Chapter 594: Group Buy, Win Big
The number of users of group food delivery continues to grow, and it has achieved very good results in the four major first-tier cities. Even if it cannot be described as taking off, it can certainly be described as flourishing.
The key is that they really didn’t spend any money on promotion, and even made a fortune with tears and blood...
Coincidentally, just a few days after the plan was exposed, Jiang Zhenghong called Jiang Qin with a very excited tone.
"Son, there was a lot of rain in Jeju some time ago. I heard from people in the village that there is a small puddle in our ancestral grave!"
"Small puddle? Any explanation?"
"Rain is like marsh. This is a good sign. It means that our family is very lucky and our descendants will be rich."
After listening to this, Jiang Qin calmly followed his father's excitement for a while, then hung up the phone and fell into deep thought.
There's a puddle of water, good guy...
Isn’t it true that my grandfather didn’t hold back and cried when being greeted by a friend?
Boss Jiang was under the pressure of "unworthy descendants". The next day, he found a temple, burned incense sticks, and muttered something, hoping that his grandfather would bear the burden again for the future of the Jiang family.
During this period of time, the rider uniforms and delivery boxes of Koubei Takeout have been prepared and quickly distributed to their own takeaway riders.
The next day, Guo Ming, Luo Ping and Robin took a walk around the streets because of this.
They feel that seeing real-life riders wearing their uniforms speeding down the street will be more moving than seeing those cold data scrolling in the background.
But after squatting on the street for several hours, they didn't see the orange rider with good reputation.
The marketing manager, Lao Sun, was scolded and immediately sent someone to investigate. Then he heard from the rider that he thanked the company for sending us clothes, but he was reluctant to wear the new ones and planned to wear out the ones that were part of the group first.
Manager Sun issued a fatal order that night, strictly prohibiting word-of-mouth riders from wearing other companies' uniforms, otherwise they would not be dispatched.
Some riders were unhappy then.
Why? That's what we paid for it!
You won’t feel bad if you throw away the free items and don’t wear them, but if you spend money on them, it’s not a waste if you don’t wear them. Who can bear this?
As a result, delivery riders on various platforms still wore yellow robes during this period and walked to the street to take a look. It was as if there was no other food ordering platform in the world.
Occasionally, several people of different colors pop up, and it is difficult to attract others' attention.
Group takeout, win money.
The time soon came to the end of March, when the spring was infinitely bright and the sky was clear and clear.
Linchuan University is holding a community culture week, with over a thousand participants.
The huge playground is full of junior students singing and dancing, and there are various stalls on both sides, which looks lively and lively.
A group of people including Wei Lanlan, Dong Wenhao, Lu Feiyu, and Sunai took advantage of their free time to go back to school to join in the fun. When they came, they once again alerted several deans of the School of Liberal Arts, School of Business, and the Department of Computer Science, and they all called to invite them. They went to have tea.
After drinking tea, a few people arrived at the community cultural festival, met Jiang Qin, and made a report on their work during this period.
"The current development momentum of group takeout is very good. The market share in Kyoto has surpassed that of quick-service meals, but it is still not close to the glutinous rice takeout. Baidu... is really willing to spend money."
"There is also a rumor that Nuomi Waimai has recently received another amount of funding, and it seems that it will officially change its name to Baidu Waimai. I read the month-end summary sent by Ziqing, and the rider uniforms of Nuomi Waimai have Baidu printed on them. Takeaway sign.”
"Over in Shanghai, our order volume is also close to that of word-of-mouth takeout."
"In addition, there is a food ordering service provider called Delivery Hero, which has entered the domestic market and is now called Delivery Hero. It has strong funds and is coming very aggressively."
Jiang Qin heard the sound and looked at Wei Lanlan: "We are fighting, what's the matter with these foreign devils? They want to make money everywhere, they are beautiful, arrange the plastic bags for them, let them know what the art of war is, and they are fucking supermen, Don’t you know Superman has become obsolete a long time ago?”
Wei Lanlan pursed her lips and smiled: "I will arrange for the secretary to do it."
Dong Wenhao thought for a while: "Boss, do you prefer Marvel's superheroes?"
"No, I like Chinese superheroes."
"Who is it? Sun Wukong?"
"God of Wealth."
"..."
Jiang Qin looked at Wei Lanlan again: "Is this delivery superman famous abroad?"
"No. 1 in the world, its business is huge, it has deployed in many markets, and its market value is more than 20 billion U.S. dollars."
Jiang Qin thought for a while: "Let's do it more secretly. Maybe we will acquire them when we take the international route."
Luffyyu smacked his lips, feeling a sudden rush in his heart.
This superman is doing well abroad, why does he have to get involved? It’s fine now. Our boss is targeting us, and even Jesus can’t save us...
At this moment, five riders in yellow robes came in, parked their cars at the entrance of the playground, and came in to deliver food.
Jiang Qin watched for a while and then said, "Guess how many of the riders here are from our group?"
Dong Wenhao touched his chin: "Under the leadership of the boss, group takeout is booming. I guess it's all five."
Lu Feiyu thought for a while: "We don't have any subsidy activities at the university. Logically speaking, there shouldn't be many. I guess there is only one."
"Just take a guess and ask."
"Huh? But I am already the president of Tonight Toutiao Business Group!"
Jiang Qin narrowed his eyes: "You will always be a bitch in front of me, go away!"
Lu Feiyu was so angry that he ran out and caught up with the five riders to ask them a question. As a result, there was not a single rider for group buying.
Other people's deliverymen were all wearing group buying clothes, just like walking advertisements, which was hilarious.
However, these old people in 208 were still puzzled that the boss did not take the lead in laying out the college student market.
Because the group buying business of group buying started from college, according to business logic, college is a fertile ground more suitable for the start of group buying.
"Boss, aren't we going to focus on developing the college student market?"
"Yes, but not now. There is a barrier between the college market and the national market. We used this barrier to develop group buying. It was to ensure that we would not be hit too hard when we were weak. It was a defensive measure."
Jiang Qin stepped forward: "But the group buying is different now. Many people are watching our actions. If we still start with the college and enter the market with a defensive posture, it is likely to alert the enemy. We may be blocked in the college later."
"This time we can spend very little money to enter the market quickly because of the plastic bag. But you can also see that other platforms followed up very quickly, which means they have been guarding against us."
"Especially the reputation of the Alibaba system. Uncle Ma is really waiting to strangle us."
"If it weren't for the unexpected ending, we would probably have to burn money against the reputation as soon as we entered the market. This is a very painful thing, but after we have mastered the national market, it will be easy to come back and take the university town market."
After hearing this, everyone seemed to understand.
The change from defensive to offensive postures comes from different identities and statuses.
Two years ago, even if Jiang Qin shouted everywhere with a loud speaker, "I am a college student, please make way, I want to unify this market", it is estimated that no one would reply.
But now it is different. The boss may just fart accidentally, and they will all be terrified and think that there is poisonous gas.
So when everyone is on guard against you, it is meaningless to put on a defensive posture.
"By the way, where is Suna?"
"Uh, didn't you just say that the boss's wife was in Xitian? She went there and said that she hadn't seen the boss's wife for a long time and had a lot to say."
"Fuck, this nuclear bomb!"
"?"
Jiang Qin left everyone behind and quickly ran to the front square, but before he entered Xitian, he received a call from Gu Chunlei of the Guangjiao Center.
It is already April, and the college entrance examination is imminent. Universities across the country are actively promoting enrollment.
Linda's goal this year is not big, just try to grab a few mediocre provincial champions.
To be honest, they didn't have this ambition before, but who made Jiang Qin develop too fast?
As the main publicity point of this recruitment promotion, Jiang Qin's special interview is the top priority, but he has been delaying it, which makes the school very anxious.
Gu Chunlei also personally put down her status and asked Jiang Qin to spare two days to finish this matter.
"Okay, Director Gu, I will spare some time tomorrow."
"Mr. Jiang, one day is too short. In addition to the special interview that was not completed before, we also have a micro-film to shoot."
In 2010, the micro-film "Old Boy" became a hit, sweeping the Internet crazily, and opened up the micro-film track.
Chopsticks Brothers took this opportunity to become a god and became popular, causing many institutions to like to shoot this kind of micro-film when doing publicity.
Peking University has shot "Boy's Diary" and "Girl's Diary" in succession in recent years, and the style is very high, so Linda also intends to catch up with the trend.
Of course, they didn't expect Jiang Qin to be a leading actor in his busy schedule, but as long as he showed up, it would definitely add luster.
There is a billionaire president in the promotional video, and he is still a student. Who can stop this?
Maybe, this year, there will be several provincial champions who want to start a business. It is not impossible.
After listening, Jiang Qin raised the corner of his mouth: "Knowing that there is a Yanzu in the school, you always want him to show his face, right? Director Gu is also well-intentioned."
"?"
After hanging up the phone, Jiang Qin just walked to the campus bulletin board, and with the reflection of the glass, he looked at his tall figure and stroked his hair.
But the next second, his face suddenly changed.
Damn, I almost forgot that his little rich woman is still in the hands of the terrorist Sunai!
Jiang Qin turned around and ran to the front square and stepped into the Xitian milk tea shop.
(I always made the mistake of the ninth place. I kowtow to all my family members, or2)
(Please give me a monthly ticket, please give me a monthly ticket!)