Chapter 592: The Desperate Routine (A “Big” Chapter, Please Vote)

"Sales of plastic bags and takeout boxes must be avoided in the business districts around the headquarters of delivery companies."

"For example, for employees who are hungry, they may also order takeout. It would be a bit rude if they see this kind of thing."

"When I'm in business, I always like to make money by being friendly."

"Also, when you go to sell plastic bags, you don't need to be mentally burdened. You have to remember that our purpose is to reduce the packaging costs of merchants and help them make money. This is a great cause and a glorious cause. "

“Looking at the smiling faces of those merchants who saved dozens or hundreds of yuan in packaging fees, we know that it is all worth it.”

One week after the packaging plan was implemented, the number of users of group takeout increased steadily.

During this period, Jiang Qin held a conference call to cheer everyone up and improve the internal structure of each branch.

After everyone listened, they felt a lot more relaxed.

"Our second batch of packaging bags is ready, but the quality is relatively poor and may sometimes break. Moreover, the workshop director of Shengshi Advertising has poor eyesight and accidentally printed the logo of another platform on these poor-quality packaging bags. ”

"The local promotion team dispatched a group of fresh-faced people to try the delivery and see if it can be delivered. The main thing is not to waste..."

“If these [takeaway bags printed with other companies’ logos] are broken during the delivery process and the meals need to be redone or soup is spilled, we will bear the loss, and then we will pay double the [group takeout bags] to you them!"

Ye Ziqing looked at Jiang Qin on the screen and his scalp went numb.

When she used to do business, she only needed to read plans and plans, but now she has to read Buddhist scriptures before she can sleep.

Otherwise, she would always feel that she was guilty.

This matter will eventually be exposed, but sooner or later, how much pressure will Mr. Jiang’s ancestors have to bear...

So in the following period, plastic bags with the names "Are You Hungry", Nuomi Takeout, and Word-of-mouth Takeout gradually appeared on the market?

For a time, several platforms received a flood of negative reviews.

Because since using these "other brands' plastic bags", consumers often encounter situations where soup is spilled, and some bags are broken and it is really difficult to clean up the soup when it comes out.

Bad review, bad review!

So it didn’t take long for these packages to be collectively boycotted by merchants, who only used group packaging.

Merchants know that they sell plastic bags, but consumers don't know. In their minds, soup is often spilled on other takeaways and the bags are often broken, but the dumplings are always intact.

The hint of this kind of detail will cause consumers to have an inertial thinking.

That is because their packaging bags are so rubbish, how can the meals ordered from their platform be any better?

Once this concept is formed, it will solidify in people's minds.

So in just a few days, group sharing became the conscience of food delivery, and the number of users increased again.

At this time, a man selling plastic bags looked at the bottom of his squeezed goods and fell into endless contemplation...

"Lao Jiang, aren't you also doing takeout?"

"Well, it's going on, it's in full swing, and it's booming."

"Come on, our Linda food delivery market has been invaded by other apps. What about your group food delivery? Why is there no movement at all?"

On Sunday morning, as soon as Jiang Qin got up, he heard three roommates mumbling while holding their mobile phones and ordering takeout.

At present, many food delivery platforms are targeting the college market, hiring part-time college students to promote the products on campus. Not only are they subsidized, but they also receive Coke with every order.

Therefore, many college students no longer need to order food in the group for the three periods before joining the group, and directly switch to the takeout platform for real-time delivery.

Cao Guangyu and the others were also quite puzzled. They had long heard that Jiang Qin was going to do takeout. He had been in meetings and on the phone all day, but why was there no sign of him now?

"You can't see it because you haven't ordered it yet. If you had ordered it, you would know that group takeout is everywhere."

Jiang Qin stretched out and tugged on his pants to cover the thing that would make Feng Nanshu cry.

There is no way, young college students are full of firepower.

At this time, Cao Guangyu turned to look at him and felt that he must not have woken up.

You don’t do any promotion, you don’t hold any activities, and you haven’t even put up a few posters. How can I order a group takeout?

"Qiangzi, Chaozi, my takeaway has arrived, where's yours?"

"Mine has arrived too."

"Then let's go get it together."

Cao Guangyu rolled out of bed and landed on one foot, looking like a short-legged armored warrior.

Then, the three of them went to the door of the building to get takeout in a hurry, but when they came back, all three of them felt confused.

Cao Guangyu used word of mouth, Ren Ziqiang used "Are You Hungry", and Zhou Chao used Nuomi.

As a result, their packaging was all the same, they were all "group takeout, everything can be delivered quickly", it was like seeing a ghost.

At this time, Jiang Qin sat up from the bed, reached out and picked up three leaflets from the trash can at the door.

Are you hungry, word of mouth and meals.

These three platforms are currently targeting the college student market and continue to hire part-time college students for on-campus promotion.

Among them, [Meal Point] seems to be a new app that specializes in food delivery for college students.

Just like the original group building, because the goal positioning was clear, it developed very well.

His boss’s surname is Duan, and he seems to be a young entrepreneur, less than thirty years old.

Jiang Qin smacked his lips and threw the three leaflets into the trash can, looking as if he was looking at a dead person.

In the following days, the plans of Hungry, Word of Mouth and Meal Takeout to promote them in colleges and universities went smoothly, and group takeout became famous! !

College students may not necessarily remember other companies’ advertising slogans, but remember [Group takeout, get anything delivered quickly]!

“Has group takeout been advertised?”

"No, it's been quiet all the time. I haven't even seen a flyer."

"That's weird, why are their apps downloaded so much?"

Guo Liang, the person in charge of word-of-mouth takeout, took a look at the download comparison chart and looked at the group takeout chasing after him, with a trace of confusion in his eyes.

His former generals Luo Ping and Robin began to feel flustered for no reason.

They seemed to have returned to the days when they were chased and bitten by dogs.

The management is far away from the market. Their minds are all about strategy and layout, and they are not grounded. They don't know when they are competing for riders and subsidies.

There was a dog walking around in a plastic bag.

This is the characteristic of the mainstream industry during its barbaric growth period. Everyone is keeping a close eye on their opponents, but they have no time to pay attention to these detailed issues.

At this time, Shengshi Advertising Factory freed up two more production lines and continued to work day and night.

Soon, the logistics truck of Hengtong Freight drove out from the Shengshi Advertising Factory and quickly hit the road, galloping through major cities and entering the warehouse of the group supply chain.

Spring is a relatively rainy season, and orders on food delivery platforms also surge with the rain.

The rider industry has just begun to develop, and the equipment is not complete. If there is a sudden rainfall, they can only deliver food in the rain, and then find a place to hide for a while after delivering the food.

"Do you want a poncho?"

"We have ponchos."

"Your poncho is too small. It can't cover the front but the back. Our ponchos are big, and they are supplied by manufacturers. They are very cheap and of good quality. If they are worn out, come to me and I will replace them for free."

Rider Xiao Zhang looked up at the man in front of him: "How much does it cost?"

"It's fifty yuan, and there's a pocket on the right side for you to put your phone in. The fabric is comfortable and not stiff, it's super waterproof, and there's reflective material on the back, so you don't have to hide from cars when driving at night."

"So cheap? My crappy poncho cost fifty."

Jiang Jian smiled: "Of course, there is just a small problem. This batch of ponchos was ordered by another company but has not yet been ordered. It has some printing and is only yellow. If you want it, I can give you a discount of ten yuan."

"Take it and take a look."

"We also have a jacket. Look, it can't be torn apart, and water can't soak in. It costs eighty yuan, but it has a print on it. It's just one color. I'll give you ten yuan cheaper."

"so cheap?!"

Jiang Jian reached out and handed over the poncho and jacket: "I want both. I will give you a waterproof box that can be tied to the back of your electric car and has a heat preservation function."

Xiao Zhang opened his mouth: "You're still giving me something?!"

"Yes, do you want it?"

Xiao Zhang looked at the rain outside: "Can it be cheaper?"

Jiang Jian put the two pieces of clothing in his arms and pushed the waterproof box over: "Okay, I'll give it to you."

"Are you a Bodhisattva?"

"Brother, it's not easy for you to do this business. I know you know a lot of riders. If you have time, just introduce the business to me. If the quantity is large, you can get it at half price. This batch of my goods are all on clearance and will be gone when they are sold out. "

Xiao Zhang unfolded his poncho and glanced at the eight characters on it: "Is this also from a takeaway company?"

Jiang Jian lowered his voice: "Everyone understands it. As a rider, be kind to yourself."

Sometimes, marketing on the street can make people wary, but free marketing is different.

Soon, a group of riders who were sheltering from the rain gathered around and asked Jiang Jian if he could also give it to them for free, and they were willing to introduce business.

The food delivery platform does not provide a basic salary or insurance, so these riders actually have a very low sense of belonging.

There are also quite a few riders who take orders from two or three platforms at the same time. They don’t care what is printed on this thing.

As long as it doesn't say "I'm a big idiot", what print can't be worn?

As a result, more and more people started to order clothes from Jiang Jian.

"Brother, do you want to do one too?"

"Yes, I want one too."

Jiang Jian reached out and handed over the equipment: "How long have you been a rider?"

The man who came to buy ponchos and clothes was in his early thirties and had a crew cut. He counted the money and said, "I just started. I used to sell things, but then the business became more and more difficult, so I gradually stopped doing it."

"What's the business?"

"Selling plastic bags."

Jiang Jian's eyelids twitched, he laughed twice, and gave him a helmet for free.

On the eighth floor of the Wangjing office building, the copywriter Xiaobai ordered takeout again, and more and more people in the company ordered takeout.

Especially since it's raining today and it's inconvenient to go out, why not use someone to deliver food to your door?

But when Xiaobai saw the delivery boy wearing a bright yellow poncho with the words "Group takeout, everything delivered quickly", he felt dazed again.

In the past, when ordering food, it was okay to have group takeout on the package, but now... even the riders are ordering group takeout. This group takeout is incredible.

In fact, many platforms are considering the issue of uniform clothing, but if they want to be uniform, they can only publish but not sell.

Good guy, when someone delivers you food, you still make money for their clothes?

However, with the rapid increase in the number of riders, the clothing fee is also a very high cost. In the stage of burning money to grab the market, this option is naturally placed at the end.

Jiang Qin has invested a lot of money in this round of clothing plan, but its publicity effect is extremely obvious.

Some riders who were not promoted saw their peers wearing yellow robes on the way to deliver goods, and thought it was sent, so they couldn't help downloading the group delivery rider terminal.

Why?

Because they think that it seems not bad to deliver food for the group for two days and get some clothes.

"How is the order volume in recent times?"

"It's okay, it's rising steadily. The best market is still Kyoto, followed by Shanghai market, but in Shanghai, the most users are still Ele.me."

"In addition, the growth of group business is very strong, so strong that it's strange."

Guo Ming of Koubei Takeout is on vacation today and brought his daughter to the amusement park, but he is still concerned about his work and is calling to understand the situation along the way.

But at this moment, a speeding electric car suddenly whizzed away, which scared him.

"Damn, what is that? It's all gone, it scared me?"

"It's group takeaway, everything is delivered quickly."

A ticket inspector next to him said with a smile, which immediately made Guo Ming's head buzz: "You...what did you say just now?"

The ticket inspector was stunned for a moment: "Group takeaway, everything is delivered quickly."

"What about word-of-mouth takeaway? What's the next sentence?"

"No...I don't know."

Guo Ming held his breath, with a hint of disbelief in his eyes.

Backed by Alibaba, word-of-mouth has spent a lot of advertising on various publicity channels, but when you meet a passerby, their awareness is not as good as that of group takeaway, which has been silent all the time?

Old Guo lost his mood to play: "Little girl, where did you see the phrase 'group takeout, delivery is fast'?"

"Where else did I see it? It's all over the street in just half a month. I'm so angry!"

Before the ticket inspector could speak, the aunt in charge of the park cleaning came over and shook the garbage bag in her hand. There were several plastic bags printed with group takeout in it.

Guo Ming took it out and took a look. His head was buzzing like a mobile phone. He couldn't stop.

This was not because of how awesome and terrible Jiang Qin's trick was. What's so advanced about unified packaging?

They had a plan for unified delivery packaging before, but it was scrapped later.

Because in their opinion, those who can touch the takeout packaging are already users who are using their platform. This kind of secondary promotion is meaningless.

Even if some packaging can be left and seen by others, forming a third or fourth spread, the efficiency is still too low, far less direct than elevator advertising and bus advertising.

In fact, other platforms also think so, so no one has done the unified packaging thing.

So, what shocked Guo Ming was not the packaging itself, but the order attached to the packaging.

And that order was for word-of-mouth takeaway.

Guo Ming put down his phone instantly, snatched the aunt's garbage bag, and searched one by one.

Group paper bag + hungry order

Group plastic bag + glutinous rice takeaway order

Group packaging box + quick order

"Fuck fuck fuck fuck..."

"He...he unified the takeaway packaging of other people?!"

(4,200 words for monthly tickets, no nap at all, kept writing, or2, or2, pity the old mistake, please!)