Chapter 883 Home Appliances Go to the Countryside (4k)

The shareholders of Yiguo are very excited.

No, most of Yiguo’s shareholders are very excited.

Taobao is coming, should Yiguo fight?

Of course we should fight, the market is created by fighting!

Can we win this time?

I don’t know if we can win, but the other party is always confident!

As long as Mr. Fang can be determined, it can’t be worse than it is now in this fast-growing market!

The meeting room is full of fighting spirit and high morale. This time, it is capital that is pushing Mr. Fang to fight!

The shareholders’ meeting has been going on for a long time. It’s not easy to come from afar. We can’t just listen to Mr. Fang’s hesitation, but also listen to Mr. Su’s overview of the business.

At 9:30 in the evening, everyone ended the mobilization meeting with satisfaction.

Fang Zhuo shook hands and said goodbye to several new friends such as Zhixin, Jinxin, and Tiankai one by one, and made an appointment to see each other at the company tomorrow. Then he invited old friends to have a midnight snack to thoroughly consolidate the foundation of this fund.

“Mr. Fang, Yiguo needs financing, just say it directly.” Xiong Xiaoge chatted with Mr. Fang on the way to the restaurant.

"Old Xiong, I really can fight or not, it depends on what everyone wants. You know, I have been busy with my phone recently. If it wasn't for Mr. Ma who wanted to take action this time, I really wouldn't bother you." Fang Zhuo said.

Xiong Xiaoge automatically ignored Mr. Fang's sincerity and asked: "I didn't ask you in front of so many people just now. You said that Yiguo would burn for three years last time. Now that the market is not good, it's fine. It will burn for a few more years. Can it be another three years?"

Fang Zhuo said angrily: "Old Xiong, what's your tone? What do you mean?"

Xiong Xiaoge said lightly: "I trust you very much and understand your meaning. I believe you can go public in another three years of land grabbing."

Fang Zhuo was no longer angry, and pondered: "Maybe it won't take three years. If the brothers want to fight, I can only fight, but Taobao has become a trend. If the two sides collide, shape the domestic e-commerce order, and squeeze out similar small and medium-sized players, it will not be bad for the listing."

Xiong Xiaoge nodded slowly, this is always the truth.

For this application, although he was also surprised by the strong signal released by Taobao, he was not too worried about Yiguo.

Xiong Xiaoge knew Yiguo's situation. Although it invested a lot, its warehousing and logistics were extremely solid. This was not an element that Taobao could catch up with in a short time. It was even unclear whether Taobao was willing to follow.

He did not believe that someone like Mr. Fang could not do well in Yiguo with money and scale.

But then again...

"Mr. Fang, you have a lot of changes brewing this year. The global financial market is in turmoil. Yike's mobile phones are facing fierce competition from big manufacturers. I heard that you also got involved in SMIC, and now Taobao is entering B2C." Xiong Xiaoge was a little worried about the pressure brought by the multi-line challenges.

Many companies and projects are not without good conditions, but because of strategic mistakes, the ending is not beautiful.

Fang Zhuo said sincerely: "This year, 2008, has indeed brewed a lot of changes. There are opportunities in the financial crisis. Yike Mobile has gained a firm foothold, and the e-commerce market continues to develop. SMIC is indeed not doing well, but Bingxin will introduce new international customers this month."

Xiong Xiaoge turned his head to look at Mr. Fang.

Fang Zhuo smiled back.

Xiong Xiaoge nodded silently.

There were only five people at the midnight snack, Fang Zhuo, Su Wei, Xu Xin, Xiong Xiaoge, and Wang Fengyi, all old acquaintances.

When everyone was eating, they didn't talk seriously about the operation of Yiguo, but talked about gossip in the industry, including the personnel changes of Taobao this time. "God of Wealth" Sun Tongyu is definitely very capable, and his wife "Lin Daiyu" Peng Lei is also a senior executive.

Under this situation, Ma Dian wants to move Sun Tongyu, but I don't know what the inside story is, and I don't know if Peng Lei will move.

A few people made blind guesses.

Fang Zhuo was not very interested in this. Seeing that they were so gossipy, he simply wanted to call the person who had left to ask about the situation.

Unfortunately, the other four people had to keep their face and jointly dissuaded such behavior.

They could not openly expose the gossip behind the scenes to the person in front of him like President Fang did.

After the midnight snack, Xu Xin still asked a little about the financing this time, but before Fang Zhuo answered, Wang Fengyi spoke disapprovingly.

"President Fang said that the army has not moved, but the food and grass have come first."

"If everyone wants to fight, then invest money."

"If everyone doesn't fight, then wait and invest money. This horse race before listing always requires money."

"Investing early or late is investing, fighting early or late is fighting, Sister Xin, don't you think so?"

Wang Fengyi muttered a bunch of words, holding back what Xu Xin and Fang Zhuo wanted to say.

Xu Xin was a little amused. This guy...

Fang Zhuo raised a glass of wine and praised: "Brother Wang, you understand investment."

Wang Fengyi nodded reservedly and clinked his glasses. Even in front of President Xiong and President Xu, he understood investment.

Xiong Xiaoge and Xu Xin did not speak, and they also clinked their glasses.

"That's it. I have said everything that needs to be said. If there are no accidents in the subsequent financing, Yiguo will not consider introducing new investors." Fang Zhuo said, "Taobao will not be able to reach the door for a while. Yiguo's warehousing and logistics system still needs to be built. The prospect of listing is not good now. We can get a better price on Nasdaq in two or three years."

Xiong Xiaoge finally asked: "Yiguo's financing is fine, should the electrical appliance cooperative brand also be maintained to avoid being poached by Taobao."

Fang Zhuo raised his wrist to check the time: "Zhang Xuebin should be on the plane now. Tomorrow, several high-level executives of brands will come to talk. With Taobao's traffic, it is impossible for it to completely block brand cooperation. Yiguo just needs to stabilize the most suitable online appliance brands."

Not all appliance brands are suitable for current e-commerce.

For example, Yiguo and Gree also had symbolic cooperation when fighting against Gome, but this was not deepened and was just superficial.

The biggest reason is that Gree is vigorously building its own channel system and is unwilling to let online sales impact its own dealers.

Fang Zhuo once had a good chat with Dong Mingzhu, but the real foundation of the two companies was here, so there was no closer contact.

On the contrary, Changhong and Meiling, owned by the two former and current heads Ni Runfeng and Zhang Xuebin, are exactly the most suitable appliance companies for Yiguo.

When Yiguo is doing e-commerce, especially in the initial stage, one of the biggest problems is how to get products that are cheap enough to benefit consumers as much as possible.

On the one hand, centralized purchasing has bargaining power, and as traffic increases, this part of bargaining power is also increasing. On the other hand, the inventory products of those home appliance companies are a natural match.

Changhong's previous large inventory caused by strategy is a major source of profit concessions for Yiguo.

However, Changhong's inventory has been gradually digested, and it has also begun to face a problem of new product channels and prices, but compared with Gree, the difficulty of communication between the two parties is much smaller.

Changhong does not have a large dealer system like Gree, so there will not be so many concerns about profit distribution.

Gree and Changhong are the two extremes of Yiguo's cooperation with electrical appliance brands. The relationship between other brands such as Haier, Midea, and TCL is within this range. The intensity of cooperation depends on both their own situation and the sincerity of each other.

When Fang Zhuo and Yiguo's senior management talked about this kind of cooperation, they still used the old method - high-speed development can make both parties tolerate small problems.

Yiguo is actively expanding the traffic of e-commerce B2C, and brands always need more traffic.

This is the biggest basis for everyone's cooperation.

The next morning, Fang Zhuo met Zhang Xuebin, who arrived in Shanghai at night, before the formal meeting with institutional shareholders.

Zhang Xuebin is now quite prosperous. Changhong and Meiling, which he is in charge of, have come out of the haze and become first-line brands of LCD TVs.

The former head Ni Runfeng found a channel to clear inventory before retirement, and forcibly established the direction of switching to LCD TVs. He helped Zhang Xuebin first Meiling and then Changhong, which almost paved the way for his glory.

And Zhang Xuebin himself is also very capable. He did not disappoint Ni Runfeng's series of actions. Even if he encountered the crisis of foreign anti-dumping in the middle, he landed in an orderly and stable manner. Such achievements also made the retired Ni Runfeng gradually gain a better reputation.

Fang Zhuo has a good relationship with old Ni. His son Ni Boren is now doing an excellent job in Yike's supply chain, but he is quite distant from Zhang Xuebin.

This time he met Zhang Xuebin first, and he also had certain expectations in his mind. Yiguo needs to establish a more solid brand cooperation relationship after stabilizing the investment intentions of shareholders.

However, as Changhong and Meiling gradually become outstanding LCD TV brands, will they also build a dealer system with greater efforts like Gree? This is a matter that needs to be communicated.

Zhang Xuebin, who arrived at the President's Office on the 23rd floor of Hang Lung, was unexpectedly polite.

Fang Zhuo thought that this leader who had fought for excellent results for the company would be more... "spirited".

The two sides simply exchanged courtesies, but it was Zhang Xuebin who took the initiative to mention the business, and from an angle that was extremely unexpected to Fang Zhuo.

"Mr. Fang, what do you think of the subprime crisis?" Zhang Xuebin asked after putting down his teacup.

Fang Zhuo was stunned, feeling like he was in New York. The situation in Syria, no, the subprime crisis, no matter how you look at it, is very dangerous...

Zhang Xuebin saw Mr. Fang pondering, and continued with a serious look: "Mr. Fang, do you think this crisis will have a wider impact? Since last year, our overseas orders have been declining. At the end of last year, we were carrying out a pilot project of home appliances going to the countryside in three provinces, Shandong, Henan, and Sichuan..."

He knew that Mr. Fang was often abroad, and he also knew that Mr. Fang had deep administrative connections. He came here first because he was invited, second because he wanted to hear Mr. Fang's judgment, and third because of the cooperation with Yiguo.

Fang Zhuo glanced at Zhang Xuebin, who was still very perceptive.

Home appliances going to the countryside is not only about home appliance companies, but also about Yiguo, which takes this direction as its core selling point.

I originally wanted to talk about the era factors that can drive the development of both parties, but I didn't expect that Zhang Xuebin also had this consideration.

This is easier to talk about.

The pilot notice issued on November 15, 2007, will be carried out in Shandong, Henan and Sichuan provinces from December 1 to the end of May this year, for a total of half a year, to provide subsidies to farmers who purchase subsidized home appliances, with the government bearing 80% of the subsidies and the local government bearing 20%.

This subsidized home appliance includes color TVs, refrigerators and mobile phones.

Fang Zhuo did not say how to judge, but only said the result: "This pilot will definitely be extended, the scope of provinces will be expanded, and the types of subsidized products will definitely be increased."

Zhang Xuebin listened to Mr. Fang's firm words with bright eyes. Such an attitude and information will bring different business strategies.

He turned his thoughts, and the matter was of great importance, so he couldn't help asking: "Mr. Fang, are you sure?"

"Yigou finalized new financing intentions yesterday, and there is a formal meeting today. The biggest use of this financing is to build a logistics system so that Tesco's service scope can be wider and faster." Fang Zhuo After talking about his own situation, he said, "I am very sure that the development of enterprises must follow the trend. This is an opportunity for home appliance companies, an opportunity for Changhong and Meiling."

Zhang Xuebin nodded slowly, Tesco is raising funds again.

Tesco is now the No. 1 e-commerce B2C company. Is this financing not only to cope with Taobao, but also to prepare for new demands?

Zhang Xuebin believes that this logic is sound, and similarly, the news can be easily verified.

Chunjiang Plumbing Duck Prophet, people like Mr. Fang will always have more sensitive news.

"Mr. Fang, you know that we, Changhong and Meiling, are both making LCD TVs. We have studied repeatedly and believe that Meiling can continue to focus on both TVs and refrigerators, while Changhong can diversify into electrical appliances." Zhang Xuebin directly changed the subject. When it comes to his own business, "Mr. Ni often tells me that if I have any doubts, I should come to Mr. Fang for advice. This time, I took this opportunity to ask the teacher for advice."

Fang Zhuo waved his hand: "Hey, what are you asking for advice on? I am a layman, and you and Mr. Ni are both experts. There is no way for a layman to give advice to an expert, but I have to say that this time the home appliances going to the countryside can greatly promote the development of the enterprise. And what stimulates product demand, just use this one to summarize, no matter how big the difference is.”

"Specifically, when it comes to the division of labor between Changhong and Meiling, you still have to talk to Lao Ni more. He is on the outside now and sees everything more clearly."

Fang Zhuo said what he could say and did not want to mislead others, but he felt that Mr. Zhang’s idea was right. Changhong and Meiling had overlapping businesses. This was a problem that needed to be solved. He could follow the high, medium and low levels of the products. Articles can also expand the boundaries of products.

The country is a big market that can accommodate the success of more companies and products. If you dare to take action and invest at this stage, you will have a great advantage.

Zhang Xuebin silently remembered Mr. Fang's instructions and planned to visit Mr. Ni after this trip. He knew that Mr. Ni and Mr. Fang had a better relationship, so he could take advantage of the situation and ask for more news from there.

The meeting at 9:30 am is about to begin.

Zhang Xuebin took the initiative to express his position at the end of this meeting: "Mr. Fang, Taobao has contacted us three or four times, and recently again. Every time, my attitude was very clear. We have a strategic cooperative relationship with Tesco. This Nothing will change.”

Fang Zhuo showed a smile, nodded gently and said: "Well, cooperation will benefit both sides. This afternoon, Mr. Li and the others will arrive. Just in time, I invite everyone to visit our No. 1 warehouse in Kunshan, which has been expanded even more beautifully. , I think the logistics that Tesco insists on building will be a powerful complement to our cooperation.”

He stood up and shook hands with Zhang Xuebin, further consolidating the willingness of important partners for Tesco after financing.