Chapter 860 Considerations (4k)

The three people in the office knew exactly what the two heads of MediaTek and Morningstar Semiconductor wanted when they came to New York.

However, because they were both present at the same time, the atmosphere was somewhat subtle.

But this was not a deliberate arrangement by Fang Zhuo. Instead, Cai Mingjie and Liang Gongwei were wary of each other and always paid attention to each other and Mr. Fang's movements, which led to the current situation.

Liang Gongwei knows that MediaTek is superior.

Cai Mingjie knows the deeper relationship between Morning Star and ice cores.

Moreover, with Mr. Fang’s “inadvertent” official announcement of the latest sales of 1.6 million units, MediaTek and Morningstar Semiconductor’s desire for cooperation has become even stronger. A star product that sells well in Europe and the United States and subsequent models can really drive upgrades and change their destiny. .

What's more, China's huge market is about to open up. Both companies are mainly based in the mainland, and the two leaders are very aware of the huge development potential here.

Mars looks good no matter how good he is, how fragrant the tea in the office is, how bright Mr. Fang looks, and how displeased the people next to him are.

Fang Zhuo talked about the pre-sales and sales of Mars in the past two months, about the difficulty of Yike in this process, and finally talked about the issues that the two of them were more concerned about after answering another phone call.

"This matter is difficult to handle now."

Fang Zhuo frowned and discussed the difficulty based on the actual situation: "The domestic 3G market opened later than we thought, which makes our product positioning very embarrassing, because next year's new products will probably be released in June. It will go on the market at the same pace.”

This time has not actually been determined yet, and we are considering leaving more sales time for Mars.

"If new products are launched in June next year, the current Mars and new products will definitely coexist in the domestic market, but the old models will have significant discounts."

When the two leaders heard what Mr. Fang said, they understood the problem.

This is actually not Yike's fault, but the two of them's fault!

As long as Yike builds its brand power in foreign markets, the domestic market will naturally be able to compete strongly. Moreover, Yike may not pay attention to Lenovo and others at all, but wants to take the share of foreign brands such as Nokia and Samsung. .

New products will be released as soon as they are released, while old products can be directly discounted, targeting the lower-end market.

When it comes to making money, it must be new products that make money, but domestic consumption levels and the deployment of the Android system may be more beneficial in the long run by occupying the customer base.

In this way, what about the entry-level chips originally planned to cooperate with MediaTek or Morningstar?

What attitude does Yike need to adopt?

Still strongly supportive? Observe domestic sales? Why not simply go to Qualcomm to customize entry-level chips?

It’s hard to handle. It’s hard to handle.

Add tea and water.

Fang Zhuoyin's expression became hazy and blurry after being filled with heat.

"I heard that the six major domestic operators are going to speed up reforms. I wonder if there is any hope that 3G licenses will be issued in the spring?" Cai Mingjie asked tentatively.

"China Mobile has purchased mobile phones from several brands this year to test TD-SCDMA, and Yike will also conduct signal tests with China Unicom in the first quarter of next year, but this matter in China..." Fang Zhuo said slowly, "There is not much hope in the first half of the year, and it is not It’s so easy to push, do you understand what’s going on here?”

He really went to the capital for some understanding and efforts, but soon found out that he was not suitable and left immediately.

Liang Gongwei met Mr. Fang's gaze and felt that he had a close relationship with Mr. Fang and it was not appropriate to understand. He nodded slowly and said: "Yes, I understand."

Cai Mingjie had vaguely heard some opinions, but it was not clear, but since Liang Gongwei understands... you understand, then I understand too.

He nodded and gave a clear statement: "MediaTek is very sincere in its cooperation with Yike. The domestic market is very beneficial to the popularization of Android systems and can further promote mobile phone manufacturers to install the system."

Fang Zhuo agreed without waiting for Liang Gongwei to speak: "That's true, but having said that, we have talked so much, in the final analysis it still depends on the performance of the chip, but..."

He paused and gave the two of them time to reflect. Neither MediaTek nor Morningstar could come up with actual chips, especially the latter. The two failed tapeouts were really a loss.

Fang Zhuo continued: "Yike wants to create entry-level models. Even if the domestic situation is a bit unexpected, this has not changed. Whether it is MediaTek or Morningstar, I think there must be a win-win cooperation on such a product line. of."

Reaffirming your attitude can only go so far.

What else can be done? If the two companies are on par, they can now come up with easy-to-use and cheap chips. Yike can directly finalize new products, but they can't get them and have to fly over to meet.

Both bosses still had a lot to say, but it was difficult to say it because of the other party's presence. They pondered Mr. Fang's attitude and briefly chatted about the chip design. Then, Mr. Fang continued to call. He stood up to say goodbye.

They clearly knew Mr. Fang's itinerary, and they would take a flight to Germany tomorrow.

Before Liang Gongwei left the office, he looked at the other party's general manager and received neither a hint nor an attempt to persuade him to stay.

He thought about it and did not try to stay. Instead, he called Mr. Fang after returning to the hotel with Cai Mingjie. He only said one thing-Morning Star Semiconductor was considering another round of financing and wanted to hear about it. General advice.

Soon, Liang Gongwei was politely invited to hold a video conference to briefly talk about the development of Morningstar Semiconductor.

This meeting lasted for a long time. Liang Gongwei saw someone come in to report work in the middle, but Mr. Fang postponed it.

It was not until 7:30 that the video ended and Wang Yuhong from the United States finally delivered the document to Mr. Fang.

"Is the competition in Taiwan's semiconductor industry so fierce? And they still use man-to-man tactics?" Yuhong complained first.

"How should I put it? Morningstar can set up a 24-hour war room, so they can't judge it by common sense, but MediaTek also knows that it is impossible to keep an eye on it. It may be a statement." Fang Zhuo shook his head, "Liang Gongwei is willing to release more shares for financing. I talked to him about the possibility of listing in the mainland, and he is considering it."

Morningstar Semiconductor has done well in the field of television and is not short of money now.

Yu Hong knew this, and thinking about the shares that Bingxin had already held, she commented: "Today we will cede five cities, tomorrow we will cede ten cities, and then we will have a good night's sleep."

"It's not that dangerous. As long as Morningstar Semiconductor can seize the opportunity to smoothly transform, it will be a win-win situation." Fang Zhuo said seriously, "Liang Gongwei is willing to seize such an opportunity, and I won't hold him back."

Yu Hong didn't know if Morningstar could seize such an opportunity. After a moment's hesitation, she asked, "Is the flight to Germany a bit tight?"

"Well." Fang Zhuo didn't explain too much, just said, "Deutsche Telekom is our important partner."

The average daily sales of 100,000 units are basically 60% in Europe and 40% in the United States.

It's not that American consumers are not good, but that the 3G business of operator T-Mobile is not in place.

Because of this obvious situation, T-Mobile's CEO Leger called many times to promise that he would do his best to provide 3G services to more cities next year.

However, Yu Hong always knows the other party better, and always feels that there is something behind the flight to Germany this time.

She didn't voice her doubts. She was somewhat dissatisfied with the fact that the US market lagged behind the European market, and she focused more on further catching up with the sales of internal competition.

At eight o'clock in the evening, after dinner, Tsai Ming-kai called again.

This time, he didn't talk about chip design, but about MediaTek's orders.

According to Tsai Ming-kai, because Bingxin has established 65nm, MediaTek is very confident about the subsequent process upgrades. Therefore, it wants to place some new orders with Bingxin, while MediaTek and UMC have cooperated more before.

Fang Zhuo warmly welcomed this choice.

MediaTek does not want 65nm first-line production capacity, but to use the expected growth of low-end chip orders next year to fill Bingxin's 130nm production capacity.

This is of course a good thing, and it has laid a good foundation for better cooperation between the two sides.

Neither side talked about anything other than orders. Tsai Ming-kai just hopes that Bingxin will continue to develop, and Fang Zhuo also hopes that MediaTek can use advanced process technology as soon as possible.

However, no matter how Morningstar raises funds or even goes public in the mainland, no matter how MediaTek gives Bingxin orders, their cooperation will probably be postponed to the fourth quarter of next year or even the year after.

This is Fang Zhuo's latest expectation.

This year's Mars will still not be outdated in the domestic 3G market next year. It would be a pity not to expand domestic users while it is hot.

The next day came in a blink of an eye. Fang Zhuo was still in a hurry to deal with various affairs before he boarded the plane to Berlin.

It takes 8 hours to fly from New York to Berlin.

Originally, he planned to stay in the United States until after Christmas, but Deutsche Telekom issued a sincere invitation, so he changed his plan in time and planned to visit Germany to verify some ideas.

In fact, some of Fang Zhuo's ideas about Germany did not come up because of Deutsche Telekom, but because the previous acquisition of chip companies was stopped by DoD.

Bingxin wafer factory equipment procurement is divided into three major blocks, with the United States, Europe, and Japan accounting for more than 95%, and the ranking is based on proportion.

Next year, 2008, will be another year for purchasing equipment and introducing technology licenses. Fang Zhuo is considering further increasing the proportion of European equipment in the production line after obtaining the license next year.

In addition, he is also considering whether he can invest in building a wafer fab in Europe.

Domestic equipment cannot be relied on for quite some time, and American equipment may be a great constraint. So, can European equipment and technology be integrated to relatively resist risks?

If this is considered, Bingxin's wafer fab needs a region with a stable administrative environment and a disagreement with the United States.

Looking at Europe, Merkel, who was promoted to the head of Germany two years ago, still has a long time to govern and is also one of the leaders of European affairs.

Fang Zhuo was invited to Feide this time with the intention of conducting an inspection. Even if there is no good opportunity in the near future, there will surely be good contacts after the financial crisis.

Of course, in addition to such planning, this trip also has an extremely important purpose, which is to negotiate with Deutsche Telekom.

Yike's patent certification in Europe needs to be maintained and cannot be overturned casually. This requires additional strength. Deutsche Telekom, the number one operator in Europe, can obviously help.

Fang Zhuo predicts that with the hot sales of Yike Mars, especially the surge during Christmas, a patent war is inevitable.

There is an uncertainty factor with Apple in the United States, and Europe must be consolidated first. As long as Europe is consolidated, even if there are changes in the United States, Apple will have the conditions to weigh each other if it wants to enter Europe.

As for other companies, they either have patents that can be exchanged or join the Android camp for free cross-licensing.

From December 19 to December 23, Fang Zhuo embarked on a four-day inspection trip to Germany.

…

The sales of Yike Mars were not affected by the flying of the boss, and it still maintained a strong daily growth.

On December 21, the well-received "Fruit Killer" ushered in an update, launching an important function that allows up to two people to play online.

According to the update description, this is to make the mini-game more suitable for the happy family atmosphere of Christmas.

On the day of the game update, Yike got the sales data of the operator, and the sales exceeded 2 million units on the 11th day of the official release.

If it is said that the two-day break of one million is also due to the effect of pre-sales or water in it, then the sale of another one million units in the next nine days is enough to witness the recognition of Yike Mars.

This is the success of Yike, the success of the system ecology, and the success of the pioneering game.

Yike, Google, and T-Mobile did not announce the 2 million sales this time, but planned to announce the final data in Fang's speech on Christmas Day.

On December 23, Foxconn factories rushed to restock mobile phones, bringing sufficient supply to operators and Amazon.

That night, Fang Zhuo arrived in New York exhausted after finishing his inspection trip in Germany. He planned to take a day off and prepare for the holiday speech in Silicon Valley the day after tomorrow.

After the official website announced the million sales, this was the official voice of the brand from the head of the company.

However, on the morning of the 24th, when Fang Zhuo was about to fly to Silicon Valley with Yu Hong, he received a call from Zhang Rujing, the head of SMIC.

"Mr. Fang, congratulations, Yike phones are selling very well." Zhang Rujing's first sentence was to congratulate Yike products, "I tried your touch screen, it's really innovative."

"Is Mr. Zhang in the United States?" Fang Zhuo noticed the caller ID and asked, "Mr. Zhang came to the US operator store to buy a Mars to support me? Then I really want to thank Mr. Zhang."

"I bought the Mars, and I really support it, but if I want to thank you, I have to thank you. Dr. Jiang told me what you are willing to help with." Zhang Rujing said, "I came to the United States to deal with the lawsuit with the Taiwan reporter."

Fang Zhuo listened to Mr. Zhang's tone and pondered: "Those are all trivial matters. Since you are in the United States, let's meet and talk. Where are you?"

"Washington." Zhang Rujing replied.

Washington is not far from New York, and private planes are even faster.

"Okay, Mr. Zhang, let's go, I'll take you to Silicon Valley for the holiday by plane, and you can just attend my chicken soup speech by the way." Fang Zhuo decided on the way to celebrate the holiday.

SMIC is in trouble, and Mr. Zhang must be in a bad mood. Drinking a bowl of Fang's chicken soup will definitely warm his heart.