Chapter 940: Movie Box Office Quota

As soon as Xiao Yunhai heard it, he immediately understood the meaning of the No. 1 chief.

That's right, now not only in China, but also in Europe and the United States, there is obviously a problem of more wolves and less meat. There are simply not enough movies produced by studios to be shown in theaters, let alone blockbusters. Few companies other than the big, powerful companies spend huge sums of money to make blockbuster movies.

Take "Battle of Chibi" for example, the script is obviously very good, and there is a 70% chance of making money when it is filmed, but still no company is willing to take the risk of independently bearing the more than one billion funds.

Why? It is nothing more than worry that the investment will not be recovered.

A movie with an investment of one billion yuan, if you want to make a profit, the box office must reach at least 2.5 billion yuan. Otherwise it's a loss.

The reason why this happened is because of the cinema.

In this world, whether it is China or other countries, the box office quota for the first week is 57%: 43%, and the corresponding increase will only be made in the second week.

However, in the fierce market competition, the lifespan of a movie is only two weeks, and even a super movie like "Infernal Affairs" has only passed three weeks. Among them, the box office of the first week should account for more than 60% of the total box office.

The cinema has a 57% ratio, which naturally accounts for a great benefit. And the 43% of the producers, after deducting the publicity, distribution, and entertainment taxes, the profit they can get is only between 20% and 30%.

Although there are more and more movie fans entering the movie and the market is getting bigger and bigger, there are not many movies that can really make a profit. It is good to have one tenth of them.

When Zhao Mingsheng was chatting with Xiao Yunhai, he often joked that he was a big capitalist who squeezed their film companies.

Although it is a joke, it also shows the seriousness of the problem. To know,

Hanhai Film and Television Investment Co., Ltd. is one of the top ten entertainment companies in China. Even it feels this problem, let alone other companies.

Thinking of this, Xiao Yunhai gave a wry smile and said, "Sir, since the government has already discovered this problem, it must have come to a conclusion, so why bother asking me. You know, I'm not very convenient to talk about this matter. "

Head No. 1 pointed at Xiao Yunhai and said with a smile: "You're really a slicker. Didn't you see that I didn't even bring a secretary? I just don't want what we said today to reach the ears of the fourth person. Yunhai, although you only Twenty-five years old, but he is a veritable first person in China Film and Television, plus he is in the game, he must have a unique explanation on this issue. Therefore, I hope that you can stand from an objective point of view like last year. Come on, don’t have any scruples to talk about this matter. Because this is related to the healthy development of the entire Chinese film and television industry.”

Xiao Leshan saw that Chief No. 1 attached so much importance to Xiao Yunhai's opinion, while Xiao Yunhai was still fumbling there, and couldn't help but scolded: "You kid put away your identity as a big capitalist, let's talk about the matter, don't be sloppy. ."

Xiao Yunhai shook his head and said with a wry smile: "Grandpa, the matter asked by the chief may involve trillions of dollars of capital, and it will affect the whole body. I don't dare to talk nonsense. The line has indeed hindered the development of the film industry. In fact, this problem exists not only in our country, but also abroad. Before, those small and medium-sized film and television companies in the United States had carried out three boycotts of theaters, but unfortunately they were all very short. In the period of time, they were defeated by each of them. Relatively speaking, our Huaxia Film Company is already very gentle."

At first, small and medium-sized Hollywood companies joined forces to put pressure on the eight major film companies in order to gain a larger share of movie profits.

If you don't change the quota, we won't show you the movie.

Although the eight major Hollywood film companies are extremely powerful, they cannot make enough movies to be released in cinemas anyway, so more than 70% of the film sources still fall on these small and medium-sized film companies.

Faced with this situation, the method used by the eight major film companies is very simple. They find their leading companies and promise some benefits, so that cracks appear within them, and the problem will naturally be solved.

I resisted three times in a row, and none of them lasted for two days. It came fast and went faster. It didn't cause any waves in Hollywood, and it was dealt with by others. It was a shame to throw it to my grandma's house.

The Huaxia film and television industry has boomed in recent years. Before, the government strongly controlled the cinema chain, so there was no major problem.

But this year, with the entry of foreign film companies, the competition in the film market is extremely cruel. Many Huaxia companies are afraid of losing all their money, so they are cautious in the production of the film. Therefore, although the quality of the film is high, the output is much lower. As a result, this quota problem is particularly prominent.

If they don't increase the profit ratio, no one dares to make a film. If things go on like this, China's film market will be doomed.

Head No. 1 glanced at Xiao Yunhai with admiration, and said, "As a shareholder of the theater chain, you can say these words, it shows that you are sincere for the good of Huaxia Film, which makes me very gratified. Some time ago, my There is an extra document on the desk, and more than 30 large and small film companies jointly signed a letter to ask the government to change the allocation ratio between theaters and production companies, including your father-in-law Zhao Mingsheng."

Xiao Yunhai was stunned for a moment and said, "He didn't tell me about this."

Chief No. 1 said: "Maybe they signed a confidentiality agreement. After all, the scope of this matter is too large, the less people know about it, the better. Yunhai, if the government forcibly reduces the profit of the theater chain, you will What's the reaction?"

Xiao Yunhai thought for a while and said, "According to the rules, the government has no right to do this, and it will most likely be boycotted by all theater chains around the world."

Xiao Yunhai was not alarmist. Once Huaxia changes the quota system for movie theaters and producers, it will definitely cause a series of chain reactions. This is not only a matter of Huaxia, but also involves other theater chains in the world.

Once Huaxia's local theater chain opens this hole, it is equivalent to forcing theater chains in South Korea, Japan, Hollywood, etc. to change at the same time in disguise, otherwise no company will put the film in their theaters. As a result, they will face the end of no film. Moreover, film companies in other countries will inevitably follow suit. At that time, it will definitely lead to a full-scale war between the producers and the theaters, and the consequences will be very serious.

Head No. 1 nodded and said: "I understand what you mean. But if you don't do this, the Huaxia film and television industry will never be able to flourish. There are more and more theaters, but fewer and fewer movies, which simply cannot meet people's needs. And this matter cannot be delayed, the longer the delay, the greater the harm.”

Xiao Yunhai looked at Chief No. 1's determined expression, knowing that he must have made up his mind, and said, "Chief, what are you going to do? Directly force the theater chain to change the quota system?"

Head No. 1 knocked on the table and said, "You have to eat one bite at a time, and things have to be done step by step. I hope you and your two partners don't do things that hinder the progress of the movie."

Xiao Yunhai said with a wry smile: "Sir, I can only promise that I won't resist. If you want us to be the first to respond to the government's theater chain, I'm afraid both of them will not agree to kill them. Chief, can you tell me, To what extent will the profit ratio be changed?”

Chief No. 1 said bluntly: "55:45 in the first week, 40:60 in the second week, 30:70 in the third week, 20:80 in the fourth week, and that's it. If you want to do it, do it right at once. ."

When Xiao Yunhai heard this, he immediately took a breath. In the first week, the theater's profit share dropped by 12%. The government is really too ruthless.

Taking the New Huaxia Cinemas as an example, a 12% reduction in profits is equivalent to handing over tens of billions of Huaxia coins to film companies.

In this way, the film company is happy, and movies with big investment will surely emerge one after another, but the theater owner will probably cry.

Even Xiao Yunhai thinks that he loses tens of billions of dollars every year, which is a bit unacceptable, let alone those businessmen who regard wealth as their fate.

After the number one chief finished speaking, he looked at Xiao Yunhai with bright eyes, and said, "What is your attitude?"

Xiao Yunhai said seriously: "I position myself as a filmmaker first, and a businessman second."

Chief No. 1 immediately showed a relieved smile on his face and said, "I'm really happy that you can think so. I heard that your next movie is a disaster movie called "2012", which claims to break the world. Box office records, it seems you are very confident."

Xiao Yunhai said confidently: "Breaking a record is not a difficult thing. "2012" was shot using the latest 3D technology, which can make fans feel like they are in the scene. Success is inevitable, the only uncertainty is How successful can it be. My goal is $15 billion+.”

Chief No. 1 laughed and said, "Have ambition."

Next, the two talked about some things about the movie, and the No. 1 chief got up and said goodbye.

Watching his car slowly disappear in front of him, Xiao Yunhai sighed, "The storm of the movie industry is coming."

Xiao Leshan patted him on the shoulder and said, "The general trend is the trend, and no one can stop the trend of things moving forward."

Xiao Yunhai said with a smile: "I understand. If you want Huaxia Film to break free from its shackles and gain freedom, this is something that will happen sooner or later. It's just that I didn't expect it to come so quickly, and I didn't expect the government's determination to be so big. Haha. , this time, the bosses of those theaters are probably going to be miserable."

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