Chapter 36 The Richest Man
November 2020.
[Shen Nong Specialty Beverage Company] has launched a new functional drink with trace amounts of golden scale powder and taurine added, and has a very domineering name - [God of War Tiangang]!
The wholesale price is 124 yuan per 12 bottles and the retail price is 12 yuan per bottle. It can be said to be the most expensive functional drink on the market.
This product is mainly aimed at refreshing and anti-fatigue, but it has been doing sideways advertising and has done a lot of soft advertising, which means that this product can boost sexual performance, or that it can nourish yin and nourish the vagina and have beauty effects. Of course, because Added golden scale grass powder, it does have this effect, but the amount is too small, almost insignificant. Whether it has any effect is a matter of opinion.
But don’t mention it, the effect is surprisingly good.
This [God of War Tiangang] was launched in early November 2020. By the end of the month, 600,000 TEUs had been sold in the domestic market, with a total turnover of 74.4 million yuan. This product of [Shennong Special Drink] The product is sold out.
You must know that November is the off-season in the off-season.
If a manufacturer sets a performance target of 300,000 yuan for a salesperson in June, then in November, the sales target the salesperson receives is often less than 100,000 yuan.
The difference is three times.
In other words, if it were June instead of November, then this [Voltron] might have sold 1.8 million TEUs. Based on the wholesale price of 124 yuan a piece, the total turnover would be 223 million yuan.
But even with a performance of 600,000 TEUs, once the news came out, it shocked the entire beverage industry.
Especially those functional beverage companies with a single product are trembling.
What are functional drinks?
According to the strict regulations on functional drinks in the 2016 implementation of the "General Principles of Beverages", these include sports drinks, energy drinks, nutrient drinks, electrolyte drinks and other categories. Functional drinks mainly refer to energy drinks, which contain a certain amount of energy and add appropriate nutrients or other specific ingredients, including various vitamins, lysine, taurine, inositol and caffeine, etc., so they have a refreshing effect. It is a beverage product that can replenish energy for the body or accelerate energy release and absorption.
According to statistics, my country's energy drink sales increased from 23.493 billion yuan in 2014 to 44.778 billion yuan in 2020, with a compound annual growth rate of 11.35%, ranking second in the soft drink industry segment. In 2020, energy drinks The proportion of total beverage sales in my country has reached 7.8%.
In other words, the sales volume of this functional drink market is only so large!
Looking at the performance of [Voltron], its annual sales will not be much lower. Over the course of a year, there will be at least a turnover of about 2 billion.
And how long does it take for other functional drink companies to get to this point?
[Dongpeng] has long launched functional drinks that imitate [Red Bull], but by 2012, its sales in Dongguan only exceeded 100 million yuan.
Subsequently, starting in 2013, [Dongpeng] launched a brand marketing offensive. On the one hand, it invited celebrity endorsements, and on the other hand, it gradually increased publicity on various public media platforms.
Crazy investment in marketing has brought [Dongpeng] into a period of rapid growth. In 2013, the number of people drinking [Dongpeng] exceeded 900 million. In 2017, [Dongpeng Special Drink] launched a gold can product, with annual sales exceeding 40 million billion. In 2018, [Dongpeng Special Drink]’s annual sales reached 5 billion yuan, and its performance further improved.
And [Shennong Special Drinks Company]’s [Voltron] has reached the sky in one step. As soon as the product was launched, it has achieved what other companies have achieved after many years of operation.
In 2019, there were 6 brands with a market share of more than 1% in the domestic energy drink industry, namely Red Bull (57%), Dongpeng Beverage (15%), Lehu (10%), Physique Energy (6%), and XS (5%), war horse (4%).
But now there is one more!
[God of War Tiangang] has taken away such a large piece of cake, and other companies will be affected, which will be a bit painful.
This is the sales volume of a new product of [Shen Nong Special Beverage Company]. The sales volume of the other two products [Peach Blossom Yuan] and [Snow Banana Milk] are even higher.
Throughout November, [Peach Blossom Yuan] sold 2 million TEUs, with revenue exceeding 200 million yuan.
The sales volume of [Snow Banana Milk] is even more exaggerated, because it faces the market all over the world. This month is full of firepower, all production lines are spinning, and large quantities of [Snow Banana] are transported from the cold storage to the factory, and the products are produced into The beverages were then shipped across the country and around the world, ultimately selling 6.65 million TEUs.
Because international and domestic prices are on different tracks, the final revenue was 2.056 billion yuan.
Throughout November, [Shennong Special Beverage Company] had revenue of 2.7 billion yuan.
One month's performance, even in the off-season, is more than half of a first-tier functional beverage company's annual performance!
The gross profit margin of [Dongpeng] is 49%, and the market speculates that the gross profit margin of the high-end [Shennong Special Drink] is at least 70%, and maybe 80%!
Calculated based on November’s revenue, [Shennong Special Beverage Company] can generate revenue of 32.4 billion yuan a year, and the minimum gross profit can reach 22.68 billion yuan.
Judging from the current market enthusiasm for several products of [Shennong Special Drinks], [Shennong Special Drinks Company]’s real performance in one year is smarter. Maybe the revenue can directly exceed 40 billion yuan, and there are only a few in the country. Beverage companies are comparable.
By the end of 2020, [Shennong Special Drink] will be directly promoted to the first-tier domestic brand.
After the news came out, the entire market went crazy.
It just so happened that several companies spun off from [Chaoqun Group] took the green channel of the China Securities Regulatory Commission, and within a year, they were intensively listed at the end of November.
[Feixia Takeout], [Little Fresh Meat], [Shen Nong Orchard], [Blue Sky Environmental Protection], and the independent [Animal Husbandry Breeding], named [Super Animal Husbandry], and the [Audition] project as the core The established Internet information technology company——[Xuanjie Technology]!
As soon as these six companies went public, they immediately hit the daily limit!
As of the close of trading, [Feixia Waimai] reported 72.9 yuan per share, with a market value of 380 billion yuan, of which [Chaoqun Group] accounted for 65% of the shares.
[Xiao Xianrou] quoted 10.23 yuan per share, with a market value of 21.05 billion yuan, of which [Chaoqun Group] accounted for 62% of the shares.
[Shennong Orchard] reported 18.5 yuan per share, with a market value of 44.55 billion yuan, of which [Chaoqun Group] accounted for 63% of the shares.
[Bikong Environmental Protection] reported 35.8 yuan per share, with a market value of 98.5 billion yuan, of which [Chaoqun Group] accounted for 69% of the shares.
[Chaoqun Animal Husbandry], which is benchmarked by the industry [Wen Group], reported 4.16 billion yuan, with a market value of 128.5 billion yuan, of which [Chaoqun Group] holds 59% of the shares.
The most popular one is [Xuanjie Technology], priced at 198 yuan per share, with a market value of 1.18 trillion yuan, of which [Chaoqun Group] accounts for 53% of the shares!
According to public information, Wu Siyuan openly holds 36.3% of the shares of [Chaoqun Group].
Not counting the value of [Chaoqun Group] itself, these companies alone brought Wu Siyuan 346.118 billion yuan in paper wealth after they were listed, which when converted into U.S. dollars, exceeds 54 billion.
Not counting the market value of other industries of [Chaoqun Group], Wu Siyuan is already the richest man in the country, with a wealth of US$16 billion more than the second-placed person.
If you include the other assets of [Chaoqun Group], Forbes estimates that Wu Siyuan's wealth is between 70 billion and 80 billion, ranking him in the top five or even the top three on the world's richest list.
This year, Wu Siyuan was 33 years old.
The 33-year-old richest man in the country.
Although he is not the youngest richest man in the country, he is still enough to become the focus of public opinion.