Chapter 817 Accepting the Reality

"Set off firecrackers!" At 6 o'clock in China time, before dinner, Meng Fan watched excitedly as Meng Qian lit firecrackers in the yard.

After setting off the firecrackers, Meng Qian hugged Meng Fan and was about to go back to his room for dinner, when Xiao Boshi called.

"Happy New Year, President Xiao."

"Mr. Meng, Happy New Year."

"Why did you call me so early this year?"

"Mr. Meng, something happened to Note7."

Meng Qian's eyes moved slightly, and after listening to Xiao Boshi's story, he said slowly, "New Year first, let's talk about it tomorrow."

"good."

Back at Samsung, Lee Jae-yong was woken up by a message.

Same as the previous life, a Note7 user’s mobile phone exploded on the plane. Unlike the previous life, this time it exploded during the flight, and it happened that it exploded in the luggage bag. Caused quite a riot.

There is another thing that is a little different. This happened on the seventh day of the Note7's sale.

Fortunately, people are still fine, but the incident has become even bigger, so that the "Los Angeles Times" published an article to report the incident.

"I don't know why the phone exploded. I just bought this Note7 a few days ago. I was sleeping on the plane and put the phone in my bag. After a while, I smelled a burnt smell.

I opened the bag and found that it was burning inside, so I hurriedly called the flight attendant to come over to put out the fire. Later they told me that it was caused by my Note7 explosion, but I still don't know what happened.

This phone was bought at a Samsung direct store, I don't know why it exploded. "The interview with the party concerned in front of the media spread quickly on the Internet.

Immediately afterwards, Note7 users from all over the world reported on the Internet that the Note7 had exploded.

After the Chinese New Year, in just half a month after the Note7 went on sale, 50 explosions were exposed on the Note7. In fact, 10 of them were related to public transportation. Everyone knows that there must be more than 50 real explosions.

On February 16, Singapore Airlines took the lead in issuing a notice prohibiting users who carry Note7 on board, followed by Air New Zealand, Emirates, China Eastern Airlines and Hainan Airlines and other domestic airlines successively issued the same announcement.

Note7 gradually boarded the blacklist of global airlines, and the incident was further promoted.

"Has the cause of the explosion been found out?!" Li Zairong was furious in the office.

Li Runyu's complexion turned pale. "We have entrusted third-party agencies in Germany and the United States to test, and the results may not come out until next month at the earliest."

"So what's the next step?"

"Let's recall it first." Li Runyu said reluctantly, "There are more and more explosions, and although we don't know the reason yet, we can only recall the mobile phone first.

As for public opinion, let's find a way to suppress it. "

"Hurry up and let them figure out the reason!" Lee Jae-yong is also really helpless. The Note7 explosion in the previous life can only be regarded as a shame, but the Note7 explosion in this life has killed Samsung. "Now you have to do everything possible. To change the direction of public opinion, the explosion of Note7 now affects not only the sales of Note7, but also the sales of our other mobile phones, and even all other electronic products.”

"Speaking of this matter, Sony sent someone over."

"Sony? Why did you send someone here?"

"They want to be our battery supplier."

"Sony will pick the time! Have they forgotten their own explosive door incident!" Lee Jae-yong's calm mood just now was ignited again.

"That... Xiao Boshi from the Dafeng Group also came, and the Dafeng Group also wants to be our battery supplier."

"Send them all away! The matter hasn't been investigated yet, but they are active."

Samsung began to recall mobile phones, and mobile phone companies in China have successively announced the results of last year.

The mobile phone sales data of major organizations around the world have also come out.

In 2015, Hongmeng sold 230 million units, becoming the world's number one for the first time, and it is also the only brand that does not have low-end functions to become the world's number one in sales.

Immediately afterwards, Huawei sold 200 million, ZTE sold 160 million, Xiaomi sold 110 million, and OPPO sold 93 million.

The Huaxia brand has won the top five smartphone sales in the world.

The sixth place is finally Samsung's turn, with annual sales of 73 million, but this sales were basically sold in the first half of last year. After the Android fatal flaw, Samsung's sales plummeted, and a total of 20 million mobile phones were sold in the second half of the year.

Looking down, Nokia ranked seventh with RMB 60 million, Apple ranked eighth with RMB 52 million, Meizu ranked ninth with RMB 39 million, and Motorola ranked tenth with RMB 27 million.

And because of this explosive door incident, in the 2016 mobile phone sales forecasts given by major institutions, the expectation for Samsung dropped directly to below 20 million units.

Of course, this prediction by a professional organization is definitely not just a mouthful. It is a conclusion drawn from Samsung's mobile phone products themselves combined with user reputation, production capacity, enterprise scale, and enterprise capital.

More organizations broke out that Samsung's current debt ratio is as high as 50%.

Last year, everyone was not interested in Samsung's debt ratio. Now, taking advantage of the popularity of the explosion, everyone knows that Samsung's debt ratio is as high as 50%.

The direct result of market sentiment and the predictions of professional institutions is that the stock price plummeted.

From February 22 to February 26, Samsung's stock price plummeted by 50%, which directly triggered a major earthquake in Korea's stock market.

"Middle East assets are abandoning us." A document was placed in front of Li Jianxi and Li Zairong, "They are selling our stocks crazily!"

"Those guys didn't even say hello!" Li Jianxi felt betrayed, "How much money have we made them in the past few years! They are capitalist bastards!"

"Not only the Middle East assets, but Huaxia Assets are also accelerating the sell-off of our stocks, and even the capitalists in Israel have also begun to sell.

In addition to the suppression of the capital market, there is another trouble now. The channel dealers have come to the company to request termination of the contract in the past two days. "

"Why?" Li Zairong couldn't sit still and stood up directly, "It's just an explosion of a mobile phone. We have cooperated with these distributors for so many years, and they gave up cooperation with us because of the explosion of a mobile phone? Do you not do other business?"

"This is the problem," Li Runyu said in a low voice, "There is no channel chamber of commerce that will cut off cooperation with a company because of a problem with a mobile phone, and no user will give up trust in a brand because of a problem with a mobile phone.

Note7 just gave everyone an excuse

We have said before that Note7 is too important to us, yes, it is really too important.

It happened at this critical moment that such a thing happened."

Li Runyu paused for a moment and then said tangledly, "I actually have another piece of news from my side. I already contacted Intel and Qualcomm yesterday, and they have no intention of intervening."

The office fell into dead silence.

For a company, capital, partners, distributors, and users are four very important elements. When these four parties start to abandon a company, it is time for a company to come to an end.

"Chairman, Boshi Xiao from Dafeng Group and Kazuo Hirai from Sony are here again. They say they have something very important to talk to you about. Would you like to meet?"

After the father and son looked at each other, Li Jianxi made a decision, "Let Kazuo Hirai from Sony come in."

When Kazuo Hirai walked into Samsung, he felt the oppressive atmosphere. Facing the gloomy father and son, Kazuo Hirai said objectively but sincerely, "Both of you, let me tell you something you may not like to hear.

You may think that the current Samsung is very similar to Samsung in 1997, but in fact it is not like that at all. Like many companies at that time, Samsung was trapped in the financial tsunami of 1997, and the environment was a very important factor.

But all the problems Samsung is facing at this time are caused by Samsung itself. There are problems with your products, problems with your marketing, and problems with your asset structure.

The explosion of Note7 has revealed all the problems you want to hide, Samsung, it's time to accept the reality. "

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