Chapter 574 Are You Hungry?

Regional food delivery business has always been done by people, such as the ordering group of a large commercial office building, or the ordering service provided by the network administrator in the Internet cafe street, which are all types of food delivery.

Compared with the group buying industry which focuses on in-store consumption, the food delivery business pays more attention to delivery and delivery speed.

Resource integration in this aspect is easier to do than the group buying business, and the technical content is not high.

You can unite several restaurants around you, and give you the delivery service, connect with the surrounding office buildings and university towns, and then hire riders to designate stores.

Riders deliver meals, consumers pay, and a complete transaction model is formed.

But such a business is highly dependent on riders.

How is group buying done?

Talk to the merchant, post the product or service information online, generate a text message code after payment, and go to the store to verify it. It basically does not rely on manual labor and is not difficult.

However, if you do food delivery business, it will be difficult to continue to expand if you don’t have enough delivery staff.

Even if you keep talking to merchants and get a large number of orders, it is useless if you can't deliver them.

People have three meals a day, which is basically the minimum standard. If the number of deliverymen cannot keep up in time, it is simply unrealistic to expand.

Therefore, if you want to make the takeaway business, the first thing to do is to make deliverymen a serious profession and have enough volume.

Only when there are enough deliverymen can they have more ability to get orders.

But in this era, deliverymen are actually part-time jobs, basically hired by merchants, and are not considered a serious profession.

Some "people's entrepreneurs" even don't want to pay a penny more, so they try every means to let the kitchen apprentices work part-time as deliverymen, so that many apprentices have studied in a restaurant for two years, and they can't cook dishes, but they remember the route very well.

Therefore, if you want to expand the delivery business, the recruitment of deliverymen is a big key.

In 2011, mobile Internet accelerated again.

The shipment volume of smartphones in China exceeded 300 million.

The entire market is full of vigor and vitality, which makes countless entrepreneurs excited.

But the scene of riders delivering food 24 hours a day on the streets, like a young man riding the wind, delivering hot meals to the table, is almost equivalent to delusion.

How can there be so many people riding electric bikes waiting on the roadside just to deliver food for you.

This is the problem ahead of the development path.

Zhang Xuhao, the founder of Ele.de, was surfing the Internet in an Internet cafe. He was hungry for a long time and could only eat instant noodles, so he came up with the idea of ​​doing a takeaway business.

So far, delivery services have been established in three surrounding universities.

It is relatively easy to find deliverymen in universities because students have a lot of spare time besides classes.

But if you want to expand outward, you must hire social people as riders. It is precisely because of this that Ele.de has fallen into a bottleneck period.

In fact, it is also very simple to recruit a large number of riders, just spend money.

As long as you give enough, you will definitely not lack people.

Therefore, Ele.me doesn't need much money and can't survive, so it submits plans everywhere to find investment institutions.

But as Li Changming said, this project is very expensive, and most investors will hesitate.

Jiang Qin used to provide delivery services in Linchuan, but he didn't continue to do this sector until the group buying went nationwide.

Because he knew that if he wanted to make it bigger, he would have to burn too much money.

Even if the current group buying is very profitable, it would be daunting to face this amount.

What's more, how can you spend your own money to do business!

So the best way is to wait for someone to light the fire, attract capital to come in, and everyone will pool money to burn a prospect and increase market share rapidly.

And Ele.me is the igniter in Jiang Qin's eyes.

Before the fire starts, group buying can't be the first to leave.

Because... group buying is too strong in the field of life services. If he leaves directly, many investment institutions will be daunted.

"Mr. Zhang, how is the venture capital going?"

"I met with several companies. Everyone is not very interested in Ele.bu. There are many people waiting and watching. Let's wait a little longer. There will be a result after the Spring Festival."

In a residential area in Shanghai, there are seventeen people sitting in a three-bedroom, one-living room room.

This is the startup team of Ele.bu.

Among these seventeen people, there are two newcomers, Chen Jiaxin and Zhang Li who left Dianping.

After Dianping was ruined by group buying, although the business volume remained at a certain level, everyone knew that the future was dark.

For people without ambition, it is a good choice to be a monk for a day.

If it is ruined, it is ruined. Anyway, the salary is still paid.

Compared with the fear of the thousand group wars, such days are very good.

But for ambitious people, Dianping is no longer a platform that can shine.

Chen Jiaxin and Zhang Xuhao met through a friend's introduction. At that time, she did not have the idea of ​​joining Ele.bu.

Because even if Volkswagen is not doing well, it is not comparable to such a small start-up company. People say that if you are looking for a horse while riding a mule, you should go to a higher direction even if you change jobs.

What really made Chen Jiaxin decide to join the Ele.me team was that Zhang Xuhao made her feel familiar.

He is very goal-oriented, has strong execution ability, and is calm and proud. Even when he encounters development constraints, he is calm and does not seem anxious at all.

Chen Jiaxin has only seen one such entrepreneur, and that is Jiang Qin.

In other words, she thinks that Zhang Xuhao is another Jiang Qin, a replica of Jiang Qin who has just started his career.

However, Zhang Xuhao and Jiang Qin are not completely similar in character.

Compared with Jiang Qin, Zhang Xuhao does not look careless, is more serious in work, and does not talk nonsense, which is what Chen Jiaxin appreciates more.

"Sister Chen?"

"Hmm?"

Zhang Xuhao looked at Chen Jiaxin: "Dianping previously accepted Tencent's investment. I wonder if you can find a connection and meet with Tencent's investment manager?"

After listening, Chen Jiaxin thought for a moment: "I can try."

"Then I'll trouble you, Sister Chen."

"Don't be so polite, Mr. Zhang. We are now working for a common future."

"..."

At the same time, people from the group headquarters walked out of the office building in a hurry to prepare for the New Year's Day dinner of each department.

Jiang Qin drove to Longkai International Hotel to participate in the annual Linchuan Business Gang Chaos Conference.

Following the tradition of Linchuan Chamber of Commerce, the high-quality traditional program of New Year's Eve show-off is held every year.

The strategic cooperation brands of Linchuan have now increased to the seventh batch. There are many newcomers, and the bosses who have grown up first like to nourish them.

Only Jiang Qin, holding a wine glass elegantly, stood in front of the French window and looked at the prosperous distance. He shook his wrist lightly, shaking a bunch of bubbles from the liquid in the glass.

Liu Xiliang, the boss of Burger King, walked over and toasted Jiang Qin.

"Boss Jiang, why don't you go over and chat?"

"It's just that I feel a sense of loneliness after the unified market, and I can only taste it slowly by myself."

Liu Xiliang raised his head when he heard the voice, and said, "Is it Miss Feng who doesn't allow me to drink?"

Jiang Qin raised his eyebrows: "How is it possible? Who can control me!"

Liu Xiliang smiled.

Many people in the Linchuan business group have seen Feng Nanshu, because after every dinner, she rides a pink girl electric car to pick up Jiang Qin, and a Rolls-Royce protects her.

Many people know that Jiang Qin is very powerful in the business world, but in private, he is actually a love-brained person.

Just like today's business group party, it is scheduled to start at three o'clock and end at six o'clock.

Good guy, at six o'clock, the major bathing centers are not even open.

But Mr. Jiang said that he had to go back to school to make dumplings with his good friend...

"Oh, Mr. Jiang, there is a small matter that I need to report to you."

"What is it?"

Liu Xiliang sat on the sofa next to Jiang Qin and said, "There is a platform called Kuaidian in Kyoto that wants to cooperate with Burger King to do takeaway delivery. Does this conflict with our strategic cooperation plan?"

Burger King is a fast food business that is easy to carry and has fast delivery, which is a natural match for the takeaway business.

Because the key to takeaway delivery is fast delivery, fast delivery means fast delivery, and Burger King is already a first-tier fast food brand, which is indeed loved by young office workers.

In fact, the Burger King stores in Kyoto have cooperated with Kuaidian for a month, and the sales effect is very good, with a turnover that is directly higher than that in Shanghai.

Seeing that it is profitable, Burger King certainly welcomes such cooperation with both hands.

And the strategic cooperation agreement of the Linchuan business group is only for group purchases to the store, which does not conflict with takeaway delivery.

But even so, Liu Xiliang still did not dare to make the decision himself, but wanted to get Jiang Qin's nod.

If the God of Wealth says no, he can't do it. This is an unspoken rule of the Linchuan business group.

"Do it. Why not do it if there is money to be made? It's not like I have a grudge against money. Just do it vigorously."

"Okay, Mr. Jiang, I feel relieved when you nod."

Jiang Qin patted Liu Xiliang on the shoulder: "If you need publicity, go to Lao Lu. Toutiao will fully cooperate with you to help promote it and increase sales."

Liu Xiliang was stunned for a moment.

To be honest, although the takeaway platform is not big, it will affect the business volume of group purchases to the store to a certain extent, but he didn't expect Jiang Qin to be so supportive.

"Lao Liu, I'm actually not interested in money now. The only thing I want to do is to hope that our Linchuan business group can have a more brilliant future."

Liu Xiliang was a little moved: "Mr. Jiang, when you say that, I feel like I'm a bit like a profit-seeking villain."

Jiang Qin immediately changed his face: "Nonsense, those who are profit-seeking are all gentlemen."

At this moment, a middle-aged man ran out of the door.

This man is called Wu Jinxi. He is in the agricultural product business and is now a partner of the group purchase supply chain. He carried a sack into the banquet hall and went straight to Jiang Qin, attracting a lot of attention.

"Mr. Jiang, the shepherd's purse has arrived. It's all fresh. Have you seen enough?"

"Oh my god, you are too polite. I don't want so much. She just thought the shepherd's purse dumplings were delicious last time and wanted to eat more. In fact, two plates are enough."

"..."