In fact, their actions were really fast. In just one week, they reached the scale that other websites took half a year to reach. Of course, this other website does not count group shopping.

At this moment, at the forefront of the market, a batch of low-quality takeout Superman plastic bags gradually entered the market. Legend has it that merchants who use these plastic bags can receive a 500-yuan subsidy from an unknown rich man.

"The domestic market is really dangerous."

"I don't know why, but I felt huge resistance during the promotion process, as if something was pushing back."

"The good news is, so do others."

"..."

As the number of platforms entering the market increased again, the funds remitted into the market also began to expand, users grew faster, and the competition for rider resources began to intensify.

Xinglebu, which received investment from Tencent, once again increased its delivery subsidies, and the number of registrations surged.

This move caused other platforms to follow suit.

In the past, the rider profession was still held by people at the bottom, such as those who could not find a job, or those who made less money and resigned from their jobs.

But with this wave of money-burning and price increases, many people who used to have jobs have begun to join the food delivery army in their spare time, including those within the system and those on the job.

Seeing the market becoming more and more prosperous, Jiang Qin was very happy.

The cake is bigger.

At this stage, the entire food delivery market has burned almost tens of billions of funds.

Just imagine, if it weren't for this kind of competition model, which company could afford to support such an industry?

Group-building is not possible, so Jiang Qin does not dare to leave early, and Alibaba and Tencent are so large that it is actually a bit difficult to face such a money-burning field.

This thing requires everyone to do it together.

"Boss, the number of our riders has been decreasing in recent days, mainly because those websites have been hitting us so hard that their eyes are burning red."

"Has it affected the group takeout business?"

"Shanghai and Kyoto have a large number of orders and a rapid growth rate. Our number of riders is indeed obviously insufficient. If this continues, it will definitely have an impact."

Jiang Qin listened to Tan Qing's report and tapped his fingers on the table: "How much did they increase the delivery subsidy?"

Tan Qing flipped through Ye Ziqing's report: "The delivery subsidy has increased by two yuan to five yuan, but the effect is really good. Some small platforms that cannot find investment institutions have been burned in recent times. died."

"Can you check the business volume of each platform?"

"It can be estimated that as long as Burger King provides the takeout data within the past three days, we can roughly analyze the order volume of each platform."

Jiang Qin pursed his lips: "It's definitely not possible without bleeding. You and Xu Yu should check it out and calculate the cost of their delivery fees."

"Boss, do we also have to burn money?"

"With a large loss of riders, the order-taking speed will drop, which will not only affect the user experience, but also affect the platform's reputation. It will be difficult to make up for this later. However, we have to burn the money in another way, so I need to know the total amount."

"Okay, then I'll do it now."

After hanging up the phone, Jiang Qin started thinking.

Burning money requires skills. If you burn the same amount as others, it may not be effective. You have to burn more than others to achieve immediate results.

But if you burn too much, the cost will increase rapidly.

Therefore, Jiang Qin plans not to change the amount of money burned, but to change to another way of burning money.

Jiang Qin turned to look at Lao Cao: "Brother Cao, money is burning in the market now. What do you think we should do?"

Cao Guangyu puffed up his chest instantly: "You finally know how to ask me for advice. According to my opinion, you should also burn money to let them know what real money burning is."

"I mean, what should I do if I can't afford dinner? Can you treat me?"

"Please? I just bought a fucking fire unicorn. I'm completely out of money this month. Didn't you see that I've been eating instant noodles for three days? Why do you treat me?"

"It's okay if you don't have money. You can work as a delivery rider to support me."

"????"

Jiang Qin patted him on the shoulder: "The time has come to test the relationship between uncle and nephew."

Cao Guangyu turned his head mechanically: "You have a rich woman at home, ask her to support you!"

"no."

"Why?"

Jiang Qin pursed his lips and leaned on the table in the dormitory: "Just friends."

Cao Guangyu was silent for a moment: "Find a scrap collection station and sell your mouth. Considering your hardness, it must be very valuable."