Chapter 831 Yike Press Conference (8K)

On June 26, the weather in San Francisco was sunny and the temperature was suitable.

The joint press conference between Yike and Google will be held at the Moscone Convention Center in San Francisco at four o'clock in the afternoon, and the expected time is one and a half hours.

Many media reporters thought this was a good time, just in time to have afternoon tea and then rush to the South Building where the press conference was held.

At three o'clock in the afternoon, some media had already entered the conference hall with invitation letters. They took photos of Yike and Google who were still setting up the scene, but they did not see Fang Zhuo and Schmidt from Yike and Google.

However, Yu Hong, the president of Yike America, who is familiar to the media, passed by in a hurry. Unfortunately, he left without being interviewed.

In addition, the local media also saw several foreign colleagues with CCTV badges adjusting the filming equipment. This was not surprising because of the identity of the Yike rich man, but they exchanged a few words out of curiosity.

Media reporters and guests arrived at the conference one after another, and they soon discovered that many Internet companies were present at the conference. Several people from Facebook were celebrities who were often photographed and interviewed.

This gradually and invisibly raised everyone's expectations.

However, unlike the peaceful scene, when Yu Hong hurriedly arrived at the conference room on the second floor, she could still hear the quarrels inside through the door.

Boom, boom, boom.

Yu Hong knocked on the door of the conference room, and it became quiet inside.

However, when the people present saw that it was Yike's own people, they started arguing passionately again.

Yu Hong's face was serious and her brows were furrowed. There was still half an hour before the press conference. The guests and reporters below had already arrived, but the conference room upstairs was in a mess. The operators had not reached an agreement for a long time. They had been in a stalemate since the day before yesterday. .

"Schmidt, Fang Zhuo, trust is mutual, but now you have personally destroyed the trust between us!" T-Mobile CEO Legere couldn't hide his anger.

On June 23, Yike, Google, Qualcomm and T-Mobile had another round of talks. However, the increased sales conditions failed to appease Legere's anger about the change of the exclusive cooperation. He firmly disagreed with this condition. modification.

Even Legere directly said that this was the basis for mutual cooperation, and modifying it would mean the end of cooperation.

Fang Zhuo, Schmidt, and Jacobs did not expect T-Mobile's attitude to be so resolute.

Google hopes that more people will use the Android system, and Qualcomm hopes to sell more devices equipped with its own chips. Needless to say, Yike, and remaining open to other operators will undoubtedly help achieve all of this.

For this reason, Yike took the initiative to propose purchase prices corresponding to different levels of sales volume, and was quite sincere in negotiating.

Legere's backlash continued into the show.

According to the plan, he, the CEO of T-Mobile, also needs to take the stage to explain the cooperation between the two parties, but now it is difficult to say.

"Legere, Yike is willing to fully cooperate in the European market and is willing to make more concessions in your base camp. What are you dissatisfied with?" Assistant Schmidt also helped me.

He has been saying all the good things in the past two days. Operators here in the United States actually don’t have many choices. This time they mainly want to reserve a window for V operators, but it will probably be next year if they are willing to do so.

Legere replied harshly, saying something he had never said in the past two days: "I am the CEO of T-Mobile!"

Although Deutsche Telekom is the headquarters, T-Mobile is the home!

Schmidt: "..."

He frowned and said: "Legere, the U.S. market has not suffered any losses. The concessions on purchase price and share ratio will actually make T-Mobile's financial report look better. Everyone's cooperation is based on long-term goals. Since you insist on this... "

Schmidt looked at Legere, then at Fang Zhuo, and finally looked at the time and asked for advice: "The press conference is about to begin. In this case, the cooperation will be rolled back and the cooperation will continue as before. "

Fang Zhuo nodded slightly, forget it, the press conference still has to be held, so be it.

Schmidt was about to stand up when he was interrupted by Legere.

"No, you have destroyed the trust between us. T-Mobile requires a purchase price based on sales volume and must remain exclusive." Legere made a new request.

The other three parties in the conference room were all shocked. Are you doing this at this moment?

Qualcomm's Jacob stood up and reprimanded: "Legere, you are going too far! You are destroying trust!"

Google's Schmidt also stood up and said displeasedly: "Legere, operators can't be too greedy!"

Fang Zhuo also expressed his position: "Yike's cooperation with T-Mobile is a longer-term and closer cooperation. Such a request is harmful and unhelpful."

Legere shook his head and had a tough attitude: "Cooperation must be determined based on the situation."

Jacob laughed angrily, and Schmidt slammed the table.

The argument in the conference room got even worse, and there were only ten minutes left before the press conference.

Yu Hong turned her head and whispered a few words next to Mr. Fang, got up and left the conference room.

Fang Zhuo announced: "Since the negotiation is not good, the press conference has been postponed for half an hour. Mr. Yu has already invited Lowell from Verizon. Yike will always be with partners with long-term vision."

Jacob was a little surprised. Verizon's Lowell was a more stubborn person. Qualcomm had helped negotiate many times but couldn't reach an agreement. Now that the press conference is about to begin, can we still discuss it? Or is it that Mr. Fang is secretly communicating with each other again?

But he also had some doubts that Fang was always trying to scare Legere.

Schmidt also felt that Mr. Fang was cheating.

Partners in the same camp think so, not to mention T-Mobile's Legere.

However, watching the originally scheduled press conference time pass...

Schmidt became a little suspicious. Mr. Fang is serious? In this case, Legere was not wrong about you...

Jacob was getting anxious and happy. If Verizon could finalize it, it would be the best result for Qualcomm.

Leger remained calm. He just didn't believe it.

At 4:10 pm, the press conference was 10 minutes overtime. The door of the conference room was knocked. What surprised Schmidt, Jacob, and Legere was that Verizon's Lowell actually showed up.

Fang Zhuo nodded and said that he would go to the next door to talk. Please do as you please here, and then he stood up and left.

Schmidt, Jacob, and Legere did not move.

Google and Qualcomm were not sure whether it was true. Legere was in hesitation. Just break up like this? The next buyer came so quickly? Are you Fang Zhuo a bit too bad?

At 4:15, Yu Hong walked into the conference room again and took away the draft contract with T-Mobile.

At 4:20, Yike notified the conference room that they could go to the press conference on the first floor, and that the 4:30 would not be postponed this time.

As Schmidt stood up, the Google people also packed up their materials.

Jacob of Qualcomm was about to stand up when he suddenly received a text message. He took out his phone and looked at it. He was delighted and stood up and left with the Qualcomm people.

Legere waited until the two people from Google and Qualcomm walked out of the conference room. His psychological defense suddenly collapsed. He quickly followed them out. While rushing to the press conference on the first floor, he walked beside Schmidt and said, "Schmidt, you can see that Yike has not been sincere from beginning to end."

Schmidt shrugged: "I think so. Yike's Mars equipped with Android system is an excellent mobile phone. Fang Zhuo can afford the cost of temporarily changing operators. I don't know if T-Mobile can."

Only Legere, the head of T-Mobile, can measure whether his company can lose a potential partner that has been in talks for so long.

Business cooperation requires trade-offs, toughness, and sometimes compromise.

The press conference was already full of people.

When Google's Schmidt, Qualcomm's Jacobs, and T-Mobile's Leger walked into the conference room, flashes of light came on.

According to recent news, these three companies are partners of Yike Mobile.

Moreover, these three companies are indeed the leaders in the industry.

No matter how the conference room quarrels, disagreements, and back-and-forths, when the reporters and guests really see each other, the three heads smile at the same time, and Leger even waves, as if there is no risk of being replaced at all.

At 4:26, Yike's head Fang Zhuo and Verizon's Lowell walked into the conference room together, and both of them looked good.

"Hi, sorry, my company team has been arguing for 20 minutes about what I should wear on stage."

Fang Zhuo sent Lowell to his seat and smiled, "I insisted on wearing the Rockets' championship jersey, and they insisted that this was a stupid idea."

Yike's head shrugged.

Laughter rang out in the conference room.

Everyone present knew that the Rockets had just won the championship, and Boss Fang was happy and proud from the bottom of his heart.

But it was really stupid to appear at the press conference wearing a jersey.

Today, Boss Fang made the right decision. His trousers and white shirt gave him a particularly admirable charm under the lights. The top 50 richest people in the world were right in front of him, very vivid.

Fang Zhuo did not go on stage immediately, allowing Yike's staff to conduct the final microphone test. He simply exchanged greetings with the partners on the scene.

Because of this highly valued press conference, he invited Amazon's Bezos, Facebook's Zuckerberg, YouTube's Chad and others as guests in advance, as well as China Unicom executives from China.

When Fang Zhuo and Qualcomm's Jacobs joked for a while and just smiled at Legere before going on stage, Legere couldn't help but whispered: "I don't believe that Yike and Verizon can reach a cooperation so quickly."

"Yike made a difficult decision." Fang Zhuo said to Legere seriously, "Verizon will certainly not cooperate immediately, but it is willing to negotiate on the framework agreed upon by Yike and T-Mobile."

Legere was silent, and he was having a final psychological struggle in his heart. He had negotiated so many rules and regulations for so long, and Verizon just took advantage of it?

Fang Zhuo finally said: "Leger, I still respect T-Mobile, even if you insist on your own opinion and are unwilling to open the door to subsequent cooperation for Verizon... but Verizon is willing to be open to possible cooperation with T-Mobile in the future."

He and Verizon's Lowell didn't reach any agreement, but reached a non-exclusive condition.

Things have come to this point, so let it be, anyway, it's all a cooperation draft.

Yike’s first problem right now is the press conference. There is still half a year left, which is enough time to continue the painful negotiations with the operators. Now we should cut out the operator’s stage and shorten the press conference.

Fang Zhuo turned and walked towards the stage.

He was helpless this time, but he was also good at adapting to local conditions, and his mentality was not affected.

"Global partner, global partner." Legere got up from his seat and chased after him, gritting his teeth and saying, "The United States is not exclusive, but T-Mobile wants the title of global partner for 5 years."

"Deal, you come up later." Fang Zhuo shook hands with Legere calmly, "Congratulations, T-Mobile has won Yike and Future."

Leger shook hands vigorously, turned around and stepped down in the surprised eyes of media reporters and guests.

Only Verizon's head Lowell was thoughtful.

At 4:35, Fang Zhuo turned on the micro microphone pinned to his collar, stood in the center of the stage, looked down at the media and guests, and sighed slightly. It is really not an easy task to create a fully competitive mobile phone.

The heavyweight operator has crossed a threshold. I believe that everything will go smoothly with the performance of the smart phone in the future.

"It is never too late to have a delicious supper."

Good food is not afraid of being late.

It refers to the postponed press conference and the new phone that is half a year later than that of the friendly companies.

There was no need to applaud, but T-Mobile's Legere led the applause. Great, great, Mr. Fang is really good.

The press conference was filled with regular applause.

Fang Zhuo was interrupted, so he had to smile and wait for the applause to stop before continuing: "Welcome everyone to our press conference. This is the day for everyone to witness Yike Mobile Phone changing the global mobile phone industry."

The scene became quiet, waiting to see what Mr. Fang had to say.

"From the day Yike decided to enter the mobile phone market, we have been thinking about what is the smart phone of this era."

"The earliest mobile phones were born only for communication, but with the increase of everyone's needs and the advancement of technology, the mobile phone product has been given more meaning and expectations."

"When I founded Yike with my friends, our purpose was to keep improving."

Fang Zhuo smiled at Xiao Yu in the first row and said, "I am very happy that our music player combined with the Internet fits our purpose, and the mobile phones we make are still the same."

"This is actually a very difficult thing."

"When the original products have stable profits and when the mobile phone market is full of fierce competition, choosing to continue to improve in this field is bold and even reckless."

"Fortunately, I think that relying on the development of the Internet and hardware, mobile phones have huge room for improvement."

"This is the meaning of Yike's existence and the meaning of Yike mobile phones."

Fang Zhuo talked freely, and the screen behind him showed the appearance of mobile phones in the past and the current mainstream mobile phones, as well as the iPhone released in January, and finally a simple pattern of a panda from Yike.

This is a comparison with competitors learned from Apple's press conference.

"First of all, I want to thank all the hardware manufacturers, telecom operators, and pioneers in the Internet industry. Without you, there would be no success of Yike mobile phones."

"Secondly, I want to make my attitude clear. Today I will not elaborate too much on our hardware advancement."

"Like the 3G communication provided by the MSM72bile developed and optimized by Qualcomm, the Android smart system installed by Google, the camera function developed by ourselves, the latest 3.7-inch capacitive screen of Sharp, and so on."

"In the end, we will list all the hardware parameters, and friends who like it can take pictures to compare."

The content mentioned by Mr. Fang is displayed on the screen behind in a timely manner.

Google Android + Qualcomm chip + 3G communication + Yike camera + Sharp touch screen.

This has already shown that Yike is a 3G touch screen smartphone.

Fang Zhuo looked back, pointed at the screen, and smiled: "I won't go into details, but I can tell everyone seriously that these are world-class levels, so you can rest assured."

"I want to talk about another thing today."

"What is the difference between the products made by combining these software and hardware and the so-called smartphones in the current industry?"

"Most importantly, what can it bring to users?"

The back screen changed the picture again, with only one line of words on it.

——What is a smartphone?

Yes, Yike is going to define the threshold of smartphones.

A few seconds later, a runway appeared below the text on the screen.

At the front of the runway is the Motorola logo, followed by LG, Samsung, Nokia and other brands, and then Apple, and Yike is at the front.

There is a hollow space between Yike and Apple and the brands behind, and the word smartphone is on it.

Many media reporters couldn't help taking pictures.

The meaning is obvious, Mr. Fang wants to expel Nokia and others from the ranks of smartphones!

Redefine smartphones?

This press conference is starting to get interesting!

Fang Zhuo walked a few steps, drank a sip of water, and saw nearly ten Mars phones quietly placed behind the podium. He took a breath, walked back to the center of the stage, and took out the Yike Mars from his pocket.

The screen showed the true face of the Yike phone.

The 3.7-inch capacitive screen was very smooth, with a front camera on the top and three virtual function keys on the bottom.

The style was extremely simple.

Fang Zhuo shook the phone slightly towards the audience, and then did a move that most people didn't understand.

He raised the phone high and raised his head 45 degrees.

Yu Hong, Xu Kedeng and others smiled knowingly. They did this action many times.

Legere became excited. Here it comes, it's the familiar bald selfie!

He even whistled.

Schmidt and Jacob, who were sitting next to him, looked at each other and saw the contempt for Legere in their eyes. You postponed the press conference desperately, and now you have become the most active fan!

Fang Zhuo pressed the phone twice, and the photos taken were synchronized to the screen behind.

A selfie debut with a charming smile displayed in front of everyone!

Because the picture was not enlarged to the maximum, it was just slightly blurred after being appropriately enlarged. It can be clearly seen on the screen that it was Mr. Fang on the stage!

There was some commotion in the conference room, and the sharp-minded seemed to have guessed something.

Yike Mars is a touch-screen mobile phone. Compared with its similar competitor iPhone, it has a very easy-to-notice difference in the front camera.

Is this the effect of the front camera?

Fang Zhuo smiled, moved the big screen away, and let it start playing a short commercial filmed by Yike Company.

The video ad is labeled with Finland in Europe.

In a beautiful park, a Finnish beauty is enjoying the beautiful scenery alone. Suddenly, she takes out her mobile phone and decides to take a picture of herself as a souvenir.

She first puts the mineral water bottle across the chair, then leans it with her mobile phone, and then she rushes to the selected beautiful scenery.

Click, the angle is wrong, no one is photographed!

Click, this time half of the face is photographed!

Click, there is progress, the upper body is photographed!

Gululu, the mineral water bottle rolls to the ground, and the mobile phone lies on the chair in frustration.

At this time, another strange Finnish handsome guy comes and also enjoys the beautiful scenery.

Seeing this, the first Finnish beauty takes back the phone, and after struggling for a few times, she still whispers to the second Finnish handsome guy to help take pictures.

The video is played here, and a chuckle is heard at the scene.

Most people here know that almost everyone in Finland has social phobia, and they wish there is no one around them within three meters when queuing.

This is almost the label and joke of the country of Finland.

The first Finnish beauty in the video was so shy that it didn't look like a short film, but a life performance.

The second Finnish handsome guy agreed to the request, hurriedly helped take the photos and ran away.

The Finnish beauty sat on the chair, let out a long breath, and prepared to appreciate the photos. However, the photo in the phone only had a woman who was captured with her eyes closed.

She spread her hands helplessly and left the beautiful scenery dejectedly.

The scene changed, and it was still the park, and Yike Mars was lying quietly on the bench.

The Finnish beauty who took all kinds of photos whistled easily, picked up the phone on the chair, took a lot of photos left and right, and then whistled again, leaving the park happily.

Compared with the last time of trouble and failure, this time the photo was only ten seconds.

At the end of the video, the Finnish beauty's photo taken with Yike Mars' front camera was released.

She was in the beautiful scenery, with a bright smile, very moving.

——"Born for you, Yike Mars is the first country in the world to start pre-sale, Finland."

Fang Zhuo read out the advertising slogan at the end of the video.

This time, everyone burst into laughter.

He shrugged, waited until the laughter stopped, and read the slogan again.

The Finnish joke, the open treatment of Yike mobile phones, and the novel application of the front camera, the whole conference hall burst into laughter again.

The atmosphere was too relaxed.

When Fang Zhuo wanted to talk about the front camera, everyone laughed again when they saw him.

Fang Zhuo reluctantly went to drink two sips of water, leaving everyone time to calm down.

A minute later, he said: "Control it, control it, the guy in charge of the front camera research and development is from Finland, thank God, he is saving his compatriots!"

The fourth laugh.

After a while, Fang Zhuo said calmly: "Okay, okay, we are serious, Finland will be the first country in the world to start pre-sale of Yike Mars, thanks to our global cooperative operator T-Mobile."

The press conference site became a sea of ​​joy.

"Remember, Finland, we must sell our Mars mobile phones." Fang Zhuo added.

T-Mobile's Legere laughed so hard that he fell backwards. Buy it, buy it!

"This is the change brought about by the progress of hardware. There are many ways to play with the front camera of Yike Mars." Fang Zhuo continued to introduce the phone with a smile, "With it, a person can take selfies, wherever he wants."

"We hope that Mars can allow users to capture the moments of themselves better."

Fang Zhuo waved his hand, and the screen behind him began to randomly play the pictures taken by the Mars front camera in the past period of time.

There are mornings, noon, evenings, early mornings, and late nights.

There are serious faces, funny faces, big smiles, faces kissed by girlfriends, and self-admiring side faces.

There are R&D centers, Silicon Valley streets, conference room records, airliner seats, beautiful gardens, and restaurants.

Different people in different backgrounds at different times.

The same thing is that this is all from the front camera.

The screen flashed, and all the photos were finally reduced to grids, covering the background of the stage. Similar and different colors were arranged as needed to form the English letters built with photos - Mars.

The reporters at the scene took photos one after another. This scene was very cool, and the front camera effect of Yike Mars was quickly recognized.

Mars stayed for 30 seconds and turned into a line of text.

——The best selfie phone in the world.

This is a label of Yike Mars.

Fang Zhuo observed the effect and reiterated: "Like I said, I don't care about the specific parameters of the hardware. I care more about what effect these hardware can bring. The front camera is a great idea. Fortunately, Mars has perfectly realized it."

Applause broke out at the scene, especially the two or three Finns who applauded the most enthusiastically.

However, along with the applause, Fang Zhuo's heart "clicked".

The phone screen went black!

He kept smiling, and changed to a new Mars while drinking water, and then slowly walked to the previous position.

"But, but..." Fang Zhuo's voice trembled unconsciously, and he immediately laughed, "Sorry, I'm too excited. What I want to say is, is the smartphone just like this? Is it just a selfie that is unique in the world?"

True feelings revealed!

Mr. Fang is also excited about defining smartphones!

Unique in the world is not enough!

Some reporters took notes of this scene, and they began to believe in the boundary changes that Yike Mars brought to smartphones.

"Selfies will undoubtedly profoundly change users' mobile phone usage habits. I am very sure of this. So, what is the more important technological progress?" Fang Zhuo calmed down and talked freely, "Yike has worked closely with the operator T-Mobile, and I admire their development of 3G business."

"Mars is a 3G mobile phone."

"What is 3G? It is a faster speed, and then what?"

"We observed the development of the European market that has been leading for several years and found that Nokia has a disappointing development in 3G."

"Come on, let's see how smart our Nokia star product N95 is."

Fang Zhuo gestured to the audience to send an N95, which is Nokia's flagship phone.

As he turned on the N95, he said, "I heard from Chad of YouTube that their number of visitors this month is 30 million, which is really an enviable development."

Chad, the CEO of YouTube, smiled and nodded, proving this point.

"More and more people are using YouTube to browse and share videos. This is the trend of the Internet. Let's see how the N95 performs." Fang Zhuo made a request to the flagship of a rival company.

NuTube's online browsing was released a few months ago, but Nokia solved this problem through firmware upgrades.

At least, it announced that this problem had been solved.

Fang Zhuo opened Nokia's built-in browser, entered the YouTube URL, and patiently waited for it to load.

Wait, wait, wait.

The N95 was awkwardly stuck on the video loading interface.

Fang Zhuo said without hesitation: "Change to a rival phone."

Samsung and LG phones were replaced on stage for inspection.

Samsung did play the online video, but it got stuck after only ten seconds, and LG could not load it like the N95.

Fang Zhuo did not comment too much. The facts were already in front of him. Mainstream smartphones such as Nokia, Samsung, and LG did not support YouTube's flash-based videos well enough.

"Try our Mars."

Fang Zhuo took out Mars again, opened the browser, entered the URL, and loaded the video.

The Android system has made targeted optimizations for YouTube.

It was relatively smooth. A video that I clicked on casually was stuck for a few seconds like Samsung, and then continued to play, which also relieved Fang Zhuo and others.

"This is a combination of our mobile phone system and 3G speed." Fang Zhuo introduced it calmly, as if it was not worth mentioning.

He suddenly remembered something: "Oh, yes, there is also an iPhone. I don't have a real machine here, but I saw that Jobs had no problem at the press conference. I believe him."

Applause broke out at the scene.

"But, is that all?" Fang Zhuo fiddled with his phone and skillfully opened the Android store. "Everything just now was browsing the website through the browser, but it is obvious that there are newer ways to play on the mobile side, and separate applications are the trend."

He said calmly: "The Android system can do this. YouTube's mobile software based on Android is already being tested. We can try it out."

Soon, the software application was downloaded.

Fang Zhuo clicked on the still rough YouTube application.

There was real-time synchronization on the big screen.

This time, YouTube was still randomly selected. What a coincidence, I clicked on a video of Finland, which aroused a few laughs again.

Compared with using a browser, the use of separate software is obviously much smoother.

"3G speed makes watching videos a common thing, and Android system makes playing videos a natural thing."

"But, is that all?"

Fang Zhuo asked another question after the applause.

Everyone at the scene was curious, what else? What else is new?

"Shh, give us two minutes, everyone drink some water." Fang Zhuo raised his index finger.

Those who took photos took photos, those who drank water drank water, and those who discussed discussed.

Fang Zhuo found that his back was already sweaty.

Two minutes later, he heard the voice of Yike staff in the headset.

Fang Zhuo still held Mars, and still used the YouTube app, but this time he didn't play randomly, but searched for Mars in a targeted way.

Soon, a video appeared.

He clicked on it.

The video played synchronously on the big screen, and the sound came out.

——"Mars is a 3G phone."

——"What is 3G? It's a faster speed, and then what?"

It was Fang Zhuo's speech on the stage just now.

Nokia is still upgrading its firmware, and LG is still loading and trying to play the video.

Samsung's browser is stuck on the interface, and the picture is still. Apple used the browser at the press conference, and it is said that it can be watched.

Yike Mars browser performs well, and it is smoother when combined with Android software applications.

However, it now shows a function that the media and most guests present did not expect, which is to upload it to YouTube in real time by shooting directly!

This...

The whole audience was silent, digesting the information.

"Faster speed, smarter system, more convenient use, YouTube is like this, Facebook is like this, in the future, we are talking to Bezos about Amazon's development... This is the trend from the Internet to the mobile terminal, it is development, it is a trend."

"No cumbersome signature mechanism, no simple software applications, no slow network use."

"This is the development of smartphones, it is a trend! It is a general trend!"

"The general trend of the industry is mighty, and those who follow the trend will prosper, and those who go against the trend will perish!"

Fang Zhuo raised the Yike Mars in his hand and issued a declaration of challenge to the mobile phone industry.

The flash lights on the scene flashed!

At this point, the words that redefine smartphones have become acceptable!