Chapter 821 Reality

The new version of Yidian Search has been well received by users immediately after it was launched, and the advertising area has been greatly reduced, especially if there are paid content in Yidiantong, there will be no advertisements directly. The entire interface is very refreshing, and the search results will no longer be advertised. Bewildered eyes.

In just one week, the user utilization rate of Yidian Search has directly increased by 80%. Another space-time Google has launched an advertising service, and the user utilization rate has skyrocketed. This space-time Yinghaiwei also achieved the same effect after launching the advertising service.

Because in the past many things were searched for advertisements, even if a little search did not use PPC, the pile of clearly marked advertisements was also very annoying to the people who saw it, so that no one bothered to search for some known but unknown things.

Now that the interface is refreshed, users are more willing to use search engines. Overseas, Google users are turning to a little search, and the speed of user migration is faster than expected.

Internet users' rejection of advertisements has exceeded many people's predictions. No one can explain the psychology behind this, anyway, market data shows this.

Faced with Ying Haiwei's sudden offensive, which had an effect beyond imagination, Google had to respond. Google launched the blocking advertisement service in advance. This function, which was supposed to be launched at the end of the year, was brought forward to April.

Seeing Google's follow-up, although Ying Haiwei is walking behind, most Google users still feel relieved.

But something miraculous happened.

Google launched an ad-blocking service and began to block users who shifted to a little search. This should have been a good thing, but in the three days after Google made this decision, Google’s stock price plummeted by 25%, and the entire market was stunned , Especially the retail investors who just bought Google stock almost ran to the roof of Google to ask why.

Fortunately, such a bizarre plunge will inevitably attract the attention of experts from all walks of life, and then the truth will be revealed little by little.

"What kind of company do you think Google is?" In a high-profile economic program in the United States, Google's affairs were made the latest common theme.

"As everyone said, Google is a company full of legends. He is one of the youngest giants in Silicon Valley. Realistic research and development make people want to believe that Google will be a company leading to the future."

The expert nodded, "You mentioned a very important thing. Google has been investing in future technologies. This is a great feature of Google. Do you think this is similar to a certain company?"

"You mean the Dafeng Group, right?"

"That's right, it's the Dafeng Group. Unfortunately, the Dafeng Group is not listed, and we can't get their financial statements, but we can still see some of the performance they have disclosed over the years.

Let's take a look at Google first. Google has artificial intelligence, cloud computing, smart phones, mobile phone systems and other industries. We can see that Google has really done a lot of things, but when we open their financial statements, Google 70 % of the profit point is their search engine advertising revenue.

At this time, let’s look at the public performance report of Dafeng Group. We can see that Dafeng Group is also a company involved in almost everything. It operates a lot of industries, and their main profit points are commercial software, systems, and Hongmeng mobile phones.

These two companies have one thing in common. Many of their industries are not profitable. "

"Create core income points, and then allocate part of the income to support other projects, is this what you mean?"

"That's right, in fact, many companies know this truth, first let the company have an industry that can ensure profitability, and then develop more industries.

Google has experienced many failures in recent years, such as the failure of the Android system and the failure of artificial intelligence, but none of these failures have caused a strong reaction from the market to Google. Why? It is because this is not the core profit point of Google, so what if it fails completely? It does not matter.

But now the problem is on the search engine, and it is still on the search engine advertisement.

Before Ying Haiwei launched a new generation of search engine ahead of schedule, why is Google okay? Because the slightly weaker technology does not affect Google's advertising revenue, and Google has established a set of its own perfect strategy in advertising, it can be said that Google is actually one of the most powerful online advertising providers in the world, even without one.

This is Google's core competitiveness. As long as this core competitiveness exists, everyone believes that Google can continue.

But now Google has proposed to block ads. We don’t know if Google will do something else, but at least this decision is contrary to Google’s core positioning.

More importantly, Ying Haiwei is quickly grabbing Google's users through his model. If Google has no users, then his advertising ability is useless no matter how powerful it is.

So now capital has its first real suspicion of Google, which is the key to capital fleeing from Google. "

"So what do you think Google should do next?"

"Google can't be led by the nose by Ying Haiwei, because Google doesn't have the payment accumulation like Ying Haiwei. Google still has to find a way to make money from advertising, at least in the short term. Otherwise, you can see how many so-called cutting-edge research and development projects Google has now. How fast it will fall.

We can go back to Gale Group to take a look. The reason why Dafeng Group is today is because it seized the explosive game industry at the beginning, but you see, what is the first thing Dafeng Group is doing after raising prices based on games?

Do business software.

Why?

Because as a Chinese company at that time, once the Dafeng Group produced powerful commercial software, the huge market of the Huaxia government was enough for the company to have long-term stable cash. If the Dafeng Group was engaged in any future technology at that time, it might have disappeared long ago. .

You have to see that Dafeng Group has known from the very beginning to create an industry that can definitely make money, that is, their government orders and orders from large enterprises. Transformation and upgrading have become a stable source of income in the new era.

Compared with the stable income source of Dafeng Group, Google's search engine is a bit fragile. "

"Then do you think Google will become the next Samsung? Recently, many netizens on the Internet are discussing this issue."

"I can only say that if Google can't figure out what it will rely on to ensure its core profitability recently, its end will be much worse than that of Samsung."

This expert is right, but after all, it is the perspective of this time and space that is looking at the problem. In another time and space, Google can really rely on search engines to guarantee revenue. The Google search engine in that time and space is at least in this transition in 2016. Still not fragile.

And in another time and space, 2016, Google did three major things, AlphaGo defeated Lee Sedol to establish Google's image as a leader in artificial intelligence, Android completely defeated BlackBerry, Microsoft and other mobile phone systems, becoming the global mobile phone system hegemony, search engine and browser transformation, and YouTube is a breakthrough, and the profit model is gradually shifting to the mobile terminal.

It’s just that in this era, the influence of AlphaGo was subtly resolved by Meng Qian, and the achievements of deep learning in a single field are no longer so high. The Android system has also fallen to the bottom with the fall of Samsung, and the global mobile phone system has almost entered Hongmeng Vientiane IOS. Three points.

And the sudden attack of a little search completely disrupted the rhythm of Google's search engine strategy. Google may not have imagined that the market reaction would be so intense.

This program quickly spread in the United States. Many netizens in the United States began to call Google an idiot. The world began to cast aside.

Maybe this is reality.

When a company has sufficient guaranteed profitability to invest a lot of future technology, this is called potential, such as Google in another time and space.

And when the company does not have enough guaranteed profitability to invest a lot of future technology, this is called blind expansion, such as Google in this time and space.