Chapter 324 Replay

Zhu Hong understood what the general manager meant, and did everything possible to prevent Yuanda from returning the funds. If that was the case, he would win without a fight, and Yuanda would suffer heavy losses, at least in a short period of time without the power to fight.

Huinong's salespersons do not target farmers, but only contact dealers, so this matter can only be done through those dealers.

That's why the general manager asked Zhu Hong if he knew them well.

Sitting in the car back to Huaibei, Zhu Hong frowned and thought about what to do?

This thing has to be done, otherwise everything will be over!

...

...

At the end of the peak period, the war situation finally came to an end, and Yuanda Fertilizer jumped up, occupying 60% of the market.

This turnaround was fought happily!

Sitting in the office, Zhang Xiaobai wrote a summary in his notebook, listing what is not enough, what needs to be improved, and what needs to be perfected, listing them one by one.

Progress always begins with self-criticism, and only by seeing shortcomings can there be room for improvement.

After finishing writing, Zhang Xiaobai lit a cigarette and walked to the window to look at the scenery outside.

Spring is full of joy.

Now that the review is going on, the whole plan actually comes from a thought.

When the product quality is almost the same, what do customers care most about?

Only by understanding this can we find a way to snatch Huinong's territory.

Whether they are ordinary people in the market or peasants in the countryside, most consumers care about the price, how much money they can save, and the more they save, the better.

So it seems that they can only get their approval by lowering the price, but there is one thing that Huinong Group can also use this trick.

Zhang Xiaobai has long thought that price wars are not a good way. He has no right to do so, and the consumption of Yuanda is too great, and the prospects are unknown.

Since price war is not feasible, how to make them feel that they have taken advantage?

Is it okay to give them for free?

To be precise, it is not free, but let them use it for free for three months first, and then give money.

In fact, it is the same thing for farmers, money must be given after all, but it is not easy for Yuanda, and there are too many preparations and burdens.

The important point is whether those consumers care about such a program.

After repeated consideration and careful investigation, Zhang Xiaobai specially went to the countryside to chat with the common people for this purpose, and finally came to the conclusion that this method should be very effective.

Why?

This is a psychological effect, and the general public does not see it far away. It is best not to spend money now, and it will take as much advantage as possible. As for the future, let’s talk about the future.

This is the most intuitive idea of ​​ordinary people.

It is also the conclusion of Zhang Xiaobai's careful investigation.

In the end, such a battle can be successfully won.

The slogan of Yuanda Group is "Broad Chemical Fertilizers Don't Need Money!"

This free money is too tempting. Despite the false propaganda, it can bring most farmers together.

They definitely care about quality, because Yuanda has already occupied a part of the market in the previous price war, and the quality has been recognized by users, so this will not be a problem.

In fact, Yuanyuan's price war is not fought with Huinong, but with those small manufacturers, with the aim of crowding out their market.

From that moment on, the chain count began,

At least for now, the results are still going well!

A month ago, Zhang Xiaobai went to Yanjing alone, met Yao Yuan and Du Mengni in private, and expressed his thoughts.

This matter must go through their support.

After listening, the two remained silent for a long time, as if they couldn't believe their ears.

After a long time, Yao Yuan nodded slowly, and then the two men looked at Du Mengni.

Du Mengni is the key to the whole matter.

At that time, Zhang Xiaobai asked her why Yuanda did not raise funds, go public or take loans, and she said it was her grandfather's decision.

Zhang Xiaobai has long thought that once this strategy is adopted, the Yuanda Group's liquidity will definitely not be sufficient, and there is only one way to solve it, which is to borrow from the bank.

Du Mengni can't do this, and Yao Yuan can't make the decision either, only the old man Du Zhongfu says it.

Zhang Xiaobai stayed in Yanjing for one night, and when he got the good news the next day, Du Zhongfu agreed.

In fact, he didn't know the process of the whole thing.

That night, granddaughter Du Mengni, son-in-law Yao Yuan, and daughter Du Ruyue all knelt in front of Du Zhongfu.

In fact, that’s not begging, it’s coercion.

In this way, Du Zhongfu was forced to agree to a loan from the bank. The principle he had insisted on for so many years finally broke when he got old.

Then the whole thing went on quietly, and only a few people knew the details.

It must be kept secret. Once Huinong finds out that something is wrong, the whole plan will be in vain.

It is not that simple to operate such a big event. Zhang Xiaobai thought of every detail, including Huinong Group's response.

Seeing that they didn't make a move in the end, it seems that they can only wait, wanting to wait for Yuanda to mess up.

Thinking of this, Zhang Xiaobai smiled slightly.

Are you kidding me? Come on then!

...

...

Xiaomei Bao pushed open the door with a smile, "Brother, everyone is here!"

Zhang Xiaobai turned his head and smiled, "Have you prepared any wine?"

Bao Xiaomei said: "Of course, anyway, I am also Secretary Bao, okay? Don't doubt my professionalism. How can anyone not drink at the celebration party?"

Things have come to an end for the time being, it's time for a celebration banquet.

At noon, the big cafeteria was very lively.

The original small tables were combined into a large table, and everyone sat on the table.

Four members of the leadership team and ten team leaders sat at a table, which was regarded as a leadership table, with red wine, white wine, beer and drinks on the table.

Everyone was beaming with joy.

On Zhang Xiaobai's left and right sides are Bai Lu and Bao Xiaomei. One is shrewd and capable, the other is beautiful and charming.

Zhang Xiaobai picked up the first glass of wine and stood up slowly.

Everyone also stood up with their cups in their hands, and looked at the regional manager as if they were looking at a god.

Zhang Xiaobai said: "The first glass of wine, I respect everyone, you have worked hard these days! But our hard work is not in vain! Our Yuanda fertilizer has been sold all over Ansu Province!"

"But this is not enough. In the days to come, Yuanda will definitely destroy Huinong and sell the fertilizer to the entire southern region! At that time, you will be the elders and heroes, and I, Zhang Xiaobai, will not treat you badly!"

Zhang Xiaobai drank the small wine glass in one gulp.

Even those who can't drink drink it.

Everyone in the audience was excited.

Zhang Xiaobai picked up the second glass of wine again, "I'm done talking about my longing, now it's time to talk about something practical. The next goal is to ensure that the money back is in place! Once the money can't be got back, let alone those dreams and wishes, we can't even keep our jobs." , our efforts will be in vain!"

Everyone shouted in unison: "Yes!"

Another drink.

Zhang Xiaobai picked up the third cup and said with a smile: "Eat and drink well, if you don't get drunk, you won't go home!"

Everyone laughed.

The key to the whole matter is the repayment, and both Yuanda and Huinong are concerned about this.

Huinong gambled that troublemakers would come out of poor lands and wicked waters.

What Zhang Xiaobai gambled on was the beautiful mountains, clear waters, good people and many people.

The two parties are betting on human hearts and human nature!