Chapter 1114 The Best Marketing

When Cheng Feng talked about the marketing plan, Zhang Xiaobai thought of a classic case he had read in a book. It was said that it really happened in the island country. Whether it was true or not remains to be verified.

When he saw it at that time, Zhang Xiaobai just thought it was interesting and recorded it in his notebook.

Now he still remembers this case and the author's comments on it.

This marketing case takes advantage of two psychological factors of consumers, the curiosity and the mentality of taking advantage.

The so-called marketing, after all, is just a psychological game between businessmen and consumers.

Zhang Xiaobai also thought about whether this case was feasible, but he didn't think deeply about it in the end, just thought it was very difficult.

Unexpectedly, the third brother actually used it and succeeded.

Of course, Zhang Xiaobai could think that Tian Ye must have supplemented and processed this case to make it more suitable for domestic consumer psychology.

When the mall was 10% off, no one bought it.

When it was 20% off, no one bought it.

If this trend continues, I'm afraid it will take at least 40% or even 30% off for someone to buy it.

If that happens, wouldn't Dafang Mall lose a lot of money?

Zhang Xiaobai smiled and said, "So, on the third day, you made a move!"

Tian Ye smiled and said, "If you don't make a move, I'll be finished!"

Cheng Feng frowned at this time, thinking about this incredible marketing case quickly in his mind. He was just curious before and didn't think deeply about it. Now he replayed it again, but still couldn't figure it out.

Cheng Feng asked weakly, "So, how did you make a move? Can you two speak openly? You have completely confused me."

Tian Ye didn't speak, but looked at Zhang Xiaobai quietly.

Zhang Xiaobai said, "If I'm not mistaken, you only used one trick."

Zhang Xiaobai smiled and said a word slightly, "Trust!"

Tian Ye raised his thumb, "Nothing can be hidden from the boss!"

There was admiration in his tone.

The reason why Tian Ye didn't explain was to try whether the boss had thought of this. Facts have proved that the boss is worthy of being the boss.

How could he not think of it?

Cheng Feng didn't know which "Toutiao" it was, and didn't understand what it meant. He looked puzzled and said unhappily: "Are you two so energetic?"

Tian Ye smiled and said: "Second brother, as a businessman, you should know what "Toutiao" means, right?"

Cheng Feng was silent for a while, then woke up as if from a dream, slapped his thigh and said: "So that's it, so that's it! Third brother, this trick is a bit unkind, isn't it?"

Tian Ye said unhappily: "I am kind, Dafang Real Estate is finished!"

Toutiao is a kind of person, and also a low-class marketing method, which is common in the market and difficult to enter the elegant hall.

There are cloth toutiao for those who sell shoes, shoe toutiao for those who sell shoes, wine toutiao for those who sell wine, and even meal toutiao for those who eat.

In short, it is that merchants find a group of people pretending to be consumers to create momentum for the merchants to attract customers and attract popularity.

And here, Tian Ye played the role of toutiao to the extreme.

I don't know if the case in the island country is true. Zhang Xiaobai remembers it very clearly. When commenting on that case, in addition to taking advantage of consumers' curiosity and the psychology of taking advantage, he also took advantage of another psychology, that is, the psychology of the masses.

The public, since it is a crowd, will never be of one mind.

The book once stated that when the discount was 70%, some consumers could not help themselves, perhaps because they were afraid that the products they selected would be taken away, or perhaps because they felt that such a price was acceptable, and then they took action.

One person took action, and gradually, many people could not help themselves.

However, it is different in China. Consumers’ concepts and traditions are different. There is a saying in China that the first bird to stick out will be shot.

Whoever dares to stick out at this time will definitely be the target of public criticism.

So at this time, this kind of support is needed.

Tian Ye said: "In the morning, everything was calm, and in the afternoon, those supporters began to take action."

Tian Ye used "those" to describe the supporters, which shows that there are indeed many of them.

Tian Ye continued: "The first wave of actions attracted some consumers, and then I immediately launched the second wave, and more products were purchased until the third wave came in the evening. Consumers were cursing and going crazy..."

To be precise, it was a crazy rush to buy.

"Then there will be no need for those supporters!" Tian Ye laughed.

It is indeed not needed. People are scrambling to buy the products they have selected.

Cheng Feng was in shock, thinking about this case in his mind.

Zhang Xiaobai lit a cigarette and said, "So, Dafang Mall did not close that night."

Tian Ye smiled and said, "Yes, it did not close, and it could not close. Consumers could not sit still after hearing the news, and they kept consuming until dawn."

Cheng Feng frowned and said, "There is one thing I still can't understand. Consumers are not fools. They are so eager to buy the 30% off products? And this 30% discount is based on your price increase, which is actually similar to the discount in previous years!"

Zhang Xiaobai said, "The 30% discount price of Dafang Mall should be cheaper than that of other malls. It is because consumers are not fools and know that it is really cheap here, so they will take action!"

Tian Ye raised his thumb again, "Boss is absolutely right!"

Real brothers, they all thought of the same thing.

Cheng Feng asked, "What happened later? Since it was not closed, it should have been reduced to 60% off in the early morning. Didn't Dafang Real Estate lose money?"

Tian Ye smiled and said, "It was indeed reduced to 60% off at midnight, but 70% of the goods had been sold at that time, and the remaining 30% were all sold out on the fourth day!"

Zhang Xiaobai smiled and said, "Even if it wasn't sold out, those agents had bought it all!"

Tian Ye laughed and said, "Big brother understands me!"

Cheng Feng sighed, "Not fair, not fair!"

Zhang Xiaobai restrained his smile and explained to Cheng Feng, "The third brother's trick is to sell in large quantities, with small profits but quick turnover. Not only did he get benefits, but he also greatly increased his popularity."

Zhang Xiaobai raised his thumb this time, "Third brother, I admire you!"

"If it were me, I'm afraid I would let the agents do something small the next day, which would easily arouse consumers' suspicion, and the whole plan might fail. In such a major event, In terms of love, I am still timid and not as bold as you!"

Tian Ye exhaled and said, "To be honest, Boss, now I think about it, I am still a little scared. What if I mess up, but I will shoot myself in the foot and get hurt badly!"

Zhang Xiaobai asked, "Did Yuanlai Mall not react from the beginning to the end? Or was it too late to react?"

Tian Ye said, "On the afternoon of the third day, when Yuanlai Mall learned that consumers began to buy goods on a large scale, they began to reduce prices, but it was too late. Consumers were all in my store."

"In the end, Yuanlai Mall didn't get any benefits. When I was done, they also restored the price and were labeled as a profiteer."

Said the price reduction, it was only reduced for two days. Yuanlai Mall was not honest.

Zhang Xiaobai smiled and said, "I can only describe Yuan Yang in two words. He deserves it!"

Tian Ye raised his eyebrows and said, "Boss, I suddenly remembered something!"