Chapter 598: Two Thousand Free at the Start

For the cost of delivery subsidies, Xu Yu quickly made an estimate of 30 million.

In other words, based on the current order volume, Ele.Bu, which currently has the largest business volume in Shanghai, has to increase its costs by nearly 30 million every month.

And with the influx of a large number of riders, this cost price is actually still rising.

In fact, this 30 million may not last for more than 20 days.

Then Jiang Qin held a telephone conference to understand the business volume of each branch in the four major cities, and finally made a summary and formulated a plan for rider bonuses in units of 100 million.

Ele.Bu, Baidu Takeaway, and Koubei Takeaway all give an additional subsidy of two to five yuan per order.

And Jiang Qin decided to take out a month's subsidy directly and give it to the riders at the beginning, just a heartbeat!

However, the specific activity rules still require a strict data calculation.

But Jiang Qin has always been a jerk about mathematics.

So after sorting out the information, Jiang Qin found Feng Nanshu and asked her to help do a lot of data calculations.

Why did Jiang Qin let Feng Nanshu do the calculation? It was because Jiang Qin wanted to see not only the result of the data calculation, but also the process of data calculation.

He could even hold her and calculate...

"Jiang Qin, stop rubbing me. I miscalculated again."

Feng Nanshu shrank her soft body and her eyelashes trembled slightly.

Jiang Qin pulled out his hand like a gentleman: "I didn't mean it."

"Ah."

"Why do you sound like you don't believe it?"

Jiang Qin hugged her waist and stuck behind her. He watched the amounts being calculated one by one and couldn't help biting her ear.

Feng Nanshu's pen tilted and miscalculated again.

Soon, the activity time for group takeout was officially launched.

Posters for takeout bonuses also began to spread offline.

The slogan of becoming a group takeout rider and signing in to receive a 2,000 yuan bonus red envelope gradually became widely known.

Rider Xiao Wu was a Baidu takeout rider. When he saw the advertisement, he was stunned for a moment and thought, there is such a good thing in my face? Isn't that blocking my gun!

So he quickly downloaded the group-buying rider app, and after logging in and registering, he found that there were two thousand yuan in his account balance.

"Damn, this is really giving away money for free!"

"Withdraw!"

Xiao Wu waved his hand and prepared to withdraw the money, but the system prompt jumped to the full version of the reward rules.

After running for three days, you can withdraw one hundred yuan, after running for a week, you can withdraw three hundred yuan, after running for half a month, you can withdraw six hundred yuan, and after running for twenty days, you can withdraw one thousand yuan.

If you have limited time and cannot run all the orders on the platform due to various force majeure, you can also get a leave card by attracting new riders to register.

Moreover, you can withdraw the money at any time after receiving the bonus at each stage, and it will be credited to your account on the same day.

"This activity of group-buying is average."

"What do you mean?"

"Based on the current situation, part-time riders are actually the most numerous. It may be possible to run for three days, but few people can run for a week, let alone run for twenty days."

Guo Liang, the person in charge of word-of-mouth takeaway, saw the problem in an instant.

Luo Ping pondered for a moment: "That's true, but... if I don't run the whole trip, the group doesn't seem to lose anything, right? The money hasn't been paid out."

"?"

"Besides, if I run for four days and want to continue running and get another 300 yuan for the next stage, but because of something urgent, I have to give up and get 100 yuan, then the group even makes money, and there may be many such situations."

Guo Ming was silent for a moment: "Isn't that better? After three days, the riders who flowed away will flow back again? After all, they can still get our subsidies."

Luo Ping pursed his lips: "But they still have another choice, which is to pull three riders to exchange for leave cards, and then there will be a steady stream of riders entering this activity."

"..."

"Mr. Guo, I have a hunch that the number of riders will surge in the early stage of the group activity."

The market is messy, the information is chaotic, and everyone's focus is different.

A person in charge like Guo Ming cares most about the cost, while Luo Ping, the marketing manager, cares more about the results, so they see different things.

But in terms of the conclusion, the two people's calculations are not wrong.

As soon as the group buying activity came out, the number of riders suddenly increased. Many riders quickly withdrew 100 yuan, which was much better than the subsidy, just like getting it for free!

Then some part-time riders flowed back to the previous platform to earn order subsidies.

The remaining riders looked at the bonus money left in their accounts and made a decision quickly.

Damn it, keep working.

Because after you get the withdrawal of 100 yuan, you really don’t want to let go of the 1900 yuan.

It’s like playing a game and upgrading, it’s really easy to get addicted.

Chen Jiaxin stares at the data of the entire market every day, and has a vague premonition about the group buying activity.

"It’s obvious that you can get an extra 2,000 yuan subsidy a month without working hard in our hungry, but after changing the activity mode, the effect is so strong?"

"This person is very knowledgeable about people’s hearts. 100 yuan attracts people to join the game, and 1900 yuan keeps seducing them."

Zhang Xuhao pushed his glasses: "He is a good opponent."

Chen Jiaxin looked at Zhang Xuhao: "What should I do now?"

"Don't worry, he has recruited so many riders, but the number of orders cannot keep up with the growth of riders. If this continues, each rider will not receive too many orders, and he will lose money. Riders and orders, these two cannot be balanced, and the end will definitely be miserable."

The fact is just as Zhang Xuhao expected, because the number of riders increased too fast, resulting in a serious shortage of orders.

The riders who deliver food in groups can clearly feel the decrease in the number of orders in the past few days.

Rider Xiao Wu delivered 40 orders on the first day, 30 orders on the second day, and even fewer on the third day, but on the fourth day, a large number of orders suddenly poured in.

However, the order Xiao Wu received was not a food delivery, but a food delivery order from a company called Mr. Xianhui.

He rode his electric car and rushed over, and found that the store had specially arranged packers to pack the food and delivered it to them one by one.

Then he turned back and ran to the next order, and found that it was an order from a snack convenience store, two boxes of small children's burp bags, delivered to a hotel near the airport.

The gentleman seemed to be in a hurry, and even added an extra five yuan for the delivery fee.

The bow was on the string, and it had to be shot!

Xiao Wu has been a rider for half a year. In the past, he basically delivered takeout, but this kind of delivery of vegetables and condoms is the first time he has seen it.

"Does the group purchase takeout also deliver vegetables?"

"Yes, in addition to delivering vegetables, there are also beer, beverages, mineral water, and even hardware and fresh small appliances."

"Where are these orders from?"

"There is a community group purchase project under the group purchase, called Daily Specials. It used to be centralized in the morning, noon and evening, but now it has been changed to real-time delivery. Large quantities of external orders are all integrated into the takeout side."

Zhang Xuhao held his chin and was silent for a long time: "I didn't expect the number of riders to grow so fast, so did you come up with a temporary remedy?"

Chen Jiaxin looked at him and disagreed with his point of view.

Temporary remedy?

No, she didn't think so.

Chen Jiaxin reached out to open the drawer and took out the group purchase takeout bag left over from the previous market survey.

[Group buy takeaway, everything is delivered quickly], this slogan is now widely circulated, even people who don't order takeaway know it, because there are too many plastic bags like this.

But Chen Jiaxin once thought, why not call it [Group buy takeaway, food delivery is fast]?

Until now, she finally knew, because the current group buy takeaway really has everything.

Other takeaway platforms are still only fighting in the catering field, Jiang Qin took advantage of this wave of activities and successfully crossed the border.

Jiang Qin rarely burns money in the market. He used to do group buying in this style, and tried not to spend money if he could.

And he suddenly started to burn money this time, which was quite unexpected in everyone's eyes.

Some people think that group buying has now grown in size and has sufficient funds, so it is not surprising to play a trick of being rich and powerful.

But they still didn't expect that Jiang Qin spent a penny and did two things, making takeaway not limited to catering.

This seems to be a reminder to other platforms. Why can takeaway only deliver food? As long as the riders can carry it and the electric bikes can pull it, cannons can also be sold!

Therefore, the business department telephones of Carrefour, Yonghui, RT-Mart, and Walmart were almost broken during this period.

Look, the market has expanded again, and the valuation of the takeaway market is higher!

Jiang Qin looked at the battle report feedback from the sub-stations and instantly felt the joy of a four-win situation.

More than 30 million yuan was spent to increase the number of riders, and the daily specials were smoothly transformed into an instant delivery business model, which made the popularity of the takeaway market reach a new height. This is a three-win situation.

What is the fourth win?

It is the quality of the riders of group takeaway now.

This is a problem that many people will overlook.

Indeed, in the current rider industry, most of them are part-time, and there are not many full-time riders.

But in terms of proficiency, efficiency and service capabilities, those full-time riders are better and stronger.

When his activity reaches the later stage, part-time riders will not get the next reward because of lack of time, and will soon return to other platforms.

Those who can get the full 2,000 yuan must be the riders with high efficiency, sufficient working hours, and no lagging mobile phones.

In this way, although the scale of riders in the market has not changed too dramatically, the number of high-quality riders in group buying is increasing rapidly.

This market is huge, but both money and resources are fixed.

So why do some people make money and some people can't?

It is because among the same resources and wealth, what others have integrated is the best.

Jiang Qin does not plan to put these high-quality riders who can get the full 2,000 yuan back. He wants to buy insurance for them and sign contracts. This is called screening.

In fact, Baidu Takeaway is also screening riders, giving many high-quality riders generous bonuses so that they don't run other platforms.

But their screening is from the 10,000 or 20,000 people on their own platform, while Jiang Qin screened the entire takeaway industry.

(or2, please vote for the monthly ticket, uncles, try hard, I can bear it.)