Chapter 593 The Tyrant Returns

Due to the increase in business volume, the food delivery platform has been very busy recently. As the weekend is coming, the rest time has finally arrived.

Robin and Luo Ping originally planned to find a wild lake to fish.

Life is life, work is work, and money should be earned well, but people cannot live only for work.

But wishes are beautiful, but reality is often cruel.

At three o'clock in the afternoon, Guo Ming called, and the two hurried back to the company immediately.

Then they saw Guo Ming sitting in silence in the conference room, and there were several executives in charge of operations, promotion and planning next to him.

On the table in the conference room were plastic bags, paper bags and fast food boxes, all of which were printed with [Group takeaway, everything is delivered quickly].

"What's wrong, Mr. Guo?"

"Look at this packaging, and the order on it."

"?"

The two brothers looked at each other and thought, isn't this just group takeaway? What's so strange about it.

But the boss has spoken, so you can't ignore it.

So, Luo Ping and Robin grabbed one at random, their eyes suddenly widened, and then they shouted, "What the hell is this?" Then they fell into silence.

There were eight people in the conference room, and each one was more silent than the other.

In fact, since the official launch of the group purchase app, Koubei Takeaway and the Ali Baba behind it have been on guard against them, especially those who have personally participated in group purchases, and have always been very vigilant about group purchases.

From the perspective of Ali Baba, they think that the failure of the thousand-group war was partly due to the early underestimated Jiang Qin.

This underestimate gave him enough time to plan.

So when the group purchase grew, many things got out of control.

With this lesson, they must be on guard against it when they land on the battlefield again.

Especially the Ali system, it is really ready to block the group purchase in the food delivery track.

If you want to advertise to recruit riders, we will raise the price to disrupt the market.

If you want to subsidize to attract users, we will still raise the price to make you lose all your advantages.

Maybe there is nothing else, but we, Alibaba, have more money than you, Pintuan.

But after watching for so many days, the other party has not made any moves, and the situation is somewhat urgent, so they can't keep their eyes on Pintuan for too long.

The rise of an emerging industry is accompanied by countless thorns and twists and turns, and there are many laborious things. It is not a good idea to keep an eye on one opponent.

So they changed their thinking and paid more attention to common places, such as the recruitment market and advertising channels, and planned to respond quickly as soon as they heard the wind.

But there was no wind, and the business of Pintuan Takeaway grew faster and faster.

During this period, in fact, many people felt puzzled and wanted to figure out the promotion channels and operating methods of Pintuan Takeaway.

TV ads? No.

Offline elevator ads, bus ads, no.

Even Zhihu and Jinye Toutiao did not have any related promotional soft articles.

Until today, the channel was revealed, they had never thought that the promotion channels of Pintuan Takeaway would be so tricky, tricky and unheard of.

"Good packaging without spilling soup is the demand of consumers. The cost of outer packaging is the pain point of merchants. These two together are the most accurate publicity delivery."

"Yes, it is accurately delivered to our users..."

"The most important thing is that the group buying may know that someone is waiting to snipe them in the market before they leave, so they just use an unpreventable method. This kind of prediction is terrible."

"The most frightening thing about doing business is being put into the rhythm of others. In fact, we have been in the rhythm of group buying from the beginning."

"What kind of person is Jiang Qin?"

In the conference room, the discussion gradually started. When the last question was asked, everyone looked at Luo Ping and Robin.

The senior executives of Word of Mouth came from Ali and had no direct contact with Jiang Qin. Only the two of them had contact with him.

Robin was stunned for a moment: "People?"

Luo Ping glanced at his brother and said: "Jiang Qin has a forward-looking vision, strong planning ability, good use of unconventional means, strong perception of market pain points, and dares to think and act."

Guo Ming was silent for a moment: "Any one of these can make a person successful."

"This... is true."

Just then, there was a knock on the door of the conference room.

The receptionist in charge of reception walked in wearing a black silk skirt and interrupted the conversation: "Mr. Guo, the rider is coming."

"Okay, we'll go over now."

Guo Ming stood up and waved to the people in the conference room: "Let's go and see something more exciting."

"?"

Everyone looked at each other, and then followed Guo Ming out and found four deliverymen standing at the door, all wearing the same jackets that they wore for group delivery and delivered anything quickly.

Guo Ming looked at the first person: "Where are you from?"

"I'm hungry."

"What about you?"

"Boss, I'm from Koubei Takeaway."

"What about you two?"

"Hurry up and order food."

"Uh... I'm from Group Buy Takeaway."

After hearing this, everyone fell silent again, with only a dog in their minds, wearing a yellow suit, wearing a plastic bag, and swinging wildly.

At this time, Manager Sun from the Marketing Department came over: "Mr. Guo, check the plastic bag issue."

"What's going on?"

"They arranged staff to sell these plastic bags at half price in the form of low-price promotion. Because of their good quality and low price, they are very popular with takeaway merchants. In fact, many merchants are very concerned about the cost of this part. We have not paid attention to this before."

Robin pursed his lips: "When I was doing group buying, I felt that Jiang Qin understood the market better than us."

As soon as he said it, he felt that it was not accurate, so he changed his words: "No, it's not that they understand the market better, but that they understand those individuals struggling at the bottom better. Unlike us, we stand high and see far, but we tend to ignore our feet."

Guo Ming was silent for a while: "What they can do, we can do too. Find a factory to order a batch of plastic bags and make some clothes."

Manager Sun nodded: "I have asked someone to arrange it."

"Okay, then let's use Jiang Qin's way to grab the market of glutinous rice takeaway first."

Ali has money and many resources, so it is easy to make plastic bags.

Soon, the "low-price dumpers" played by the employees of the marketing department of Koubei Takeaway began to appear in major business districts with their plastic bags.

What Koubei Takeaway's management did not expect was that their plastic bags could not be sold at all.

Even if they were given away for free, no one wanted them.

"Go away, don't sell us these low-quality bags. We received bad reviews every day some time ago. We don't want them even if they are free!"

"?"

During the period when Koubei Takeaway was preparing to imitate group buying, other platforms also discovered this.

They originally thought that the riders on the street and the takeaway bags seen everywhere were all marketing strategies of group buying against themselves.

But as the number increased, they found something wrong.

It turned out that it was not group buying, but their own takeaways that were packaged uniformly by group buying!

This led many users to think that group buying was the source of takeaways, and other merchants were middlemen who cheated on weight, so that group buying takeaways shared users of all takeaway platforms.

If you are hungry, I will share some. Glutinous rice is second, I will share some too. Word of mouth is third, come a little, order some quickly...

A little here and a little there, the growth rate of group takeout is really terrifying.

Many platforms, like word of mouth, sorted out their ideas and decided to imitate, but without exception, they were rejected by merchants because of their poor quality and users gave bad reviews. In the takeout rating system, bad reviews are really fatal.

Then they found out that before that, plastic bags with their logos had flowed into the market, and with extremely poor quality, they successfully captured the disgust of merchants and consumers.

People from major platforms were anxious and demonstrated on the spot, you see, our packaging quality is really good.

But most merchants still refused, saying that now users give bad reviews directly when they see your packaging, which has almost become a habit, and it is not worth it.

After receiving such feedback, all the platforms cordially greeted Jiang Qin's ancestors.

But in this stage of market grabbing, many platforms dare not offend merchants. It's okay if it's just one or two, but now that all of them are like this, it's terrible.

"Boss, other platforms seem to have discovered our packaging plan. These days, people who sell other people's plastic bags often appear."

"It doesn't matter. If you can't sell it secretly, just sell it openly."

"Okay."

Jiang Jian, the king of group buying, has started to appear in major business districts again in recent times.

This time he didn't sell plastic bags and rider clothes, but started selling small packages of paper towels and disposable tableware with chopsticks, spoons, and toothpicks.

Don't ask, if you ask, it's just that some unscrupulous company ordered it but didn't want it because it had stamps, so it dumped it at a low price.

Because of the good reputation accumulated in the early stage and the ability to effectively reduce costs, takeaway merchants welcomed it with both hands, so Shengshi was almost out of stock. The factory that was about to go bankrupt is now making money, and what it does is a small profit but quick turnover.

The takeaway market is becoming more and more panicked.

From the start of the food delivery industry until now, everyone is rushing to unify the market.

But Jiang Qin's idea is different. In addition to the food itself, he does everything. He insists on unifying the market by relying on tableware, packaging, and rider uniforms.

He wants one person to surround everyone.

Chen Jiaxin is currently the marketing manager of Ele.bu. At this time, she was standing on the street, looking at countless yellow-robed deliverymen, and fell into silence.

They also rushed to make plastic bags, but they couldn't sell them.

The blue rider equipment is being made, and it will take time.

In this case, Ele.bu only needs to invest funds to operate, and the business volume on the group buying side will soar.

The good news is that other companies are the same.

She left Dianping and came to Ele.bu because she saw Zhang Xuhao.

She felt that Zhang Xuhao was very similar to Jiang Qin two years ago, with means and ambition.

But when Jiang Qin really ended up in this way and surrounded everyone alone, it still brought her an unparalleled sense of oppression.

Chen Jiaxin looked down on men, but Jiang Qin was an exception.

He knew that the group-buying tyrant who won the last championship, danced wildly on the edge of the cliff, slapped his opponents and took two candies from their pockets, officially returned and entered the O2O arena again.

And the packaging plan, clothing plan and tableware plan may just be the beginning.

(Lao Cuo finally entered the top ten, thank you family, please vote for me, or2, or2)