Chapter 30 Snow Banana Milk, Transnational Trade

May 23, 2019.

Yangcheng, Haiyue District.

Yijia department store chain.

The middle-aged lady boss, who was dressed casually and without makeup, was scrolling through her mobile phone boredly, when an old customer walked in.

The landlady glanced at him and the regular customer nodded, then walked straight to the freezer.

It’s already extremely hot in Yangcheng in May, and the demand for frozen drinks is always great.

The old customer skillfully opened the door of his refrigerator, his eyes fell on the [Peach Blossom Yuan] drink he often drank, and suddenly noticed the yellow package of the drink next to it.

"Huh?" The old customer was a little surprised. He vaguely saw the logo of "Shennong Special Drink" on the yellow package of the drink.

Regular customers who often drink [Peach Blossom Yuan] know that [Peach Blossom Yuan] is a product developed by a company called [Shen Nong Special Drink], and behind the company [Shen Nong Special Drink] is the recently popular [Shen Nong Special Drink] orchard】.

The old customer thought for a moment and did not take the planned [Peach Blossom Dollar]. Instead, he took out the yellow packaged drink, put it in his hand and took a look. Sure enough, it said [Shen Nong Special Drink]. When he looked again, he saw [ The four characters "Snow Banana Milk" came into his eyes.

He looked back at the boss lady and asked, "Boss boss, has [Peach Blossom Yuan] Company released a new product?"

The landlady moved her eyes away from her mobile phone and saw the yellow packaged drink that impressed her in the hands of an old customer. She nodded and said, "Yes, it's [Peach Blossom Yuan]'s new product, [Snow Banana Milk]."

The proprietress didn't want this drink at first, but the [Shen Nong Special Drinks] business forced her way in, and she also stuffed a few boxes into it, saying that this was a must-sell item, otherwise there would be no display fee.

[Shennong Specialty Drink] The company provides a display fee of 200 yuan a month, and [Peach Blossom Yuan] also has a group of loyal customers. Although the first-line brands such as Yibao water, Coca-Cola, and iced black tea are not as popular in terms of sales, But there are always a few people looking for it every now and then, so I don’t think about selling [Peach Blossom Dollars].

After comprehensive consideration, the proprietress reluctantly took a few boxes.

"How much?" the old customer became interested and asked.

[Peach Blossom Yuan] Although it is good, it is a bit boring. There happens to be a new product, so you can give it a try.

"This one is a bit more expensive, canned ones cost 10 yuan, and sticks are even more expensive, costing 12 yuan," said the proprietress.

This price is almost four times that of the same size. For example, a can of Pepsi is only 2.5 yuan, and a bottle of Coke is only 3 yuan.

Regular customers were hesitant.

The boss lady saw it and reminded him, "By the way, this [Snow Banana Milk] is made from [Snow Banana], and [Snow Banana] is a [GMO food], did you know? Look at the package, there is a small logo , says [GMO]."

After hearing this, the regular customer carefully looked at the drink in his hand and actually discovered this logo.

"It's just the amount of one bottle, so there's nothing to worry about. If it's good, it won't be much better, and if it's bad, it won't be much worse!" the old customer said nonchalantly. Although he himself is not a "transferrer", he is very concerned about "GMO". Food] is not as scary as those [reversals] on the Internet!

The old customer pondered for a moment, then made up his mind, took a bottle of [Snow Banana Milk] to the checkout counter, and scanned the QR code to pay.

The lady boss said with admiration, "You are the first person to buy it."

"Really?" The old customer grinned, opened the lid, and took a big sip.

I just feel that my whole body is enveloped by a freezing cold, which is a unique pleasure in the hot summer, and then comes the endless aftertaste of glutinous sweetness. The different flavors of banana and milk are perfectly integrated.

The taste is really unique.

The regular customer couldn't help but drink a few more sips, and the 500ml [Snow Banana Milk] was almost empty.

He let out a loud burp.

"How does it taste?" The proprietress looked at the [feat] of the old customer and couldn't help but asked curiously.

"Not bad." The old customer was still satisfied and said, "Give me another bottle. Forget it, just two bottles."

"This is [genetically modified food], aren't you afraid? Is it really delicious?" The boss lady became even more curious.

"I'm afraid of taking risks! You'll know the taste after you drink it." The old customer chuckled, paid the bill, and left with a few bottles of [Snow Banana Milk], leaving the landlady looking at [Snow Banana Milk] for a long time. , especially the [GMO] logo on the package of [Snow Banana Cow], I still didn’t eat it in the end.

This is the current situation of [Snow Banana Milk] being introduced to the market.

Because it is labeled "GMO" and is expensive, sales are slow.

[Chaoqun Group] had already anticipated this situation.

That is because the packaged drink is made, the shelf life at room temperature can be extended to 9 months.

In addition, [Shennong Special Drink] has stable dealers and distributors across the country. By stacking goods one by one, a large part of the inventory is removed and a large part of the cold storage area is saved.

However, [Chaoqun Group] still has more than 3 million tons of [Snow Banana] in cold storages across the country.

Fortunately, [there is no way out despite the mountains and rivers, but there is another village with bright flowers and dark trees].

[Xuejiao] was blocked from being launched in China, but it successfully passed the certification in the United States. [Chaoqun Group] and [Amazon] successfully reached a cooperation agreement.

The United States is a major country in the research and development of [GM] technology and is also the largest producer and consumer of [GM crops] in the world. Currently, the United States has approved the industrialization of 22 [GM crops] and grows approximately 1.13 billion acres of [GM crops] every year, accounting for 1.13 billion acres of its arable land. More than 40% of the area, of which more than 90% is planted with [genetically modified] varieties such as corn, soybeans, cotton, sugar beets, etc.

According to the Grocers Association of America (GMA), 75%-80% of food products in the United States contain genetically modified ingredients.

[Genetically modified foods] in the United States mainly come from [genetically modified] soybeans, corn, rapeseed, sugar beets, papayas, apples, potatoes, etc. Common edible oils, pastries, potato chips, soy protein powder, lecithin, corn beet syrup, artificial Butter, cornstarch, beverages, cereals and other related processed products are basically [GMO] products.

Americans are much more tolerant of [genetically modified foods].

However, [Snow Banana]’s requirements for cold chain conditions are too high.

Not only storage, but also transportation requires a cold chain. Even if it is retailed, it also needs to be refrigerated.

If it's at a large supermarket like Wal-Mart, it's not a big problem.

However, e-commerce platforms such as [Amazon] cannot use cold chain delivery for every [Snow Banana] order.

This cost will be so high that neither consumers nor e-commerce platforms can accept it.

You know, the price of [Snow Banana] in China is 100 yuan/jin, which is almost 18 US dollars/pound. Not counting transportation costs, it still has to be sold for 20 US dollars/pound to get the same profit as in China.

But if transportation costs are included, the price will soar.

Americans suck the blood of the world and are rich, but they cannot afford [Snow Banana] at this price.

Therefore, we can only adapt to a series of processes such as ripening, grinding, and heat sterilization of [Snow Banana], and finally centrifugal filtration to obtain transparent banana juice, and then add a proportion of milk, and finally get pure [Snow Banana] milk]!

However, the [Snow Banana Milk] drink processed through this method is no worse in taste than the original [Snow Banana], and the nutrients are well preserved, but the most important [vitality content] has been reduced a lot. , and as time goes by, the [vital energy content] in the [Banana Milk] drink will evaporate to the point of almost nothing.

Of course, there are also benefits, that is, it is very convenient in storage and transportation, and cold chain transportation is no longer needed.

This is a big plus for sales!