Chapter 838 He Is Right (4k)

From the release of Yike Mars to the release of Apple iPhone, two touch-screen smartphones have appeared in the eyes of Chinese manufacturers, media and consumers in the distant foreign market.

However, for consumers, these are not worth paying attention to. There is no large-scale 3G promotion in China, and there is still a long way to go before commercial use. Instead, manufacturers and media pay more attention to it.

In particular, the "evil and heretic" evaluation of Di Zhiyang, vice president of Lenovo Mobile, which has the largest market share of domestic mobile phones, has caused a stir, representing the attitude of many manufacturers towards Yike Mars.

Too radical, too non-mainstream, too unconventional!

Yike Company did not respond to this, and Zhihu, which initially focused on discussing Yike Mobile, was not easy to take sides.

After all, people like Di Zhiyang are senior and professional enough, and Yike Company is launching mobile phone products for the first time.

Xiong Xiaoge is the co-founder who promoted the development of Zhihu. He wants to make this project a success from the bottom of his heart. He still firmly believes in the prospects of Yike Mobile, knowing that Mr. Fang has invested a lot of energy in this product.

And, although Yike is not making any moves now, he believes that it will respond when necessary.

When will it be necessary?

The reorganization of the six major operators has been completed, the mainland has entered the 3G era, and Yike has officially stood at the starting line of the domestic market.

Xiong Xiaoge has the patience and even interest to wait for the movement before and after the launch of Yike Mars.

As a close partner of Mr. Fang, he also knows an insider information that Yike has a key task in the second half of the year in China, which is to win the naming rights of next year's Spring Festival Gala.

It seems that this should be part of Yike Mars' domestic promotion next year.

However, he did not expect that the CCTV Finance connection would get such a high-profile response from Mr. Fang.

Domineering is domineering, the richest man is the richest man, and the thousand-layer wave is even more thousand-layer wave!

The opinions and comments of the manufacturers headed by Di Zhiyang were not discouraged by Mr. Fang, and their experience in the mobile phone industry has been increasingly gushing out.

However, Yike did not respond to the boss's words with a counterattack, as if this was just an accidental interview, which only caused a stir because of the wide audience of CCTV Finance and Fang's reputation.

As time entered July, Fang did not accept interviews from domestic media again, and Yike also remained silent. However, some domestic brands' corresponding remarks did not stop, but reached a peak with the statistics of mobile phone sales in the first half of the year.

On July 15, Di Zhiyang attended the China Mobile Industry Summit in Beijing and talked about his own sales.

"Lenovo's mobile phone sales in the first half of the year were 5.31 million units, still the first among domestic mobile phones, and only ranked fifth in China after Nokia, Motorola, Samsung and Sony Ericsson."

"But we are very close to the fourth-ranked Sony Ericsson mobile phone. We will work hard in the second half of the year and strive to be the fourth in sales by the end of the year."

"What is the success of Lenovo mobile phones based on?"

"First of all, it is definitely not the glass body or the touch screen."

Di Zhiyang's words caused some colleagues to laugh.

Well, it's a mobile phone business, and it's a market competition. It's OK at the beginning, but you suddenly want to "take me as the standard" or "kindly remind me", which is too arrogant.

No matter who you are, you have to have a new attitude when you enter the market!

"Secondly, it is very important to respect the needs of consumers and give them the dual SIM dual standby, GPS positioning, music and images they want."

Di Zhiyang talked about his own success with the sales of 5.31 million Lenovo mobile phones.

5.31 million mobile phones, this is enough to be proud of!

However, Tang Zexing, senior vice president of Tianyu Mobile Phone, the second largest domestic mobile phone manufacturer, spoke. He expressed his dissatisfaction with this and also cueed Yike Mobile Phone, which did not attend the summit.

"Boss Di, I want to give you a kind reminder." Tang Zexing deliberately paused, which attracted laughter from his colleagues again.

Di Zhiyang picked up the microphone and answered: "Mr. Tang, you say."

"You Lenovo mobile phones can't just look forward. We Tianyu are catching up closely behind. You sold 5.31 million units in the first half of the year, and we also sold 4.95 million units." Tang Zexing said with a smile, "You don't have a glass body, and we don't have a glass body. Your quality is reliable, and our quality is also reliable. Our goal by the end of the year is to surpass Lenovo mobile phones!"

Di Zhiyang pretended to be silent: "I accept Mr. Tang's kind reminder. After all, catching up with 5.31 million from 4.95 million sales is more worrying than starting from zero."

At the mobile phone industry summit, the two executives of the first and second domestic mobile phones did not mention "Yike Mars and Mr. Fang" at all, and every sentence was teasing "Yike Mars and Mr. Fang".

The combined sales of the two companies in the first half of the year was 10.26 million units!

It can be said that they are the leaders of domestic mobile phones, and they also play a role in guiding public opinion.

At the summit, many people were watching the excitement.

This conference named "Huaxia Mobile Phone Industry Summit" had no foreign brands participating, but as many as 48 domestic mobile phone manufacturers participated.

As of July, there were 79 domestic mobile phone companies with brands, 98 brands, and 1,645 mobile phone models that obtained terminal network access licenses in the first half of the year alone.

It can be said that all well-known domestic mobile phone manufacturers were present at this summit.

The teasing of Di Zhiyang and Tang Zexing made the atmosphere in the conference hall quite cheerful.

At this time, as an important person picked up the microphone, many manufacturers stopped the discussion and laughter to give them space to speak.

MediaTek Chairman Cai Mingjie attended the summit.

He attached great importance to this event, and because of his usual rigor, he even wrote a special speech.

At this time, Cai Mingjie held the microphone in his right hand and the speech script in his left hand. He was obviously speaking but did not speak for nearly ten seconds.

As the mainland's largest mobile phone chip supplier, the boss's seemingly forgotten words did not make everyone impatient, but instead made everyone waiting.

Cai Mingjie still read the speech: "From 2006 to the first half of this year, China's mobile phone industry has developed rapidly, regardless of mobile phone brand or..."

He stopped again.

This time, Cai Mingjie did not pause for too long. He directly put away his speech. Facing the surprised gazes of many Chinese mobile phone manufacturers, he slowly said: "I just heard the discussion between Mr. Di of Lenovo Mobile Phone and Mr. Tang of Tianyu Mobile Phone. I have something to say. It’s hard not to vomit.”

Di Zhiyang and Tang Zexing nodded one after another, indicating that the Chinese mobile phone chip supplier could have fun, and he was the most qualified to have fun today.

Cai Mingjie is nearly sixty years old, but his three consecutive sentences into the microphone are brief and powerful.

"I'm optimistic about Yike Mobile Phone!"

"I'm optimistic about Android!"

"Mr. Fang and I have similar views!"

As soon as these three sentences came out, the whole hall was shocked!

Who is Cai Mingjie?

It can be said that it is precisely because of the development strategy of him and MediaTek that nearly 50 mobile phone manufacturers can appear at this industry summit today.

MediaTek shipped 100 million sets of mobile phone chips in the first half of this year, 95% of which were supplied to the mainland market!

Of the 48 mobile phone manufacturers on site, 46 may have models using MediaTek chips!

How to quickly manufacture a mobile phone?

MediaTek’s solution + mobile phone case + battery board = finished mobile phone.

Once you have the finished mobile phone, you will have to fight for marketing, channels, and market competition methods.

When a big boss who dominated the mobile phone market spoke, the cheerful atmosphere caused by the teasing between Di and Tang in the previous summit was suddenly wiped away.

Mr. Cai threw away his speech and suddenly supported Mr. Fang...

This is so unexpected!

In particular, Di Zhiyang and Tang Zexing, who had just finished their yin and yang tantrums, were confused and embarrassed.

Di Zhiyang even picked up the microphone, but hesitated and did not turn on the microphone.

MediaTek is an important partner of Lenovo. Before the official start of the summit, he had a pleasant chat with Xu Zhiqiang, the general manager of MediaTek's wireless communications division. In the blink of an eye, Mr. Cai Mingjie gave him a heavy blow.

But the old gentleman can give himself a blow. If he has a dispute and affects the good relationship between the two families, it may not be easy to handle.

Di Zhiyang adjusted his sitting posture and sat upright, with a serious look on his face and a pain in his heart.

"I think Yike Mars is a good mobile phone." Cai Mingjie once again clearly expressed a completely different view from the mainstream, "I am looking forward to its competitive performance with Nokia, Samsung, Sony Ericsson, and Apple."

He mentioned all well-known companies in the global industry and companies with similar competing products, which made some people curl their lips.

"I saw in the news that Mr. Fang gave a kind reminder. I think this reminder may be too kind. He should have said it more clearly."

"Today's domestic market has many domestic brands and many styles of mobile phones. It is both fiercely competitive and full of vitality."

“However, Nokia, Samsung, and Sony Ericsson are all making mobile phone prices lower and lower, and the Android system jointly developed by Yike and Google is open source and smart. I believe that Android will bring great benefits to the global mobile phone industry. change."

"Next year, the year after, and in the future, fierce competition will become fierce."

"More than half of domestic mobile phone manufacturers will die, and more than half of you here will die."

"President Fang said that a new era is coming."

"I would like to say that how to survive in this new era is a question that many manufacturers here need to seriously consider."

Cai Mingjie didn't care at all how explosive his words were.

From last year to this year, the domestic mobile phone market has been booming. One brand after another has been established, and sales have been increasing. Domestic mobile phones have appeared, such as Lenovo and Tianyu, which can impact Sony Ericsson's sales position. The policy is about to cancel the nine-year "mobile phone policy". "License" system.

Now, a big man with great influence in the supply chain of the mobile phone industry comes out and says "survive", which is extremely impactful.

There are also many models of Tianyu mobile phones that use MediaTek chips, but Tang Zexing has a more reckless personality.

Hearing these words that he strongly disagreed with, he picked up the microphone and said, "Chairman Cai, are these words a bit alarmist? Fierce competition will eliminate some brands, but it won't be to the extent you said, right? "

Cai Mingjie turned his head to look at Tang Zexing and said nothing.

Tang Zexing felt a little rushed after being looked at like this, so he tried to smooth things over and said with a smile: "Chairman Cai, Yike's mobile phone has not been sold yet. We and Lenovo both sold 10 million units in the first half of the year." , you can’t be too partial.”

Cai Mingjie did not criticize the partners' executives, but finally said: "I am just a kind reminder, thank you all."

Following Mr. Fang’s kind reminder, MediaTek’s head, Cai Mingjie, also gave a kind reminder in front of 48 domestic mobile phone manufacturers, and expressed his undoubted support for Fangzhuo and Yike Mars.

Mr. Fang: I’ll take your word for it.

Mr. Cai: He’s right.

The atmosphere at the summit became weird and awkward.

Yike Mars was defined as “non-mainstream”, and the current mobile phone manufacturers are naturally mainstream.

However, the head of the largest chip and solution supplier behind the mainstream suddenly turned against it in public at the industry summit, which simply made the mainstream public opinion and judgment of this period a joke.

Di Zhiyang of Lenovo Mobile and Tang Zexing of Tianyu Mobile did not speak again until the end of the summit.

Many mobile phone manufacturers were thinking about what was going on here.

The next day, some reports about this China Mobile Industry Summit came out. In addition to the routine content, it was inevitable to emphasize the judgment from the head of MediaTek.

—— "MediaTek: The first problem in the future is to survive!"

—— "MediaTek Chairman strongly supports Yike Mars mobile phone! ”

—— "Which is more important? Zero sales volume is greater than tens of millions of sales volume? ”

—— "What is the magic of Yike mobile phone that has not yet been released? 》

——《MediaTek's leader: Follow Fang's opinion!》

Unlike the newcomer Yike, MediaTek has a great influence on domestic manufacturers. Tsai Ming-kai's solemn speech really made some people ponder the so-called Android system and Yike Mars.

Yike remained silent from beginning to end, and many media interview requests were politely declined.

What is the magic of Yike Mars?

Why did it win the favor of MediaTek's chairman when one unit was not sold?

For the time being, this is still a confusing question.

A wave of public opinion on Yike mobile phones has passively died down. In addition to causing some industry talk, the entire market is still developing rapidly and fiercely competitive.

…

On July 21, Tsai Ming-kai, who returned to Taiwan, called Yike President Fang, who was far away in Silicon Valley, after listening to MediaTek's high-profile report.

In fact, this is not the first time he has called Fang recently.

Before the joint press conference of Yike and Google, Tsai Ming-kai made four phone calls, aiming to get MediaTek to join the Open Handset Alliance led by Google.

Unfortunately, this goal was not achieved.

In the whole of China, only China Unicom and Yike became the founding members of the Open Handset Alliance.

According to Tsai Ming-kai, who is concerned about this matter, Google originally preferred China Mobile, but under the promotion of Mr. Fang, China Unicom became a member of the alliance and will launch mobile devices supporting the Android platform and services developed based on the Android platform in the future Chinese market.

"Hello, Mr. Fang, our engineers said that the work in Silicon Valley is going well, and we are expected to try the actual effect of the chip in the fourth quarter. Congratulations." Tsai Ming-kai did not mention the mobile phone alliance again.

If it doesn't work this time, then try hard next time, and you will eventually get the favor of the Open Handset Alliance.

He is now more concerned about the chip design cooperation between MediaTek and Yike.

"This is the speed of MediaTek." Fang Zhuo praised on the phone, "It's really not easy."

Tsai Ming-kai was not modest. This was really rushed out by working overtime, but the effect still needs to be verified.

He did not talk about the industry summit he attended in the mainland a few days ago, but asked about the sales of Apple, Yike's competitor.

"From the 29th to now, Apple has not released the figures." Fang Zhuo first said the public information, and then said, "But it should be good. We speculate that in just 22 days, its sales may have exceeded 500,000 units or are close to it."

This is the speculation of Yike and T-Mobile.

What Fang Zhuo did not say is another side evidence. Another operator V suddenly took the initiative to come to the door 20 days after the release of the Apple mobile phone. Such a change must come from the market.

Neither Apple nor AT&T announced the figures. Schmidt was kicked out again. Sales can only be guessed and felt.

Tsai Ming-kai was surprised: "So fast?"

According to Apple's price, the sales of 500,000 mobile phones means at least $100 million in revenue.

What is this concept?

Lenovo's mobile phone sales in fiscal 2006 were $400 million.

"The sales in the early stage are usually faster, and the follow-up needs to be observed." Fang Zhuo is very calm. From the current point of view, most of Apple's sales rely on operator channels.

"Mr. Fang, Yike Mars will be released in December. I must go to the United States to support it." Cai Mingjie planned to have a face-to-face discussion with Mr. Fang about future cooperation.

"Hahaha, Mr. Cai, you are too polite. If you want to come, tell me in advance. I will send a plane to pick you up. Let's see the effect of MediaTek's chip together." Fang Zhuo said with a smile.

The two talked for a few more words and ended this cross-ocean communication.

After putting down the phone, Fang Zhuo thought about the speed of MediaTek and had to admit that MediaTek was indeed better than Morningstar Semiconductor.

Morningstar can't even take sides, then... maybe it will have to pay some tuition fees.