Chapter 29 Sales Brought by Traffic

【Tiangang】It’s popular!

Judging from the sales data of [Xuanhu Medical Technology Development Co., Ltd.], the drug sales data throughout October are rising steadily.

Comparing product sales data in August and September, sales in October at least doubled.

A total of 6,015 small packages of [Tiangang] were sold!

Based on the ex-factory price of 120 yuan per pack, [Xuanhu Medical Technology Development Co., Ltd.]’s revenue from the drug [Tiangang] alone was 721,800 yuan.

Of course, this little money is not enough to cover the operating costs of [Xuanhu Medical Technology Development Co., Ltd.].

But it's off to a good start.

You should know that the sales volume of the domestic substitute [Jin Ge] for [Viagra] in 2014 was only 29,200 tablets.

Calculated based on [Tiangang]’s sales volume of 6,000 packs per month, there are 72,000 packs per year.

This result is no better than [Jin Ge]!

Of course, since the launch of [Jin Ge], its sales have achieved high growth year after year.

In 2014, the sales volume of "Jin Ge" was only 29,200 pieces. By 2015, it suddenly increased to 14.95 million pieces. In 2016, it reached 24.98 million pieces. In 2017, it was 39.63 million pieces. In 2018, last year, the sales volume was 47.7399 million. Film, in 2019, that is, this year, although the sales data has not yet been released, I heard that the sales situation is good, with more than 60 million pieces without any problems.

[Jin Ge] It can be said that it starts low and goes high!

Of course, to achieve such results, the manufacturers behind [Jin Ge] will continue to actively promote Jin Ge’s channel and market development, strengthen the education of product users, strengthen the research and development and distribution of new product specifications, and rapidly promote Jin Ge’s channels, terminals, The expansion of e-commerce market share has a lot to do with it.

Data shows that more than half of the sales of sildenafil citrate tablets at retail terminals in my country (physical pharmacies in all prefecture-level and above cities in China) come from [Jinge]. In 2018, Jinge tablets sales accounted for 66.85%. In 2019 The annual market data has not yet been fully released, but based on the data estimates of the first ten months, the market share and market share are far ahead of other brands, and it should be a high probability to win the first place.

This shows what a powerful channel terminal capability!

[Xuanhu Medical Technology Development Co., Ltd.] is a company that has not been established for a long time. In this regard, it is definitely not as good as the old pharmaceutical companies.

Apart from anything else, as for sales channels, they are only barely rolled out in South China, and nationwide channels are still being established.

This is expected to cost billions again!

How could an ordinary pharmaceutical company afford such consumption?

That is to say, [Xuanhu Medical Technology Development Co., Ltd.] is backed by [Chaoqun Group] and has deep pockets, so it has such confidence.

[Xuanhu Medical Technology Development Co., Ltd.] does not have so high expectations for [Tiangang] products. [Jinge] increased by 511 times from 2014 to 2015. [Xuanhu Medical Technology Development Co., Ltd.] has high expectations for [Tiangang] products. It would be great if the performance increased by 5 times!

According to the annual sales estimate of 72,000 packages in 2019, the sales target of [Tiangang] in 2020 is 864,000 packages, with revenue of 103 million yuan.

The management of [Xuanhu Medical Technology Development Co., Ltd.] believes that this is a very exaggerated growth estimate!

Whether it can be completed or not is a matter of two opinions!

But reality is often more magical than anyone can imagine.

Just like the popularity of [Tiangang], it did not come from the influence of advertising or the recommendation of doctors, but became popular as a supplement for a time management master after a multi-person exercise.

This is...unspeakable.

[Tiangang] is already very popular!

But what the management of [Xuanhu Medical Technology Development Co., Ltd.] did not expect was that a short video posted on [Douyin] would make it even more popular than anyone imagined!

This short video was filmed by a group of surgeons in a tertiary hospital. Because they were performing surgeries consecutively, a major surgery even had to be done for several hours. The body couldn’t hold on, so they had to drink [Tiangang] to refresh themselves.

According to one of the unknown doctors wearing masks, after drinking [Tiangang], apart from feeling a little uncomfortable down there, my spirit and energy recovered very quickly. The effect was several times stronger than [Eight Times Red Bull], and it was even more powerful. It's not comparable to [Dongpeng], and I was more focused during the operation, so it wasn't that uncomfortable! What's more important is that after the operation, I didn't feel that exhausted, and I even felt that I could afford high-quality public food!

Netizens commented under the short video one after another.

Some netizens said, "It feels a little uncomfortable down there. What is it?"

Another netizen asked, "Who's down there?"

Some netizens were even more genius, saying, "Except for the bottom, it's a little, no, comfortable."

After reading it several times in a row, it felt weird.

Of course, this is not the most surprising thing in this video.

But - [afford high-quality public food] this sentence!

This sentence seems to have tickled the hearts of some people, and it suddenly became popular on media platforms.

Various short videos about [Tiangang] are popping up like mushrooms after a rain.

One of the more reprinted short videos was of a middle-aged bald man who was so excited that he cried, saying, "I earn two million a year. I have five houses and three luxury cars in a first-tier city, but only [Tiangang] 】, just made me get up in front of my wife!"

Because the expression was so contagious, this short video became popular all of a sudden, breaking through the traffic pool in a very short period of time and spreading rapidly.

Because it involves traffic, many media people are like sharks smelling blood, and all kinds of similar short videos suddenly emerge.

There is a short video in which a man is deliberately dressed up to be very ugly and desolate. Next to him is a beautiful woman with protruding front and back. The man proudly says in front of the camera, "Although I have no money, no car, no house, I still owe money." I have a lot of debt, but since I started using [Tiangang], my wife no longer quarrels with me, and she even hears it very well. Forget it, my wife goes to work to earn money to support me!"

Although this video caused sensory discomfort to many netizens, they criticized it harshly and ridiculed it in the comments.

But I have to say that this video also became popular.

On this short video platform, being ugly or vulgar doesn’t matter.

The most important thing is traffic!

Traffic is king!

Idiot, the problem is traffic!

As long as there is traffic, everything else is not a problem!

For the sake of traffic, someone will do anything!

……………………………………………………………………………………………………………………………… ………

Because such videos continue to emerge and are constantly brainwashed by those who watch them, this has led to a vague perception at the social level - "There is a strong nature, and people are really strong"!

The formation of this kind of social cognition has brought about the sales data of the drug [Tiangang], which has completely exploded!

In October, [Tiangang] sold 6,015 packages, with revenue of about 720,000 yuan.

In November, [Tiangang] sold 1.5 million packages, with revenue of 180 million yuan.