Chapter 599: Once Again, Far Ahead
"Are the riders under our platform still wearing group-buying clothes for takeout?"
"No, we have forced the riders to change before. Some people were unwilling at first, so we later spent money to recycle the group-buying clothes..."
"Then why are there so many takeout riders wearing group-buying clothes on the street?"
"Because they are really group-buying riders for takeout."
"?"
After the daily specials were connected to group-buying for takeout, the market share of group-buying expanded again, and the number of orders increased dramatically like pulling weeds in dry land.
The riders in yellow robes brought group-buying for takeout into thousands of households.
At this time, the group-buying system has taken deeper roots in the field of life services.
When you go out to consume, you use group-buying to the store.
When you order takeout, you use group-buying for takeout.
If you want to buy vegetables and cook online, you use daily specials.
When you buy vegetables and cook offline, fruits and vegetables come from the group-buying supply chain.
At this point, almost all the business links of group-buying have been opened up.
The industrial chain with group buying as its core has penetrated into every level, like a hand, tightly grasping the O2O market without any omissions.
From a logical level, his original ambition to not let any lonely money be homeless has gradually become a reality.
As the activity reached the stage of earning 600 yuan for a week, Jiang Qin's wolfish ambition was gradually exposed.
Just like the fourth win he expected, the riders who insisted on taking the 2,000 yuan bonus have continuously improved the delivery quality of group-buying takeaways.
And those riders who have not worked for a long time and have unstable working ability have all flowed into other platforms because they cannot get the later rewards.
Such a result is even more shocking to friendly companies than the sharp increase in the number of group-buying riders.
The industrial upgrade of daily specials has been completed, the market share of group buying has increased, and the market heat has risen again. You must be tired of winning like this.
As a result, you tell me that you don’t plan to return the high-quality riders selected through the market?
"Recently, there are rumors that Pintuan plans to buy insurance for the riders who enter the final round, set full attendance, and give a basic salary. I was shocked, and then I went to investigate and found that this is not a rumor..."
"????"
In the conference room, Guo Ming, Luo Ping and Robin of Koubei Takeaway sat in a mess, and their mouths twitched.
Marketing manager Lao Sun coughed: "Last month, the top ten riders in the total number of Koubei delivery orders have signed their labor contracts."
"The rest haven't signed?"
Guo Ming still has a glimmer of hope, thinking that the ten riders will not have much impact.
Manager Sun pursed his lips: "I didn't ask the rest, just look at their expressions with three points of guilt and seven points of silly smiles."
Luo Ping rubbed his temples: "Pintuan Takeaway, is it going to go the way of Kuaidian in the future?"
"Kuaidian is half dead now, right?"
"I heard that Baidu Takeaway wants to acquire it."
Kuaidian is an ordering platform born in the Kyoto market and the first ordering platform to receive investment.
Because his boss Xi Zhongwen made his fortune by ordering food by phone, when they entered the Internet field, they still used traditional business thinking, giving basic salary, signing contracts, and buying insurance.
At the beginning, the development of fast food ordering was still very fast, but this way of recruiting riders soon revealed its disadvantages.
In the case of the rapid expansion of the food delivery market, everyone can download an app to work part-time, how can you compare.
But the way of group buying is different. He selects the top riders from all the riders to sign a contract, which is terrible.
"According to the current situation, group buying wants to divide the riders into two parts, one part is to sign directly with the company to ensure delivery service and timeliness, and the other part is part-time to cope with the later growth and surge in orders."
Manager Sun expressed his guess.
"In other words, the event is just a gimmick, and his original purpose is four?"
Guo Ming wanted to shake a little.
Manager Sun nodded: "You can say that."
"What do the two Managers Luo think?"
Luo Ping pursed his lips: "Jiang Qin has a theory. He said that there are two ways to do Internet business. One is to push a stone up the mountain, which is time-consuming and laborious, and the smart way is to climb the mountain first and push the stone down the mountain."
Guo Ming was silent for a long time and then spoke: "What is the estimated order volume for group buying now?"
"It's not the same as Ele.me."
"Then how much money have they burned since entering the market?"
Manager Sun thought for a while: "30 million, maybe more or less, there is no accurate number yet."
Guo Ming couldn't believe it: "Don't they also have plastic bags?"
"They made money selling plastic bags."
"???????"
At the same time, at Ele.me's Shanghai headquarters, Chen Jiaxin sat alone with a coffee cup for more than an hour after completing Jiang Qin's four wins.
What did she feel like before? Oh yes, she thinks Zhang Xuhao is very much like Jiang Qin when he was young, although Jiang Qin is younger than Zhang Xuhao now...
But it can't be too bad to copy someone else's ideas, right?
In fact, when the group takeout business was not successful, she even felt that Zhang Xuhao's business thinking was more advanced, more correct, and more professional than Jiang Qin's.
What is good at grasping, raising the water level, aligning the granularity, opening up the underlying logic, achieving disruptive innovation, and forming a closed-loop matrix.
But as Jiang Qin really ended, she was hit hard by reality and found that Jiang Qin was Jiang Qin and could only be Jiang Qin.
Then he found that although Jiang Qin didn't tell the truth, in the end, aligning the granularity, opening up the underlying logic, achieving disruptive innovation, and forming a closed-loop matrix was still a group system.
Chen Jiaxin turned her head and looked at Zhang Xuhao, who was favored by her and was the second to Jiang Qin. He was furious at this time. He was furious because the summary of the planning department had three wrong words. He was completely indifferent to "he is a good opponent".
Human nature is like this.
When you see someone who is worse than you but has great potential, you will pretend to say that this person is okay. In fact, the purpose of saying this is to use the other party to raise yourself.
But when he really chases you head-on and keeps up with you, you will be ugly.
Simply put, he was anxious.
We developed two years ahead of time. Whether it is technology or funds, everything is in place. How can we be caught up with a new platform?
But how can it be as simple as being on par with them?
Ele.bu has spent a lot of money to continuously sink into the college student market, relying on this new growth point to lead the industry.
However, the college student market is a natural highland for group buying.
Jiang Qin did not touch this field because the market's firepower would decline if it was dominated by a single company, but in fact, group buying food delivery is already far ahead at this moment.
On a weekend afternoon, the sun was shining and the weather was mild. A handsome guy named Yang Xueyu sat on a bench in front of the company and lit a cigarette.
Ele.bu has now reached a bottleneck period, and business growth has slowed down.
And the momentum of group buying food delivery is getting stronger and stronger, so strong that it is unreasonable.
Zhang Tao, who has staked all his family assets, is getting more and more worried, so he plans to send Yang Xueyu to lead a team to support Ele.bu and provide some empirical suggestions.
Yang Xueyu was dumbfounded after hearing this. You don't go, you are afraid of cerebral congestion, so you let me go?
But I don't want to go either, I really want to run away.
However, think about your career. He was beaten up when he joined Lashou, and was beaten up when he jumped to Volkswagen. His former boss Chen Jiaxin was beaten up at Volkswagen, and was beaten up again when he jumped to Elebu.
Now, the whole market is Jiang Qin, where can he run?
Yang Xueyu sighed and called his old friend. Unexpectedly, the other party was very happy after hearing the news and laughed non-stop.
Although hahaha is not a complete sentence, Yang Xueyu seemed to hear him say, you are here to get beaten up too?
Of course, it is not only the friendly competitors in the takeaway market who are worried, but also the bosses of related industries.
For example, those who do supply chain, logistics, and same-city delivery can't help but feel a little frightened when facing the layout and development direction of group buying.
In addition, several uncles in the next e-commerce track also fell into contemplation.
"Group buying, takeout, supply logistics..."
"Now, the only thing left for Pintuan is e-commerce."
"But, how could he not touch it?"
Online buying and selling, offline buying and selling, online to offline buying and selling, offline to online buying and selling.
Pintuan's industry is like building a Gundam, which takes shape very quickly, but there is an obvious outlet, which is e-commerce, and he has never done it.
If it were in the past, many people might think that Jiang Qin did not touch e-commerce because he was wary of Alibaba.
But from the group buying war to the takeout war, this concept has long been changed.
Jiang Qin really dares to bite anyone.
And Pintuan actually had an e-commerce prototype project a long time ago, which was Pintuan Yanxuan, which was established during the group buying war.
At that time, they used this project to provide services at low prices and subsidize the sale of genuine products. The purpose was to use Yanxuan to associate the image of genuine products and enhance the reputation and credibility of Pintuan.
Later, Pintuan Yanxuan achieved its mission, so it stopped developing when the group buying war came to an end, and became a private land of the Pintuan system.
However, who can guarantee that Pintuan will not rebuild this Yanxuan Mall in the future? After all, it has both logistics and users.
Can leftover steamed buns still be stored in a doghouse?
Many media are also very interested in this issue, wanting to know what plans Pintuan will have after entering the food delivery market, and whether the subsequent development direction will involve the e-commerce field.
"No, Pintuan will not enter the e-commerce field."
"Why?"
"I am too young and missed the e-commerce boom. It is actually very difficult to do this now. Taobao and JD.com are both very powerful and mature companies. I don't think I can be better than Ma Yun and Liu Qiangdong, unless..."
"Unless what?"
"Nothing, I am used to saying it, and I always like to say unless. In fact, it is just a simple slip of the tongue. Just cut out the previous part, thank you."
(Monthly ticket... Monthly ticket... Kneeling down weakly to beg for monthly tickets.)