Chapter 560 Headline

Toutiao Jinye was accused of infringement by Sohu, and all online and offline promotions were removed.

Logically speaking, their new users are about to fall to the bottom.

If you don't have a promotion channel, it's impossible for the sky to drop new users for you. Such a simple thing is something that even a fool can think of.

But according to the download data of major application markets, the facts are completely beyond his logical judgment.

According to the feedback of Internet data statistics tools, the number of users of Toutiao Jinye has increased rapidly. Although the number is not as large as UC and Sohu, the overall growth trend is very scary.

In addition, their daily active users are ridiculously high, and they have already caught up with Tencent.

He Xiaopeng directly re-downloaded Toutiao Jinye and browsed it all night, without sleeping at all.

[Just a casual pen]

[I'm just a businessman]

[I don't know anything about this high-end industry]

[I don't know what the development direction is, I want to learn from Mr. He]

Mr. He's mind kept echoing Jiang Qin's voice, and his whole thoughts were tangled up.

The next morning, the temperature in Hangzhou rose a lot, and the morning sun seemed very warm.

Lv Zhichuan brought lunch made by his wife to the company, and then met He Xiaopeng with his hands in his pockets, and hurried into the elevator.

"Mr. He, would you like a cup of coffee?"

"I don't have time for now, let's talk about it at noon, Mr. Lu."

He Xiaopeng frowned and left in a hurry, which made Lv Zhichuan feel nervous.

Damn, is he going to have a fit?

Why is this a bit like the expression Wu Bo had when he came back from the group buying conference?

Lv Zhichuan followed him and chased all the way to the conference room of UC Mobile Business Group, and found that several important executives of UC were already sitting in the conference room.

They didn't have a meeting, and no one spoke, just sitting and reading the news, one by one, without saying a word.

To do the Internet, you need to have a benchmark product, on the one hand to give yourself a direction, and on the other hand to be more motivated. UC's benchmark product has always been Baidu.

The complementarity of browsers and information news can perfectly drive the gathering of traffic, which is the same whether it is the PC era or the mobile era.

They hold a competitive product analysis meeting every week, usually analyzing Baidu, Sohu, or Tencent.

But this time, everyone was silently browsing Tonight's headlines.

"Mr. He, what's going on?"

"Tonight's headlines' user growth rate at the end of last month exceeded UC."

"?"

Lv Zhichuan was stunned for a moment: "Didn't Tonight's headlines suspend promotion at the end of last month?"

He Xiaopeng nodded: "It's true that there was no promotion, but it has been doing user fission."

"What is fission?"

"It's the row below, one-click sharing."

He Xiaopeng pointed to the row below, WeChat small icons, QQ small icons, QQ space small icons, Zhihu small icons and Sina Weibo small icons.

Tonight's headlines articles are highly subjective and controversial.

This is similar to the attractive [Shocking Style], but when you click on the Shocking Style, there is actually very little dry goods, but when you click on the Tonight's headlines articles, you will find that they are full of arrogance and prejudice.

After their updates are shared with one click, many users will share the articles on social networks.

These articles with strong subjective colors can easily cause controversy on other platforms.

Many people browse social networks and accidentally see a line of very biased articles, and they will click in immediately.

"Come, let me see what's going on."

Then halfway through the article, the download page will pop up. If you want to read the next half, then you need to download it!

This kind of user fission is also the main reason for the rapid increase in the number of users of Toutiao.

This trick is not new after many years, and it is almost overused by many Internet companies.

But in the mobile Internet era, which has just started for a year and the ecological chain has not been fully established, this fission routine is very sexy.

Lv Zhichuan tried one-click sharing and forwarded the post about how to make women happy to his Weibo, and then he understood.

"This is relying on the social matrix to incubate its own products, relying on one user to attract more users."

"Well, but this is not the key. The key is that its daily active users are so high..."

"?"

After returning from the hotel last night, He Xiaopeng thought the data was wrong when he saw that the daily active curve and the new curve of Tonight's headlines were almost the same.

No matter how good the content of a software is, it is impossible for everyone to like it. This is simply a ghost.

Then He Xiaopeng downloaded Tonight's headlines and scrolled through it all night, and finally realized where the real problem was.

The 1.0 version of Tonight's headlines focuses on multi-dimensional information flow, just like eating apple peels causes cancer and not eating apple peels is not nutritious, there are often different opinions.

From another perspective, the difference between the news in this place and the mainstream news application is that the news here is more "free".

But at that time, the recommendations were matched using tags, and the accuracy of personalized recommendations was actually not high.

However, after being taken over by a professional team, and after more than eight months of continuous research and development and experimentation, the algorithm recommendation of a single platform has become very mature, and the difference has gradually become apparent at this moment.

When He Xiaopeng first started browsing, he didn't think anything was wrong. He just thought that the front page recommendations of Tonight's Headlines were indeed unique.

But the more he browsed, the more he felt something was wrong. Damn, why were they all the things he liked to read?

He even became more and more excited and devoted, and before he knew it, the sun had risen.

Then he understood that it was an innovative algorithm.

Tonight's Headlines is developing an algorithm that is very different from traditional Internet search algorithms.

On the user side, they no longer match search terms, but completely abandon the target and directly start matching the user's browsing history.

Then the algorithm will match relevant articles based on these browsing histories and customize headlines that are more suitable for each person.

After more than ten minutes, the executives in the conference room put down their phones one after another.

Tonight's Headlines, which belong to them, have been cultivated.

In addition to some "big event" news and "social hot topics", the articles on everyone's homepage are different, and they will even be replaced after refreshing.

Lv Zhichuan also took out his mobile phone and compared it with others, and found that his hot recommendations were actually exclusive to him.

"What you care about is the real headline."

Everyone couldn't help but think of the words on the opening page of Tonight's headlines, and they immediately understood.

At the beginning, they always thought it was just a very awesome advertising slogan.

Because after the group buying war, many circles were saying that Jiang Qin had done the marketing of "Nature's Porter" for Nongfu Spring and the product positioning of "Jiaduoji" for "Jiaduoji" that was afraid of getting angry.

There are also Burger King, Kangmailang, etc.

So, writing a good advertising slogan for your own application is not a big deal for a marketing genius like Jiang Qin.

But until this moment, they realized that this sentence is not just an advertisement.

Tonight's headlines use algorithm recommendations to make everyone's headlines belong only to themselves, and all the headlines are what you like to read, which is the most terrifying.

And the so-called contradictory articles are completely fine, because these pushes of different opinions will only be pushed to different users.

Let those who like to peel apples only see that eating apples without peeling causes cancer, and let those who don't like to peel apples only see that it is more nutritious without peeling.

Lv Zhichuan looked at the dignified faces of the executives of UC Mobile Business Group and was confused.

He knew very little about algorithms, but he just wanted to ask a question.

Is UC like Lashou, who was chased by a dog when walking on the road at night?

[Those who have never worked on information platforms should not do it]

[People always have areas they are not good at]

[The articles on Tonight's Headlines are contradictory]

[People are quite sincere, which is exactly what college students should be like]

He Xiaopeng thought of the scene at dinner yesterday and thought, what the hell is a sincere college student?

"This accuracy is a bit scary, even the keyword matching of search engines can't do this."

"That's right, what is the matching word formed by the user's browsing history? How are these words associated with the article?"

"Rely on the title to associate? It can't be done."

"You can't analyze the full text content and then generate keywords to match the keywords in the user's preferences?"

He Xiaopeng listened to the discussions around him, reached out to close Tonight's Headlines, and silently opened Jiang Qin's circle of friends.

They added each other on WeChat yesterday, and Jiang Qin's Moments just updated a set of nine-square grids.

Copy: Yan Shuangying is really good-looking.

The following photos are all real shots. The first few are the interior environment of a certain Internet cafe, followed by a screen with Yan Shuangying on it, and a 1.5-liter bottle of Diaosi Happy Bucket that was half empty in front of the table.

At this time, Jiang Qin was indeed sitting in the Internet cafe, and he had chased Yan Shuangying to the end.

Cao Guangyu next to him had just been shot in the head by someone. He was so angry that he was talking about his mother in a surprising amount.

"Old Jiang, when will you take me to Tencent to play around?"

"What are you going to Tencent for? Buy QQ coins?"

"I went to dinner with people from Alibaba yesterday, and Mr. Lu was stunned by me. He definitely had never seen a rich second-generation as arrogant as me. I'm a little addicted."

Jiang Qin said next time, next time, and then opened the internal management system to approve several funding applications.

The trial operation of Kyoto Cold Chain was over, and the feedback data list was also sent. Jiang Qin glanced at it and clicked on the quick confirmation.

At the same time, Nanako also sent a new document, which showed that the optimization of the content creation platform Toutiao account was completed, and there was also a platform link.

Jiang Qin clicked in to take a look. There were content creation area, data monitoring area, comment management area, fan analysis area, and advertising and revenue area.