Chapter 561 Bodhisattva Started a Business?

The next morning the sun was bright and warm.

Dong Wenhao was sitting in the office building of Sohu News Group, drinking coffee and watching the morning light spread over the city.

After this period of wrangling, Lao Dong successfully appeased the anger of Sohu News with "The Art of Speaking". Seeing that the time was almost up and the creation platform was optimized, he finally breathed a sigh of relief.

At this moment, Lu Feiyu arrived in Kyoto, looking like a coquettish guy in a suit and leather shoes, and came to the Sohu Building.

"Lao Lu, why are you here?"

"The boss said that the time is ripe, but the popularity is not enough yet. Let me show my emotional intelligence."

"ah?"

Lu Feiyu stepped into the office of the head of Sohu News, his emotional intelligence activated.

Not long after, there was a sound of smashing cups and hysterical curses coming from the office.

The court is open, the court is open immediately!

Subsequently, Sohu News issued another statement, saying that Toutiao not only failed to respond, but the person in charge also had an extremely bad and arrogant attitude, angrily criticizing Toutiao as a rogue company.

It is quite fun for Internet companies to compete with each other. Netizens have different opinions on this, which has attracted a large wave of traffic.

Many people know that Tonight Toutiao is a product of Jiang Qin, which has also gathered some residual heat from the previous public opinion war.

But soon, Tonight Toutiao began to respond on major platforms.

The first is his own apology announcement.

The announcement stated that Toutiao’s infringement of Sohu News was due to the immaturity of the backend review mechanism and was its own responsibility. For this reason, Toutiao will bear all fines for the infringing college students.

In order to avoid the recurrence of infringement incidents, Toutiao will also impose a fine of 100 to 500 yuan on these infringing college students as a form of punishment.

In addition, they will provide 3 million yuan in originality incentive funds to support original authors.

What followed closely was Dong Wenhao’s carefully shot apology video of the infringing college students.

The whole video showed two words, sincerity, and a little girl even cried, saying that she had a weak legal awareness, but she really had no subjective intention to plagiarize.

He also thanked Toutiao for its help, saying that he is a poor college student and would like to thank Toutiao for the part-time opportunity.

"The article involved infringement, Toutiao took the initiative to bear the fine for the college students involved"

Soon, Toutiao’s pop-up articles followed, and a large number of paid trolls also began to forward them with one click.

As soon as the news was sent out, it immediately caused a heated discussion in the circle of creators.

Over the years, many content platforms have had infringement issues, and they have always blamed the creators, or they have directly blocked the relevant authors and settled the matter.

This is the first time they have seen a platform take the initiative to pay fines for creators. They resisted a fine of 350,000, and only asked the college students to compensate between one and five hundred.

Damn it, Bodhisattva started a business?

Sohu News, on the other hand, was very angry and immediately stopped, accusing Toutiao of being shielding the infringers and encouraging the unhealthy trend of infringement.

Toutiao once again expressed its position: "They work hard to write articles in their spare time, but they only earn 10,000 to 20,000 on our platform. The compensation of 350,000 is unreasonable. There are thousands of mistakes, which are all caused by our lax review mechanism."

"?"

Toutiao's response to the infringement incident quickly became a hot search topic.

But there is another entry, which does not have the words "Tonight's Headlines", but is highly relevant to them.

This entry is called [Only earned 10,000 or 20,000 yuan].

The main purpose of the netizens was to make fun of me, but when they saw this entry, they immediately became uneasy.

What's going on?

You can earn a fucking ten or twenty thousand by writing manuscripts in your spare time?

So the popularity soared again.

“Tonight Toutiao, like Zhihu, is a work-study program.”

"We provide a creative platform for college students in the hope that they can earn royalties through their own efforts and continue their studies."

"Everyone should know that our boss is a college student. He studies very hard and is the first Learning Star of Linchuan University."

"He can understand that poor students have difficult lives and it is difficult to raise 350,000 yuan."

"The original intention of a student aid program is to allow more people to earn money during their scattered study time, but in turn asking them to pay compensation does deviate from the original intention of our work-study program."

"Of course, we will not encourage the evil trend of infringement. The platform has already fined them as punishment."

Dong Wenhao gave this answer when being interviewed by NetEase News.

A female reporter from NetEase News blinked after hearing this: "Can part-time college students earn royalties just by writing articles on the headlines?"

"Yes."

"Really one to twenty thousand?"

Dong Wenhao lowered his voice: "More or less?"

The female reporter smiled slightly: "For college students, ten thousand or twenty thousand a year is enough to live a good life."

"Oh, then 10,000 to 20,000 yuan a month is not bad, right? Our boss is afraid that he won't be able to help those poor students."

"?"

The female reporter was confused and thought, ten thousand or twenty thousand a month? Damn, my salary is not that much.

Seeing this, Dong Wenhao added: "Actually, Tonight Toutiao's income is based on its popularity. The higher the popularity, the more you earn."

"..."

As the incident unfolded, Wang Hai, the head of Baidu Mobile, Zeng Yong, the head of Tencent News, and He Xiaopeng of UC, as well as people from other portals, were paying attention to the matter.

After all, this is considered news within the industry.

But as time went by, they felt more and more that something was wrong.

Because the direction of public opinion changed.

Everyone's focus shifted from the infringement of Jinye Toutiao to how much money the creators of Jinye Toutiao could make.

Especially the sentence that they definitely couldn't afford to pay 350,000 yuan, and they only made 10,000 or 20,000 yuan as part-time workers.

These keywords are getting more and more popular.

Some people even started to throw out the creative income chart of Jinye Toutiao and posted it online.

Jinye Toutiao's creative platform has never been open to the public before. It only recruited college students through the content group headed by Lu Feiyu and gave them registration codes for use.

Therefore, the outside world is not clear about the creative income of Jinye Toutiao.

But until this time, many netizens began to feel jealous.

Especially some freelance creators who focus on the original field, or employees of news media, and some mothers who are idle at home because of childbirth, they are jealous.

College students can make 10,000 or 20,000 yuan by writing articles in their spare time, so I can do it too!

So many people went to Jinye Toutiao's Weibo and asked how to work part-time on Jinye Toutiao.

Oh, what a coincidence!

We just developed a content platform that allows everyone to participate in creation, whether they are office workers, students, elites in the information industry, or mothers who take care of their children at home, they can all create their own news.

[What you create is the real headline. ]

At about five o'clock in the afternoon, Jinye Toutiao's creation platform was officially released, and the number of creators registered soared.

He Xiaopeng and a group of executives who were closely watching the development of Toutiao were immediately like being hit by a club. While their brains were buzzing, they finally figured out what direction Jinye Toutiao was going to take.

Yes, they have no news department, no editorial team, and all the manuscripts are supplied by part-time college students.

But what if everyone in the industry becomes their part-time contributor?

You know, even news portals such as Sohu, Baidu, and Tencent have a large part of their exclusives bought out from creators.

After the impact of this news, countless creators will quickly flock to Toutiao.

Combined with the recommendation algorithm that Toutiao has been working on, this is a huge combination.

National creation, national reading, from the launch of the platform, it has been criticized for being unprofessional, too subjective, and self-contradictory, until the release of the national creation platform Toutiao, and now it has finally closed the loop.

[Just a casual pen]

[I am just a businessman]

[I don’t know anything about this high-end industry]

[I don’t know what the development direction is, I want to learn from Mr. He]

He Xiaopeng put his hands in his pockets, couldn’t help but take a deep breath, and began to feel a sense of urgency that he couldn’t breathe to the bottom.

Some things, once they appear, you will know that they will definitely go very far.

The development of the Internet has reduced the area of ​​the world, brought people closer together, and made the spread of news faster and more efficient.

But what is faster than the parties themselves writing?

Especially in the era of mobile Internet, the national economy is the future of the industry.

Tonight's headlines, from an unprofessional, rumor-filled second-rate platform, directly revitalized the entire chess game with this nationally created headline account.

The person in charge of Sohu was also a little confused at this time.

They never expected that in the process of the two sides fighting each other, Tonight's headlines used them to complete a huge public opinion marketing.

"Mr. He, please take a look at their creation platform."

"What's wrong?"

As soon as the headline account was released, someone on UC had already registered as a creator.

Then they carefully studied the creation mode of the headline account and found that after the article was written, if the creator wanted to publish the article, he needed to choose a field and category.

The higher the verticality of the content field, the higher the system's rating for the creator will be.

In addition, before each article is published, six key words must be selected, or keywords must be filled in manually. The more accurate the vocabulary is in summarizing the content of the article, the more traffic recommendations will be obtained.

In this way, field creators are formed, and tags are formed.

Combined with the front-end user browsing history, field matching and keyword matching are performed to form a complete recommendation model.

And this model can only be used by self-media platforms.

Because it is necessary to match keywords for each article, which is a huge workload for a platform.

Unless it is a creation platform with the participation of all people, this thing cannot be realized at all.

"Mr. He, Mr. He."

"What's wrong?"

"Jia Duoji changed the packaging to gold cans and spent 200 million yuan on advertising for Tonight's Headlines."