Chapter 854 Friends

As time entered December, Yiguo had basically digested the traffic of this year's Double Eleven, and began to look forward to the New Year's shopping period before the Spring Festival and the customary reading day in March next year.

Su Wei reviewed the latest cosmetics brand cooperation in the president's office on the 22nd floor of Hang Lung, and her thoughts suddenly jumped.

Yiguo can consider moving its headquarters.

This floor of Hang Lung 22 is completely insufficient, resulting in the need to separate offices, which has caused some troubles.

If the 22nd floor is given to Yike upstairs and moved to the new district, Yike, which will make a strong effort next year, may still be able to make do here.

Otherwise, just move to the new district together.

Su Wei took a sip of tea and slowly walked to the French window, considering the possibility of a new headquarters, or, can Yongke Real Estate build a new headquarters where Yike and Yiguo will jointly settle in? This way, all three companies are quite cost-effective.

Secretary Li Shi Ning knocked on the door gently, walked into the office, handed the documents to General Manager Su first, and then changed a cup of tea for the boss.

Su Wei flipped through the documents and asked casually, "What did Mr. Liao say?"

"Mr. Liao meant to cut the offline marketing budget of Yiguo and increase investment in online." Li Shi Ning reported, paused, and then said, "Mr. Liao is still upset about not being able to bid for the Spring Festival Gala this year, and believes that this link can greatly increase Yiguo's popularity."

She hesitated for a second and continued, "It can also narrow the gap with Taobao next year."

Su Wei laughed, "Every time you have something to do, you keep an eye on the offline channels. There is no budget for procurement, so you cut offline. There is no budget for marketing, so you cut offline. Can you blame Liu Qiangdong for coming to Shanghai to get angry with Liao Mingchao?"

As for the distance with Taobao...

This year, Yiguo's Double Eleven performance was good. Last year's revenue was 1.12 billion, and this year it has made great strides to 1.96 billion, an increase of 75%.

However, Taobao is stronger this year. Its GMV on June 18 last year was 1.83 billion, and this year it is 3.97 billion, an increase of 117%.

Judging from the growth rate alone, the difference may not be big, but Taobao is actually ahead by 2.01 billion, which is more than the revenue of Yiguo during the entire Double 11 this year.

The most important point is that Alibaba went public in Hong Kong this year and raised $1.5 billion. Taobao is bound to completely get rid of the constraints of funds, and its development next year will be equally rapid.

The domestic e-commerce market is far from reaching its peak, and Taobao is already equipped with ammunition.

For this reason, Su Wei summoned Fang's venture capital friends on November 25, which was this year's Internet Conference, to explain Yiguo's performance on Double 11 this year.

Taobao is indeed developing very fast, but Yiguo's main category is electronic appliances. It is already quite successful to achieve a 75% increase with these, and it has already obtained a group of mid-to-high-end customers that even Alibaba envies.

Yiguo's B2C is a heavy asset. Unlike Dangdang, which has a loud slogan this year, Yiguo is also doing logistics itself. It is a direction that will be developed in the middle and late stages as warehousing and logistics in various places light up.

Such performance display and the consensus reached by Mr. Fang's venture capital friends, Yiguo can continue to increase the competition with Alibaba for the top domestic e-commerce.

However, although Taobao's performance forced Su Wei to come forward to stabilize the rear, its biggest goal is actually to blow up Penguin's Paipai.com, so that the latter not only did not increase in the generally growing industry environment, but also regressed.

Just after the Internet Conference, someone commented: "Penguin did not do B2C, but chose C2C, which is easy to replicate, but it does not seem to have the genes of e-commerce."

Su Wei believes that Penguin will not give up e-commerce, but is not optimistic about its current response.

This is basically the first major defeat of Penguin's traffic weapon. As for whether Weibo, a hotly developing social platform this year, can give Penguin traffic a second defeat, it depends on the subsequent struggle.

"Liao Mingchao, hey..." Su Wei took two sips of tea and said with a smile, "If Mr. Liao cuts the offline budget first, and then transfers him to be responsible for offline, do you think it is the best of both worlds?"

Secretary Li Shi Ning was shocked.

But she did not comment on Mr. Liao, but was curious about Liu Qiangdong's whereabouts: "Is Mr. Liu going to move?"

Yiguo is a well-known domestic e-commerce brand, which means that the offline channel is not very popular, but Liu Qiangdong has been in charge of offline since last year, and his performance is really good, which is recognized internally.

"Mr. Fang is selecting the domestic person in charge of Yike mobile phone." Su Wei smiled, "It is not limited to Yike, but includes medical science, Yike, Yiguo, and even Sina. Maybe someone will be transferred back from Europe, or it may be considered in China."

She shrugged: "I think Liu Qiangdong is a bit wasted in the offline part. I had a brief chat with Mr. Fang. He seemed quite surprised and really considered it seriously. Who will it be? We will know after the Spring Festival next year."

Li Shi Ning had a flash of thought in her mind. She knew how important Yike mobile phone was in the entire system. Even the thriving Yiguo had to give way to the promotion there. If Mr. Liu was transferred, Yike mobile phone would be Mr. Yu in charge of the United States, Mr. Pan from IDG would be in charge of Europe, and Mr. Liu would be in charge of China.

I just don't know if this mobile phone can succeed.

If it doesn't work out, Mr. Liu will be in an awkward position.

"Mr. Su, the mobile phone will be released on the 10th, can we buy it?" Li Shining asked.

"I can't buy it, but there may be an Olympic trial model with China Unicom next year. Now this Mars will also be launched and upgraded in China next year. It won't be so troublesome when it is released at home and abroad." Su Wei said with a smile. , "Although I can't buy it, I'm afraid there are quite a few people here who pay attention to it."

Li Shining nodded seriously.

She knew that China Unicom would definitely take it seriously, otherwise how could they issue Olympic trial funds?

But I don’t know when the Olympic model will be released. Anyway, I want to ask a friend to buy one from abroad as a souvenir.

…

December 8th.

Pengcheng.

Ma Huateng has been in a bad mood recently.

He even felt himself becoming hesitant.

Just like, he hesitated whether he should hold this meeting for the release of Yike mobile phone.

I don’t know what happened, but after hesitating and hesitating, I sat down at the conference table.

Logically speaking, as an Internet company, Penguin does not need to hold such a high-level informal meeting for a mobile phone product that is out of reach, but...

"What do you think the pre-sale situation of Yike's mobile phone is like?" Ma Huateng hesitated or even hesitated with two questions.

How about the pre-sale of Yike mobile phones? Can Yike mobile phones compete in the industry market?

"I feel average. Otherwise, foreign media cannot report on a large scale? Otherwise, Yike cannot publicize on a large scale? What is there to hold back on this kind of thing?" Xu Chenye said.

"But the news from China Unicom should be true. Is Yike's goal to build a domestic Lenovo mobile phone? I saw their Android system." Liu Chiping opened his notebook, opened the bookmarks, and continued, "This Android system can be very convenient. Installation software, if it can install YouTube, it must also be able to install QQ, this matter..."

This matter attracted Ma Huateng's attention.

He has not forgotten the news that Friends Network released PC software, and mobile devices are developing rapidly. This is the future strategic direction of Penguin Thinking.

If Yike mobile phone is really made into a Lenovo mobile phone, Weibo will definitely develop faster based on the convenience of Android, and may even bring a deeper threat.

The key is, what can Penguin do?

You can’t just follow suit and make mobile phones, right?

Ma Huateng has a headache. Penguin is the communication foundation of the Internet. Yike does not engage in the Internet and focuses on developing hardware. No matter how basic it is, it is still basic and built-in.

"I don't think it's that easy. Don't worry too much. Even if it is made into a Lenovo mobile phone, it will actually be far inferior to Nokia and Samsung in China." Xu Chenye reassured, "It will be released in two days, and it will be clear at a glance. "

He took out his Nokia mobile phone from his pocket and said with a smile: "Anyway, I won't buy it. I am a solid supporter of Nokia. Do you think it will be really useful without physical buttons? Will you buy it?" "

There was laughter in the conference room. There was Nokia and Organic King. Who would buy Yike?

Liu Chiping smiled and raised his teacup. This...he had already pre-ordered it abroad.

How should I say this?

I’m not saying I support Yike, of course I can’t support Yike. I’m just curious about how Yike, which has entered the mobile phone market so brazenly, makes its products. I’m just curious about what people like Mr. Fang have bothered to come up with. I’m just curious about this front-facing camera. …

Liu Chiping makes a clear distinction between public and private matters.

After the informal meeting ended, Ma Huateng chatted with Liu Chiping about the situation of Paipai.com.

After the conversation was over, Ma Huateng said seriously: "I will buy a few Yike Mar from abroad in the next two days. Let's actually experience what this thing is like and whether it will become Fang Zhuo's weapon."

Liu Chiping nodded immediately: "Yes, we should evaluate it, and let's see what Mr. Fang can do."

Ma Huateng nodded. To understand the opponent, of course, we must start with the product.

If it really doesn't work, if Penguin doesn't make mobile phones itself, it can also try to invest in domestic mobile phone manufacturers and support Yike's competitors.

It’s not like domestic manufacturers can’t beat Yike.

…

Different from Ma Huateng's attention, many people in China who were curious about Yike's mobile phone simply called Shencheng directly.

Mars is not sold in China, so you can’t pre-order it, but Yike is in China.

Regardless of the actual situation of the mobile phone, of course, Mr. Fang must be praised.

IDG's Xiong Xiaoge called Su Wei directly and threatened to order 100 units as a souvenir.

This shocked Su Wei.

"Mr. Xiong, I understand if you want one or two. What are you doing with 100? You can't eat them."

According to foreign retail prices, 100 units are almost 300,000 Chinese dollars.

"I asked a circle of friends, and everyone was very curious. I thought it would be troublesome to find Yike if I had one or two, so I just made some statistics, and then we will hold a Yike Mars mobile phone tasting party." Xiong Xiaoge smiled. road.

Su Wei thought for a while and said, "I can give you 10 units, no more."

Xiong Xiaoge didn't believe it: "Mr. Su, you are so stingy."

"It's not that I'm stingy, it's that I can only get 10 units from Yike. Originally, the company's employees wanted to support the sales to some extent, which was considered a courtesy, but Mr. Fang said that it is not necessary in China, and it cannot be used normally, so it cannot be opened in a unified way. Su Wei explained seriously, "I wouldn't give it to anyone else, Mr. Xiong."

Xiong Xiaoge felt President Su's sincerity and accepted the reduction in quantity: "Okay, 10 units is 10 units. I will help President Fang promote it for free."

Su Wei ended the call and told her secretary.

“Write it down, Mr. Xiong from IDG, 10 units.”

Secretary Li Shi Ning wrote it down silently, and Mr. Xiong asked for another 10 units.

Well, I don’t know what the situation will be like abroad in two days, but the supply here is in short supply.

She suddenly felt like she was at home—Write it down, Mr. Xiong Xiaoge from IDG gave 10 Mars as a gift, Wang Yan from Sina gave 10 Mars as a gift, and Wang Fengyi from Shenxin Kechuang gave 10 Mars as a gift…

Mr. Fang does things, and friends give gifts. Everyone is quite particular.

Li Shi Ning imagined for a while, wondering if similar competitors such as Penguin, Dangdang, and Taobao would also buy Yike mobile phones, help taste the products, point out the shortcomings, praise the advantages, and make progress together.

On the evening of December 8.

Su Wei temporarily took over the position of the domestic head of Yike mobile phones, reported the pre-sale work to Mr. Fang, and clearly knew the global pre-sale results that the company did not disclose to the public.

As of today, 146 Yike Mars have been pre-sold in China.

In addition, the European market pre-sold 100,000+324,000+113,000 units, and the US market pre-sold 307,000+97,000 units, a total of 941,146 units pre-sold before the official release, only less than 60,000 units away from the integer mark.

On December 10, Yike’s official website released a new special effects advertisement, announcing the official release of the phone.

Mars hits the Earth, Yike Mars is coming!