Chapter 30: Crooked Social Cognition (Please Subscribe)

After one month of work, [Xuanhu Medical Technology Development Co., Ltd.] planned sales data for one year.

The management of [Xuanhu Medical Technology Development Co., Ltd.] were stunned when they saw this data.

The world is so unexpected!

But what surprised them even more was yet to come.

If vulgar videos are circulated for a long time, they will always annoy others.

I don’t know when the trend of short videos on self-media platforms changed again.

It's not a short video promoting something like "天强真强".

But——

The graduate student worked on his thesis all night, drank a bowl of [Tiangang], and passed the defense in high spirits.

The wolfish 35-year-old programmer stayed up for days and nights to catch up on the project progress. He cooked a bowl of [Tiangang] and was as energetic as the young man.

In order to meet the needs of Party A, the designer stayed up all night to change the design drawings and cooked a bowl of [Tiangang]. The next day, he was full of energy and confidence to explain the key points to Party A.

A long-distance bus driver who had driven more than a thousand kilometers had a bowl of [Tiangang] and was full of energy throughout the journey...

Among these people, there are middle-aged people, young people, men, and women!

Yes, some women took the initiative to drink [Tiangang] out of curiosity, and found that it also had the effect of [refreshing and anti-fatigue].

As soon as this matter spread, many women in need took the initiative to purchase [Tiangang] and use it. As a result, some people discovered that [Tiangang] has a good effect on some physiological problems unique to women, such as irregular menstruation. Improvement effect.

After using [Tiangang], women's temperament and complexion have become much better.

After the news was exposed, [Tiangang] became even more popular.

……………………………………………………………………………………………………………………………… …

Not only the management of [Xuanhu Medical Technology Development Co., Ltd.] was stunned, but even the executives of [Chaoqun Group] were dumbfounded - what we developed was an aphrodisiac, why did it feel like we were being tricked into one? [Refreshing and anti-fatigue] - drink!

Moreover, it seems to have a pretty good effect - but the side effects are a bit severe!

In fact, the effect is far more than [good]!

[Tiangang] This drug has spread among surgeons in major tertiary hospitals.

This is the case with the doctor community. A new drug or new medical device or something new is either very difficult to sell, even if the medical representative begs you to tell them. Otherwise, once its effectiveness is proven, you don’t need to promote it. , will spread automatically, and will spread at a viral explosive speed.

[Xuanhu Medical Technology Development Co., Ltd.] spent a lot of effort to persuade the tertiary hospitals in South China to put their products on the shelves. It is not 100%, maybe 50 or 60%.

But after the fermentation of [Douyin] videos, there is no need for the medical representatives of [Xuanhu Medical Technology Development Co., Ltd.] to go out to sell products with shy smiles. They can just answer the phone in the office!

Because the hotline number of [Xuanhu Medical Technology Development Co., Ltd.] has been overwhelming with purchasing calls from large hospitals across the country.

During working hours, several of the company's hotlines are busy and cannot be called at all.

Because this is related to the mental state of the hospital surgeons, these hospital procurements are also carried out by eight immortals, each showing their magical powers. Through various messy relationships, they found the phone number of the medical representative and even the management of [Xuanhu Medical Technology Development Co., Ltd.].

As a result, these people's phones were also bombarded with calls.

"Dr. Lin, yes, yes, yes, yes, you are right, you have always supported my work! But there is really no way, the factory is out of stock! Emergency production is already underway! OK, OK, once there is [ When Tiangang [Tiangang] arrives, I will notify you immediately! Good, good!"

"Wang Ke, even if you kill me, it won't matter! The production of [Tiangang] for next month has been booked! Next month? There will be no next month! There is still a little margin for next month! Adjust it? It’s not that I don’t want to help you, Wang Ke? This is not something I can do. If you want it, I will register it for you, otherwise, it will be gone later! Okay, I will register it for you! You Transfer the money over there to our company account, send me the screenshot, and I will send it to our company’s finance department!”

"Dr. Li, yes, yes, we have already reported the low output! The main reason is that we never expected it to be so popular before! Yes, yes, yes, the company is expanding the production line now! But when the output increases, the fastest It will be next year. I still have... yes, let me see, there are still 200 packs of [Tiangang], do you want it? Okay, okay, I'll keep it for you!"

"..."

[Tiangang] launched by [Xuanhu Medical Technology Development Co., Ltd.] has become extremely popular. In other words, it is difficult to describe it with the word [fire].

In November 2019, [Tiangang] sold 1.5 million packages, with revenue of 180 million yuan.

As of December 20, 2019, [Tiangang] had sold 5.2 million packages, with revenue of 624 million yuan.

There are also scheduled orders for 18 million bags, which are still in emergency production, and the production plan has been scheduled to April 2020.

[Tiangang] is sold out!

Because [Tiangang] was out of stock, the customer placed an order for [Health Care Treasure] instead!

[Health Treasure] has also sold a total of 2 million packs.

This medicine has the effect of warming and nourishing the body. It was originally developed as a health medicine for the elderly.

But doctors at the hospital found that this thing also has a good recovery effect on some patients after surgery.

It is much more effective than the random supplements, chicken soup, or bone soup that the patient's family members can get, and can effectively improve the patient's immunity.

……………………………………………………………………………………………………………………………… ………

Some people are happy and some are sad!

Behind the explosion of [Tiangang], many relevant pharmaceutical companies held emergency meetings many times to discuss how to face the impact of [Tiangang].

[Baiyun Pharmaceutical Group] Headquarters.

An emergency high-level meeting was held here.

At the meeting, the CEO with a gloomy face slammed the sales data of the past two months on the conference table and said, "Who can tell me why our company's product data has dropped so sharply in the past two months?"

Several senior executives watched with eyes and noses, but said nothing.

The vice president in charge of marketing and sales smiled bitterly and reluctantly answered the president's question, "President, our group's ED product, although in the past two months, the market has been affected by an Internet celebrity product [Tiangang] influence, but from the overall data analysis, our company's products are still the best in the country, with sales ranking first."

"Although our company's related products still rank first in sales, this is because other people's production lines are not enough. When other people's production lines come up, can you still say this to me?" The president is no longer as elegant and easy-going as before. He has lost He sprayed out with grace.

Another executive in charge of product took the initiative and said, "President, I think there are several reasons why [Tiangang] is so popular. The first one is that the huge exposure brought by self-media marketing has made [Tiangang] a household name. , in just a few months, it has achieved what other brands have achieved after several years of hard work. The second is that the product effect is truly outstanding, and the third is the qualitative recognition of the differential effect."

"What do you mean? Qualitative recognition of differential effects?" the president asked.

"Because the self-media video characterizes [Tiangang] as a powerful refreshing and anti-fatigue product, and anti-ED is just a side effect of it! We know that because of issues with educational concepts, men buy anti-ED products. They are all secretive, for fear of being seen by others and being looked down upon. But buying [Tiangang] will not have this problem. Because society will think that you are used to work overtime and stay up late. This allows many men with anti-ED needs to Buy [Tiangang] openly! This will expand the source of consumption. I expect it to expand 2-3 times than our market capacity. In addition, this product [Tiangang] also has a good effect on women, and it has been reported recently [Tiangang] also has good effects on some physiological problems of women, which means its market capacity will be much larger than ours!" the executive said gushingly.

The president was silent.

After a while, he asked, "How is the licensing negotiation with Xuanhu Company going?"

"The other party refused! They said they couldn't decide and needed to communicate with [Chaoqun Group]! [Chaoqun Group] refused!" replied the executive in charge of this aspect.

The president turned to look at the executive in charge of product research and development, "How is the group's counterfeiting and reverse engineering work going?"

The executive in charge of product research and development shook his head and said, "There may be some kind of production process that we haven't mastered yet. The drugs currently being copied by our group are similar in appearance, but after testing, they were not found to be that strong in resistance. ED and anti-fatigue effects."

The president's face turned ugly, "Then what can you do?"

Not a single executive spoke up.

The president sighed helplessly and said, "First, the group's imitation work will continue to advance. Whatever resources are needed, the group will give priority to supplying them."

"Second, continue to negotiate with [Chaoqun Group]. You can negotiate on any high terms!"

"Third, we need to increase marketing and channel construction, beat the time gap, and firmly hold more markets in our hands!"

"Okay, President!" All the executives responded in unison.

The president of [Baiyun Pharmaceutical Group] actually does not know that it is not just pharmaceutical companies like them that are affected by [Tiangang], but also functional drink companies.

Just past December 2019, the product sales of these functional beverage companies generally fell by one to two percent.

Although this level of sales decline is not huge, it is a very bad sign.

When they visited the market and analyzed the reasons everywhere, and finally found out that it was due to the impact of [Tiangang], their faces were particularly ugly.

what is this?

A cross-border drug affects functional drinks!

The executives of these functional beverage companies have a saying in their minds: MMP, and they don’t know whether to say it or not!

They can only hope that this is just a temporary situation, and as time goes by and the heat disappears, the impact will be greatly reduced.

But according to Murphy's law, the more you don't want something to happen, the more it will happen.

Are only people in the beverage company seeing the impact of this product [Tiangang] on functional drinks?

No!

Both [Chaoqun Group] and [Xuanhu Medical Technology Development Co., Ltd.] have smart people!

However, [Xuanhu Medical Technology Development Co., Ltd.]'s main job is to make pharmaceuticals and sell medicines. It doesn't have anything to do with drinks, so I didn't think much about it.

But "Super Group" is different. "Super Group" has a huge business. The staff of "Super Group" can think about business lines and product logic from a higher perspective.

As a result, a report on "Tiangang's Development Prospects in the Functional Beverage Market" was reported at various levels, and finally came to the board of directors and was presented in front of Wu Siyuan.

The most important point in this report is that based on the existing market popularity, the development of a refreshing and anti-fatigue beverage product with the same name has a high probability of detonating the market and driving the sales growth of the two beverages in the group’s FMCG business. It is a great hope to cultivate the group's first-line products in the field of fast moving consumer goods, so as to form a fast moving consumer goods matrix of "Super Group" and become a continuous cash cow for the group!

To be honest, the two products previously launched by "Chaoqun Group" - [Shennong Special Drink·Peach Blossom Yuan] and [Shennong Special Drink·Snow Banana Milk]!

Although with the help of "Chaoqun Group", we have dealers all over the country, covering more than 70% of the area, sales have always been tepid.

In particular, the [GMO incident] severely damaged the brand [Shen Nong Special Drink]. Although there was some recovery later, the sales volume was just like this!

The entire FMCG business line of "Chaoqun Group" is actually still in a state of loss overall.

The product is good, but the market acceptance is not high, which is a headache!

If we can use the firepower of [Tiangang] to develop the fast-moving consumer goods business line of "Chaoqun Group", not just to make a profit, but to maintain a balance of payments, it will be of great benefit to the entire group!

Because this is an industry that is closely related to the public, if it can be done, let alone the first-tier field, let alone become a second-tier brand, it will have a decisive influence.

This naturally touched Wu Siyuan's heart deeply.

After coming back, he has been worrying about the influence energy of the next time he travels!

Although the explosion of [Tiangang] has harvested a big wave, it is not enough for Wu Siyuan!

Therefore, after Wu Siyuan read the report, he directly instructed He Youman to partner with the product research and development personnel of the secondary subsidiary [Shennong Special Drinks] to develop new beverages.

Of course, the new drink cannot be mixed directly with [Tiangang]. This would have too strong an effect and the cost would be too high. Not everyone can afford a bottle of 150 yuan drink.

Moreover, some people are willing to spend 150 yuan to buy medicines, but few people are willing to spend 150 yuan to buy a drink.

The psychological feeling is different.

Curing diseases and quenching thirst are two needs.

There should be two key points in the development of new drinks. First, the cost should be cheap and the taste should be good. Second, the effect should be reduced, highlighting the [refreshing and anti-fatigue] effect and reducing the anti-ED function.

If it were He Youman who had not studied further at [Gene Energy Company], these requirements would still be relatively difficult.

But after returning from the Godzilla comprehensive movie world, she has mastered deeper knowledge and technology of genes.

The mystery of [Golden Scale Grass] that could not be analyzed before was revealed to her long ago.

Developing this new drink was a piece of cake for her.

－－－－－－Digression－－－－－

Lately, Kevin has been pulling his hair.