Chapter 585: War Breaks Out in the Food Delivery Market

At the end of the year, it snowed lightly.

Wanzhong Shopping Mall is doing Spring Festival promotions, and in conjunction with the activities of the group-buying New Year Goods Festival, it has launched various discounts to boost sales.

Starting from the 25th day of the twelfth lunar month, the daily customer flow has doubled.

During this period, Ele.bu launched a large number of offline advertisements, and with its superior delivery speed, it began to squeeze out the fast-food restaurant.

At this time, the center of the fast-food restaurant returned from Shanghai to Kyoto, and strictly guarded against Baidu Nuomi's takeaway.

And secretly, more investors began to contact the entrepreneurs of these takeaway platforms, intending to join this battle.

In August 2009, Alibaba launched a website called Koubei.

Later, after investing in Lashou, the word-of-mouth project was never continued.

But this time, Boss Ma plans to restart Koubei.

Like group-buying, Koubei.com is also a group-buying platform.

The operating model is to boost sales through group buying, give large discounts, let consumers get discounts, and let merchants make small profits but quick turnover.

However, his business scope is narrower than group-buying.

Ma's move to restart Koubei.com was actually a preparation for entering the food delivery industry.

On the third day after Koubei.com was restarted, Koubei Takeaway was officially launched. Although there was no fanfare in advertising and recruiting riders, the news still caused a great shock to the food delivery industry.

On the other hand, Baidu also reorganized the structure of Nuomi.com and provided a large amount of funds.

It is said that after this wave of structural reorganization, only a small number of people were left in Nuomi.com's original group buying business. After all, under the nose of Pintuan, they didn't have much business to do.

So what about the rest of the people? They were all transferred to the food delivery business group.

In other words, although Baidu was just trying it out, it was still very serious about this try.

And the worst one was Kuaidian, which had the fastest momentum.

They went deep into Shanghai, but because the delivery timeliness was too slow and the estimated delivery time was inaccurate, the business fell into a bottleneck.

And after a round of advertising and user subsidies, they found that because the experience was too poor, the accumulated users quickly lost.

In addition, Baidu was stealing the home in the rear, and Kuaididian was dumbfounded for a while, and quickly mobilized people back to stabilize the business in Kyoto.

If Jiang Qin were to comment, it would be quite similar to the style of the Suixintuan in the past.

"Jiang Qin, what are you doing recently?"

"It seems that there are two more companies under your name."

"What companies?"

"One is a commercial marketing company called Nanshu, and the other is an information service company called Zijie Tiaodong."

The takeaway war has once again set off a war in the O2O field, so big companies are paying special attention to the movements of group buying.

Jiang Qin is a person who plays too deep in the layout. If he moves, it's okay, and everyone can still know what he is doing, but the more he keeps his troops still, the more frightening it is, and people always feel that he is doing nothing.

After all, from the rise of group buying to the final victory, Jiang Qin has laid a foreshadowing comparable to a mine explosion in every link during the period.

So even though group buying has not ended so far, maybe he has prepared everything for the future.

It's like he has just started a mahjong game and he has already stolen the cards and is going to reveal them one by one.

If you compete with him in the same field, you can't stand even a slightly higher blood pressure.

"What does this Nanshu Business Marketing Company do?"

"It should be the ground promotion department before group buying, which has been split off. It is of the same nature as our Alibaba's Zhonggong. I would like to call it Nanying."

"What about Zijie Tiaodong?"

"Its attribute is an information service company. Its main business should be algorithm research, as well as some technical development and application."

Since the end of the group buying war, the second batch of ground promotions raised by major websites have been laid off again.

After all, even the website is going to fail, and there is no need to keep this grassroots department running the market.

At that time, there were rumors that the ground promotion department of group buying was going to be disbanded, which made everyone feel insecure.

However, with the continued rollout of daily specials and the establishment of the supply chain, the ground promotion department has new things to do, and I feel a little more at ease.

Fortunately, I am still useful and will not be abandoned for the time being.

But what these local promoters didn't expect was that Jiang Qin would directly lead them to set up a commercial marketing company when all the group-buying businesses were approaching maturity.

Some of the top local promoters even got promoted to management positions in this structural adjustment.

The remaining Star, Diamond, and Platinum promoters also became small internal leaders with countless younger brothers under them.

These younger brothers were all those who were laid off after the group-buying war.

The local promoters that others thought could be thrown away after use were all shining treasures in Jiang Qin's eyes.

Mobile Internet business has just started, and it will subvert more traditional industries in the future. If you want to deepen your layout and expand the ecological chain, a strong local promoter army must be a sharp knife.

This concept comes from practice, because the group-buying can reach this point now, and to a certain extent, it also relies on strong local promoters.

In Jiang Qin's own words, local promoters know martial arts, and no one can stop them.

At the same time, in a high-end office building in Shanghai, the newly rented office of Elebu has just been cleaned up and officially put into use.

In Mr. Zhang's view, if you want to do your work well, you must first sharpen your tools, so the first step to get investment is to move out of the residential building where they started and move to an office that matches their status.

During this period, their employees also increased to 136 people.

However, the office was changed, but the crisis also followed. After all, Alibaba and Baidu successively exited the market, which means that this track will completely enter a white-hot competition stage.

"Nuomi Takeaway has now circled the business area in the southern part of Kyoto and is currently continuing to advance southward. Although Kuaidian is developing rapidly, it feels a bit overwhelmed."

"After all, it is Baidu..."

"Koubei Takeaway has also received funds, and they have Alibaba's powerful information team behind them. Although Lashou.com is gone, the original team elites should have joined Koubei.com."

"Alibaba is also very fierce, what should we do?"

In the headquarters office of Ele.bu, as the discussion gradually rose, the atmosphere began to become a little solemn.

After all, the influence of large companies is still there. Baidu is still okay, and the sense of oppression is not that strong, but the sense of oppression from Alibaba is really strong.

Especially Boss Ma, he has been very active recently, attending meetings and accepting interviews everywhere, and he is everywhere on TV and newspapers.

He has excellent speaking skills and can easily come up with chicken soup.

In fact, 80% of young entrepreneurs in China have always taken him as a role model.

It is normal for them to feel insecure when they compete with role models.

However, Zhang Xuhao and Chen Jiaxin are not that nervous.

They have been in contact with Tencent recently. As long as they can get the capital supply from this company, then big companies may not be scary.

Zhang Xuhao has this idea because of his confidence deep in his heart.

He is a rich second-generation and relatively young. People like him may not cry out in pain even if they hit the wall. How could he feel afraid before the fight even starts?

The reason why Chen Jiaxin is not nervous is simpler. She really thinks that big companies are not scary.

Because she has witnessed a person who quickly broke through the siege of a big company with in-depth layout and continuous encirclement, and beat everyone backhandedly.

"Don't be nervous, just continue with your daily work. We have been doing online ordering for two years and have more experience than big companies..."

"Moreover, Mr. Zhang is currently in contact with Tencent. We are not fighting alone."

"Kubei and Nuomi haven't even recruited all the riders yet, but our system optimization has been completed, and the dispatching efficiency is higher. Now we have to fight this time difference."

"The business areas in Hangzhou and Jinling have been established. The next target cities are Jiangcheng and Qindao..."

At the annual meeting of Ele.bu, Zhang Xuhao flew to Shenzhen, and the entire meeting was hosted by Chen Jiaxin.

As a market general of Dianping, Chen Jiaxin has mastered a team of thousands of people, so he is naturally at ease with Ele.bu's team of hundreds of people.

They don't plan to take a holiday this Spring Festival.

As I said just now, they have to fight this time difference.

After the meeting, Chen Jiaxin pushed open the door of the rooftop, walked to the balcony where the cold wind was howling, lit a cigarette, and squinted his eyes.

She knew that if Zhang Xuhao could attract Tencent's support and investment this time, he would be able to become a force to be reckoned with after the new year.

When they were working at Dianping before, they looked down from above.

Dianping is a long-established lifestyle service website with a financial sponsor. When it first entered the group buying track, it really felt like no one looked down on it.

But this time, Hungry didn't need to look up from below. Facing the wolves in front and the tigers behind, she felt even more excited.

"Ziqing, have you seen the boss?"

"Why, Mr. Tan?"

"New news, Alibaba has restarted Koubei.com."

Ye Ziqing was stunned for a moment: "Is it the group buying website that was suspended before it took off?"

Tan Qing nodded: "The current Koubei.com has also launched a takeaway business, plus Nuomi Takeaway, and Volkswagen's investment in Ele.bu, I guess we will have to fight with the three companies again this time."

At this time, Ma Yubao came from outside: "Mr. Tan, the boss is on the fourth floor."

"What did you do on the fourth floor?"

"Meeting with the glowing little train."

"?"

After the construction of Wanzhong Mall, Jiang Qin occupied another floor of office here, claiming that he would be a good neighbor of He Yijun for life.

So the fourth floor that Ma Yubao mentioned is the entertainment area of ​​Wanzhong Mall, with a game city on the left, a children's playground on the right, and KTV and various experience stores.

At this time, Jiang Qin was driving a little train, taking a group of children around the mall.

Soon, a circle was over, and he made thirty yuan.

The children got off the car one after another and were picked up by their parents.

"Mom, I want to sit there again."

"No, go home and do your homework. You have to study hard to become a useful person in the future, otherwise you will be useless like that uncle and do such an undignified job."

"?"

Jiang Qin was checking the coins in his hand, and his mouth was crooked when he heard this.

But before he could speak, Tan Qing came over and talked about the reputation.

"Uncle Ma is still thieving."

"The local life field is indeed very important to them."

"Arrange a training for the local promotion department after the New Year, and increase the intensity. Business needs to be done, but martial arts cannot be abandoned."

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